How to Master Storytelling on YouTube Using the Story Spine (FREE TEMPLATE)

storytelling is the most powerful and effective tool we have to communicate with other human beings so let's learn how to master storytelling With a Little Help From A tried and tested method called the story spine I'll just bet that you've come across the stories find before and didn't even realize it once you know what to look for you'll never look at movies and videos in the same way hey there I'm Dan Bennett from video for entrepreneurs where you guessed it we help entrepreneurs learn how to look and sound great on camera today I'm breaking down one of my favorite story development tools and showing you how you can use it inside of your own video content and that's the story spine the story spine has been popularized by companies like Disney and Pixar and you'll see why it works so well when we break it down in succession so here is the basic story spine layout and I'm going to go through it quickly step by step using a real life story to fill in the blanks I'm going to be using the story of Sarah Blakely and her company Spanx alright here we go Once Upon a Time Sarah Blakely considered herself a frustrated consumer who needed a solution to looking good while wearing white pants and every day that she tried to find a solution she was left frustrated in searching for any kind of garment that could help her with her particular problem until one day she cut the feet out of her own pantyhose to make her butt look better in those white pants because of that she transformed from a very frustrated consumer into a Fearless entrepreneur with five thousand dollars that she had saved from selling fax machines door to door she launched her business and because of that she wrote her own patent and with her lucky red backpack in hand she showed off her Spanx under her pants until finally she spoke with a buyer who immediately said I will buy 3 000 pair and ever since then Spanx has changed the lives of women all over the world and continues to invent Inspire and give with the slogan that states we dream big and we care a lot so as you can see the entire story of the launch of the Spanx company can be neatly fit into the story spine now the really cool part is that you can use the stories by an outline on any kind of story that's right any kind the hero or character that goes through the story spying can be anything you could be the hero of your own story it could be your product or service a new launch or even a big upcoming event my favorite thing to play plug into the story spine is the perspective journey of your client or customer think about that journey and what it looks like I was able to achieve this recently a client of mine wanted to make a video testimonial for me and I asked them to approach the video using the story spine the end result was a heartwarming testimonial and a great story as well let's do a quick rundown of some of the ways that the story spine can help you create better video content it provides a clear and simple structure for your story which can make it easier to communicate your ideas to your audience it helps you focus on the key elements of your story such as the subject matter and the story layout while eliminating unnecessary details or distractions it allows you to quickly identify any weaknesses or gaps in your story and make changes to address them it can make your story more engaging and compelling by adding a sense of narrative flow to what might otherwise be just another boring business video oh man and when I watch a video that gets that part right chef's kiss it can help you to better visualize your story before you ever hit record which can make it easier to create a very compelling video it can also serve as a useful brainstorming tool helping you to generate new ideas and even build on existing ones if you would like a completely free guide on how to implement the story spine into your own video making process click on the link in the description below now that you know exactly how to use the story spine watch this video on the top 5 storytelling tricks to transform your YouTube videos

Channel: Video For Entrepreneurs

Views: 296

Keywords: dan bennett, story spine, storytelling, video storytelling, storytelling on youtube, how to use storytelling, story telling, storytelling tips, storytelling techniques, how to tell stories, how to tell a story

Id: tt2lJHYFxp0

Length: 3min 38sec (218 seconds)

Published: Thu Jan 19 2023