Iconic Make-Up Mogul Bobbi Brown Reveals How She Built Her Beauty Empire | This Morning

we have someone here who has the power to make you look like a million he's already been talking to her about getting Stu house we've been talking shop she built a world renowned Cosmetics business and it's one of the most recognized names in the beauty industry she is here with us now the wonderful Bobby Brown joins us Bobby how are you I'm excellent so nice to see you guys so lovely to see you yes absolutely now tell me let's go let's go back to the beginning when did you first want to be a makeup what made you want to be in you know when I was in college I didn't want to go to college and my mother said do something that you love and I said I love makeup and I didn't want to go to beauty school I found a college that let me design my own degree in theatrical makeup and that was it and that was it I haven't turned back since you make it just sound so easy though I'm not g do it now just like that but Bobby I mean you your name is so renowned in the Cosmetics industry every department store you go in we see the name Bobby Brown but this all started just with a few lips licks 10 in buged good it started with 10 lipsticks and so explain to us what you did with those lipsticks well I was a makeup artist my entire career and when I came into the industry it was the80s with crazy crazy colored makeup and I didn't like it and I just started doing makeup the way I thought people looked better and I kind of somehow turned everything into the natural nude look and lipsticks I wanted lipsticks to look like lips so I started with 10 lipsticks and then built this br brand sold the brand and uh left the brand and started a new brand so here I am so when you started with the 10 lipsticks in Bergdorf how many did you expect to sell and then how many did you sell and were you shocked yeah I I've I've been shocked my entire career we thought we would sell 100 the first month and we sold them the 100 the first day 100 the first day yeah and all I did is invite my editor friends my model friends and we were just on a table we didn't even have a counter counter yeah we were a small Indie Beauty brand before they knew the term you were like the lemonade stall in the big boy area yeah totally but you completely just went to town with the lipstick yeah but I think that was also because of this amazing career you had at the same time I mean you were working for Vogue you were working with super there's the very famous cover that you did Naomi and Patrick De melier yeah it's been it's been a very long interesting career and I've learned everything along the way and what's been highlight for you because I also think that that is market research that is very best essentially if you're creating a produ well you did something very different you like you said in the 80s it was all about the crazy hair the crazy makeup Blue Lips red lips but you made the natural look what we now know in love today I wasn't trying to be a disruptor I just honestly everything I do is common sense I just thought people looked better when they look like themselves and I don't like to change people I like people the way they are I just like to make them look better and you that you sold Bobby Brown the company to to Estee laer but when you hear that when you hear of entrepreneurs selling their business like L'Oreal or lorder or someone like that the big groups you don't think of the personal side of it but actually you had quite a personal connection with lorda didn't you well I stayed 22 years as an employee and when I left it was time to go I probably should have gone sooner and I had no idea what I was going to do I had just turned 60 years old and I'm sorry what I am 66 right now can we not please no but the the point is and I want everyone to know I started this Makeup Company when I was in my early 60s and I didn't know if it was going to work or not work Jones Road Jones Road so you know it's my second act that's where you are now you're doing it all over again right well because because this is the whole thing with it it's like you're a bit like Diane von fenberg in in in a way because she essentially created this massive line in this massive business sold it and then came back around again for round two why why aren't you sitting on a deserted island somewhere drinking caas and because I I don't even know what she just said but I want to go now I get really bored I'm really curious I get bored I like creating things I like helping people and I'm and I'm not done I have a lot to teach I want to teach people that that things are possible that you could feel good and don't waste negative energy and just be positive and why Jones Road why that name because I needed a name for that day because I wanted to launch Jones Road the day my 25-year non-compete was up and if I didn't choose a name I wouldn't be able to do it I found it on ways and in my head and in my head no I found it on ways my head went down I said Jones Road my husband said I love it and it reminded me it sounded like it was a bespoke English brand and S I'm an angile I mean it's a little it's a little embarrassing yeah and there there's Jones Road so you went to Jones Road well we I saw it on our Drive and then I found it later and we went there and took a picture and so for you I mean you spoke about the non-compete so just for those who don't understand when you've sold the company you've to say yeah you've sold your name but my name for Cosmetics I can't help it I'm still Bobby Brown yeah exactly of course you are this is Bobby Brown um so Jones Road that's taken off so what's the vision you've got for that because obviously your vision with the original Bobby Brown Line was the natural lur and it's very different this is even more natural this is like it's makeup that's really easy it's a clean brand but that's not what I promote what I really promote is makeup that really is is effective you're able to line your eye quickly with the dark line you're able to put foundation and Miracle Bal on and just make yourself look so much better instantly so glowy y it makes your skin almost look luminous right cuz you know how a lot of makeup you put on and it flattens everything I like to lift everything so this just gets nice and lifted and you've W with some incredible people over the years as well who's who have been some of the people that have really stood out I mean there's been so many memor orble I've worked with Michelle Obama I got to do Dr Biden's makeup for inaugurations but one of my most memorable was actually in the UK I did um uh Loren Scott's fashion show and our makeup test at night had sir micking what the makeup should look like wow so you and him came up with the the idea for the show I'm fine with this like to be a fly feel like we need a three-part RTX special on this it was it was one of those like Pinch Me moments like where are my friends from high school right like how cool was that well Bobby we can't have you here without some tips because I don't I don't want I don't tell everyone the public don't know this but I am partial to a little bit of makeup myself sometimes I put a little bit of this on you wear makeup no I just look like this in the morning but we need some tips and tricks do and we've actually got some footage of you applying some makeup to one of our models earlier this morning yes we film we filmed this morning and um what I am doing is showing her the face pencils how when you pick a color that disappears it's the right color and mostly people complain they look tired probably they are tired but we applied a lighter color pencil under the eyes to brighten it and I showed how to do this and if you happen to be anywhere near London the only place you can get Jones Road is in Liberties right okay I love those you're doing well for yourself Bob you're doing well for yourself you're in Liberties old school she's luxury luxury old school um Bobby it's such a pleasure to meet you really your story is so incredible I can't wait for the holds of Jones Road that's going to be waiting in my dressing room really thank you thank you um and Bobby has filmed some exclusive makeup looks for us this morning which will be live on our social channels later you'll be tuning in might follow that

Channel: This Morning

Views: 38,876

Keywords: this morning, this morning itv, holly willoughby, phillip schofield, this morning funniest moments, this morning interviews, alison hammond, itv

Id: QRSGeDpwsK0

Length: 7min 55sec (475 seconds)

Published: Mon Nov 13 2023