If you’re wondering how to set up a Google
Analytics account, you’ve come to the right place. In this video, I’ll show you how to set
up an account and how to add Google Analytics to your website. Hey friends, I’m Tasia, and welcome to my
youtube channel, where I share tech tips and app reviews. If you find value in this video, go ahead
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looking for. Speaking of the content you’re looking for,
today’s video is going to show you how to create a Google Analytics account and how
to add Google Analytics to your website. There are a couple of really important trouble-shooting
tips to keep in mind as we go through your setup, depending on your website. If you’re new to Google Analytics, we’ll
start with what Google Analytics is, and then jump into how to set up an account, and add
Google Analytics to your site. Specifically, we’ll add Google Analytics
to Wix, and to WordPress. Let’s go! So what is Google Analytics? In short, Google Analytics is a free web analytics
service offered by, you guessed it, Google. In a nutshell, Google Analytics allows you
to track and report website traffic, video, social network traffic, as well as to measure
your all-important return-on-investment, or ROI. So now that we have an understanding of what
Google Analytics is, let’s jump into how to set up a Google Analytics account. It’s really so simple and takes just a few
steps. But I’m going to go through 2 different
very important options during setup depending on the site you have. Google Analytics recently updated, and some
sites are compatible and some aren’t yet. So I’m going to show you both ways to do
it because your analytics account will look different depending on your setup. I promise this will all make sense once we
dive in here. So to create a Google Analytics account, head
to google.com/analytics and simply click on ‘start for free’. Here, you’ll create an account using the
same google account info that you use for your Gmail - so use the account that you want
to track traffic for. You can also create a free account from here
too. Once you’ve logged in, click ‘set up for
free’ again. Here, add an account name. This can be your company name. Scroll down past these data sharing options
(I like to leave them toggled on), and select ‘next’. Here, you’re going to provide some property
details, including a property name. This is normally your website. So I’ll type in my business website for
this. Then, you’ll select your time zone and currency. Now, here’s where that very important tip
comes in, this is very important depending on the website you have. You may want to make sure you create a Universal
Analytics property. Long story short, this is now Google Analytics
4, which is a fairly new update. Some websites aren’t updated to allow for
this new tagging method yet. So, for example, I have a Wix site, and they
don’t yet support Google Analytics 4, so having a universal property is key. Now, if you have a wordpress site, you don’t
need to worry as much about this. But I will quickly show you guys both versions. We’ll start with Wix, then on to WordPress. So, underneath that currency option, you’ll
have this ‘show advanced options’. This is your option to create a universal
analytics property. If you’re running a Wix site, or want a
universal tracking ID, make sure this is toggled on. Go ahead and add the website URL here. For a Wix site, you have to make sure that
you toggle on only the universal option. Currently, as of January 2021 what I’m making
this video, this is the only way to generate a tracking ID that works with Wix. Again, if you’re on WordPress, you can select
both options, no big deal, but we’ll get to that soon. Once you’ve got that all set, click ‘next’
again. Here, you can add additional business information,
so how many employees, as well as some checkboxes here for what you’re looking to track. Then, all you have to do is click ‘create’. Here, in this popup, agree to the terms, and
voila - you’ve successfully created a Google Analytics account. So it really takes about 1 minute to set up
a Google Analytics account. So, now that your account is set up, you need
to add Google Analytics to your website. You do this by installing the tracking ID
or measurement ID directly to your website. Now, again, remember, there are different
ways to do this depending on the site you have, but I’ll walk you through a couple
of options so you can at least understand where to find the code in your Google Analytics
account and how to add it to a website. So, in keeping with installing for a Wix account,
if you selected the universal option, your screen will now look like this. For reference, we’re in our admin console,
under the property we just created, in the tracking code section. You’re going to need to copy this tracking
ID in the left. It’s the UA- and a bunch of numbers. Now, from your Wix site dashboard, hover over
marketing & SEO in the left panel, then select ‘marketing integrations’. Right here, is an option to connect Google
Analytics, so click ‘connect’. And see, here, Wix is warning us that we can’t
use the new GA4 version of Google Analytics quite yet, which is why we chose the universal
option. Go ahead and click ‘connect to google analytics’. And in this pop-up is where you’re going
to put in your tracking ID. That UA number you copied from your analytics. So paste in that tracking ID, toggle on the
IP anonymization and click Save. Voila, Google Analytics is now connected to
your Wix website. Now you may not show that you’ve connected
right away so go ahead and refresh your browser tab and there we go, we’ve successfully
connected Google Analytics to a Wix account. So now as promised, let’s review how to
do this same thing, a little bit differently for a WordPress site, since many of you probably
use WordPress. Now, remember when we were back here in our
Google Analytics and we were creating a property? So, you have your property name which can
be the website, you’ve set your time zone and currency, but instead of selecting the
universal option, you’ve left the advanced options toggled off. Click ‘next’, and select your business
information. Then you click ‘create’ and accept the
terms and now, instead of having that tracking ID generated for you in the top left. We have to set up a data stream in order to
start collecting the data we want. So if you had already set up a Google Analytics
account, but didn’t do this step yet, your screen may look different. So, to give you an idea of where we are in
our Google Analytics account here, we are in the admin portal, in the property we just
created, and we’re in the Data Streams section. So it’s a little different from that tracking
ID section. So here we want to choose a platform. So we’ll select Web, since we want to add
Google Analytics to our website. So now, from here, we have to set up this
data stream, and we do so by adding our domain. So put your website url in here. Then to the right, give the stream a name. You can call this my website, or business
website or product site, whatever makes sense for your situation. So here under Enhanced Measurement, I recommend
keeping this toggled on, but if you maybe want only a few of these and not all, you
can click the gear icon here and individually select which interactions you want automatically
measured. Once you’re happy with everything, just
click ‘create stream’. So now we have a few more options here back
in our webstream details. Google should generate a Measurement ID up
here in the right. If you don’t see your measurement ID right
away after doing this, it’s okay, it might take a minute. You can always reload your analytics page
and it should appear for you soon. The measurement ID is important because, like
I said, depending on the website you have, you have different options for adding Google
Analytics. Now if we scroll down here, you could also
use these tagging instructions for your site. And even within the tagging option, there
are a couple of different methods. There is a Global Site Tag or Google Tag Manager. I think Google Tag Manager is more robust,
as you can send data to other non-google tools as well. Either of these works well for WordPress sites,
so if you are comfortable copying and pasting this code into the head of every web page
you want to measure, then this section is for you. But I think it’s super easy to simply copy
the measurement ID here the G code in the top right, just like we did the tracking ID
earlier. Since I don’t have a WordPress site, I’m
going to show you guys a really detailed screenshot here of what this looks like for WordPress. It’s literally as simple as what we walked
through with a Wix site. I’ve also put a link to a detailed step-by-step
from WordPress in the description below, in case you need some more guidance. So, copy your measurement ID and head to your
WordPress.com settings, and go to tools, then select marketing, then traffic. Scroll down until you find the Google Analytics
section. Here, you should be able to paste in the measurement
ID. Simply click ‘save settings’ and that’s
really all there is to it. So remember, there’s more than one way to
add Google Analytics to your website, but all said and done, it really should take you
a few minutes to set up a Google Analytics account and successfully add it to your site. That’s all there is to it. Did you guys find this video helpful? Would you like to know more about Google Analytics? Let me know in the comments below. As always, if you liked this video, I want
to know so give it a like, a share, or leave a comment below. You can click right about here to subscribe
to my channel and right about here for even more Google Analytics content. Thanks for watching and see ya next time.
