- Would you like to build
great looking landing pages with no technical ability and
do it absolutely for free? Well, in this video I'm
going to show you how to build a landing page just
like this with Google Sites. This video is sponsored by Pipedrive. Pipedrive is the easy to use CRM that has one key purpose in mind to help you grow your
business and get more sales. Click the link in the description below to try Pipedrive free for 30 days, plus get 20% off your first year, whether you're inviting someone
to buy something from you or to opt into an email list
or some other lead magnet. Landing pages are so
crucial for every business, but that means we need to be
able to create them in a matter of minutes, make sure
that they load super fast, and hopefully do it at a reasonable price. Well, the great thing about
Google Sites is it allows us to do all three of those things. And what I mean by a reasonable price, I mean absolutely free. So here I am within my
Google Sites account, and we are going to start
with a blank screen. Yes, there's a number
of different templates that you could get started with, but I'm going to show you how easy it is to create a great landing page
starting with a blank screen. So if we hit that little plus
button here, we are going to be given a title screen. But the first thing that I want you to do is come up here over to themes. Now there's a few different
themes for us to choose from. I recommend that you start with impression because compared to some
of the other themes, it's really going to make
things jump out and stand out. And let's start right
there with our headline. The headline might be
the most important thing as a part of your landing page. So in this example, I'm going
to be promoting a webinar. So I want to give it something
catchy and punchy upfront. So my headline's going to read, "The one webinar you don't want to miss", but I don't like the layout. I don't like the text covering
three different lines. Well, no problem. All we need to do is just simply drag it to a position that we prefer. And now that's much easier to read and remember, Google sites,
of course, is responsive, so this is still going to look great even on
a small mobile device such as our phone. Now this red shade here is
completely customizable, but let's come back to
that in just a moment. Next, we want to add
two very important parts to any landing page. One is an image and two is a subheader, along
with a brief description as to what it is we are offering or why someone should
click that sign up button, that buy now button, whatever
it is that you are offering. Now, we could do this one at
a time by clicking text box and images, but I think it's much easier and also much faster if we
make use of content blocks. So I'm going to select content block, and immediately it's going
to bring it below my header, below my banner image here. So I can click on this
plus button over the image. I'm going to select upload, and I'm going to select
the image that I want. Now it's going to try and fit the placeholder that was already there, but no problem. We can adjust, we can crop, we can edit this image
the way that we want. In my example, all I need to
do is stretch the lower part of my image just like this. And now my image is fitted perfectly. Now on the right hand
side of the screen is where I can add my sub headline along with some key bullet points. Now, after entering in the
information that I want, I'm not very pleased with
the size or the layout. Remember, it's using this theme along with its fonts and its sizing. But don't forget, everything
here is customizable. So maybe this subheader, I
don't want to be the title. I'm going to come down
here and select subheading. So now it's not only a lot smaller, but it seems to fit with a better subheading
right here as well. I want to make it a
little bit bolder though. And maybe let's bump up the size of this. Yes, that looks a lot better for my needs. And then down below, I
also want to punch up this, "You will learn", I'm going
to make that a little bolder and punch that up to font size 14. So now I've got something that looks and feels a little bit cleaner. So now we have something
that seems to fit the style and the overall feel of this page. Now of course, the fourth
component might be the most important on any landing page, and that is the call to action. Typically, we want to include
that in the form of a button, which is going to take
them someplace else. Or maybe you want to embed
something on this screen such as the sign up to your email list. In this case, we're going
to come back up to insert, and if we scroll down, we have
all of these other options and features which we can include. I'm going to select the button option, and I'm going to say, sign me up now. And then down below, all I
need to do is add the link to where people will go when
clicking that button. Now, just as with other
components of our landing page, we can make edits to that button as well. If we don't want it to
span the full width, we could just make it
a standard button size. If we don't want it to be filled and maybe we just want it to be outlined, we can make those changes as well. Personally, I find that the filled option and the full option is the most impactful, but will also look the best
on various screen sizes. Now we're almost ready to preview our page and see how it will look, but there's one last component
that I would encourage you to include, and that is some social proof, here down below, it
looks like a great space where I could put some reviews or maybe some things that people have said on my
social media accounts just to encourage them to sign up
for this particular webinar. So once again, we're going
to come up to insert, but this time we are
going to select images and I'm going to select upload. And I'm going to go and grab
this piece of social proof. And for this tutorial, I'm simply going to duplicate it two more times and then I'm going to drag it over here. Of course, you wouldn't
put the same testimonial three straight times. This is just a placeholder
for today's demo. Now the last thing that you may want to do is either change
the color of this page and also enter the name of
your business or your website. Sometimes it can be very
comforting to let people know that they've landed on something
that is specific to your business or your brand. So up here in the corner, maybe I'm going to type in
something like Simple Solutions, or alternatively, I could also add a logo. And then if we're not wild
about this red color here, we can go back to our themes. And here in the lower right
hand corner, we can choose one of the default colors below. See how that changes the
look and feel of the screen. Or we can come here and
enter in our custom hex code. And don't forget, other elements
here are editable as well. If you want to change the
image here for the header, you could upload your own or
simply give it a solid color. But when you're ready
to preview, all you need to do is come up here to
the top of the screen, select this little laptop mobile icon, and it will give you a full preview of what your landing page will
look at, including the button that we've created down below. And if you want to see
what it will look like on a mobile device, you can
preview it here as well. When you're all done and
ready to publish, come up here and select that publish button. The only thing left to do
is to add a web address. So in this case, I'm going
to save seven free web apps, and it looks like that is available. I'm going to select Publish,
and now I can go ahead and share this link with whomever I want, put it wherever I want,
link it to wherever I want, and they will come to
my custom landing page. So the next time you want to create a great looking landing page and do it for free, make sure to do it right here within Google Sites. Thank you so much for
watching today's video. And remember, being productive does not need to be difficult. In fact, it's very simple.
