I Studied 6400 Cold Emails to Crack Lead Generation

I've studied over 6,400 cold emails and found three secrets that I now use regularly to book hundreds of sales calls after analyzing and reflecting on this data of winning campaigns from some of the biggest companies across dozens of niches it has opened my eyes to the winning lead generation formula for booking more of these calls so whether you're trying to get your first client or you are a company doing millions of dollars a month the best cold email strategy has these three things let's start start off with deliverability it's super super important that you focus and make sure that your deliverability is optimized why is this because you want to get in the inboxes that you're actually trying to reach if you don't have a good deliverability structure people will not get your email and therefore it's a wasted effort deliverability directly impacts the success of your campaigns and if it doesn't reach the inbox all of your other metrics pretty much don't matter because they're never going to exist you're not going to get responses if you're always going to spam another part of deliverability that's good is it creates and signals to esps or email service providers that you're trustworthy and it enhances your sender reputation over time also it has a direct link to your Roi because when you improve your deliverability it means emails will reach their intended recipients but also it leads to a higher engagement and ultimately a better return on investment if you're doing cold emailing you do have to stay current because what worked 5 years ago may not work now email service providers are continuously updating their algorithms to combat span they don't want their users to have a bad experience and there's also a rising expectation that you have an authentication process for your domains we're talking your DNS record SPF dkim and dmar these need to be in place to show your email service provider that you're not a spammer so if you ignore this essentially you're wasting your resources so focusing on your deliverability is a huge component of cold emailing cuz you want to make sure you're getting your r why also it does damage your reputation if you have an existing business and you don't make sure your deliverability is correct and you damage your sender reputation this can impact when you're interchanging with other existing clients or internally now how do you increase your deliverability well here's a few simple things you can do the first thing is clean your email lists regularly data ages quickly so a list that you might have bought 5 months ago and you're finally getting around to using it maybe half of that list is no longer relevant that's why it's important to use tools to clean up your lists there are plenty of them out there instantly has a email verification process that you can use to help reduce the amount of your bounces going to the wrong email addresses are going to email address that don't even exist anymore another thing you can do to increase your deliverability is optimize your email content and structure so this is like using engaging subjects lines and making sure that the emails are mobile friendly not not having a ton of HTML making it super simple trying to reduce videos images links all of that will help get your email to the ideal client that you're trying to capture now another part if your emails are simpler the chances of people getting them and responding to them is much higher the more complex and the more overwhelmed they are with images links and all that they're not going to respond but also it's going to go to spam now when it comes to authenticating your emails there's lots of forms of out there we have lots of information on our site to to help you set up your SPF dkim and dmar DNS records these help verify and legitimize your domains to improve trust with your email service providers and the recipients email service providers it's a way of showing that you're doing things correctly once you've done these type of things if you want to help monitor the health of your bounce and spam rates you got to look at the key metrics that you can follow for example your bounce rates your open rates and spam complaints if you monitor your performance and key metrics on instantly for example for this campaign so if my open rate is 63% and then all of a sudden it tanks to 10% that's going to indicate to me that I've been blacklisted or something's changed now another thing you can do to help increase your deliverability is segment your audience now what I mean by this is you got to tailor your message to different segments of your audience based on their behaviors and performances to improve engagement and to reduce the risk of being marked as spam what I'm talking about here is if let's say you have a database of a thousand people who are business owners that you know need your product if you reach out to them every month for a year the chances are high they're going to say hey this guy's a spammer I don't want to hear from him I'm going to Mark him as spam so that's why it's important to segment when you reach out to people so that you don't exhaust them with you consistently soliciting them it's recommended to wait 3 to 6 months before going through a list again so let's touch on embracing the philosoph ophy of volume you can do good hyper personalization at low volume and get great results but the biggest companies they're always sending a large volume it's a proven strategy and for them it's a matter of getting the ROI that they need large corporations consistently leverage cold email campaigns as a Cornerstone strategy for their sales teams it's an indication of its Effectiveness overall in business objectives if the large guys are doing this and they're doing it not that well but here's the thing they're still doing it and they're still grow growing that business so it's something that we need to embrace and Implement even if you're a smaller guy now scale it equals opportunity and what I mean by this is for these larger companies and for smaller companies scale is synonymous with the opportunity the volume of cold email sent directly correlates with the increased chances of generating leads and conversions let's talk about this tangibly let's say if you send out 5,000 emails and you get 10 clients from that then you know if you send out 10,000 emails using the exact same campaign you should get 20 new clients and so if you have a working consistent campaign with cold email you can easily scale it and get the same output as long as you maintain your deliverability health to make sure everything's good another aspect of volume is it creates sustained engagement and what I mean by that is by maintaining a high volume of Outreach these large companies they're able to consistently keep their pipelines full ensuring a continuous engagement with potential leads and clients now while it's important that you use volume not only generate sales through this but you can get your name out there there's visibility you can get brand awareness and brand recognition also a higher volume of emails increases the likelihood of your message being seen and acted upon you might be wanting this large company as your new client and if you reach out to everyone in the organization who potentially could be a decision maker the chances of the sale happening is higher than if you just reach out to one person and they say no that's why aggressive volume can sometimes be a statistical advantage you're increasing your odds of success now it does do brand awareness and brand recognition as well because if you reach out to 10 million people every year you're increasing that engagement of people realizing you exist and what you offer is something that they might want now Google is cracking down on volume they're trying to increase the positive experience for their users so I just want to go over with you a few of their new rules to help you if you are really going to start implementing volume now the first part is authenticating your email so you shouldn't need to worry about the intricacies of email security standards but you should be able to confidently rely on an email source so they're requiring that when you send significant volumes to strongly authenticate your emails following the wellestablished practices so that's the dmark the DK the SPF you also need to enable easy unsubscription it needs to be a oneclick unsubscribe that simple another thing you can do is have people just respond with stop they're requiring that large senders give Gmail recipients the ability to unsubscribe from commercial emails in one click and that they process unsubscription requests within 2 days they're cracking down on the fact that like if someone doesn't want to hear from you you need to give them the really easy capability to say no the last thing is ensure that they're sending wanted emails nobody likes spam and Gmail already includes many tools to help reduce this but now they're going to start monitoring your spam or your bounce rate and it needs to be under 3% that is a new filter as well so this is why it's very important for you to clean your lists and to make sure your DNS records are up to par so that you keep those rates low so that being said you can use instantly to bypass and protect yourself to make sure you're doing okay even with this everchanging landscape you can use the unsubscribed link with in our platform to easily give people that unsubscribe option or you can actually have them reply with stop or not interested and you can have that automatically unsubscribe them as well another part is you can use instantly to do smart segment mentation and timing you can make it act more like a human you can also use it to break down when was the last time you reached out to someone you can say oh I reached out to all the CEOs in the manufacturing Niche back in last September okay it's been 6 months now I can do it again it's a way to track that but you can also intelligently do this by using High engagement rates you can see what's working best who's actually responding focus on that and make sure that things are going well also you can use instantly to track your metrics to make sure that you're not getting in a hard spot if your open rate's just instantly tank or your bounce rate goes through the roof you can pause things and make sure you're not flagged by Google good email copy this is something that takes a while to get used to and if you're new to the space give yourself some Grace but overall templates don't work and why that is is because they lack personalization generally speaking they're pretty generic they're overused other people are using them which can flag You by Blacklist as a spammer because other people are actually using the exact same content and one size doesn't fit all so you can take a template that you were like oh this is pretty good and you can actually convert it and develop it into a better email copy that achieves what you want but just know that a lot of email copy that is out there a lot of templates that I've seen on the internet I'm very unimpressed with because they are so generic and they don't really help you understand with the psychology of what the receiver is thinking they don't help you get in that mindset and that being said when you're writing email copy it's so important to really think about the person that's receiving the email what are they thinking how are they feeling when do they usually check their email do they check their email why are they checking their email are they putting up fires are they receiving sales really get in their mindset when you're writing email you got to think the first impression matters so much so your subject line and opening sentence they got to be intriguing and they got to resonate with the person they have to be respectful of their time but you also have to Intrigue them to engage with you there's so many components to this but you got to also offer some value up front in the sense of you got to talk about their pains their needs or their objectives and goals make this about them they don't care who you are they care about themselves and so how can you help them improve their lives or improve their business or improve their reality that's a huge component another part is let's say later on in the campaign you have a 3 to five email campaign and people aren't reciprocating you can use social proof and reviews for example to create trust so you can show reviews you can video links to reviews you can show case studies that's a good way to build trust and say hey like what I'm promising you that I can do for you this is what I've done for other people and I want to do it for you and lastly when you think about the psychology of why do you respond emails it's that call to action at the end it needs to be crystal clear and you don't need to have multiple ones just one and that really makes them want to say yes I'm going to do this like I'm going to respond and I'm going to engage with this person clear calls to action are highly important really really think it through from beginning to end so I'm going to show you an example of bad email copy and good email copy so let's start off with the bad here first the subject line is five words with an exclamation point it says best roofing services available now starts off hello are you looking for roofing Services we provide the best roofing services at competitive prices our company has been in the industry for years and we guarantee top quality work on all our projects don't miss out on services that everyone is talking about we offer a wide range of services and have the best best team in town whether you need a new roof or some minor repairs we can do it all why wait contact us today and let us take care of your Roofing needs now just to be honest if I got this cold email in my box I wouldn't have even opened it but if I had opened it I would have looked at this and been like this is the most generic worthless email I've ever seen in my life and I would not respond to it so moving on I'm going to use an example for you of a copy that I know works great subject line is Hast hail if you're unfamiliar with the roofing industry hail creates a lot of work for roofers hey first name so I'm doing personalization I'm showing I know their name just reaching out to see if company name faced any issues for the recent hail storm and then the signature if you can see here the first one is all about the roofing company it's all about them the second one is all about the person they're reaching out to hey did your company face any issues it has nothing to do with hey I'm a roofing company I'm here to fix all your problems no it's hey do you have a problem and if they say yes then you can say I would like like to help you with that this second one the psychology is really thinking about the individual rather than thinking about the seller it's all about the buyer not about the seller the software that I use to maximize deliverability and send thousands of cold emails a day is instantly AI it is the best cold email software out there and check it out in the link in the description also click on this video to learn more on how to use cold email to get more clients and I'll see you in the next one

Channel: Instantly

Views: 2,849

Keywords: cold email, cold outreach, cold email outreach, instantly ai, appointment setting, email marketing, b2b lead generation, cold email template, lead generation tutorial for beginners, cold email lead generation, cold email agency, how to write email that gets read, cold email smma, cold outreach strategy, cold email marketing, cold outreach email, cold outreach for professionals, cold outreach hacks, smma outreach, cold email to get clients

Id: GP0XXUx9rYQ

Length: 13min 54sec (834 seconds)

Published: Sun Apr 14 2024