Ideas That Stick with Advertising Legend Lee Clow | A Bit of Optimism Podcast

you know I started my career in the ad business and you were always a God and a hero to to most of us including including me and so it is a thrill and an honor personally to to meet you and have you to have you join me on this on this on our little podcast well it's fun I'm kind of old and over the hill so I hope I have something that can contribute to your audience you you you have lived a life and have a perspective on a world that I hate to say might maybe a bygone era the work that you have done and I I I think it's worth sharing just some of the more iconic stuff you were um a creative director back at shy at day back in the day um and are responsible you're part of the tuum that created the iconic uh 1984 ad for Apple which correct me if I'm wrong was the first ever big budget Super Bowl right yeah that was that we did and it was a very special moment uh this whole idea of democratizing Technology was the impetus of the 1984 commercial to launch the Macintosh for Apple but it also kind of dramatically changed the Super Bowl because that theater that we created that kind of unique nobody had seen a commercial quite like that before on the Super Bowl gave permission to every creative guy in the world to say I want to do a Super Bowl commercial and every client believing that if they did a brave interesting Super Bowl commercial with that huge audience uh it would be worth the millions of dollars they'd have to pay for it so it was a moment in time of course in my career it was like uh amazing in terms of I mean we knew we were doing a good commercial we're working with Ridley Scott he had just done Blade Runner and and uh introducing a product that nobody had ever seen before so it's not like you're just introducing another soda pop is it is it true is it true the commercial only ever ran on television just that once it wasn't intended to only run once only now that's the legend that we were so daring and so brave that we ran at one time and uh the reality was Steve Jobs very brave guy and he wanted to do an amazing different shake the world up commercial and he believed when we finished that we succeeded and we showed it at a at a sales meeting in in Hawaii in 1983 and got Standing Ovation but then the board of directors got cold feet they decided we're going to spend millions of dollars on a commercial that doesn't show the product doesn't explain what the product does and we're going to spend all these millions of dollars so the board said sell all the time we're not running the commercial and Steve and I kind of kind of wink and a nod we sold we sold a lot of time off but we had this one spot left and I don't know they were going to give us 50 cents on the dollar or something and Steve says it let's run it and we ran the commercial and uh the rest is history but you know they think that's part of the legend that we were so courageous has only run at one time is an amazing thing that you know I was old enough to see it to see it when it ran and I think even a lot of people who may not even been born yet know that ad that 1984 ad that that introduced the Macintosh and it is an astonishing thing that all these years later that it only ran once I think that's just an incredible thing that it became an such an iconic piece of of of our commercial history it's pretty amazing I mean every every year there's a different media every year wants to do a story about it and tell the story of of the commercial and I don't know if that's where young people kind of dial in and realize of course kids that are coming into the advertising business probably hear about it but it seems to have a life of its own yeah so I I'm so curious again you get a phone call from Apple from Steve or whoever the CMO was at the time that says we want to do a commercial to introduce our new computer called the Macintosh we're moving away from the Apple One in the Apple 2 it's going to be an entirely new platform like I'm so curious how that first meeting what what happened in that first meeting well we we were working for Apple for a couple of years we did Apple 2 advertising and uh were Steve's agency but Steve kind of threw down the gauntlet because this computer was his baby his dream child that he's going to introduce this what he believed was the future of computing it had Graphics it had typography it had all the the Aesthetics that Steve loved about a computer and it was going to be easy to use um so he basically threw down the gauntlet and said look we're introducing Macintosh I want a commercial that that you know uh shakes up the world uh we also did a lot of other advertising launching Macintosh there were individual uh kind of not tutorial but demonstrations of of how it works because it was because it was something entirely new we were used to typing in commands into a computer and this was the first computer that was really graphic user interface Mouse clicking dragging it was it revolutionized what we know as Computing today yeah and he he basically like I said we did commercials that showed how it worked and that were charming and wonderful but they weren't this 1984 thing and then we did a magazine in inserts that were like 20 pages that introduced and explained how Macintosh worked so M 1984 wasn't the only commercial it was just the bravest and the most unique one it was the anthemic one that introduced the piece so so you know the reason I say you sort of had a front row seat to what is probably a bygone era was this time of you know where jobs jobs are still um a larger than life personality even after his death he's still seen as as able to have created a a creativity outside of a company inas in a company that you know it seems seems to have yet to be repeated what was it about him that allowed people like you and the people who worked at Apple to be so creative because there's no lack of creative people in the world today why isn't the same Innovation and creativity seemingly not coming out of compan today like what did what did he have in the way he led that we you think is lacking today well he as far as I'm concerned is's the maybe the only true genius that I ever work with I mean he was virtually able to see two Horizons further than anyone else and and knew where he wanted to go and what he was trying to accomplish and his expectations of people were so high I mean you might have heard stories that he was very very hard on people very tough on people a lot of people threw up their arms and said it I'm I'm not I'm not going to do this because he was so demanding but the people that stepped up and said I want to do what Steve wants to do ended up doing things that were Beyond maybe what they thought their capabilities were they did things uh when Steve kept challenging them them to be better and better and better and you know Johnny Ives later G got the same opportunity to become one of the most famous product designers in the world because Steve challenged him he was in the company for a number of years making beige boxes for John Skully and and those guys and then all of a sudden Steve came and said go do something genius it started with iPod and then I want to make a phone and I and I want to make a pad and then he went to Pixar after he left apple and he didn't go to Pixar he bought Pixar from from Lucas and they were doing you know just little kind of cute digital digital stories and he said let's go make movies and he took Pixar into the Stratosphere in terms of being maybe the most successful movie studio in history and then now it's part of Disney and he just challenged people to do and be better than they knew they could be I mean he was the most challenging leader and he he was Fearless most CEOs don't trust creativity ity they're afraid of creativity because it's not rational it's intuitive and Steve trusted that and most CEOs most companies don't trust flying by the seat of your pants and trusting your intuition they they believe that uh you know we got to be more methodical yeah and it's just rare that there are leaders like there's a lot to uh unpack there you know you said jobs pushed his people harder and challenged them more than you had experienced in the past and the problem is when people read books about jobs or they hear you speak you know a young aspiring CEO might come out and start being really hard on their people and pushing them and saying ah well I'm just like Steve Jobs you know I'm I'm pushing my people to to do more but it doesn't make them good leaders so there has to be more to it than than simply putting pressure on their people on people perform it it was not only he pushed people but he knew when they had arrived at some place that was bigger and braver than than than what they would normally do I mean a lot of CEOs are hard ass and say you know go do something great but they don't necessarily recognize great when they see it they don't necessarily recognize the you know The High Ground like I said Steve you know could see two Horizons further so he'd know when you're when you're nailing what he was looking for and you sometimes didn't even know if if this is exactly what Steve's looking for but you put the bravest most courageous stuff you could on the table and sometimes he'd reject it because he didn't see what he was looking for and sometimes he'd say that's it I love it uh and most leaders you know they can be demanding but they don't necessarily know if they've accomplished what they've asked their people to do interesting the the the other thing you said was that he trusted creativity and you said a lot of modern leaders don't trust creativity um because it's too much trust your gut you know it it seems to me that you can trust creativity so long as you have Vision right but you have to know what the distant Horizon looks like and perhaps perhaps one of the reasons that too many leaders don't trust creativity aside from the fact that they're probably too accountant minded left brain oriented numbers driven which is a different way of thinking so putting that aside you know well so often so often it's the it's the man quote management of companies that rise to the top and become the CEO and become the you know Executive Vice Presidents as opposed to you know the developers the thinkers the creative people in the company are usually a department as opposed to the leader Steve was the leader and he was the most creative guy in the company Apple is credited so much of changing the way Computing works but had it not been for their ability to message Steve's Vision arguably it would just be a a you know a small little company for for hobbyists even if it was a better product so I think jobs gets a huge amount of the credit for for the world that we live in today but I think you deserve at least at least a good portion of that credit because without his ability to translate his ideas into advertising and marketing so that the world stood his vision it would just be the ramblings of a crazy man so I you you translated genius so the rest of us could understand it and you did it for years what was really interesting is he loved advertising too he loved he loved marketing messages he could recite Polaroid commercials by Garner and Harley he could he could recite Sony uh Walkman commercial I mean he understood marketing as a tool but he loved the creativity of that too yeah and you know the the idea of introducing the computer that led the way I mean this is this is the thing that ultimately push pushed it over the top and you were saying I have a lot of credit I get I I deserve some credit for that and sometimes that funny we sitting around in a restaurant and everybody's looking at their phones and I said that's my fault I the fact that I introd introduced the world to this stuff and now now it's changed everyone's lives not necessarily always in a good way what was it that David Ogie said he said something to the effect of the quickest way to you know to ruin a bad company or a bad product is with good advertising and so and so to some degree which is you know the quickest way to destroy Society with with addictive technology is with good advertising okay Lee I won't give you too much credit then um but uh but I mean truly you know the the anthem ad you know the these iconic companies with these iconic CEOs they they produced anthems advertising anthems that were like visual manifestos for the rest of us to understand what the company stood for what the company's Vision was what the company's beliefs were what their values were and it wasn't there to sell any product per se and and it seems like the anthem ad making these bold statements of VIs or purpose seem to have completely Fallen by the wayside and most marketing and advertising these days seems to be much more product driven a is why did that happen why are companies not making spending money to make bold statements about simply their beliefs and their Vision well I think I think the the big change is this media scape that's changed so dramatically so everything now lives on your phone everything lives on the internet and yes people watch TV and maybe they come to the Super Bowl and watch some commercials but the idea of there being a platform to put beautiful manifestos out there is kind of gone uh I love doing I love doing anthems the you know the think different commercial that we did is still you know one of one of my favorites and uh I love that part of advertising when the tools were television was the you know push it push it out there and then you used other means to explain now television has kind of lost its luster particularly in companies that believe that the internet is some new magic marketing tool and the old ways don't work anymore in the new ways are are you know using algorithms and popping up in your Instagram and telling you you want might want to buy this carpet or this this trip to Tahiti or whatever um true that media landscape has definitely changed we now live in a technology world where it is impossible to skip an ad where whether it's on our streaming services or website you're forced to watch an ad before you can get to the content in fact I joke that you know how bad a product is when there's literally a timer next on top of your product I.E the piece of advertising that tells you when it's going to be over right I mean like that's but if if we're forced to consume advertising and whether it's on television on our stre services or on a phone why can why why not put a Manifesto and force us to watch your Manifesto tell us what you believe are companies just do they lack do leaders lack the boldness to make these declarative statements is that what it is well um I keep believing that the next generation of really Creative Media artists are going to find a way to do exactly what you're saying how can how can we put something out there in these New Media SC that's as beautiful and bold and interesting as the you know the historic manifestos or storytelling of the past and one of the worries is yeah lots of ads pop up in in and I can't escape them but most of them are pretty ignorable even though they pop up and I can't escape them so but Having the courage to do something that so grabs you that you want to actually pay attention to this commercial that just interrupted you I mean yeah advertising has always been an interruption to what you're trying to do whether you're trying to read a magazine whether you're trying to watch television back in the day an ad was always an interruption uh just like they interrupt you now on the internet but what we discovered back in the day was if you do something smart enough and create creative enough and interesting enough people will pay attention and I think the same thing is a little bit true on the internet if you put some content out there that's so kind of special and amazing and interesting that people want to share it and say did you see this and you get comments and all that kind of stuff um I think it can happen and can be the front runner to then other messages from from a brand it's it's got to be it's got to be so captivating and interesting that people actually look at it and say that's so cool I got to send it to all my friends I got to reposted or I got to you know it's got to be that good but I think lots of companies still are living in the the World Of Products so we just show our product and and say we got a discount today if you buy it I think I think you said before which is part of the problem is the creatives quote unquote aren't running the companies anymore it's the accountants that are running the companies and so accountants will make accounting decisions creatives will make creative decisions that entrepreneurial sort of creative mindset has largely been replaced by sort of like a an Roi or or um pressure from investors mindset so just to change tax slightly here how how did you come up with the Energizer [Laughter] Bunny that's a that's a very cool story actually um I I for those I mean I don't I don't know if anybody knows what we're talking about but for many many years the Energizer commercial was this bunny that just kept going and going and going and I think that's what the tagline was it just keeps going and going and this little pink bunny with a with a bass drum that it would beat would just go and you would produce spoof commercials and then all of a sudden an Energizer Bunny would you know go across the screen yep still going um how did you come up with that concept it was so Genius of its time it was very interesting they had a pitch for their account it was at doy Dan burnback and we were invited to pitch for Energizer they had done a commercial that was a bunch of mechanical rabbits going b b b Bo and the Energizer Bunny marched through this is Doyle Dan burnback did this the Energizer Bunny marched through and spun around and left and when we looked at their history we said that commercial is special and I we said that bunny is special so we took the bunny from a commercial that Doyle D bnck did and launched him from the original commercial out of the studio into the world where then he showed up in soap commercials and wine commercials and and you know all the different places that we ended up having the enzer bunny just keep going and going and interrupting interrupting commercials but the the actual Energizer Bunny was invented by Doyle Dane burck and I and I sometimes I sometimes think to myself um I bet there were a bunch of people at Doyle day and when they were having the review saying you know we got really good reaction to the energize to the bun Energizer Bunny let's do something with that and the creative people said oh we're pitching against shatt day we got to come up with something better than that I actually in my mind's eye I see that happening and now and for the for the rest of their careers are kicked themselves for I just love the fact that you want to pitch I just love the fact that you w to pitch with their idea and and I think I'm disappointed because you know we we don't have the account anymore and they turned him into a cartoon but I thought I thought this the idea that we had was the advertising can last forever because he keeps going and going and became a euphemism you know people in politics would say oh he's like the Energizer Bunny he keeps going I mean we created something very classic with him what is it what is it that makes ideas stick I mean the Energizer Bunny stuck it became as you said it became part of our our cultural vernacular you know the so many of the ads that you created for Apple people would hang them think different ads and as college students we would pick some of our favorite you know icons and we would hang their pictures on our walls as statements of who we were you know what was what is it what what makes a great idea sticky that that makes that becomes integrated into our lives you know when it's a piece of commercial advertising well every brand you know uh wants to get noticed and wants to tell their story um but so many brands are a category you know so there's batteries and there's soda pop coming up with a personality for a brand is is really important if it can become kind of culturally cool culturally relevant the the the story that you tell the way you tell the story uh when we got to go to work for Gatorade it was called Gatorade and it was kind of losing share and we changed the brand to G and then that's G became kind of part of the vernacular there for a while when it when it transition the Gatorade brand to the to to this new brand finding finding a way to take the you know the product or brand that you're assigned to and find some special way to put it out there m sometimes to refresh the brand sometimes to just uh find its voice because I think I grew up surfing and um one of the ways I learned about Brands was uh I really wanted to be a really good Surfer and the the brand that I uh s i surf for Jacob surfboards um I didn't want to just own their product I wanted to be part of that brand or I wanted that brand to be part of me because it said something about who I was so I I wanted to know the Shapers at the at the at the shop I wanted to you know I wanted to know the people that were on the surf team and I wanted to wear their t-shirt wearing their t-shirt was the kind of the symbol of what I want to accomplish for every brand I want to wear that t-shirt I want you know like a badge like something you're proud of and you know lots of brands have that have that charm you know I think Nike still can can do that so making the brand so interesting and likable and trustable that you want to wear their t-shirt is kind of my yard stick for finding it's such a good test right and I think most companies would fail like anybody who's listening here who is who who who works or runs for a company which is I think a lot of people you know could your passed the swag test which is if you gave employees or customers or clients a free T-shirt with your logo on it would they wear it to sleep in and paint the house in or would they wear it to a barbecue on a weekend because it says something about who they are like would they wear it with pride would they wear it as this as this t-shirt they don't care if it gets ruined you know I think that swag test is is to your point yeah it's it's a pretty good it's a pretty good test was there was there ever a company or a brand that you wish you'd work worked on that you saw them out there and you had ideas for them that you never really got to put out into the marketplace but like you like you you were itching to help them tell their story was anyone any any company that you missed to work with well you know we had a moment in time where we worked for Nike uh when we in the 84 during the 84 Olympics in Los Angeles and they thought even though white and Kennedy was already part of their company they thought that we could do some interesting work because we lived in LA because we had just done Apple for a bunch of reasons we got the assignment to do the 84 Olympics for Nike and we did it and we launched de Jordan and we did some stuff and then we got in trouble and lost the account I won't tell you that whole story because it's not not one of the happier ones but anyway we lost Nike so for years I I just I loved working on a sports brand it was just so fun and finally we got the opportunity because the guys that we work with at Nike had moved to Adidas in Germany and we got to pitch Adidas so for a for a long time I was wanting a sports brand but we finally did actually achieve that we got AI us uh and did impossible as nothing and and uh enjoyed you know I'm going to ask what happened and why you got in trouble if you really don't want to answer you of course don't have to but you you can't you can't bury the Le that easily we had done some pretty noticeable advertising and J shyatt had moved to New York yeah and open the New York office and he had absolutely nothing to do with the Nike account but Jay was in New York and He got interviewed by the New York Times about his agency and coming to New York and all that was what the story was supposed to do about but he talked about nikee proudly as being one of the brands that they were doing great work for in Los Angeles not in New York but the people that wrote the story decided to take the Nikes conversation and make it the headline of this of the Sunday New York Times magazine saying how sh day save Nike oh no fire the next day through no fault of our own other than some editor some uh writer at the newspaper deciding that was a clever headline I'm sure that's not what Jay intended oh God that must have been excruciating especially when it was totally out of your control very s can you tell me a project you worked on in your ad days that you absolutely loved being a part of it something very specific um it doesn't matter if I was commercially successful it doesn't matter if I won awards but was there a project or a product that you worked on that literally if your whole career could have been like this one thing you you'd be the happiest person alive well I know we're talking a lot about Apple but it was a very special relationship a very special brand and as you know Steve was kind of pushed out of apple by John Scully uh who Steve had hired from Pepsi and went on to do Pixar but when Steve came back to Apple in 1997 and apple was in big trouble Apple was maybe going to go out of business or get sold or something because they just become so commoditized Steve called and said can you come up here I'm going to amelo just resigned who was the CEO at the time and he was going to take over as interim CEO and he wanted me to come up and help and you know classic Steve he introduced products that changed everybody's mind or changed everybody's lives but when he came back he didn't have any products he had a design Department that only was making beige boxes so we had to do a commercial we had to do something to put apple back on the map particularly still had a lot of fans and so when we did the think different commercial Steve wanted to see what we would do and I and we showed him this idea for a film that celebrated imaginative creative people Here's To The Crazy Ones yeah here's The Crazy Ones uh that's the probably the biggest moment in time in my career to have introduced think different with the Crazy Ones Steve told me by the way that the think different t-shirt that he handed out to the company was part of him turning the company around changing the whole trajectory of apple with think different on people's back yeah on their t-shirt so that that's by far the most amazing moment in time for me what specifically was it about that campaign I mean here you are the originator of the Super Bowl ad you brought multiple Brands to to life in ways that few people have ever done what was it about this one campaign this think different campaign that that is is so special to you well first of all the importance of it I mean Steve said we're on life support we don't know if we're going to make it so I we got to have something that puts us back on the map puts us back in the minds and hearts of of the people who still care about the brand even the even you know the software developers were stopping writing software for Apple because they just decided Apple was going to go away so first it was the importance of it but then it was can we find or recapture the soul of what Steve's Apple was supposed to be and Steve's Vision was always to be at the intersection of liberal arts and and and creativity the idea that we are going to be this company that gives people the tools to do imaginative creative things and finding that kind of Soul of the brand that we make tools for people who want to change the world who are The Crazy Ones the daring ones the ones that are brave enough to want to change the world and Steve ended up being the ultimate crazy one in terms of changing the world look at you what I love about this Anthem is it's a is it is often quoted and often attributed to to jobs but what most people don't realize is it's it's is it is from advertising it is it is yours and and Steve's lines right I'm actually going to read it off my phone here and it's attributed to jobs even in in this reading it but I'm going to read it because it's so magical hears to The Crazy Ones The Misfits the Rebels the troublemakers the round pegs in the square holes the ones who see things differently they're not fund of rules you can quote them disagree with them glorify or vilify them but the only thing you can't do is ignore them because they change things they push the human race forward and while some may see them as The Crazy Ones we see genius because the ones who are crazy enough to think that they can change the world are the ones who do I mean Lee and you and Steve wrote those well here's how here's how that got written we we introduced the people who are crazy enough to think they can change the world are the ones who do uh we make tools for those kinds of people we put that on the table and then we had to go build the commercial that went with it all those words that you just read but we looked at a number of different things we looked at Robert Frost poem the path that Les traveled and we we tried a a thing with seal the song seal you know got to be a little bit cray you know before we ended up writing the words we must have done 10 versions of the words because every time we'd sit with Steve he'd say I like that I don't like that push this push that so Steve was very much a collaborator in creating those words he didn't write them himself but he pushed him around until we got to the ones you just read and it was a wonderful process looking back on it the fact that we that immersed in in in the idea of saving the company and Steve met with us he met with us every week on Advertising till he passed away wow I mean he loved advertising no CEOs and any of these other giant companies meet with the advertising people every week that's a department you know the advertising department does that Steve met with us every week and he wanted me sitting there every week uh it was an amazing there was a time when the the the CEOs and the creative directors of ad agencies advised the CEOs of corporate America of entire companies and slowly but surely as you said those relationships went cold and the admen no longer had access to the CEOs then they were put to the CMOS and then even then put down to some brand manager you know and that's where we live today where the ad agencies do not have direct access to the CEOs anymore they don't advise on the vision anymore what happened that that an industry managed to sort of lose its own importance it's that's very rare I mean Dan weiden might have had that kind of relationship with Phil Knight in terms of the trust that he had they had CEO to to advertising guy but like I said most most companies are run by Mark managers who rise to the top and they believe advertising is a department you know once a year maybe they have a review of advertising to see how the advertising is going this is an important point that you're making here Phil Knight who founded Nike had a relationship with Dan weiden who ran his agency Steve Jobs who's who's revolutionized Computing had a weekly meeting in a direct relationship with you who was writing his advertising these companies that we rever these CEOs that we rever for their creativity the secret Source behind it is they kept their creative people nearby yeah very rare you can't you can't name too many of them I don't think you can make name any of them today uh but it it's very special and then another weird way of looking at keeping the creative idea of the brand of top of mind I I I look at Ralph luren he started selling ties in in Grand Central Station or something like that but he he nurtured and guided that brand with all of his Aesthetics all of his vision all of his ideas so that brand is totally Ralph luren from the Cars he drives to the clothes he makes to the stores he builds everything a brand does as an ad yeah so if you open a store you know everybody thought Steve was going to fall totally on his face when he opened stores but he didn't like how his product and what he made was being treated in the computer store so he needed his own store so he built stores and that was one maybe one of the best ads Apple ever did and and lots of people said he's going to fail but he ended up being one of the uh dollars per square foot stores you know in the world one of the most successful yeah and now it's one of the most successful Smash and grab stores in the world what's an early specific happy childhood memory something I can relive with you from your childhood I have this funny story CU my mom and dad were very Bas workingclass people my dad worked at Douglas aircraft and and I always had this artistic bent this artistic desire and my mom always supported it my dad thought it was crazy they had to figure out some way to make a living but I remember I came home from school and I had done a you know one of those poster art paintings that you do in kindergarten or first grade or whatever and I had painted a boat and had a smoke stack and the smoke was going the right direction and Mrs Rice who was my teacher told my mom he has artistic ability never let him lose that or some kind of push that gave my mom impetus to always be there for me my whole rest of my life in terms of developing my art and my creativity and supporting me when I said this is what I want to do for a living so that's back kindergarten when I painted the boat with the Smoke Stack going the right direction was the beginning of somebody recognizing that maybe I had some skill there Lee what I find so brilliant about that story is it sort of summarizes this entire conversation we've had which is your teacher sees some ability in you and tells your mom push this don't let him lose this and then your mom takes that as almost a a Clarion call that she she Champions you she pushes you to maybe do things that you didn't realize that you had capacity for you end up building a career for somebody who pushes people to realize the talents that they have inside them that they don't even realize it one of your proudest memories is of putting apple back on the map after it been decimated by Scully and here you are pushing a brand and pushing the public to see something that the rest of us don't necessarily see and you love to be pushed to realize your own potential you love to push you love to work for people who push and what I've learned from you is if you see talent in someone a family member an employee a friend if you see talent in someone that they may or may not be able to see push and push and push because they will accomplish more than they think they're capable of I think I was lucky enough to have Mentor Challengers and I guess one of the sweetest moments my mom till she passed away she always had an Energizer Bunny in her in her bedroom because she was a big fan of of ddb that's right Lee it is an absolute personal thrill to meet you after all these years it was so long ago that I had an ad career I've always revered you I've always admired your work and the work that you have created guided how I viewed uh the importance of Manifesto and vision and I've taken many many and how I've learned to write and speak from from the work that you have done and so to to sit down and talk with you today and hear some of your stories is a personal thrill oh thanks for that it's I feel like I've had the most blessed life I think I was born in The Sweet Spot of the history of the world I could be a rebel I could you know wear shorts to work uh and at the same time I could be incredibly passionate about what I did Lee such a such a pleasure all right thank you man if you enjoyed this podcast and would like to hear more please subscribe wherever you like to listen to podcasts and if you'd like even more optimism check out my website simon.com for classes videos and more until then take care of yourself take care of each other

Channel: Simon Sinek

Views: 11,515

Keywords: simon sinek, start with why, inspiration, motivation, leadership, career, inspire

Id: Xm4oU4QJ1Qs

Length: 41min 20sec (2480 seconds)

Published: Wed Apr 03 2024