How To Use ACTIVECAMPAIGN LISTS (2022 Tutorial)

heyi this.maxiter and in this tutorial I want to talk about active campaign lists so I will show you what lists are how you can create them but I also want to show you how you should absolutely not use them and actually a lot of people make this mistake so be sure to stick around and then I also want to talk a bit about segmentation and then in the end of this tutorial I will show you three cool tricks that you can do with lists in active campaign so let's dive right in so first what I talked a bit about what lists are so what is a list now a list is basically a group of contacts inside active campaign and it's basically the broadest type of segmentation so this is where a lot of people go wrong so lists are for like really broad foundation and a lot of people they use it for things that are too specific so they're going to use like a list for every cement they have or a list for every form to create or a list for every ad they create and I think that's really wrong should you really not do that they're actually only two lists you will ever meet and those are the main lists and customers list these are the only lists I think 99% of every online business needs you just need the main list for like everyone and then a customer's missed for all your customers so you really do not have to create like a new list for every segment every form every ad and if you still want to know where people came from from like which ad or which formed they filled out or - which segment they belong then I think you should either use tax or custom fields and not lists so here are some examples with tax so tax for example really great to tag interests so here is an example that I use in my business for some interest marketing automation interest email marketing interest webinars so then I know that people that have these tags that their interests in these things but I do not have to add them to a special list and activecampaign that is like telling like what they're interested in this is really not necessary that makes things like really super duper messy now and then for example also when someone is filling out like a specific form for a certain lead magnet for example I would just give them a tag like this event requested activecampaign cheat sheet and then okay cool this person requested this and also has been send this this person's maybe also interested in email marketing because he or she like requested the download about that so that's how you can use text for segmentation and then you can also use custom fields for more things that do not change so often so for example so these are all things that I use in my business it's like I want to know what people are selling like what is their product so here's an example people could for example have a membership site but this could also be an online course or maybe marketing services like this thing probably never changes for that person or at least not so often and then if it changes you can just update the custom field but it's a better practice to use a custom fields for that than a tech now or I for example want to know where people their biggest turbo is now is that maybe growing their email list or converting subscribers and then update to custom fields wait that now also email service provider year for example watching this tutorial so I bet you're using active campaign so if you would come on my list I would add active campaign to your custom field so that I know which email service provider you are using now help preference is also something I like to know like okay what's the best way that I can help you out what s that people would join my list and people could maybe say I do not need help I want one-on-one coaching or I wanna like join an online course and then I also know that then they can also use that to like tailor my funnel or I also forgot like to know what people earn like what's their monthly revenue so that I can like pitch products that are like affordable basically for these people so here's an example maybe someone earns two and a half thousand to five thousand dollars a month so if you want to do segmentation I think this is super awesome you should absolutely do that because it really helps you to be more relevant in your email marketing and basically your whole marketing as a whole but less twice you only meet two lists you only need a main list and a customer list and then if you want to do cementation use tags and custom fields really not lists now how to create and how to use lists now I will show you super quick how you can create one and how you can use forms and then I want to show you three handy tricks now how do you add or create a new list now when you do that and I will show you in a bit there were asked for a list name a list URL and then list description I will copy the list description here and then we're going over to active campaign and then we're going over to lists so in the lists page you can find all your lists and as you see here I have a customers list and I have a main list so I already created these but I'll just show you you can create a new one so you go to this blue button it says edit lists and then you have to give it a name so if I want to create my main list and then you also have to give like list URL so I will just add my website there and then you have to add a list description now a list description they also say here is to remind your contacts why there are on this list so this will be viewable in emails sent to this list they say that here but you actually have to add that yourself to do the emails in order for them to see that or also show you in a bit how that works so my list description is you are receiving this email because you subscribed to the list on my website so I just keep it super general and then I would create it and then you see that I have a new main list I will quickly delete this one because we obviously already have a main list and then you see here that my customer list is set up very similar like customers websites and then here this description you are receiving this email because you purchased one of my digital products so that's why they are receiving that email now that's basically that that's how you create a new list and then I want to show you how you can use forms so let me show you how to do that or you can create a form and now you can add someone automatically to a list and also add a tag at the same time alright so what you want to do is you want to go over to forms and then inside forms you see here that I already created one but if you want to create a new form you just click this button create a form but I will show you what this one looks like so it's like a super simple form that you can basically add everywhere on your website and just ask for a first name and for an email address and then there's a button people can click and say send me the cheat sheet now once they do that we want to like take an action basically that you can find that in your options and then you can find form actions now as you see here I already added them we subscribe people to a list I would always subscribe people to the main list unless they buy something and then you add them to the customer list and then I added a second action that says event request that activecampaign teach heat and this activecampaign teach it by the way it's like a real thing it's like a really cool little resource to help you get the most out of active campaign and we'll also list through that in the description box below but how do you do that you just click add an action and then you say ed attack and then you can just say here let me see that event and then you can say request that active campaign cheat sheet you can type something like that and then the tag will be automatically edit and then with that tag you can start an automation to deliver that lead magnet so really no need to create a separate list for that I hope that's clear right now then just click integrate and then you get like a code that you can add to your website now then the last three tricks that I want to show you are let me see here is how you can insert your list reminder inside your emails if you want to have to admit I'm not doing this so often I don't really see the value from it but I just want to show you how you can do it anyway so you need to have this personalization tag so yeah you need to sender list reminder and then people get that little text inside their email that we edit as the list description here so it will say you are receiving this email because you're subscribed to the list on my website so you can just add that to your emails and then this little code will be replaced by debt and activecampaign says that it's great to maybe give engagement a little boost because maybe people are like subscribed to lists of lists and then after a few months they forgot how they are in your list and you do not want them to think that your spammer so then it's maybe great to tell them like why they are receiving that email right so you could think about that now then I want to show you how you can trigger an automation when someone subscribes to a list it could also be very very handy so we'll show you how to do that so you go over to automations and then create an automation and then we're going to create the automation from scratch so now we have to wait a bit to active campaign it'll load it the page and then we have to add a start trigger to our automation so the start trigger that we are going to use is subscribe to a list and then I'm going to click continue and then you can choose if you want to start the automation if someone subscribes to your customer list or to your main list or to any list in this case I'm going to use any list and then I'm going to run this automation once so I only want to release the first time they join any lists are not multiple times and then I'm going to add start now what you can do then I mean you can do like so many different things but what I like to do with new subscribers I also said it here is to tack them automatically because I want to know who is new on the list so we'll give this automation in name first tack new subscribers let's all call the automation and then I'm going to click this plus to add an action let me go to conditions no inventory let go there we go to contacts and then we go to add attack and then here I will say event joint the list very recently then I will wait for 15 minutes click Save and then I'm going to remove the tag again event join the list very recently and then I'm going to end the automation so what this does someone subscribes to any list for the first time they get attack that says events join the list very recently and then after 50 minutes this tag will be deleted now why is that handy now I will show you what it is because what I like to do is that when someone gets like a little deep magnets and that's how most people join my list maybe also your list but otherwise you can maybe do something different with it so I personalized that email for people that have this tag so I will show you how that works so here you see my email so it says hey first name or it just says hey hey when they do not have any name and then it says thanks for joining the list let you follow me in little little corner of the internet from now on I will send you one valuable email every Tuesday I think you will like it I will do my best to make every email SuperDuper valuable so this is the actual email that I'm using if you're going to like download for example the activecampaign cheat sheet that I've listed below then you will get an email that looks like this and then it says but any meanwhile here's the activecampaign cheat sheet you asked for it and then I linked to the cheat sheet and then I say I hope you should help you get the most out of active campaign talk soon then there's my signature and then I say if you have any questions just hit reply now what we do here is this part I only want to send to the people that are new on the list so someone who's already on the list they will just get hey max here is the active campaign cheat sheet you asked for it download the cheat sheet so we're not saying the whole welcome part so I think that's basilly if people are like downloading multiple lead magnets and then every time you say like hey thanks for joining list so what you want to do is you're gonna click this little wheel and then you have to manage the conditions and then we check if the tag exists equals join the list very recently so what happens someone fills out a form on your website to get a certain download right right after that they are subscribed to a list the automation will start that that's like the the the tag to their profile like the tag like here like you know the joint the lists very recently tag then after 15 minutes they will be deleted but in the meantime this email will also be sent and then only the people that are new enlist get this paragraph here in the books and everyone else gets the rest so this is like a super cool trick that I wanted to show you so yeah I hope this is super helpful there are two more things that I want to mention or actually treat so first I want to mention that a subscriber on multiple lists only counts as one contact so even if you have people on the main list and on the customer list it doesn't mean that you have to like pay double for those subscribers and just count this one active contact and you also only pay for subscribers who are actually subscribed to your list so if they earn subscribed then you do not have to pay for these people they are not active contacts so those just real about yeah lists in activecampaign I hope this is helpful if you have any questions about it just let me know in the comments below and again I created this cool cheat sheet for activecampaign that I think is super duper helpful so I'll also link to that and if you like this video give it a little thumbs up and again any questions just let me know

Channel: Max van Collenburg

Views: 4,465

Keywords: activecampaign lists, activecampaign list, activecampaign tutorial, marketing automation, list segmentation, segmentation, activecampaign, email marketing, active campaign

Id: bppGZl6H47w

Length: 15min 46sec (946 seconds)

Published: Wed Mar 25 2020