How To Stop Designing Bad Clothing 2024

hey guys it's Jake in this video I'm gonna give you some insight on how to avoid designing unappealing clothing and how to critically think about your design process and this is obviously my opinion this video is also sponsored by our first sponsor ever printful which I'll get back to later and you're going to want to stay for that because it actually relates to one of the benefits for beginner clothing brands first I need to give an intro of understanding of a certain type of thought process please bear with me this is a thought exercise and can be applied to every area of your life you to understand this first before you truly understand what makes a piece of bad clothing versus a piece of good clothing and of course it's subjective every brand will look great and not great to everyone so at least know your Niche and the direction of what your brand is and where it's headed understand the stereotype styles that exist right now and assess whether your brand falls into them to some degree if you're joining an emerging wave or if you're actually starting a new way project collection idea Etc there's always an imaginary spectrum of potential in any project task thing where you're creating making or producing whatever there's a certain amount of potential you can reach with it until your specific vision is reached sometimes you reach it and you're satisfied and you execute your idea exactly how you envisioned and other times you don't reach it or you overdo it and this idea would now be finished but it didn't reach its theoretical Max potential every idea that is good enough to finish to you has a purpose a purpose that you give it a purpose that comes out of thin air for the sake of existing only you can do this and only you can dictate the purpose and execute it to completion so we'll boil this down into two categories simple clothing and complex clothing what's the purpose every garment has a specific purpose for a collection a reason to exist a shirt with a simple logo serves as an entry-level garment to get people into your brand nothing too special about it if your logo is cool then people may adjust for the look of the logo or maybe if you already have a following or a fan base people may buy the simple logo shirt as a way to just own a piece of your brand examples are Polo teas Essentials clothing my brand siegs and even Gucci this also ties into brand image and how people want to buy any part of a brand because the brand name or logo as a whole represents something that the consumer has an affinity to and they want to be associated with that Vibe or feeling like buying Supreme vulcum half evil or rip and dip because you have an affinity or Association towards the skateboarding Community other examples of simple clothing are merch from YouTubers like Danny Duncan or nelk influencers musicians Etc basically clothing that is usually a blank garment that's been screen printed or embroidered simple graphics and adornments they may look nice and or they represent something to support that you want to be a part of if you're on the fence with some of your graphics or are hesitant on doing a full bulk production run with your manufacturer I highly recommend printful as your first step in the business there are print-on-demand server produce and ship your products to all of your customers they offer digital printing all over printing sublimation embroidery and sewing services for whatever product you're making they pack the products and can even offer specialized notes or stickers in the packages as well then they'll ship your products to the customer it's super easy and a great way to just start your brand and get some graphics and clothes out there if you're interested in using printful for your clothing brand the link will be in the description below which is my affiliate link and it helps me out to keep making more videos for you add over next we have complex clothing I classify complex clothes as garments that are visibly more than just blanks with printed or embroidered logos or Graphics complex clothing are clothes that have by term been cut and sewed with custom measurements and special adornments things you wouldn't normally find on a standard clothing blank there could be multiple reasons to produce complex pieces you could want to make a wow piece which is something to grab the Public's attention and reel them into your profiler website you could just be a super creative person and complex pieces are just your natural standard maybe you want an expensive addition to a collection to fill the Upper price range or these pieces could just be your standard of quality for your brand and brand image all good reasons some examples of complex clothing would be from badsun.us who makes very thought out stylized clothes Memento Mori who makes these crazy intricate one of one jackets and House of Errors who make these really cool and time-consuming Patchwork panel graphic pieces these types of clothes are more expensive to make usually make more of a statement and take more time and energy to design and create this is why they are complex they're harder to make and provide more value to the consumer so we explain simple and complex clothing how do we make good clothing with both type we go back to the purpose of each when you're making a clothing collection every piece could be relatively the same price or there could be a variety of prices let's focus on the second option simple pieces like a shirt with a one color print and a hoodie with a three color embroidered logo could be the more affordable side of the collection these pieces are for everyone and express the basic feeling of your brand the logo and its possible color palettes don't just muddy your collections with pointless graphic tees and hoodies because you can actually think about the purpose of each graphic tee and see if it's actually necessary to the collection in question make a nice logo and have it serve its purpose on a shirt or a hoodie purpose achieved basic branding if your collection has a theme then make another more Scenic shirt and add that to the collection because it makes sense there you go another purposeful piece then you could have complex pieces that cost more to make look more enticing and can be priced higher now let's say you have a custom puffer jacket with custom Pockets Hardware zippers and also a custom hoodie that has a unique looking cut with a custom pocket and Hood details the puffer jackets could be the wow piece and the complex hoodie could be the more expensive alternative to the simple hoodie now let's make an actual clothing collection so the simple logo tee could be a 20 shirt for the affordable side of things the simple Scenic tee could be 35 for something a little bit cooler but still accessible the simple logo hoodie is sixty dollars for the affordable people who want a heavier garment the complex hoodie is ninety dollars for the people who want something even nicer from your brand but don't necessarily want to break the bank the complex puffer could be 180 for something of Max quality and really showcase the creativity of your brand pay attention to this next sentence a truly great executed complex piece gives Insight on the potential creativity and direction of your clothing brand because if you can make that great thing you can probably make other great things and people will want to stick around and see what else you put out in conclusion think about how your clothing will serve its purpose then execute on that purpose you need to think about the purpose the demographics of who the Garment is for the feelings that garment is meant to express and how the Garment will exist in the world will it be on the streets the desert hiking business casual all these parameters should help guide you into choosing the most optimal garment design possible to achieve your intended vision for the collection note there's so many factors involved with the thought experiment if you're a larger brand you can have five twenty dollar cheats or even five complex pieces or hell you can have all simple pieces or all complex Pieces Just make sure sure they each serve a purpose and all are enticing to your consumer thanks for watching like And subscribe if you haven't already check out my Brands and check out my Vector mock-up pack and manufacturer list they're pretty valuable see

Channel: Seaggs

Views: 251,657

Keywords: how to make a clothing brand, how to start a clothing brand, how to make good clothing, how to stop making bad clothing, how to design a hoodie, how to design a tee, how to design a shirt, how to grow clothing brand, how to grow streetwear brand, streetwear, streetwear tips, streetwear advice, brand advice, brand playbook, brand bible

Id: 0Eeac4irtwE

Length: 7min 39sec (459 seconds)

Published: Sun Jan 08 2023