Strategy often sounds
like a lofty concept that only the most senior
executives can develop. But actually, anyone can
think and act strategically. It doesn't have to be
difficult. All you need is a proven framework
that tells you how to allocate resources,
which projects to pursue, which ones to drop. And you need ideas how to create
value for customers, employees, and suppliers. Business strategy will
equip you with a framework that you can apply immediately. We begin by looking at success
that comes from customers, turn to employees and
suppliers or sources of competitive
advantage, and end up thinking about the best ways
to implement a chosen strategy. When we think about
the comparison between a for-profit and
non-profit organization, I think they're very
similar in value creation. You have to offer the widest
selection, the best experience, the most affordable prices,
and excellent customer support. You kind of have no choice
when it comes to the customer to get it all right. At every step, we will help
you connect the materials to your own organization. Our hope is that
you will walk away from this course with a deeper
understanding of your company and a profound sense of
optimism about its potential for exceptional performance. How can we then also,
at the same time, be demonstrating that
the data that we have is being used in a way
that's actually creating value for the customer? You will learn about companies
from many different industries in all four corners
of the world. And hopefully, you will even
learn a little about yourself. Let's begin. [MUSIC PLAYING]
