Innovating for Impact: Seth Godin’s Strategies for Nonprofit Growth + Fundraising Success

[Music] Becky I just pinched myself and we're still here this is happening like it's just another day with our friend in the house you know our friend Seth sometimes if you show up on a podcast and make enough noise they'll invite you back and I was hoping that would happen Evergreen invitation my friend I mean you already recognize his voice right now Seth Goden is in the house and I'm talking we're not talking about just your average Playbook when you have Seth involved we are reimagining charity auctions I feel the collective sigh across our entire sector not sigh like uplift exale exhale thank you we are ready for the relief of something new please so I've got to tea up the man the myth the legend Seth is this prolific author an entrepreneur but most of all a teacher he has taught us so much and every day we get to learn more from his prolific blog so if you don't know Seth's blog just type Seth into Google and you will get there but for more than 30 years he's made it his mission to inspire innovate challenge audiences to level up and we are so honored to have you back in our house to do that and you know he's spent most of his professional life as a writer so I got to drop some of these bestselling books ones that have shaped the way that we see the world from the Dip Lynch pin Purple Cow tribes this is marketing y'all don't miss any of these books and we love the song of significance that just came out in the last year so I mean we have exciting news today Seth's in the house to oh always teach us his ways a little bit teach about Innovation we're going to talk about some of those good questions but he's also been working on this project behind the scenes to really revolutionize the sector with something called good bids and we are really excited to be part of amplifying that launch so just buckle up y'all Seth it is a delight to have you back in this house my friend good to see you oh this is such a treat and it's almost as good as real life we'll need to do some real life stuff too you guys are a delight a delight a thank you we want to go canoe with you in the Hudson can we manifest that at some point 6 weeks the water will be warm enough come okay well I I mean you know you you shared your background a lot in different places and so we even got that chance so I wanted to kind of kick you a cball and say tell us about this canoeing habit that you have in life I mean you've been doing this for a long time what is that process why do you pour into that and what have you gleaned from it uh in 1970 when I was 10 my mom sent me to Northern Canada to get rid of me for the summer and uh I wasn't good at tennis or sailing but I discovered there was this sport that's was invented there up in Northern Canada called style canoe you get into a wooden 16t canoe in the center facing backwards you tilt it all the way over like it's going to tip and then you can dance in it you may go sideways and backwards and spin it around and I learned from Chuck who learned from Billy who learned from om and om invented it in 1924 uh I got to paddle with om when he was in his 70s and I was the instructor up there for years and years and I still go back this will be my 43rd summer and I find teaching canoeing is a magical metaphor because it lets people combine the intellectual with physical and dance with their fear because nobody gets into a canoe for the first time and feels stable but you know it you can do it and to be able to help an 11-year-old or a 50-year-old overcome that and paddle a boat by themselves and then here on the Hudson which is a actually not a river it's a tidal Estuary it goes it's a fewer It Go back and forth um to be able to wake up at 6:00 in the morning paddle for an hour while looking at skyscrapers and then go to work I mean how lucky am I wow I mean John you needed to have that conversation John has been like manifesting kayaking until until he became a kayaker you know and I just think that these are the things that Center us give us meaning give us our creativity back and this is why we have Seth in the house because when you want to talk creativity you want to talk Innovation you want to talk about solving critical problems that are facing the sector you go to the man and we want to kick off this conversation with you talking about Innovation and because we're going to touch on later on how you're actually doing this right now right now in real time by solving this auction problem and I'm gonna say it's a problem I'm gonna say it is like something that is so old and crusty that it has been needing to be spit shine for a really long time so but before we get into reimagining that we had such a good time visiting with you about reimagining so much of the sector when you came into the nonprofit marketing Summit we had this conversation about sunsetting donors and how do we really start to think about the work differently talk about why you think Innovation is so crucial for nonprofits in today's rapidly changing World okay so there's two parts to Innovation for nonprofits the first part is almost every nonprofit is trying to solve a problem we don't know the solution to yet you are doing lab work you are trying to figure out how to make it so the problem is the past tense but if you're solving a problem that hasn't been solved yet you're going to have to do something that might not work because if you do all the things that have been tested you're just repeating yourself right and so what I think we have the chance to do is take advantage of the benefit of the doubt donors give us the tax break that we have on offer and explore because if the problem is worth working on it is worth failing on the way to making things better and we cannot just industrialize our way to success because we don't know how to do it yet and that's what Innovation is innovation is your next good idea in service of a solution even though you know it's not going to work I mean it might work but you don't know it's going to work yeah I mean part of it is getting okay with that like developing ourselves as Leaders to have a comfort level with that as well I mean what do you see as holding us back like what the heck is holding us upset as we like look at this where do you see individuals or nonprofits seriously getting caught up on that well think about why someone signs up to be in this space to begin with right you have a heart of gold you want to make things better It's tricky in the middle of that to lean into the tension of being able to say out loud this might not work because there's a sick kid over there or there's a hungry mom over there or there's something that needs to be fixed to be able to say out loud this might not work is scary indeed and I I did an experiment years and years ago when Fast Company was young Fast Company had two founding editors Allan and Bill and what I did was I we had a a retreat there were 50 of us there and I had uh 50 t-shirts made and 25 of them said bill is cuter and 25 of them said Allan is cuter and I made two stacks no you didn't and I said to everyone in the room you got to pick one of the two shirts John's already uncomfortable he hat my face is red people people would not they wouldn't do it they wouldn't pick a shirt like how could the stakes be any lower it was a silly t-shirt but even in that moment people are like well I don't want to offend anyone I doing wrong thing Etc so when we think about the nonprofit world compared to a century ago so many things have changed so many things work more efficiently so many lives have been changed every single one of those things was an innovation once and we're just getting started but we can't be afraid to make things better therefore we have to acknowledge the fact that sometimes it's not going to work I mean no one's surprised that Seth has been beating this drum beat for like 30 years like inov he's been saying Innovation should be picked in for many many decades and I and I think just this I think you said it best when you're talking about managing the tension and even honestly just The Bravery of feeling like I can speak up and say I got an idea I'm not sure if it's ever gonna work John by the way this happened to us like this is literally the employee giving campaign that we put together we were like we just have this radical idea we it's not baked in anything we just see that everything everybody else is doing and we hate all of that so what if we just tried something different got lucky on that and it's also you have so many untapped ideas in your heads friends that we want you to get in a state of vocalizing them trying them I mean this is not just AB testing like in on practical tactical things this is like moving this into our cultures and I think you talked a little bit of just about staff and I want to stay there because one of our Trends this year is that we're really talking about the retention crisis that's hit the nonprofit and honestly I we're seeing some spill over into social Enterprise too and there's some that are in the Weir for good community that we're seeing some research done and after surveying hundreds of these leaders we're not surprised but we're very sad to see that there is supposed to be a 75% turnover probably within the next you know 18 months in the with people who are either actively planning to leave or looking to change into another job we cannot innovate when we can't keep talent in the door so would just love to hear your thoughts about this but they go together Becky they're the same thing so if you work in a factory and the Machine you're working on keeps scraping your knuckles gives you carple tunnel and doesn't produce the thing it's supposed to make and people yell at you all the time you're not going to stay in that job very long so what people are burning out from is if they're fundraisers they're being charged with shaming their donors into getting them to turn into cash registers that's not fun it's not fun to shame people it's not fun to be shamed and they're spinning this flywheel ever faster but they're the soft tissue in between the good work the group is doing and the donors who support it well of course that's going to burn you out and if you believe you have to be quote authentic when you show up in front of these people and you're getting rejected all the time you feel like it's personal so when I add all those things up it's a miracle you've stayed as long as you have thank you Seth I feel so validated don't you all listen but we have this business this industry now raising a billion dollars a day from the citizens of the United States that's the number we have to hit every single day to hit the annual number a billion dollars a day and you can't get there by doing what you did yesterday but louder we're going to have to find a different path and when you start looking for New Paths it suddenly becomes energizing because now you're on that Lial Place between here and there where you're on this journey and that never leads to burnout burnout is what happens when we do the same thing and expect a different result it does just all stack even I just think of like your books how they stack like why does Seth come in in 20 23 I'm guessing when it dropped of with the song of significance with This brilliant marketing mind it's about this core I mean like if we can't reverberate those values and actually live them out and create these places that people are alive and pouring in and feeling engaged in our work like how can we Ripple that out you know I think it is all connected and we try to put it in boxes and I love that you're like tearing that down yeah I mean let just get super practical because I don't want to leave this spot before we do how often does your boss say at the meeting list three things you did last week that didn't work and if you can't you're in trouble you got to bring three things every week to the meeting that didn't work I've not been in a lot of nonprofit offices where that comes up yeah but if you are a scientist and you try to say to your supervisor I did no experiments in the last week because experiments are about figuring out things that might work you can't stay in the lab well part of what we're doing is Dialing for Dollars part of what we're doing is what we did yesterday and turning and turning and turning but a big part of what we're doing is saying how can we serve our donors by bringing them a new story that lights them up so that they a eagerly contribute and B tell their friends and if you're not bringing that news to them where's the growth going to come from I mean yeah Seth's talking movement building he's talking culture building he's talking Innovation and this is where I love that we can kind of take this conversation today because it's one thing to talk about being Innovative and it's quite another to like bring a new idea to Market to you know throw it to the Wilderness and see what happens and I feel like you're doing that in real time with good bids and so I want to like tee this up because you really disrupting the historical charity auction thank you so much like give us a little bit of background like I mean how did this originate and then let's we're going to get into it more of the specifics okay so I grew up thinking that it was normal to do philanthropy and that it was normal to work with nonprofits my dad was the volunteer head of the United Way in Buffalo my mom was the first woman on the board of the Albright Knox Art Museum and she was on the board of the local um senior citizen home and stuff I this is what I thought everyone did uh and I've been really fortunate that I've been able to work with nonprofits for years um that do really important work work and I have seen just how stressful it is to do this kind of fundraising and one of the things that too many nonprofits rely on are Gallas I hate Gallas the overhead is ridiculous not just in how much it costs but in the it paralyzes many people in the organization for weeks or months what kind of napkins and what does the invitation look like that's not what you're here not in the gala business but one of the byproducts of a Gala is the charity auction now the best Charity Auction by the Numbers every year for sure is Robin Hood they raise over $100 million in a few hours if you're already doing that you can turn off this podcast you don't have to look the rest of but for anyone else for the 99% of us great right unless you've got drunk billionaires in a room each of whom is trying to show their higher status than the other your auction's not going to work very well and it's not going to work very well because as soon as you say the word auction you trigger something and the trigger is is you should get a bargain when you go to an auction you don't overpay at an auction you should get a bargain but the charity doesn't want that the charity wants people who eagerly pay a lot not because they're overpaying but because they're contributing so there's this tension which is on one side you got um social history of I shouldn't pay a lot and on the other side you got a charity that wants to raise as much money so the story I promised you they used we used to go to charity auction for a local school and one of the things they auctioned off every year in the silent auction where you had the little thing where each person up it was uh a party at the local tennis club and there was a woman in town Who Loved tennis and she would bid $25 and then she stood in front of the clipboard and said to anyone who showed up don't bid if if I just get it I'll invite you to come to the party we'll get it for $25 oh my go and the thing about this is it doesn't feel actually when you hear it that wrong because biders are supposed to sort of conspire to get bargains that's what auctions trigger in our braining bitters bit t t RS when you said that I'm honest I like that so about a year ago I was thinking about charity auctions and I invented something called the positive auction I think it's original I think it's a breakthrough and we tested it uh built it one by hand and tested it and it worked great and then I said well now I got to go do it so I've put together a team of people worldwide and a software development company and I'm funding the whole thing myself and how can I build this tool so that nonprofits can use it to run a different kind of auction online that has the potential to be really uh generative and effective and fun and if we can offer this tool to nonprofits at a really uh good fee price I think that's a useful contribution so good bits. org is going to launch in April with a dozen uh auctions to see how it resonates with people and we're lucky enough to be working with save the children and charity water and the Innocence Project and build on and a half a dozen other Charities to launch it I think it could go I'm very excited about it I mean you're naming all of our favorite organizations who actually live out Innovative you know practices in the day-to-day and I mean Becky and I were laughing before this started because the the situation you described we all have those horror stories all of us it's just so far removed from like what we're trying to accomplish you ask a bigger better question and got to a different result and I love it so much so like let's break this down because I feel like there's other pieces this unlocks the idea of viability urgency Etc you know why do you I mean maybe walk us through like how this kind of sets the auction apart like how it functionally is different sure okay so there's two parts that are new uh good bds.org launches with uh something like a Neil Armstrong Apollo 11 patch that he used to own or sign grateful that's amazing uh we have a a mission impossible crew jacket that Apple computer made for the original movie that guy Kawasaki signed we have a Grateful Dead BBY wear sign guitar Priceless stuff that people goodness and each one of them goes for $10 as the first bid and the bidding goes up in 10 10 20 30 40 50 and you can't skip a step okay so that's fairly normal here's the first shift every bid is actually a non-refundable donation which means that when you type $2 and it goes in that money goes straight to save the children and you don't see it ever again whether you win or not you have made a generous donation thank you the last bidder and in save the children's case it'll be for front row tayor Swift tickets the last bidder gets the tickets and if you want to be the last bidder then you should out bid the person who's the bidder now the math of this is that if the auction goes for $230 the charity gets $2,400 and if the bidding goes for $900 the charity gets almost $100,000 so you have these items that are worth a lot that are going for not a lot and you get this unstable equilibrium of you're looking at this thing that someone is about to get for much less than it's worth and it only costs you a few hundred bucks to find out if you could be the last bidder and every time someone bids there's anti- sniping so the auction it gets extended a little bit and the goal here is a charity can organize donors who we're going to give them money anyway right they can participate in this but then the question is why will they tell their friends because there's an economic incentive to tell no one so you'll be the only bidder so the second Innovation is if you tell someone about any of these auctions and share a link with them and they bid any amount even 10 bucks you get a free Bid of any amount even $1,000 and it turns out these free bids don't cost the charity anything so let me take a minute to explain that so let's say you tell someone about the mission impossible jacket early in the auction they bid 10 bucks now you have a free Bid in your account and you see the Grateful Dead guitar and you bid it's at 490 you bid 500 well let's say you win the charity already got the 490 and the 480 and the 470 so your last bid didn't cost anybody anything let's say you don't win and someone out bids you well they just bid extra because you were in it so either way the charity either ties or comes out ahead and people have this Dynamic which is you're going to find something you really want you're going to promote all the other auctions to people and then you'll use the free bids to just keep the cycle going and our hope remembering that Warren Buffett's Last Lunch auction went for $19 million our hope is that one of these auctions go for a thousand or 12200 or $1,500 in which case the charity will get hundreds of thousands of dollars that's what we Think Can Happen the money goes straight to the charity and then at the end of the auction we send them an invoice for 10% of what they raise and if they don't raise anything we don't charge them anything Seth Arthur Goden I don't know what your middle name is but I'm trying to add drama like okay I just want to say this right off the BET one thank you for not just thinking about it but using your mind to work it out and explain it to us like we're five but you have literally put you've reentered the nonprofit and the mission at the very front of the auction all of a sudden it it is not the afterthought it's the forethought right and that alone is a mindset shift in this we don't have anybody elbowing each other out of the way I mean we were just sharing some horror stories of trying to get those last couple seconds in when you're working with paper but it's also you've made the one toone so attractive that it feels like you're one could be many I mean to get the free Bid feels like the more you share the more that you talk about this and then the viability of it keeps going and going and going and so anyone feels like they could be a winner anyone feels like they have made a difference it is truly like a win-win thing this this has to work I want this to work we want it to work here's you know the first line of our terms of service is bid at your own risk because what we're saying to people is this is not a store this is not eBay you're here to make a donation to a charity and on every single page it says this is a non-refundable donation go ahead and bid because you want to support a charity and the last bidder is going to get a reward but we're not running a store and you're not buying it from good bids you're going directly to save the children directly to the in project and saying here I'm supporting you oh and by the way this is sort of fun to think about and if I'm the last bidder that's cool too but we're not trying to pit people against each other it it's it's the way that it should be it's it shouldn't be adversarial it should be collectively uplifting that's why we're there that is why we are literally in this work and I think reorienting people to remember that mindset to come in is such a cool Innovation and I want to shout out to your team like anarie I want to say hi to Jennifer like for doing so much incredible work I mean you your team they shared with us like if you can get a cool item whether it's experiential whether it's something you can actually touch and feel and you know how to use eBay you could run a good bids auction and so tell us more about how any organization listening right now who's saying oh I want to do this oh I want to be on the front end of trying this out how can they get started today the way we're rolling this out is in April we'll be doing the the Dozen auctions I described um we have uh some other very cool things that I didn't announce yet but each one is like oh I need to have that and then we're going to be slowly rolling it out to nonprofits that sign up to join us but once you decide to do it you need to find someone in your network who has a prize they want to offer and it shouldn't be your Aunt Marilyn's crocheted uh baby sweater that's in the basement just thinking that it turns out prolific yeah it turns out you know people who have a thing that a small group of people really want and one of the problems as charity auctions got bigger is the quality of stuff went down because you were trying to fill out the whole this is you just need one thing to get started and then the second thing you do is you email your core donors and say the auction Starts Now go see it the first few bids get first few biders even get a free Bid there's a reason to go first even though you're not going to quote win because that's how you support us and by the way we've asked you to tell all your friends about our charity you never do because it's awkward but you can tell them all about this auction because that's fun yeah and so we're giving the Charities a tool to get people to talk about what they do I like to talk about lifeguarding uh one of the things things that uh the the camp where I learned how to paddle you swim in the lake and there's a dock in order to be a lifeguard you have to be certified as a water safety instructor and if you're on the dock there's a lifeguard every 10 feet and someone in front of you is struggling in the water or drowning you should not say to yourself other people did a better job than me at in the life- saving class other people are better than me at mouth to mouth there's someone probably 50 ft away who could do a better you don't say that you jump in the water and you save somebody because in that moment in that spot you are the best person to take action and the thing is there is probably someone somewhere who is better at writing copy than you or who is better at uh intervening than you or is better at coming up with a creative idea than you but they're not here not right now you are so if this cause is worth everything you've given up to be part of it and you've given up a lot every person who's listening to this who isn't working at Goldman Sachs who isn't just coasting through life as a handbag designer you all gave up a lot to do this don't blow the last step the last step is you are here right now you have your finger on the keyboard you can do a thing and that thing could range in wildly right so what was my dad's Innovation my dad's Innovation was the United Way in Buffalo uh raised a whole bunch of money each year but it was never enough and the way they would raise more is they would yell at people about how important the work they did was or how urgent this year was and what my dad did was he looked at the donor list and he saw that there were a bunch of people who gave $1,000 and this was in the70s when $1,000 was more than it is now and he saw that when you looked at that list of names many of those people were influential leaders so he started the Thousand club and he would just go down the street and say to other people do you belong on this list he didn't give them a whole song of dance about what United Way does with the money because people knew that he said there's a list and it's an esteemed list and I don't think you want to be left off the list and that was the story that they responded to because they hadn't responded to the story of do it for the community my point is it didn't cost anything for him to do that that it could have been that after five of those calls not one person would say sure I'm in but it turned out that he more than tripled the number of people who gave a $1,000 just by finding this group of people and asking who wanted to join them that feels like an innovation to a nonprofit and it feels like something you're not allowed to do you need your boss's boss's approval and then a board meeting and like okay that's the kind of nonprofit you've decided you work at but you don't have to do and you could start acting like this work is too important to sacrifice to the status quo too important to sacrifice to hiding and what we're going to do instead is serve our donors by doing something for them with them by them that happens to raise the money that our cause desperately needs as opposed to viewing them as a cash register that we have to pull the handle over and over again gosh I mean do you feel as seen as booed as like let's go get him as I'm feeling sitting in this chair right now I mean I love how youve just framed that Seth I feel like we can do this um it's not as scary as it seems I got to ask you I mean what is your dream what is your vision for this sector um of what could be unlocked as we kind of all pour into these missions how we stop holding ourselves back what do you see well so as you both know I spent a year and a half as a full-time volunteer on the carbon Almanac and in fact every every single person who's working on good bids with me is an alumni of the carbon Almanac you're kidding and um there you go I'm holding it up on screen it is when when you think about the price we paid to build the world we live in right now that these are in so many ways the best of time so many things we take for granted are about to become much more fragile that we worked super hard to be able to get to this moment it doesn't make any sense to waste it on Netflix or to waste it on figure out how to get two more basis points on some you know loan your corporation is going to issue this is what we did all the work for this moment in time and In This Moment In Time when the world is more connected than it has ever been it makes no sense to act like it's 1920 it makes no sense to act like it's Community chest or nothing that we have so many things the fact that the three of us know each other that we're connected and we're not in the same room that's impossible this is a science fiction movie we live in and so that's true why can't we then upgrade our guts and so my vision here for good bids in particular is I'd like to raise a billion dollars for the nonprofits who are on this call it's simple which is let's get back to the first principles of why you signed up for this in the first place you didn't didn't sign up for it because it was an easy job you didn't sign up for it because it was the highest paying job you signed up for it because it matters and if it matters then the work we have to do is not the work of digging a ditch but the emotional labor of saying I made this I'm taking responsibility it might not work but we learned something now we get to try a new thing and if we can cycle that with all the tools that are right here in front of us I think we can make a big difference in the world each of us I just feel like I wish I would have like I I wish I would have known your parents I wish I would have gotten to see how them just quietly living this life of generosity this life of um generative engagement it and how it has benefited all of us and I I just think that when we think I believe I used to think in terms of Seth Goden was my marketing guy but y'all Seth Goden is our is the impact guy I feel how much you love us I feel how much you are rooting for us and upgrading our guts has got to be one of the greatest phrases that has been spoken on this podcast because you're so we're saying it in we're saying it in a million different ways you know it's that we've got to step into being changing agents not just thought leaders we've got to be brave enough to speak up for the injustices that we see on the daily without worrying about what our top donor is going to think because this matters like you literally wrote this book the carbon Almanac I have to tell you all it it is the most raw and beautiful thing that if you love this Earth you love your spaces you need to read this book and then you need to buy it for a friend but if we can reorient and upgrade everything we're we're talking about upgrading auctions right here and that's going to be one step upgrading our guts is going to be a step upgrading our bravery and our connectivity is also a step and I just thank you my friend for just being Fearless in this and saying it like you're almost talking about the weather because it should be that common place to us oh you're very good to me and I'm getting a little choked up but thank you Becky um you know the I want to give my mom equal time I lost both of them years ago but uh when she worked at the Albright Knox there were two kinds of people in Buffalo people who came into the museum and people who didn't and it used to break her heart that lots of brides this still happens would get their pictures taken outside the the beautiful building of the museum and never come in and she made peace with that and said well if that's one of the services we offer that's cool too but before there was Antiques Road Show she called up sou bees and she said can you send a couple of appraisers to the museum and then they got an article written in the local paper on Saturday bring your candlesticks and everything else two guys from Souther bees will be here to tell you what it's worth and you know the night before she's like what if no one comes and then she realized well if no one comes no one will know no one came and this is a Renaissance woman ahead of her time and we got to the museum the next morning and there were a thousand people waiting in line holy heck that was really special yeah it's beautiful okay we're going to dab our eyes we're going to toast our mothers and how amazing they are um and we're going to close this out with the one good thing my friends Seth throw us one what's a one good thing we can take away from this conversation today I don't think the people who are listening to this have listened to as many podcasts as I have and realize how fortunate they are that John and Becky are here for them and that is a good thing that doesn't get said very often but we are nothing but information now we are are not physical labor we are how are we processing information and what are we doing with it and when generous conduits show up and tell us the truth and Inspire us I think it's worth saying thank you I don't know to after this I'm trying to keep my mascara on oh my gosh okay you have heard about good bids you have heard cess story I think now as the time to try some stuff you know that's our very very technical phrase for Innovation let's try some stuff y'all Seth drop us the links where can they learn about good bids how can we watch even your launch I think that's going to be a something to watch and how can we pour in so if a Charities interested and nonprofits interested in finding out if they can work with us it's join us. goods. org and if people want to see us as we roll things out starting in April probably April 8th or 9th or 10th it'll be at good bds.org for the first week that we're launching I will be profiling the auctions we're launching one of a few a day at seth. blog so it's super fun to be able to write an article about uh for example your name in a John Grisham novel as a minor character which I think would be a really good present to give somebody I would definitely buy the Stephen King version you can take John Grisham John so got it so I mean yeah so much gratitude just for the way that you show up in the world and I think you know the first time that we met we made it our personal mission after we got to connect with you to just spread the word that say not just one of these people that shows up authentically and wind your heart when you read his books like every interaction with you is so genuine and authentic and I'm just so grateful to know you in this world and I I just mean that and and just feel a kinship with you so hope you're listening don't think of Seth Goden that's in the Marquee lights at these launches think of him as this human that is fighting for you and is on your side on the Hudson that's it that's our it's a date you got to come we got to go paddle it's gonna happen manifesting it now amazing thank you my friend good to see you thank you big hugs love you both

Channel: We Are For Good

Views: 1,568

Keywords: seth godin, nonprofit innovation, nonprofit auctions, nonprofit events, fundraising, philanthroyp

Id: 1iFZQYOIKA8

Length: 38min 16sec (2296 seconds)

Published: Wed Apr 03 2024