Industry Insights Episode 75: 2021 Wrap-up & Trends Redux (Pt. 1 of 2)

[Music] good morning good afternoon good evening wherever you may be tuning in from with me as always is jason buffington and jason this is episode 75 our 45th show of 2021. welcome 75 episodes i had no idea we would still be doing this and yet we already have plans for most of 22. yeah we do and you know towards that end this is kind of the time of year right when we come out of one calendar year we get ready to roll into the next so we thought we would do is have a two-part series as our producer mark is showing at the bottom of the screen just kind of wrap up a little bit and i was telling the the crew before we went live that i thought it might be interesting to end in part one here and the year with essentially how we opened up the year but before we jump into that and use kind of early research from 2021 as a tee off point i want to encourage two things one tell us where you're tuning in from i'm in colorado jason's in texas our producer mark is in georgia our social media extraordinaire queen katrinelle she is over in romania give us a shout out wherever you may be tuning in from in the comments also want to invite you in the comments feel free to comment on what jason and i are talking about or to make a comment of your own regarding the last year or even just to ask us essentially anything so without further ado i want to kick it over to you jason let's kind of unpack for those that may not have known what we call the data protection report or data protection research for 2021 in this case take us through a little bit of what that instrument that research is yeah so we've referred to this project a lot over the course of 2021 because it is the largest independent i.t research project related to data protection that we're aware of being published anywhere from any vendor from any research company ever dave and i have each spent over 30 years in this data protection industry each of us came from various analyst firms prior to joining veeam and yet this is the biggest project and something that was truly a labor love for both of us we contracted an independent party to survey over 3 000 i.t executives and id decision makers across 28 different countries around the world all looking at data protection what's driving change what are you looking for how are you going to handle key workloads um how does that affect digital strategy just a wide range of topics on this but admittedly dave out of this breadth of project and by the way spoiler alert dpr 22 is in the oven it is slow baking we're going to pull that out after the new year so we'll get a chance to dust this off and do it again but but yeah if we want to boil it down there are two kind of truly magical slides in uh in dpr21 they kind of define what 21 as a year was going to look like yeah exactly that in this first slide we internally call the money slide it's the drivers for change meaning and you can see in that kind of white text towards the top this is literally the question we asked which of the following would drive your organization to change its primary backup solution to a new solution or service and what is the most important consideration so the longer bars there on the right that's check everything that might be a driver for change or maybe jason another way to say it what annoys you in your current backup practice right what what's the pain point and then if you could only choose one and this is what we stack rank them by what would be the one interesting results this is how we began the year but let's just have a little walk through about what did we see in january of this year yeah so uh you know as long as we've been in this business uh it has always come down to um it's either around economics or around certain capabilities it's around you know those those proverbial c's that we talk about but if you look at it just on its entirety on this one slide there's two things that really strike me as interesting um that one bar that's all the way over to the right that far right hand edge right the most common thing that organizations wanted was rpo rto meaning basically reducing data loss reducing downtime and yet when you look at the most important that single one is stacked by the by most important the top you get reliability and so in my mind i think it's interesting that in both permutations what you get is qualitative improvement they just want it to work right they want less data loss less downtime and and they want it to work and i think that's really interesting as in 2021 30 years of backup we're still just trying to get to work yeah it's it's somewhat incriminating state of the industry as a whole and on the one and i can argue both sides of this meaning it's incriminating or a sad state of affairs if if your primary motivation for change would be to get the exact thing that you purchased and deployed this solution for you know i want to change cars because i want a car that's reliable i want a car that works so that's the kind of glass half empty incriminating notion the positive or the part where i understand this is it all starts with backup i mean you've got to ingest the data before you can restore it or do other things with it leverage it for data reuse etc so on the one hand not surprising this is so high because it's important but on the other hand wow in early 2021 and still to this day i don't think now less than a year later jason that things have changed dramatically we still see people trying to get successful backups i should add and i believe this is the case keep me honest jason but i believe the way this question was worded was successful was that one it has to complete but it also has to complete in the allotted amount of time i believe or do i have that wrong so we actually had two other questions in the survey instrument that come right behind this one they talked about you know how what percentage of your backups were successful and in both of those questions we did exactly as you said we defined what does success mean it finished on time and finished without errors etc so and by the way just to be clear i don't think all of the reliability issues are because all of the other backup products out there are junk there's a few that are junk but i do think that part of the problem also is the fact that in 2020 we saw such aggressive i.t modernization in production and if you use legacy methods for backup with modern production infrastructure you will have a less than optimum outcome right you know 15 years ago when people were first virtualizing stuff and some of those podunk backup companies that by the way are still around said oh just put an agent inside of every vm it'll work just fine no it will not work just fine right so i think part of the reliability that you see here is that as organizations modernized production they found out their legacy backup solutions were inadequate um and so reliability was hey i need it to work the way that it used to work when everything was physical right and so i think that's the part to think about that's a fair point right um expectations environments service levels those are all moving targets so it's not static to your point and i just want to give a shout out and being told by our social team that particularly on linkedin we may have an issue where linkedin is not accepting chat or comments so unfortunately we won't be able to interact with you in the ways that we normally like to apologies for that but jason let's double tap now on the next i'll call it cluster of results because you're actually the one that made this observation that a couple of these results percolate into one theme or concepts and it's if we go to next one on yeah economics we see economics expressed a few ways it is so you see that so those those longer green lines and we've added the color for effect right but the longer lines again uh there's almost a two-way tie in that band over there but if you look at economics economics shows up in at least three and and maybe we should even make it four ways right so at the top in the number two slot economics comes in the conversation around value right return on investment tco we often hear about this from our large enterprise customers is how am i getting enough value out of the data protection infrastructure that i've deployed if you go down a few notches towards the middle you see reducing software hardware costs and this is around price right and we often see this sensitivity especially in small and mid-sized organizations where it's really just strictly around the sticker what did i actually have to pay in order to get anything recoverable in my environment and somewhere in between there you'll see down in capex to optics we're looking for different kinds of consumption bottles along the way and dave i'm gonna also suggest that if you look at things like um deploying an appliance form factor and getting rid of some of the um other complexities that are in that fray that you get some indirect um economic value as well but if you put the most importance together we have at least what nine plus seven is 16 plus six is 22 so better than one out of five organizations their primary driver for what they're looking for in modern and better data protection is is just economic value i don't want to cut a large check and then wait five years for my roi right those years are gone yeah exactly and you know i think you brought up a good point where these things are intertwined right they're not in isolation and so if you take down the economic manifestations of the question and relate that back to improve reliability if i'm not sure of the value because in part i am not getting reliable backups or success rate is lower than i wish it to be then of course you're going to start to question wait how can i optimize the cost if i can't optimize the experience of which of course i want to but i'm having problems with that well then i want to pay less for the sub-optimal experience so not surprising one that that goes hand-in-hand but also let's think about the time frame we were coming out of meaning end of 2020 rolling into 2020 we were still in the throes of a global pandemic a lot of businesses making transitions economics and the viability of switching your business model was certainly front and center if not arguably always for business certainly in a pandemic time frame it would have been that's right that's right now for a lot of organizations in order to get better reliability right in order to get better economic value let's go to the the third of the macro trends which is cloud right you know certainly in production you couldn't talk about it modernization in 2021 without talking about the cloud and that goes for production and protection and and i would argue that for many organizations the way that you got that economic benefit the way that you improve reliability is by going to a managed service where somebody smarter than you was clicking that button so you didn't have to and you'd have to babysit it and scale it and architect it and maintain it etc so i'm actually really pleased i think that folks got a pretty pretty clean uh in 2021. yeah i agree and you know we saw this trend coming from the prior years research meaning data protection trends 2020 and for a long period of time we've observed that i mean long period going on almost a decade and a half almost 15 years that the top three drivers for change oftentimes centered around the word c i won't spoil that yet because we're going to do another build out of that but we kind of have to add in a fourth one of cloud here either immediately today or wanting a solution that's flexible enough in the future to be able to embrace cloud services is certainly becoming more top of mind i agree with you i think people got it right and if you think about like a couple of weeks ago we were doing uh new year's resolutions when folks still had some user losing dollars in the year you know a lot of our new year's resolutions that we talked about where you know things that you could do um just to with any last budget dollars that you had in 21 our top suggestion was if you don't already have it add cloud to your data protection strategy right get your data out of the building somehow and probably start piloting some kind of a managed service as part of that but as you said dave there are arguably four c's now not three but let's let's take a look at that fourth macro trend as far as what's driving change and admittedly it's a little out of order because you know cloud came higher this year but but capability right actually getting it to work better dave what are your thoughts yeah and so going back to what were those three c's some mix and meaning the ordering could change but cost capability addressing complexity we see complexity in in this one as well but capability you know if you can get beyond the economics if you can get beyond the reliability then i there's certain features that i want and certainly improving my recovery point my recovery time objectives and wanting to have a capability in terms of that operational ease of use or addressing that complexity to me that makes sense right because the need to reduce the complexity of the solution is sort of paramount it's like performance you're never done it's something you continually work on and so if the environment's changing slas are going up you're economically challenged to me it's almost inherent that you're going to have a complex environment that you're dealing with so you want to try to operationalize that to the extent you can make that easier on the team who's also by the way trying to contend with rising slas before we switch gears i do want to acknowledge that we've got a question from stuart and stuart asked basically what are our thoughts on this recent i'll call it kind of over the weekend java threat that has come out jason i will tell you i went to bed way too early and woke up way too early meaning 3 30 a.m and i saw the twitterverse was like going crazy and i should preface that's 330 essentially west coast united states so a lot of the rest of the world had already been hip to this threat i was shocked i immediately jumped on one article i want to give credit it was from wired if you're familiar with them been around a long time and my job kind of dropped i'm a bachelor as i was telling you guys before we went on air the dog eli was in bed and i just went oh i out loud like oh my gosh how many how many threats how many vulnerabilities does you know what's the the threat scape of this look like it's absolutely enormous what were your thoughts when you heard this well my first thought was when the news first broke you know minecraft was mentioned as part of it and i thought hey i run my own minecraft server and i've got minecraft and java mode running on most of my kids workstations so that's going to be a problem for me um but i was i was surprised by the amount of times i read that they're almost making this akin to the pandemic you know this is like one of those and you know not to make light of the of the viral pandemic but it it is so pervasive it could touch so many things it could be so disastrous uh i was like wow okay this is how i'm going to spend the rest of my monday after my second cup of coffee is catching up on the weekend this is what happens when you're camping on a weekend you don't find out about it stuff until monday and you know when we think about recent events i and the other thing that kind of jumped into my mind to answer you know stewart's question on thoughts on this i harkened back to the outage of aws earlier in the week i mean not just even just a couple of days not fully 72 hours earlier and it just shows the dependency and it also in my mind now here's a bit of a selfish plug meaning it shows why it's still your data you still need to be in charge of safeguarding it you still may want to make alternative plans where possible to be able to access or safeguard your data in other words don't blindly trust don't blindly trust that someone's going to protect everything the way you want them to and don't blindly trust that it will always be there even though the cloud is highly resilient meaning the major hyperscalers okay so just one last on that because i know we want to cover the slide too but but it occurs to me as we as we're talking about this now you know if you think back to the end of 2019 and i guess i'm stuck on the pandemic but um if you think back the end of 2019 if you had said in december of 2019 hey what if all air travel stopped for six months what if nobody went out of the house for the next three months and um you would say that could never happen the world would come to a halt i mean and you know six weeks later we actually start to see that roll out what's the first thing that you do whenever you think that you have data that's been uh that's been impacted you quarantine it right so now the question is what would happen if all of the servers they're primarily responsible for touching each other and interacting with data if everybody needed to quarantine their data the same way that we quarantined our families what would happen from a technology perspective that's the kind of scenario you think about when something as low level is apache uh starts to get uh um starts to get gnarly all right so let's go back to more pleasant things like okay how do we fix backup um so dave we said there's kind of two money slides um in this deck and and i will tell you so i as i said i went camping over the weekend i was with uh with scouts and and when we when we lay out a topographical map and we're planning our hike for the weekend there's two things you want to know um where are you coming from and where are you going to right and then if you're looking at a topographical map you would also add the and how are you going to get there but i think these two slides the reason i think they're my two favorites is because the first one was where are you coming from yeah you're coming from a place that's not reliable that may not have economic advantage that has too much data down regulators that does not use the cloud well right those are the four tenants of where you're coming from let's talk about what organizations are going to and here the question was what would you consider to be the defining aspects of modern or innovative data management or data protection those are the long lines and again just like last time the short lines is if you can choose only one what's the most important that's out there so uh so we know we're coming from dave what's what's top of mind for where we're going to i think this is fantastic and our colleague melissa palmer and i know you spend a lot of time in business continuity disaster recovery but i think it's great in terms of recognition meaning what does modern or innovative look like that automation that recovery workflow and orchestration concept not by a lot because you can see when you when we stack rank fees by what's most important very very tightly coupled so to me you know you just look at that and you could say hmm maybe a lot of things are hugely important so in other words don't look at what's number one look at the grouping as expressed by two thousand eight hundred uh respondents but i love the fact that orchestration rose the top and you could argue what's barely number two i mean disaster recovery as a service d raz tightly intertwined with that notion yeah i love the fact that the top two how to have that same uh connotation so first and foremost is just around recovery and orchestration and remember we talked about in the last slide right reducing downtime reducing data loss here's my other scouting example you know we when i when i talk to scouts about for the first aid merit badge one of the things i say is your likelihood to live is based on the time between snake bite and hospital right you know whatever you can do to shrink the time between snake bite and hospital is is your likelihood to persevere through uh through your bad day on the trail and i will tell you your likelihood as an organization to get back up and running again is based on shrinking that time between crisis and recovery and that's what orchestration is about if you haven't thought about orchestration workflow that way you're you're it's like saying i'm on a trail but i have no plan if i get bit this is your plan this is how you shrink snake bite to hospital and i just want to go off of that just for a moment because i'm being told the linkedin comments may be coming through now so simultaneously issue a request feel free to comment on what we're talking about or if you have a sidebar like stuart asked a great question also feel free to chime in where you're joining us from and we can go back and look at the world map a little bit later but yeah i like that notion of you know have a plan and reduce reduce the exposure essentially and if you don't have a plan you are in trouble right and if you don't have a well-tested plan you could argue you don't have a plan i feel like i'm channeling my inner melissa at this point everyone should channel their inner melissa now and then um now by the way it'd be really safe so orchestration's a big part of the other part of it is simply just having that secondary site right yeah we don't get a chance to cover it today but i think one of the main reasons why draz is so compelling to so many organizations is because there's a lot of organizations out there that know they're dependent on their data but they don't have a second site to fail over two and so leveraging the elasticity of cloud-based services gives them for many organizations especially upper mid-market and commercial a dr site for the first time ever yeah now if we go to the next slide i like you made up a word take us through that and i noticed we're kind of double dipping i mean we're ascribing orchestration to a couple of of different callouts tell us about this one integratability um i did look it up um even without even with the hyphen you're not allowed to use it like we did but i think it works here so really the idea is is that backups should not be an island onto itself right so you should not go into your production platform and provision a workload and then have to leave that go over to backup and then say now i'm going to protect it because in variable you're going to miss something right you're going to over under protect the right thing to do i'll use vmware as the example i provision a vm i add a tag in the center and then i'm done you know that that tag says this is how i expect the slas to be and then a modern backup solution knows what to do with that you know like me same thing with cyber right so so you should not be thinking about cyber preparedness bcdr and backup as three different kinds of it initiatives it should be one set of how do i ensure the business always has access to good data regardless of what else might happen and so that's what i think integratability comes down to is between orchestration and apis and really just thinking about recoverability um irregardless of what the cause was that brought you to this point yeah and i'd like i'll just share kind of two takeaways from this the integratability notion that we're highlighting here one i like the fact that almost a year ago the respondents said i don't think backup exists unto itself and that's a major sort of industrial progression maturation whatever word you want to use there i like the notion that it's not just something that's off to the side it's downstream it has no affiliation with other tasks so that's the number one number two i would wonder jason when we look at this data for 2022 at the turn of the year a lot has happened around cyber and not a lot of it's good as we've seen in very recent times so i wonder if that ability to integrate data protection with a comprehensive data security strategy pulls higher meaning i really feel like as an industry we've made a lot of progress in the last roughly 12 months of understanding even if you're not an availability professional a storage person you might be on the security team but you have a deep now appreciation for the role that backup and recovery disaster recovery can play in your strategy yeah i think as or as more and more organizations um are are victims of ransomware and so they are forced to go that last line of defense uh and that last line meaning backup and many of them are finding out that their backups were insufficient which means that ransomware data is just gone right so i think there's a lot of folks that are realizing you know this is as dire as all the marketing hype would say and so yeah i would expect that um that for next year you should i ransomware certainly wouldn't go down on that list of priorities i can only imagine that that goes up i think integratability continues to go up as we continue to look for cleaner newer ways to to facilitate it delivery um and frankly you might even see some of the workers orchestration and workflow stuff start to go down a little bit because truly ransomware is is the global enemy that that all of us need to be focused on right now yeah and speaking of globe you know we did get our comments back up and running on linkedin or the platform linkedin started sending them through from a global perspective we see minneapolis minnesota united states came in we see south carolina folks a rest of world meaning we've got response folks in chile which is not one we get often jason so awesome to see that it's not that's there's a lot of beachfront property in chile i have forgotten yes and then pakistan so huge shout out thank you for commenting apologies that for whatever reason the platform wasn't accepting comments there for a period of time but certainly appreciate that and now as we look at maybe concluding this let's kind of land this slide where we begin i mean let's just do a quick recap here on the next one if we could cloudy remember we said earlier right can't have an it modernization not conversation without talking about cloud the cloud is all over what does modern look like right because when you if you were to ask somebody what does modern i.t in production look like they would tell you well it's not only on-prem but it's is and it's sas and it's pass and it's containers and it's multi-cloud right i mean you know cloud is all over production i t so it is absolutely reasonable that the cloud should be part of all over protection of it as well and you see that you see draz in the number two slot you see um consistency of eye ass and sass protection i can't imagine that doesn't also go up as people continue to modernize production like that that one has to go up as well um one of the ones i kind of love a little bit but i'm selfish because i wear a green beam shirt most days is the ability to move workloads from from one cloud to another right so i mean azure can help you go on-prem to azure and sometimes back again amazon same thing gcp same thing ain't nobody else helping you go from one cloud to another right except v right because of that self-describing format because of what we do with instant recovery um around the way right click and go to the cloud or data center of your choice um so uh so uh plug on that so i think that kind of wraps up our time uh for this week dave um uh one thing that i do hope i'm sorry that we didn't get comments uh uh working for this one we really had planned on this two-parter being and ask me anything kind of thing along the way so uh so now that comments are working if you put any ask me anything comments in we will cover them at the beginning of next week's show don't you think so that uh as good fire to get us going yeah good shout out you know next monday we will have part two yeah i like how you ended with veeam specific because this friday on our friday tech bytes which will be the last one meaning friday tech bytes of 2021 our great colleagues rick van impe they're going to be looking at from a veeam perspective what from a product viewpoint has happened this year in terms of product releases and spoiler alert there's been a lot 2020 2021 we released more products ever in the history of veeam ricky mullis are going to take you through some of the details of that that's this friday and then one week from today in addition to answering any questions or comments that may have come in we're going to take a look at from an industry perspective what's going on overall with the vendors and veeam so thank you so much for tuning in last call for the year too that will be our last one for actually some time meaning until january 10th so thank you for tuning in stay safe stay positive and want to give a shout out brazil and michigan have jumped in so don't want to go off air without saying thank you to both of those locations i know you get excited jason when brazil is in the house i do i'm doing like brazil that's true y'all have a great week thank you everyone [Music] you

Channel: Veeam

Views: 85

Keywords: Veeam, Veeam Software, Virtualization, Backup, Disaster Recovery, Availability, Recovery, Replication, Data Availability, data protection, Backup and restore, Backup and recovery, Data recovery, Veeam Availability Suite, Veeam Availability Platform, business continuity, digital transformation, business resiliency, Cloud Data management

Id: _Fcs0RXzGbA

Length: 29min 59sec (1799 seconds)

Published: Mon Dec 13 2021