Intel's Snake Oil & Completely Insane Anti-AMD Marketing

[Music] Intel has completely lost its marbles their newest presentation contains the unhinged rantings of a company now resembling a deranged lunatic Intel says AMD is selling snake oil in its latest slide deck it also has a photo of a greasy used car salesman pedaling an old as new and somehow they're not talking about their own 14900 K yes this is an official Intel slide deck this level of petty is coming from a company whose market cap is $ 178 billion for now anyway Intel has some actual points in this deck but the way they attempt to make them is misleading and we think completely betrays Intel's actual concern as AMD Finds Its way into more and more mobile and handheld devices Intel now apparently is so desperate that it has to build a argument purely on semantics alone and whether or not a part came from this year and that's while overlooking that they're getting their asses handed to them by a 5800 x3d built on architecture and naming from 2020 originally because the year is irrelevant before that this video is brought to by thermal Grizzly and the cryos sheet graphine pads these cryos sheets are molecularly stacked in the z-axis to encourage vertical direct thermal transfer from the IHS to the cool cryos sheet pads are made to be easily applicable for a thermal interface and completely avoid paste dry out because it's not paste it makes them particularly useful for lawn service life systems with minimal maintenance they come in multiple sizes for suitability on the most common laptops and desktop CPUs and you can learn more at the thermal Grizzly cry sheets at the link in the description below and we're not joking about this presentation in fact we checked multiple times to see if it was real so here Italia and I were in San Francisco and Intel put out this slide deck and we checked to see if it was real maybe their servers had been compromised but no Intel actually uploaded that and they meant it apparently the joke was on all of us Intel slide deck is called core truths and it starts strong the title on the page says core truths how the latest technology is not always what it seems and the first slide says it's quote a play book that enlightens customers on how the latest technology is not always what it seems and then the second slide says why the latest doesn't always mean the latest in fact if you contrl f the word latest in this deck you'll see that it comes up 19 times that's Apple levels of obsession with new and shiny they talk about how the latest isn't always the latest how the latest is the best and how the latest isn't the best and how the best matters but the latest doesn't matter but the latest matters they also talk about how an R5 isn't the latest but an i5 is the latest even though that's literally not even how Intel's own naming works because i5s don't stop existing in current year plus one Intel also talks about how their CPUs are the latest about how marketing CPUs as the latest is a thing the latest generation or equivalent latest latest latest hey Google define semantic satiation according to Wikipedia semantic satiation is a psychological phenomenon in which repetition causes a word or phrase to tempor rarily lose meaning for The Listener who then perceives the speech as repeated meaningless sounds latest this entire thing comes across as user benchmarks rantings except it's first party might not be an AstroTurf so once again Intel has named one of its competitor's products more than its own in its own slideshow all the competition in the competition competition nearest competitor or the competition the AMD 4800u is on the left the Intel 11th gen platform is on the right over the ryzen 4800u ryzen 4800u system versus amd's 4800u AMD 4800u system the AMD 4800 U is on the left and the Intel 11th gen core system is on the right Intel is trying to do the job of the public and the media it's actually a job we've already done we complained about amd's names back when they had the decoder ring to Define their naming and terminology I'm going to do a a 7 which is a 2023 aizon 9 so 79 okay that makes no sense cuz it's a one so there's a one on here so obviously I don't be confused because like this CPU I just made cannot exist cuz you would never have a ryzen 9 they have the same problem it's actually been a lot worse over the years for a lot longer and here we have Intel's Target good audience sir what did you think of the Pres sir what the presentation what did you okay all right have to find another one halfway through its slideshow Intel said the future of education and learning depends on the latest technology they say quote but the most important is that the students are getting the best performance from the latest technology in a separate slide though apparently trying to use its Men In Black memory wipe technology in between the slides Andel also said quote latest doesn't mean better while searching for comparable laptops online John notices that 13th gen are the latest so this is what he will compare with in his research he also sees the latest AMD 7000 series so he considers amd's latest gen too in this situation latest doesn't always mean better performance or product experience Intel what are you doing Intel spends the whole deck talking about how the latest is the most important because it's hyper fixated on amd's confusing naming which is a valid point yes but then it turns around and says but people keep choosing an older AMD part because the latest isn't the most important the performance is it's basically just saying we can't compete with amd's 2019 Parts whether not that's true is irrelevant because this entire deck is trying to bash amd's marketing but somehow simultaneously manages to mism Market Intel's product into a worse and more compromised position like how do you do that to us the whole thing just seems desperate and sad Intel isn't arguing on the merits of its technology and it's instead focusing on the name well okay Intel you care about what's in a name so much let's talk about it look inel we're tired we've been traveling all day we're filming all these different videos but I have to thank you because nothing gives me more energy than this kind of marketing so in 2015 Intel launched its 14 nanometer i7 5775c which it followed up with a Skylake 6700k 14 NM part then in 2016 it launched its i7 6950x 14 NM CPU with 10 cores and then in 2017 it launched its i7 7700k 14 part with four cores and eight threads I'm going somewhere with this in 2017 it launched coffee Lake 14 nanom Parts followed by the coffee Lake Refresh 9900k on 14 NM in 2018 then in 2019 it launched the 10980xe 14 NM CPU and in 20120 it launched another one that was the 10900k with 10 cores and then in 2021 the best one yet the I9 11900 k which reduced the core count from the prior 10900k to8 the point is if intel wants to talk about confusing names and marketing and being misleading this is the place to start the whole we're going to ship 14 ANM parts and Rebrand and Rebrand and refresh things and append pluses to numbers that's where you start with that discussion they're talking about how the Andy Parton question is a 2019 part 2019 technology that part got refreshed so the part that's being discussed is a 7520 U which is for Zen 2 cores but they shrunk them to 6 NM and then it's got lpddr5 support so this is already a it's a refresh and if intel is going to start bashing MD like this over refreshes then Intel we need to talk about how fresh that coffee is because coffee Lake got refreshed Skylake got ref refreshed uh about 18,000 times and now we're on Raptor Lake refresh names aren't the only thing that Intel spoke about though they kind of talked about performance not sensibly but it's there so Intel's benchmarks in between telling us which processor goes with which age group for some reason also represented music editing as the time required to convert an MP3 to a midi they also judge editing performance for photos as a singular lens correction filter out of literally hundreds of workloads that a photo editor might use that's the only one that made the cut and best of all they mention principal Technologies and how they pay them to be tested it it shows sort of a an astounding lack of self-awareness it's actually impressive cuz if you don't remember that's the group that Intel paid to turn half of amd's cores off and Benchmark it against inall parts and then release their re review of their own processor's performance before the Embargo lift for independent reviewers so they gag ordered everyone who is reviewing that part and then they release their own Benchmark wherein they compare against amd's products with half of the course turned off not really sure this is the place for Intel to be talking about misleading marketing but let's come back to this insane slide we don't know what any of this means first of all they Define the vertical direction as improving in multitasking then sit and 9 at the top for Esports which is at the top of the multitasking stack but is also something that once you turn 15 you need to graduate to and grow up and buy an I9 or something we're not really sure what this slide means the slide seemingly assigns an I3 to programming and digital content Creation with cerons reserved for we guess literal babies and this entire page makes it look like it was part of some kind of middle middle school project by the kid of an executive and we're embarrassed for Intel that it even exists this is some of the worst explanation for Which Intel CPU to buy we've ever seen and that's all coupled in with things like talking about not all quaries give you the best performance which we assume is a play at eor or something and oddly threatening phrases like be careful what you wish for I'm shocked that it exists and genuinely thought that this was like a mistake cuz Jeremy from our team spted it sent it over and uh we're traveling and I replied to him and I said is that real they had some other weird stuff in here too so plan for the full lifespan of the device uh they talk about Student Computing needs becoming complex or something and about as students progress in school gradually developing their higher order thinking and skills over time their learning activities Place increasing demands on their computers slide 30 if you're following along at home talks about benchmarks being real and representative so we're back to this there was a whole benchmarks not being real thing Intel did a couple years ago that was not good and then this one says problem statement new CPUs and S so's in the market make it difficult to compare across architectures and operating systems most crossplatform benchmarks are synthetic and not based on real usages solution Crossmark provides a crossplatform benchmark that is based on real and relevant usages to compare across iPad MacBook windows I don't even know what this is about anymore are we like into some what is we're into some Crossmark thing now I don't know what this is in this is like this seems so weirdly bitter about something that they're not just naming so anyway that's the video we had other stuff we were doing and we made this instead or in addition to uh and that's because this is one of the most asinine insane first party sets of slides I have ever seen in this industry I cannot believe it came out of Intel Intel completely fumbled its composure this is not like Intel historically at all and they don't even have an audience they're talking about benchmarking about school applications for basically children and then they're also talking about requisition managers who buy hundreds of thousands of computers so I don't know who the audience is but uh hopefully you found that entertaining or at least at least us finding a way to film a very important and critical video while we got to explore some of San Francisco so thanks Intel thanks Steve

Channel: Gamers Nexus

Views: 752,882

Keywords: gamersnexus, gamers nexus, computer hardware, intel snake oil, intel used car sales, intel amd snake oil, intel latest, intel amd latest, intel presentation

Id: xUT4d5IVY0A

Length: 13min 53sec (833 seconds)

Published: Wed Dec 06 2023