How to List Your FIRST Product on Amazon FBA & Mistakes to Avoid New Workflow Step by Step Tutorial

what's up guys my name is crescent so before we start i want to point out that creating your product listing on amazon should be one of the very first things that you do you don't want to leave it until the very end you don't want to invest a ton of time and money into a product then go to create your product listing on amazon only to find out that the product itself is prohibited or you're not allowed to sell on amazon so hopefully you're not currently in that boat now listing your first product to sell on amazon can be daunting and quite confusing there's a lot of misinformation out there and on top of that amazon recently changed the add a new product listing tool so in this video i'm going to clear up all of that and show you how to list your very first product to sell on amazon step by step from beginning to end whether you're doing fba or fbm using the new system and speaking of doing things first smash the like button for the youtube algorithm if you enjoy videos like this or you find value in this information it really does help out the channel enormously more than you know and i would really appreciate it so thank you and with that said let's get started so first thing you need to do if you haven't already done so is create your amazon seller account now if you plan to sell on the u.s amazon marketplace then you can create your seller account on amazon.com otherwise if you plan to sell on another marketplace such as the uk then you'll need to create your seller account on amazon.co.uk or what have you now one thing to note generally seller accounts are grouped together by continent so if you create a seller account on.com then that one seller account gives you access to sell in the us marketplace as well as on the canadian and mexican marketplaces too now most beginners don't realize that when you create your seller account you actually have two options the individual seller account and the professional seller account and pay attention here this bit is confusing for some people these two account types have nothing to do with whether or not you're selling as an individual or as a registered business i'll go over that later on in the video now the difference between the individual seller account and the professional seller account can be seen here the biggest difference is that the individual account is free however with each sale that you make you have to pay a 99 cent fee on top of the seller fees whereas with the professional seller account it costs 39.99 a month plus the seller fees so as you can see if you sell more than 40 items per month it'll end up being cheaper to go with the professional seller account you also get access to more advanced features as well as advertising and marketing options with the professional account but if you're just starting out though and you want to save some money you can always start with the individual account to get your feet wet and then you can always upgrade to the professional account later or vice versa now amazon has recently started getting more stringent with approving new seller accounts to help prevent bad sellers from getting onto their platform so when creating your seller account make sure you have all of your personal details and banking info handy and if you're going to be signing up with a registered business have all of your business details on hand so that you can get through the sign up process as easy as possible amazon will require you to go through a verification process to confirm your identity before approving your seller account and some people have been having problems with this so i'll actually leave a link to a very detailed video that goes over how to register your new seller account without getting rejected during the verification process and it goes over what info and additional documentation you'll need to provide as well as how to submit them properly i'll leave a link to that video in the description below now moving on once you have your new seller account approved in order to list your first product you're going to need a gtin or upc barcode now if you're doing arbitrage or wholesale then your product will already have a gtin or upc barcode on it that you can use those are the barcodes that the cashier scans at the checkout counter otherwise if you're doing private label then you're going to need to buy a gtin or upc barcode if you need to buy one what i suggest is only buy your barcodes directly from gs1 amazon actually requires that all barcodes are gs1 certified and as you can see here amazon actually verified that the barcode is authentic by checking it against the gs1 database if it isn't you can have your listing suspended or your selling privileges removed now in the past a lot of sellers have been buying their barcodes from third-party resellers like barcodes mania or speedy barcodes because they were a lot cheaper at around ten dollars each whereas gs1 barcodes you used to have to buy a package of 10 upc barcodes for 250 dollars plus an annual fee however gs1 has lowered their price you can now buy upc barcodes individually for only 30 each with no annual fee so as you can see it's not worth the risk of buying from a third party now just buy directly from gs1 i'll leave a link to the gs1 barcodes in the description below now another common question i get asked all the time is how many barcodes do you need to buy well the simple answer is every unique product or variation will need to have its own barcode all of the products that are the exact same will have the same barcode on it so for example let's say i'm selling this blue plush like pillow if i'm only selling this pillow then i only need to buy one barcode and this barcode will go on every one of these pillows it doesn't matter from selling 10 or 10 000 of these pillows the same barcode will go on every one however if i'm selling a red version of this pillow then i'll need to buy two barcodes one for the blue version and another barcode for the red version all of the blue pillows will have one barcode on them and all the red barcodes will have the other barcode on them make sense if you want to learn more about how barcodes work and how to label your products i'll leave a link to a video that goes into detail on this in the description below alright now that you have your barcodes purchased we can move on to listing the product on amazon log in to seller central and click on menu catalog add products or on your manage inventory page at the very top click on the add product button now if you're doing wholesale or arbitrage your product is going to already have a barcode on it so you can enter the upc barcode in the search field here or you can type in the product keywords and the search results will pull up similar products for you to select the correct listing for you to list your product under selling on amazon is unlike ebay where everyone creates their own listing for whatever item they're selling on amazon all products that are the same must be listed under one listing so if you're doing wholesale or arbitrage the product you're selling most likely already has an existing listing on amazon so you have to list your units for sale under that listing now most of you here are probably doing private label so you'll have to create a whole new listing so don't use the search click the link below that that says i'm adding a product not sold on amazon now the first thing you'll need to do is select the category your product falls under the easiest way to do this is to use the search field here and type in the product that you're selling you can also choose the category manually from the list here if you don't know which category to choose you can find the correct category by looking at a competitor's listing just scroll down and you'll find the category here then you can manually select the category if you see several category options just choose the one that best fits your product one thing to note some products are prohibited or have restrictions in order for you to sell them on amazon with prohibited products you can't sell them on amazon period so make sure you find out ahead of time before you invest any money on inventory restricted products need approval before you can sell them some products fall under gated categories that means you need to apply for approval in that category before you can sell products in that category many of these gated categories are actually easy to get approved for you just have to answer a few questions and you'll get instant approval others may be more involved and require you to submit invoices or certifications it'll tell you what you need if you need them you can see what the requirements are on this list now keep in mind some main categories that are not gated may have sub categories that are gated also some products must meet specific compliance requirements or certifications in order to sell on amazon such as hazmat fda or cpc certifications amazon actually just released a new compliance tool to make it easier for sellers to check if the product has any of these requirements i'll leave a link to this new tool in the description below but it's actually really simple to use just do a search for the product keywords and the tool will tell you what requirements are necessary for you to sell it on amazon for example if you want to sell baby pacifiers you can see that it says you need to have the following requirements cpsia as well as these certifications as well as test reports from a cpsc accepted lab also be aware that if you don't find your product using this tool it doesn't necessarily mean that there isn't any requirements make sure you refer to the prohibited and restricted products page as well as speak to a seller support agent to verify always do your due diligence and last products that are patented and trademarked will require you to get permission from the ip owner in order for you to sell it i personally suggest avoiding patented and trademarked products altogether again i'll leave links in the description below if you want to learn more about these restrictions and requirements now moving on the first page you'll see here is the product identity tab we're going to have to fill in some information on this page but before we do so i want to point out that as a bare minimum you'll have to fill in all of the required fields in order to save the new product listing you'll notice that the save button is dimmed and you can't click on it that's because you haven't filled in all of the required information all the fields with a star or highlighted in red need to be filled in also if you see a red exclamation mark icon on any of these tabs here then there is incorrect or incomplete information that you need to fix on those pages and also take notice of these messages here if you're doing wholesale or arbitrage this first message is letting you know that all sellers of the same product that are on the same product detail page amazon will combine and present the best product data to ensure customers get the best experience and as i mentioned earlier amazon upgraded the add a new product listing workflow tool so this message is just informing us of the update alright so the first field is the product name this is the listing title the title is what you see when you're searching to buy something on amazon you're going to want to make sure you've done your keyword research here before you create the title to make sure that it's keyword optimized if you haven't done that yet then you can just enter a temporary title for now and edit it later i do have a video that goes over how to do keyword research and i'll leave a link to that in the description below all right next is the brand name and manufacturer if you're doing private label then you are the manufacturer so put your brand here it doesn't matter if you have a registered trademark or not if you don't have a brand name you can just make something up it can be your name or anything else meaningful to you if you've chosen something that's already taken on amazon you'll get an error message and you'll have to choose a different name now if you don't want to sell under a brand then you can just put something generic or just put n a here or just choose this option here now one thing to point out here is that if you don't have a registered trademark you can run into an error when you enter your brand name this is typically an error called the 565 error and it's because amazon wants you to verify your branding ahead of time by getting brand approval first to avoid ip violations and counterfeit products so if you run into this error i do have a video that goes over how you can get around it and i'll leave a link to that in the description below okay now the next field is the product id here's where you're going to enter the barcode then choose the barcode type if you purchased the barcode from gs1 you most likely purchased a upc take note that there's a lock icon here once you enter this and save the product listing the barcode cannot be changed or reused again on another listing now if you bought an ein barcode and you're getting an error here check to see if the barcode number you have has 13 digits if it doesn't and it only has 12 digits then you need to add a 0 to the beginning since ein barcodes need to have 13 digits if you're getting any other errors such as the barcode doesn't match or isn't found then if you just bought the barcode from gs1 you may have to wait 24 to 48 hours for the gs1 database to update before using the barcode on amazon however if it's been longer than 24 to 48 hours then contact seller support to help you now if you want to learn more about barcodes which type of barcode you need to buy how many where to buy them from and where do you need to use them i'll put a link to a very detailed video in the description below now at this point if you need to stop you can click on save as a draft and you can come back later to finish the product details otherwise click on continue now you can see here that we're on the vital info tab and there's required fields that we'll need to fill in on these other tabs so first things first the fields you can see from this point forward may look different than what you're seeing when you create your product listing the fields can change depending on the type of product and the category it falls under okay so the first field here is the item type name now if at any time you don't know what the field is asking for you can hover your mouse over the question mark and you'll see a tool tip pop up so in this case we need to enter a one or two word phrase that describes the product all right the model number and model name these are for your own bookkeeping purposes so just make something up i like to make them descriptive so that i can identify what it is for example for the model number like pillow blue if i have different sizes then i might add a large or a small at the end of it you can use whatever method works best for you and for the model name i generally keep it the same and again if you're doing private label the manufacturer is you so put your brand name here if you're doing wholesale or arbitrage put the manufacturer's name here alright now let's click on the offer tab what i suggest doing first is hopping down to the fulfillment channel option and choose if you're doing fbm or fba this is because the field will change depending on what option you choose so in our case we're doing fba so choose amazon we'll ship and provide customer service all right so you can see that some of the fields disappeared now if you're doing fbm the quantity field is how many units in total you have available for sale and the merchant shipping group is how you're planning to ship your product you'll have to create templates for this now you don't need to enter anything into the first field so just leave a blank in the your price field i suggest setting this to the highest price you imagine ever selling item for this is so that if you ever need to change the price or raise it significantly you won't lose the buy box then in the sale price field which we can't see right now and i'll go over later on in the video you can set the price to the actual price you want to sell the item for this way for some products and categories when you look at your listing it'll actually show the higher price with a line through it and show the sale price next to it which can help with conversions the condition type select new and if for whatever reason you're selling an item that isn't new then select it from the list if you want to sell your product in other marketplaces you can set the price here now keep in mind if you plan to do this the fees are much higher so make sure you have adjusted the sale price accordingly okay moving on to the product details tab here's where you can enter the description and bullet points of your product listing in the description section you can enter any additional details of your product that you didn't already mention in the bullet points or show in the product photos or anything that you just want to highlight again such as the product dimensions weight color or material or if it requires any special instructions you can put those details here too try to cover all of the details and questions a buyer might have so they can make the buying decision easier with the least amount of resistance another pro tip here is don't put everything you want to say into this one field if you do all the text will just end up in one giant paragraph like you see here if you hover over the question mark you can see that it says the information will appear in a paragraph form so break up what you want to say into meaningful full paragraphs and enter them separately by clicking on the add more you can add up to five paragraphs now once you save your listing you'll see that it's much nicer and easier to read now if you have a registered trademark and you applied for and got approved for brand registry you can create a much more content-rich product description instead of just a few text paragraphs you can create a beautiful theme with images like you see here i highly recommend registering your brand and applying for brand registry as it not only gives you access to a plus content but you also get a ton of benefits such as brand protection okay now on to the bullet points the bullet points is the section you see at the top of the product listing here you can add up to five bullet points just click on the add more option and pro tip here is i see a lot of sellers just putting some generic product features in the bullet points don't do that really put some thought into choosing five key benefits your product has how is your product uniquely solving a problem that your buyer has what is your product's competitive advantage don't just put something generic that doesn't help sell your product basically a test that i like to use is if i can take my bullet points and place them on a competitor's listing and they apply to their product then that's a bad bullet point all right on to the generic keywords here's where you can enter a list of relevant keywords you want amazon's a9 algorithm to index for the search keep in mind that as i mentioned at the beginning of this video you should do in-depth keyword research to put together a list of highly targeted keywords for your product that you can use in your title product description bullet points and in this keyword section how to do that is beyond the scope of this video but i'll leave a link to a video in the description below if you want to learn more about how to do keyword research now keep in mind that you're limited to only 250 characters here so what you want to do is enter a list of keywords that you haven't already used in your product description and bullet points there's no need to duplicate any keywords you just be wasting the limited space that you have available and one thing to note if we hover over the question mark it says no repetition no competitor brand names or asins so make sure you're not using any other sellers brands or trademarks here as well as any other prohibited keywords they can see here in the guidelines again the video on keyword research goes over this in detail if you want to learn more about it alright now most of the fields here are going to be specific to the product or category so i'm not going to go through all of them here but a few you want to take note of is the number of items field this is how many of the same item the buyer is getting in this case if they're just getting one pillow then put one if it's a pack of four pillows then put four the part number is again for your own bookkeeping purposes so you can put whatever you want here i just put the same as the model number as it suggests here okay and moving on to the safety and compliance tab here's where you're gonna fill in any compliance requirements your product needs to have you need to make sure you're answering these correctly the compliance tool i went over earlier in the beginning of this video will tell you what the requirements are so again what you see here may be different for your product first where is the product coming from in most cases they're being manufactured in china these pillows are not considered dangerous goods or contain any dangerous or hazardous materials again you can get more information by hovering over the mouse it doesn't require any product compliance this is also not applicable and no warning applicable okay so now onto the shipping tab here's where you're gonna fill in the size and weight of your product you can get this information from your supplier this isn't the size and weight of your entire inventory shipment that you ordered from your supplier this is the size and weight of one individual item these dimensions is what your fba fee will be based on now if you're just creating a test listing and you don't know what the actual size and weight of your product is going to be yet you can always find a similar product from one of your competitors and on your competitors listing scroll down to the bottom and use their product dimensions alright so now you can see that all the required fields and required tabs are done and you can click on save and finish now the save and finish button isn't clickable then you have invalid fields or incomplete data that you need to fix before you can save the listing so if you can't click on the save and finish button look for any highlighted fields that are in red or any tabs at the top that have a red exclamation mark okay so before finishing up let's take a look at the images tab here's where you're gonna upload your product photos now i can't stress enough how important it is to get professional photos taken just because you have a nice camera or you know a friend that has one doesn't mean that their experience product photographers the quality of your photos alone can determine the success of your product professional photos aren't that expensive and typically cost from 75 to 300 range and you can find really good photographers on fiverr.com or even look for one locally now i do have a video that goes into detail on how to get the best professional photos and i'll post a link to that in the description below now if you don't have professional photos yet to upload you can always upload a temporary photo for now in fact it doesn't even have to be a photo of the product that you're selling you need to upload at least one image in order for the listing to go live once you have inventory but be aware though that if you decide not to take your own photos that you're not inadvertently using someone else's photos that means be careful using some random photo on google it may be copyrighted and don't steal a photo from a competitor use your common sense violating someone's intellectual property is a serious offense and you can have your listing shut down selling privileges revoked or worse you can get sued so don't use copyrighted material on your listing the photos you upload also need to meet amazon's image requirements for example you can see here that images must accurately represent the product that is for sale images must match the product title main images must have a pure white background main images must not include text logos borders color blocks watermarks or other graphics over the top of a product or in the background make sure you follow these guidelines otherwise your listing will be suppressed until you resolve the issues okay and now on to the variations tab here's where you can enter variations if you have any and here's a pro tip if you think you're going to sell variations in the future i suggest setting up at least one variation for now and just not use that variation until you need it otherwise trying to convert your listing to include variations in the future is much more difficult which usually requires you to use a flat file in this situation if you do have variations you won't be able to use this add a product tool workflow to add them you'll have to download a flat file edit it with the products and variations and then upload it how to do that is beyond the scope of this video but i'll post a link to how to do that in the description below and now the last step and a very important one once you've saved the listing you can now download or print the fn sku barcode label you need this barcode label because it needs to go on every one of your products you'll need to send the label to your manufacturer so that they can put it on your product for you you can download or print it by going to the manage inventory page click the drop down menu print item labels now if you're wondering how you can print or even customize the barcode label so that it has more info on it like any warnings that you might need or the country of origin or just to make it look nicer to fit in with your custom product packaging i'll post a link to a video in the description below that shows you how to do that now remember if you're doing private label the listing you created is yours you have control over the entire listing and all of the info in it including the details and photos so if you need to make any changes to the product listing you can click on the edit option here and make those changes anytime you want just keep in mind that sometimes it can take up to 15 minutes to 24 hours for those changes to take effect so if you don't see your changes after 24 hours or if you're having problems trying to edit your listing contact seller support and if you notice here on this product there's now a sale price field that i mentioned earlier for setting the actual price that you want to sell your product for set the your price to the highest price you'd ever imagine selling your product for then set the sale price to the actual price you want to sell it for then set the start date to something in the past and the end date to something way in the future this way you'll see the higher price with the lower sale price next to it like you see here and by doing your product pricing this way it'll help prevent losing the buy box again you can find a link to how to price your product so that you don't lose the buy box in the description below and lastly a couple of bonus tips for sticking around to the end first i suggest always turning on the gift wrap option this way if someone wants to send your product as a gift they can and second i always suggest setting the max order quantity to something other than zero leaving it at zero means someone can buy as many units from you as they want now you might think well why would you want to stop someone from doing that well i've seen this happen way too many times where you create a promotion coupon or a sale and you don't set it up correctly where it only applies to one item or that can only be used once and a buyer will use that coupon and wipe out a seller's entire inventory for pennies so make sure you set this field to something other than xero alright and that's it now you're ready to create your first product listing so if you want to get in touch with me you can find all of my contact details in the description below i'd love to hear your thoughts so leave a comment or question in the comment section below i answer every single one and as always if you found value in this video consider subscribing and do me a favor smash that like button for the youtube algorithm it really does help me out and i'd appreciate it make sure you ring that bell so you never miss a future video alright thanks for watching

Channel: Crescent Kao

Views: 43,033

Keywords: amazon fba listing tutorial, amazon seller central add product, how to list a product on amazon seller central, amazon product listing tutorial, how to add a product on amazon, how to add your first product on amazon, how to add product on amazon, how to list products on amazon, add product to amazon, amazon product listing step by step, amazon seller listing product, amazon listing tutorial, listing on amazon, amazon fba product listing, amazon seller product listing

Id: qwd4bxnXizA

Length: 25min 49sec (1549 seconds)

Published: Thu Sep 22 2022