If You Can Pull This Gold Bar Out, It’s Yours. Ingenious and Creative Advertising Campaigns

hello friends to create a truly original and catchy advertising campaign you really need to work hard not surprisingly though marketers sometimes come up with stranger even repulsive ideas but some advertising campaigns are so cool that they could easily shopkick these are the kind of successful cases we're gonna talk about today let's get it on gold bar challenge despite the fact that people have long ceased to use gold and money this precious metal is still very valuable who would refuse to own an impressive gold bar for free right all you have to do is stick your hand and a special hole and try to lift and then pull out quite an impressive bar of gold you might think it's pretty easy however such transparent boxes can be found in different countries from the UAE to the US and Asian countries and it seems that only the luckiest ones get the desired ingot firstly it is much heavier than it seems at first glance and secondly the hole is not big enough for a hand with a gold bar to pass through it [Music] [Laughter] many people want to try their luck though and get a little bit richer now wonder the challenge is so popular and also you can attract visitors anywhere to an exhibition a museum or just some shopping center where customers at the same time can buy something survive a billboard ordinary billboards don't surprise anyone and even interactive ones are becoming commonplace but what about a billboard with living people the m-net company in collaboration with JCDecaux Africa have created an incredible fill board for their reality show Survivor s a oh no they didn't just put an image or any wildlife stuff in it there were people living in the Billboard eight participants were inside the billboard for three days and only six winners could get a place in the sixth season of the game and try to survive in another place it was possible to watch the Daredevils in real time and the advertising campaign created such a buzz that the number of fans of the show is increased significantly would you dare to get involved in something like that Angry Birds live have you ever wanted to play Angry Birds in real life well we agree maybe it's an unusual idea but the team mobile operators still decided to make it happen in the Spanish city of terrassa located in the province of Barcelona the creators built a full-sized battlefield people controlled the bird through a smartphone and all actions shooting and destruction took place on the real site the action turned out to be very crowded people were filming it on their phones having fun and dancing to the music of the street Orchestra by the way the creator of this event was the advertising agency Saatchi and Saatchi is also known for its flash mops at the Liverpool Street Station and Heathrow Airport free McFlurry the summer of 2015 was really hot by European standards in Amsterdam the temperature reached a record thirty eight point six degrees Celsius and continued to rise and marketers and McDonald's figured out how to benefit from this situation no they didn't raise the price of ice cream of drinks instead an unusual billboard with a built-in thermometer was installed in the city and when the air heated up to a certain point spam the panel opened and everyone could get a portion of free ice cream to cool down a little workout bus shelter standing at a bus stop waiting for public transport is an incredibly boring thing you can't even step aside or do anything useful because you could accidentally miss your bus so you just have to stare at your phone but the Reebok company decided to bring some funds of the boring expectation and at the same time make people workout for this purpose the bus stop was equipped with a kettle bell and it seems that Oslo residents really appreciated this advertising move Nescafe game so promote his iced coffee Nescafe launched an interactive game at a subway station in Shanghai while standing in the interactive zone the passengers moved back and forth to control the coffee bottle on the screen all they had to do was collect drops of coffee and try to fill the bottle in 30 seconds after completing the mission the participants received a QR code to get a free bottle of Nescafe cold brew in the nearest vending machine not a bad idea is it red bull pinball machine to promote its new organics beverage series JCDecaux norway transform the main station of oslo into a colorful playing area creating a pinball table the classic arcade machine that's probably familiar to many of you of course the prize of the game was a can of soda and this advertising campaign turned out to be very very successful the pinball machine was there for only ten days but it still managed to cause huge queues everyone wanted to try it and at the same time to get a refreshing drink instead of waiting for trains while doing nothing the passengers were able to have fun b monster boxing ring when the b monster Boxing Club opening Shanghai it needed advertising like any other place and for this purpose a whole boxing ring was installed rights in the subway the performance included bright neon lighting and especially made punching bag with a pressure sensor the sensor measured how strong the blow was and these strongest players were awarded with boxing gloves the advertising turned out to be successful - the bright neon light shook up the usual routine of the subway and the opportunity to hit the punching bag allow people to distract themselves from everyday worries after all what can be better than the opportunity to let off some steam on the way to work or school perhaps these punching bags should be installed at every station in the world underground museum is there a subway in your city then you probably know that it's well not the best place for art unless of course you consider those guys who play musical instruments to earn a couple of coins to be asked but KFC together with the National Museum of China during the Chinese New Year turned the subway into an exposition custom-made glass display cabinets showcased exact copies of the exhibits with a detailed description of each item an animated version of a Ming Dynasty painting was shown on an interactive digital screen people could connect to the screen through a smartphone and even play an educational game the campaign was a great example of how the brand communicates with local audiences demonstrating its understanding and appreciation of Chinese culture and values Dali dimples Pizza there are a lot of restaurants delivering pizza it's really difficult to stand out from all of the others gaining a foothold in the markets and winning the clientele Pizza time that is why advertisers sometimes have to invent incredible things for example in Oslo in 2015 Pizza could be ordered directly from a bus stop you were put through with the operator immediately to discuss the necessary details most importantly they promised to cook the pizza in 15 minutes but what if the transport comes faster and arrives before the delivery guy gets there well as part of this advertising campaign the Pete's the delivery guy called the clients even on the bus and handed over the hot pizza right into their hands that's exactly what the future should be like milker slide whatever you say everyone wants to feel like a child at least once in a while we know it's impossible to go back to the past using a time machine but there are many other great options one of them was offered by the advertisers of Milcah when they came up with an unforgettable entertainment for the visitors of a shopping center a huge slide ending in a ball pit in which everyone could slide regardless of their age under the end the camera was waiting for them to catch their sincere emotions but that's not all depending on the person's desire his or her picture could be shown to the whole city on one of 40 advertising screens music on bus stops today it's difficult to imagine life without music and modern technology makes it incredibly accessible you know all these tiny headphones and wireless speakers that aren't afraid of water and other gadgets they let you play your favorite tracks anyway however coca-cola went further a brought music right into bus stops four stops in Budapest were equipped with special panels with the help of which each passerby could enjoy music they just had to plug the headphones into one of three jacks and voila [Music] coca-cola quiz some people just love quizzes and coca-cola knows this very well so one of the bus stops in Oslo was equipped with a special panel with a very simple question about coca-cola zero sugar is it sugar free if the person press the no button the panel emitted an error sound but if they chose yes a can of soda appeared through a small hole at the bottom after all has nothing better to advertise a new product that free distribution and even though that quiz turned out to be very easy it did make some people happy dint oil-- live paint some advertising campaigns may seem strange not very suitable for certain brands but that doesn't really matter after all the main thing is to draw attention to a particular product thus to advertise it sugar-free pastels dent we attracted an artist who sitting at the Central Station of Oslo in real time turned the surrounding space into funny pictures he took a picture drew something on his tablet and after a couple of minutes the finished image was on the big screen like a giant fish or a kitty kit cat dance challenge as we've already said for most people waiting for the bus it's a rather boring activity as you must have realized different brands do everything they can to cheer up potential customers and at the same time offer them their products Kit Kats and a few bus stops into interactive screens which offered people on the streets to dance first you learn the movements then the dance itself and as a reward of course a well deserved chocolate bar stellar arts while VR to use virtual reality and advertising campaigns as a cunning and trendy move after all we have modern technology and we should use it right for example on the eve of the Wimbledon tournament the Stella Artois UK team created a panoramic video that allows you to see the famous stadium from a bird's-eye view and to make the feeling even more realistic everyone who wants it could climb on a special moving platform with fans add virtual reality glasses to this and you get a truly amazing experience dude are you looking for new technologies and great gadgets are your thoughts focused on the future do you love huge vehicles and can't imagine your life without robots around here and visit tech zone and you'll find all this and more the link is in the description you interested great [Music] [Music]

Channel: #Mind Warehouse

Views: 1,579,987

Rating: 4.8156734 out of 5

Keywords: Top 10, 10 Most, #Mind Warehouse, mind warehouse, mindwarehouse, your mind is my wearhouse, top 5, facts, blow your mind, your mind is my warehouse, 10 most, top 10, mind tricks, mind blowing, if you can pull, pull this gold bar, it’s yours, creative advertising campaigns, advertising campaigns, advertising, campaigns, original advertising, advertising campaign, marketers, Gold Bar Challenge, Survivor Billboard, Angry Birds Live, Free McFlurry

Id: ZW1bJKA1Mdc

Length: 11min 51sec (711 seconds)

Published: Thu Apr 04 2019