How to Increase Watch Time on YouTube (Audience Retention Tutorial and Tips)

in this video we're going to be talking all about audience retention what exactly is audience retention why does it matter so much for getting views and succeeding on youtube and we're going to be revealing six different tips for how to rank your videos higher in search and getting youtube to actually recommend your videos i'm also going to be walking you through an easy tutorial of youtube studio where you can see some important information for tracking your videos performance watch time and audience retention and then we're also going to be going through some of these new insights that youtube has just showed us inside of our creator studio so smash the like button and buckle your seat belt because this is the coffee with kennel show my name is sean cannell and i'm fired up to talk about how to trigger the youtube algorithm with these seven tips for increasing watch time audience retention and youtube views if we're just meeting my name is sean cannell rhymes with youtube channel i've grown a couple different youtube channels to over a hundred thousand one to over a million i'm the author of the number one best-selling book youtube secrets and i'm most proud of our students and the people in our community that we've impacted and helped them get that silver play button grow their youtube channels and ultimately go full time on youtube that's our mission here at think media is to help ten thousand purpose-driven people go full-time on youtube and one of the keys to doing that is ultimately audience retention so what's the average audience retention on youtube well according to some reports the average audience retention on youtube is between 50 and 60 now audience retention is your ability to hold someone's attention on your video if you look at your analytics which we will do shortly there's sometimes the hockey stick effect where someone clicks on your video and they're gone immediately so the question is how quick how how long can you hold attention this is across digital platforms now have you ever started a netflix show watched a few seconds or minutes and thought ah i'm not even going to commit to this and you bailed well it didn't keep your attention if a video that you love holds your attention you might click on it and watch it all the way into the end and watch multiple videos from that creator and so some data revealed that if you can keep someone's attention over half of the length of your video or even over 60 percent you're doing a pretty good job there's a couple terms we need to know and and we also need to know why audience retention is important and here's some quotes from youtube themselves they've said that we've started adjusting the ranking of youtube videos to reward engaging videos that keep viewers watching type in the comments for me minutes matter most that's what's important on youtube it's not just views because you know a view can just be one second but a minute that means you've held someone for 60 seconds youtube rewards content creators that create engaging videos and you know when it comes to engagement sure likes are okay comments are great but the most significant signal is whether or not someone keeps watching your video that's watch time that's audience retention they go on to say that videos with consistently high audience retention and watch time have the potential to show up more frequently in search and suggested locations so not only is having a high audience retention going to help you rank your videos in search it's also going to help your videos be recommended by the youtube algorithm to new viewers so audience retention is very important now there's two specific terms that we need to know to understand this and then we're going to get into some of these new features and then i have six tips for you and the first one is average view duration so this i know there's a lot of technical terms audience retention average view duration well this is the way that youtube kind of defines audience retention and it's how many minutes have people watched your vid videos average view duration in the case of this video right here this video has been viewed for seven minutes and three seconds and remember this is on average because of course some people might start the video and say ah this isn't what i thought it was i'm gonna bail but some people are gonna watch all the way until the end so the total combined viewership averaged down this video is able to hold viewers attention for seven minutes now consider this this video is doing very well and youtube continues to recommend it to new people and therefore on average even people that potentially don't know me or haven't seen my content before their attention is being held for seven minutes of time in a world where we can barely have the attention span to scroll through instagram or go from this thing to that thing and we're so busy giving your attention for seven minutes to something is significant minutes matter most i've seen stats reveal that the average view duration on youtube's around five minutes i think media kind of hovers between four and five minutes across all of our videos so if you start getting to 7 minutes 8 15 and if youtube recommends that video to new people and you're holding attention well then of course they would keep showing it to even more new people because the avd the average view duration is significant the second stat is just another way of thinking about the same thing but it's average percentage viewed now let's say you had a one hour video your average view duration could be 10 minutes but that would only be six percent or whatever you know 10 minutes out of 60 minutes would only be 12 or something like that whereas if you had a 10 minute video and you had a 50 average percentage viewed that means it's five minutes so it's how long on average are people cr consuming of the entire video length and by youtube showing us these two stats they're revealing to us what they care about they're saying hey keep people on the platform for as many minutes as possible and then also if you can create videos that people are getting closer to the end of that are that they're watching at least half the video sixty percent of the video or higher then this is like a one-two punch of audience retention that could really trigger the algorithm and cause your videos to be promoted now youtube has given us some new insights and they're always up upgrading the studio to show us things and when you're on a specific video you can come down to key moments and audience retention and this chart guide is right here on a little question mark let me zoom in for you and so what we can see is this is youtube explaining what the chart means now it may be self-explanatory but this is very important the first thing that it tells us is when the line is flat well the first thing it says a percent greater than 100 may mean that people re-want rewind and watch the sequence more than once so if you ever wonder why is there a spike how could i have or how could it go up when it was already going down it means someone's either clicked bla clicked back or clicked to that specific point but flat is your ideal so this video is doing very well on think media and this video is not flat but you can see it's kind of close to flat i mean 50 average view duration which is great over most people or the maj all people that watch it average down to finishing over half of the video and there is a gradual decline but by the end of this video at minute 4 16 38 of people are still watching so it's not as aggressive this is more aggressive on this video but again what it's telling us is that if you can keep it flat that's what winning looks like you are literally holding keeping in mind too the average person like if strangers watch the video like they can't turn away they got to watch the whole thing gradual decline the second thing that youtube defines here means viewers are losing a bit of attention over time so then you're saying okay how can i decrease the slope and i've got six tips for you in a second how can i make the decline not as significant of course what you don't want is the hockey stick effect where it just drops you know really fast kind of flattens out and maybe only a couple percent finish the video next spikes appear when more viewers are watching re-watching or sharing a moment or moments from a video so spikes are these kind of it gives us green because green is good it's sort of these up moments where maybe people go to a part rewind from a part the other reason you might trigger this is because of time stamps and we do use time steps to let people skip through the points on certain videos and they may get the idea and they may just kind of click through to get each time stamp um that's fine in my opinion because i want the viewer to just be served at the highest level i'm not trying to hold anybody hostage you know so if they want to click through to the points but another thing that spikes could be just telling you is that that's a very dense part or popular part here's a power tip if you've ever seen some youtubers and even bo burnham did this on his recent netflix special they sometimes flash something so flat uh so fast kind of like a fight club thing they flash a scene or flash a word that your super fans or any fan may want to rewind and be like and try to pause it what was that and that could create a higher spike of engagement at that moment and so that would be the up and then of course dips mean viewers are skipping or leaving that specific part of the video and if i click here notice it says here's the intro viewers still watching around the 30-point mark which is this blue section and then it says dip and if i click the dip it actually skips to where there is a significant drop and naturally that's when i'm like well alrighty then leave me a comment we'll see you later and that's going to typically be you don't want to necessarily let people know you're ending your video and once they know it's gone they start to leave and that makes sense so uh the biggest thing though is if you have dips in the middle you want to ask yourself what can i learn from that dip you know when we include a brand deal or a sponsor spot typically it goes down during that and it goes back up because people drag their figure finger past the sponsor spot let me know in the comments do you do that do you listen to podcasts and do you skip past are you like you know this person has ads and you're just like i'm just gonna go to seven minutes man this is i mean if i'm a little bit into the interview i'm just skipping right in i mean that's natural behavior but these are the types of things you want to be paying attention to so that you can improve your audience retention and so when you hover over that question mark in your on a specific video in your youtube studio they'll show you that detail specifically so let's look inside of our analytics and then we'll get to our tips here and the first thing for measuring audience retention um and seeing kind of doing a checkup from the neck up of your status is some ways to track how well you're doing the first is channel wide avd that's channel wide average view duration so if you start in your studio you go to analytics and then you go to your engagement you can see that across all of your channel on think media right here we get 4 minutes and 12 seconds and that's up in the last 28 days always trying better storytelling hold more attention have an increased average view duration so that's kind of a macro metric of how are you doing on your channel think media in the last 28 days got 3.2 million views and so that's spread out across all of those views next is going to be the top videos in this period and that's whatever period that you set by default it's 28 days let's just say over the last 365 days for fun in the upper right hand corner and then we can see these right here these are the top videos in the last year on think media now notice two things that it shows us at a snapshot and this really reveals what youtube cares about the most it says average iteration and it gives us the total minutes and the percentage viewed and then it gives us the views it's like hey this video is getting two minutes and 27 seconds of average view duration and it lets you kind of compare and you can notice that some of these really big videos i mean this got over a million views it keeps getting suggested to new audiences notice a very low percentage viewed only 16 percent but 21 minutes and 16 seconds of total minutes viewed this is a very longer tutorial it's a longer tutorial and so again minutes matter most even though that's a horrendous percentage viewed it's an insane amount of time spent on a video and so that is another place that you can check so to recap you have channel wide avd average view duration you can see the top videos in this period and be studying what your average view duration your average percentage viewed then you want to go to your top videos and you can click see more for even more data so i'm going to go back to the last 28 days i'm on engagement inside of youtube studio and i'm going to go down to top videos and say see more in the back end here we can see a whole stack of videos so it goes much more than the top ten and it breaks down our click-through rate our views our average view duration is shared right here and this is where the average is coming from four minutes and 12 seconds across all these videos and i could see this is interesting the average view duration on this best camera q a with with me is an hour it's insane like that's crazy uh and and then you can see some that are maybe only 37 seconds or whatever so that's another place where you can dive into your analytics a little bit deeper and then finally still watching at 30 seconds and lean in for this one and hit like if you've been getting value out of this video because again this is going to tell us what really matters to youtube and so inside of your studio under engagement scroll down a little bit you're going to see key moments for audience retention and this is significant because this is showing us out of our recent uploads how many people are still watching at 30 seconds this is very clear about how important the hook of your video is right because they're saying if if people are bailing in the first 30 seconds like you're in trouble so in out of our last few videos our best video has 71 of people still watching after 30 seconds when i hover over it we could see that the average iteration's five and a half minutes and 40 of people basically consume that one and then it drops to our worst performing is still four out of 10 people are still watching at um 30 in the first 30 seconds sean what does all this data mean and what are you saying with all of this information i'm glad you asked these are signals when youtube tells us what they're measuring then it tells us how we should architect and craft our content to get more views and hold more attention it also gives us the ability to actually measure if the tweaks we're making to our content our videos and our topics are working and never forget what gets measured gets improved so i know that sometimes the data can be overwhelming but consider studying your data even looking at it while it feels overwhelming because you will start to notice trends and patterns and places where you can improve your videos if you're seeing a dip think about okay how can i trim the fluff on my next video improve the audience retention average view duration and the more that goes up the more youtube is going to spread your content throughout the internet faster than a tesla in ludicrous mode hit like if you're getting value and today's video before we get into these six tips is brought to you by thinkmasterclass.com and this is a free class we just posted a brand new update and there's a limited replay available that you can watch on demand it's at thinkmasterclass.com link in the description down below and in the video uh in the training it's an hour-long training and i talk about the best ways to make money on youtube even if you have a small audience the three biggest mistakes that youtubers fail and how to avoid those mistakes how to grow your channel this year and some of the new updates to youtube and the algorithm and so you're gonna love it it's free thinkmasterclass.com let's get into the six tips tip number one for powering up your videos boosting your audience retention is craft a powerful hook now i won't go into this at length um because we have some great resources on this but it's ultimately you really need to craft those first 10 20 30 seconds of your video you may notice some hooks are even going much longer hooks of videos are a minute two minutes now depending on how long the content is but it's just thinking that as soon as the video starts cut to the chase what does the phrase cut to the chase mean it actually means like in a good movie they cut to the chase the beginning of most james bond films is not it opens up slow and there's a little bit of backstory and you start seeing james you know whatever just chilling sipping you know whiskey on no no rocks or whatever he drinks and uh and just chilling no the opening in the movie is like and he's on like a jet ski he's got like you know some kind of automatically skiing down a mountain the opening of the movie is the chase and then they cut back to the backstory come on quentin tarantino pulp fiction and so when you're crafting a powerful hook you want to just get right into the the content come on drake 0 to 100 real quick so think about how you can open up the video powerfully if you're just teaching think about how you can open up the video clearly with what's coming up and we saw that analytic from youtube telling us here's how many people are still watching at 30 seconds before you win the battle of getting people to watch your whole video try to boost how many people make it through the first 30 seconds of your video tip number two talk fast or faster and use video editing now hear me this does not mean that there aren't youtube channels that have a slower pace to them sometimes you might hear asmr at a very slow and soothing pace sometimes there's videos that are more reflective or meditative and that could be very effective especially consider the viewer's intent what is it they expect but most people have this modern energy of just wanting the information fast we don't want to wait around and if we feel like there's a moment of we're not getting what we came for then we may want to speed up to hold attention it doesn't mean you have to be super frantic it doesn't mean you have to be crazy but studies have been done to actually count words per minute and that the higher words per minute on youtube usually holds attention better than lower words per minute and another way to do this is with video editing it could be as simple as you just talk at your normal pace in your normal tone but there's a level of jump cutting that sort of cuts out the um's and the breaths and this is a pace in the cadence that you're going to want to determine for your yourself but it's certainly a tip that could help people just stick with it because the information's coming fast enough that they do not get bored tip number three use a script or an outline prior planning prevents poor performance when you start a video you get into a video if it's disorganized if it doesn't if it's disorganized and you lose people on the journey then that might be the moment they bounce because again it was you were able to cut that part out but you didn't really plan it out ahead so like that's when people lost attention if you have a good outline an orderly outline a logical outline or a good story curve or story arc then that's going to help you hold attention by scripting your videos ahead of time they're going to be a lot more powerful at the time of recording this i'm live on our think media podcast channel and the only reason i'm able to deliver the information this way is i'm actually teaching off of a powerpoint that i pre-planned so i stay organized and at least hopefully hold your attention longer because if you're hearing me say that you are still here and maybe it's working but consider using a script or an outline number four trim the fluff man one of the best ways you can make your content stronger i learned from jizza from the wu-tang clan and he said too many rappers rhymes are mad long keep it brief son half short and twice strong and that's the tip you want to keep it half short and twice strong thank you gizza thank you the wu tang and so trim the fluff how could you make your 10 minute video five minutes how could you make your eight minute video six minutes is there any parts in your video that are unnecessary what can you take away ask yourself is this essential to the video nobody watching it is going to know it's gone they're only going to know what they see when you finally present it to them so trim the video down trim the fluff and the key here is continue to post videos as you have been but then study your audience retention curve study how much average view duration you're getting see how you're holding people's attention and if you can notice a tip or a trend from where people are always dropping off then consider eliminating that from your video and on your next upload it'll be even better tip number five add visuals one of the best ways to hold attention longer is to not just potentially not monotonously just have one thing happening you know i'm streaming this live using stream yard and i'm able to add visuals because of the software this at least helps a little bit but in post we could make little pop-up you know like button things little subscribe things transitions music transitions those types of things should not be overused but they can they can help keep attention longer and so consider adding visuals like graphics and pop-ups and extra footage called b-roll and things like that that strengthen your video and then tip number six out of seven tips is use drama conflict open loops and curiosity so one of the ways you could hold attention and even if you're going longer at this point um i'm 23 minutes into a video live streaming um one of the things i hoped to do at the beginning of the video is during the hook i said man i'm coming i'm sharing seven tips i'm gonna be sharing some new features from youtube hopefully opening up some curiosity to make you want to be a part of more of an educational tutorial like this in more of entertainment you want to potentially use drama consider how reality tv shows start they don't start with again when kim and khloe kardashian are getting along and it's like kim and chloe peacefully walk through a park nobody wants to watch that it's like kim like throws a piece of pie across the kitchen and breaks a plate and it's like coming up on with kardashians chloe i can't believe that you did that they what do they do they cut to the most dramatic part so potentially you want to tease the drama you want to create a little conflict on the opening you want to create some open loops like maybe there's a question at the beginning you're going to answer at the end maybe you're doing a tutorial and you're saying you know this is what the end result is going to be i'm going to show you how to get there and people are like wait a minute how'd they achieve that result and you unfold that throughout the video this is ultimately using tools from storytelling that can really power up your videos and keep attention longer and how can you create curiosity how can you tease what's coming to make the video more interesting and maybe make people want to stick around till the end and tip number seven is build your personal brand and reputation what do i mean by this one of the things i mean by this is i want you to consider if you're just starting on youtube and let me know how many videos have you posted so far and how many subscribers do you have if you're just starting nobody knows you yet i recommend if you're just starting keep your videos shorter because people could get to know you speed dating they may not want to get married yet you know what i mean like it's just a little bit of a shorter relationship up front but once people get to know you then there might be some pre-existing trust when it comes to your content this is sort of the unspoken rule on youtube see if you don't have a good reputation yet your reputation is potentially just neutral so you may have to use more b-roll or or really structure your content or really edit it to whatever degree of influence i've built and you could let me know if i've ever added value to you or if you've seen a past video or how long have you been a part of the think community at some level if you start to trust me and recognize that hopefully when i go live get on camera i i bring really value that i've invested blood sweat and tears in research my experience the think media team our collective youtube brain all this different stuff that we work together on that you might actually give me some forgiveness this is why you might be like why does this person have such good average iteration of people because people don't know you yet but as you build your personal brand and as you build your reputation people begin to know and trust you more so that they may without the fancy barrels and whistles stick with you because they know you're good for it so the actionable point of tip number seven is just consider giving it always your best shot to deliver quality to people develop a reputation if you're a teacher or expert or author or marketer and you're kind of more education like think media for being brief being bright being fun and then being done and when people say okay because of my past experience with you i know that if i click on a sean cannell youtube video or a nolan mo youtube video or a heather taurus youtube video or an omar el taquori youtube video that they really have put their heart into this it's gonna probably not be a waste of my time and that's about building that is the bigger vision of building a personal brand and a reputation that is beyond tactics because a little subscriber pop-up is not going to change the game for your youtube channel those tactics are good but a strong personal brand and reputation in your industry for the promise of your channel is gonna supersede those other tactics let me know what was the one you need to work out work on the most out of these tips on your videos do you think it's crafting a powerful hook number one do you think it's you need to talk a little faster or do video editing do you need to start scripting or outlining your videos do you need to trim the fluff and are your videos a little long-winded and you could probably take about 50 out and they would be that much stronger um do you need to add visuals and b-roll do you want to start trying to use drama conflict open loops curiosity or are you just in the perseverance of building your personal brand and reputation and i want to encourage you this was a lot of things to do could feel overwhelming remember we always say here at think media just get one percent better with every upload it's small tweaks lead to giant peaks this is youtube we're on a journey this is a this is a climb of getting little uh a little bit better video by video upload by upload because this is a skill set that takes time and it's hard to develop and it's ever evolving so don't be hard on yourself don't compare yourself to anybody else but just focus on punching fear in the face punching perfectionism in the face and pressing record and then with every single upload seek to get one percent better and when you look back you'll be like man my videos have really improved especially as i have applied these tips if you begin value smash o likey and question of the day how many videos have you posted on youtube so far what is your subscriber situation so far and what is your goal this is the coffee with kennel show welcome back um i'm coming to you from las vegas nevada and uh fired up to be here with you i've got some brandywine coffee made with an aeropress and a fellow grinder brandywine is from wilmington deli where delaware and i had this coffee shipped up out to me let me know what you're drinking but um we're at half the halfway point y'all it's about to be july 20 21. which is exactly halfway through the year so i want to encourage you i really believe the second half of the year could be better than the first half but we got to work for it we got to be more focused we got to set goals so i have a question for you coffee with kennel crew what is one of your goals for the second half of the year and whether you feel like you're down by 20 points where you feel like it's tied up or whether you feel like you're ahead i really believe that as we lock and load come on we get our mind right our grind on our hustle fixed our vision focused that the second half of the year could be really powerful and i'd love to this is a good time to kind of do some goal setting come on mid-week come on in this moment where we could really think about all right man i'm gonna i'm gonna come back like a phoenix in the second half of the game and absolutely crush it so uh uh let me know we're gonna bring some people out for q a but today's coffee channel is brought to you by thinkmasterclass.com i did just record a new uh update to this at the time of you hearing my voice right now on the show we have a very limited replay that is available until july 3rd at midnight and the web class is free but that will come down at that on july 3rd saturday night at midnight and at the end of the class i talk about our course called video ranking academy and so i want you to know that just to know that there's no like smoke and mirrors it's like that's where we serve people at the highest level like we have built a course and group coaching community called video ranking academy it's a private facebook group the whole think media team is involved tony does the tip of the week it's a massively vibrant community there's nothing else like it on the internet um but it's not for everybody and especially if you don't want to be a part of it so definitely watch watch the free class at the end i tell you a little bit more about that but there is a very special extra bonus that we're doing that all ends this coming saturday in the package that we're offering at the end of this class so if you want details on that make sure to register even if you want to hang out with me on coffee with kennel right now head to thinkmasterclass.com so you get um the class sent to you the on-demand replay and you get notifications before this special ends because if you're at all interested you're not gonna want to miss out i'm fired up for the show today we're gonna be bringing on some guests we've got laura coming on in just a second and we've got spectrum art studio uh but how you doing let me know what's been happening in your life and if you've got a question uh go ahead and drop four question marks before and after your question smart test drive massive gratitude for the super chat um and thank you for dropping that rick i really appreciate you um i wish i could put that up on screen maybe i can but i don't know if i can it's stuck at the top of my stream yard but it's pushed up now appreciate that um and uh marcus says how do you best project your future growth so so far socialblade has been spot on but i'm not sure how reliable it can be well the thing with socialblade now is youtube pulled their api away from the subscriber count feature and so the thing is now is you can just look on youtube i mean maybe this is different than what you're saying but in case you didn't notice that there's a real-time subscriber count that you can see in your home page of your analytics and so that is not projecting future growth but i think that's why socialblade uh is not showing that because i think youtube pulled the api away from them um another way to project future growth is literally just looking at your subscribers that's how we do it we hover right now between 29 000 and 35 000. see it actually says i mean here's how you oh you're not seeing here's how you project future growth is you can hover over this and see it says typical is 28 000 to 39 000. i know it's kind of small on screen so and i would just say okay so uh how long we're at 1.7 million all right let me actually go the most conservative how long until we get to two million and so if we go on the most conservative let's go 28 000 not 39 because maybe we'll get there sooner so that's 300 000 subscribers we'll need and when we could go divided by 29 000 subscribers a month so if we could just maintain what we're doing it's going to take us 10.3 months to get to 2 million subscribers and so your past performance is probably the best way to predict future performance and then what you would know is well if something extraordinary happens that's the point of this is the two this way i think about youtube i think about slow and steady wins i think about i don't care if i get a viral video or not even back when i was starting solo creator by myself in a bedroom shooting videos it was when i went all in on youtube it was a relatively short time where i was making enough to support my wife and i with a small channel we went full time at basically 16 000 subscribers it wasn't viral videos that were paying the bills it's it was the business model we built around the youtube channel okay so for me the viral video i wasn't building it wasn't hope marketing it wasn't like prayer marketing like i hope this works it was a system it was a repeatable process that's what we ultimately call as like our 7r system i think we're the only people in the industry that have created a proprietary framework that is not just principle based but is actually a proven framework and i was figuring that out you know really starting 10 years ago and so the point being as as my whole mindset with slow and steady wins i don't care if i get a viral video i just want to have something sustainable however simultaneously we're playing the game of let's try to get a viral video like why not so why not try to get really high click-through rate or hop on a trend or or hop on something at the right moment which we do and we've had many videos i think i've got a 5 million viewed video and 3.5 and a bunch of 1 millions and 2 millions so some the interesting thing is about living principle based on the journey and just playing the slow and steady wins game while also going for the grand slams if you will then grand slams happened along the way but once they were over we just went back to the the basic principles so you know it's interesting i realize it's pretty extraordinary that we're on our way to 2 million subscribers but it's also like oh wow that's 10 months out like okay cool and i could go i want to get there by the end of the year i need to get there by you know january 1st 2020 which is a growth goal but i'm not a big fan of growth goals i'm a big fan of action goals what's the difference by all means set a goal of i want to get to a thousand subscribers by the end of the year that's cool but in a way you can't control that you technically can't control that but you know what you can control how many videos you post a week how many hours of study you do a week in reading or studying or watching other videos or whatever getting coached or mentored what you can control is my favorite kind of goal makes sense so i think rather than say team our goal because now it's a think media team is to get to two million subscribers by the end of 2021 which we only got six months left based on the math we're not going to get there who cares why does it why does it matter if it happens a couple months later is time kind of just relative i realize we're going around the sun but what's the difference and and hear the tension of this like it's fine set your growth goal but i've learned that performance goals so if i actually want to accomplish that which sure i would love to get to 2 million my question is how many videos am i committed to posting a week my question is now how can we as a think media team work better together to create better content and put out the best videos possible how can we and just focus on growth goals worrying less about the results people get too hung up in the in the results or focus more on action goals measurable actions less about what your ideal weight that you want to be at is or your you know muscle mass index or something and more about how many workouts are you doing a week because if you focus on i'm doing the three hour long workouts a week the byproduct of the action goal is gonna get you there i hope that's helpful that was way beyond what you were asking i think um but uh it gets me fired up because we're at the halfway point this is a really good time to maybe reset some goals to plan some goals for the second half of the year but i want to challenge you goals are not just i want to be healthy wealthy and wise that's not a goal i guess it is a goal but it's it's like super vague that's like it's absolutely meaningless like what does healthy mean what does wealthy mean what's that's a fi it's like a specific financial target wealth is like a state of mind in a way i mean maybe that's what i think it is you're like no it actually means we'll write down a number but more than that write down the plan to get there that could be i'm going to save 300 a month in this particular index fund because i've measured that over the next 53 years that it's going to be now we're taking action goals and not just whimsical goals i want a gold play button i want a silver play button okay oh cool i'm i want that's it i want more i won also but what i want to do is take action all right we went way too long on that hey we have lara on coffee with kennel today did i say your name right laura yeah where uh where are you watching from laura from california awesome thanks so much for jumping on what's your uh question today in your channel have you shared it in the private chat what i haven't yet okay i will definitely do that so my question for you so i have a mess and i don't talk fast what do you recommend well i think you don't need to feel that pressure because thank you so much for coming on um i think that what i would do is i would look at other content creators that have ms right yeah i don't want to compare that's my hang up i'm like person is the devil yeah and i mean i guess i don't mean for you to compare i would mean just to see that with other people out there that again with ms are succeeding it just proves it's possible because i want to be clear the fast talking thing is more about it leans towards gen z youtubers gamers that are talking fast the younger generation that's at a tick tock speed um but there's but youtube is a very diverse platform with people of all ethnicities backgrounds you know life situations so the the question is would be if other people um which there certainly are and it'd be what kind of content are they creating is their channel related to living with ms tips on ms or is it completely different is it based maybe on just you know finding others because i i think again not i really respect you saying you don't want to compare but when we see somebody that's maybe in our situation that's just a few steps ahead it can be inspiring and if we can keep it in that frame of mind we say okay somebody that is dealing with the same situation like not trying to compare anything with any situation but i think about my wife and i's journey she has a chronic illness that has sent us through all kinds of up and down seasons and in certain seasons i have felt disempowered like man how are we gonna financially make it or deal with this or schedule or how am i gonna how does this affect my job and i'm in a disempowered mindset in that moment the flip side is i ask myself have couples overcome challenges together when one of the family members has a chronic illness have parents overcome challenges together if one of their if their children's have some type of disability and the answer is yes it's not insinuating that it's easy it's not insinuating that it's not going to be challenging but it can give us courage when we glean from people that can uh that we can relate to that have they sort of become like a template they become a model uh for us to just say okay and then that can help us shape uh shape our content strategy what kind of content do you want to create or what kind of content is your channel oh no i lost your audio is that my fault is it just me that can't heal hear laura right now laura oh no so we can't hear you right now i'm going to just have you go backstage for a second maybe we can get your audio back but for some reason we lost the audio but i hope that was helpful um a few tips and i really do appreciate you but it brings up a great point the seven tips we share in this video are really just principles people succeed you they're not even rules they're principles but the important thing to know is like if there's rules for youtube success it's okay to break them you just need to know that that's what you're doing you know what i mean there's it's very difficult to make any really broad stroke so the principle is that typically with more words per minute that your youtube channel across the platform which is a lot of younger generation watching that is used to that really fast-paced kind of gen z cadence that that performs better but it also you don't have to like i shared seven tips you don't have to do all seven like if you did six out of the seven you're gonna be crushing if you did four out of the seven if there's visuals there and there's drama comedy curiosity if over time with video editing you make the video more powerful if you trim the fluff because video editing allows whatever speed you're talking at to potentially so just consider leaning into as many tips as possible um and you don't have to do all seven that would be it's it'd be insane to do all seven but just pick one and level up as you go we got spectrum art studio on uh hey how's it going and what's your name and how can i help today oh no we don't have the right source of audio selected um if you go on stream yard to cam mic and then there's like a little gear then you can select your camera uh which we saw and then also get your audio on there as well all right we're gonna have nate up in just a second um and um smash like if you're getting value for the technical difficulties out here and if you ever want to come on coffee with cannell just a couple tips obviously we could maybe do a better job of saying when we're gonna come on but the dream is try to be on good wi-fi or internet try to have a good camera or your smartphone on wi-fi and try to get a good source of audio going maybe a usb mic but your smartphone is good enough definitely that audio connection is good and if possible try to be in like a more quiet room because smartphone in like a bedroom is good versus smartphone on the corner of times square in new york city like it's just louder there like there's more background noise in new york city all right nate how's it going mind stummer mindstormer yeah mind stormer yep so here i'll put my in the chat there so um my channel is about positive gaming and i like to game on stream and i have a side series i'm also doing as well actually i have two of them one of them is about strictly the positivity of certain games and then one of them i just play for fun just doing a walkthrough and it's on the topic of metroid which perfect timing um metroid game is coming out oh yeah yep um are you gonna cover that game then too as well even though a lot of these are the classic oh yeah yeah i plan to cover it at one point um so i'm gonna go through my trade and do that but my actual question today is so the my view views on my live streams which is actually the terraria live streams there is um kind of random and i'm kind of wondering how i can help it to be a little bit more um even or try to get help get more scene so i feel like live streams are just not seen as much maybe that's just something i'm doing but i i don't know yet what uh describe for me the value you want the viewer to experience when they watch your videos um kind of so that's kind of a too uh two-wounded question because i have um two parts of my channel and one of them is more about positivity and walkthroughs the other part is blind playthroughs which i don't know anything about the game so it's kind of like the the more experienced people or the new people can experience the game with me at the same time and that's why i do it live so it's a more personal person and i i really like it a lot of my fan base sure seems to like it as well so describe your ideal viewer like who do you think who is the person who likes your blind playthroughs the most which are live oh um probably the people who have actually gone through and played the game and want to come back and see others um play it as well but yeah what tom is there anybody else doing what you're doing as far as like terraria or anything like that yeah so well okay um there's obviously bigger creators that do touria but since i'm doing a blind it's kind of an odd spot which i haven't seen a lot of and also doing it live there's not a whole lot of live terraria um so it's kind of an open space but at the same time it's like um almost a blind spot as well so that's a [Music] double-edged have you used have you studied the terraria videos that have gotten the most views and thought about why they get the most views yeah that's that's one of the things that i like to think about quite a bit and it's kind of a short editing um quick videos rather than streams and it's kind of interesting to try to match up to them um yeah but it sounds like you have a really good unlock there which was you just told me that the videos you've studied that get the most views and terraria content are shorter edited down and they get the most views and then you're saying you're a little bit trying to get more views on longer live streams so it kind of goes back to what your ambition is you know what is your if we're having a conversation three years from now what would have to happen to make you completely happy with the results you've gotten on youtube i'm gonna be honest a thousand subscribers is gonna be great but to have a constant fan base that is gonna be really nice um again it's just that i feel like it's a separation between my channel but i it's the thing is i really enjoy doing it so i enjoy continuing with this live streams and make making gaming content it's all part of a dream well i like your clarity and so i think it sounds it sounds like you're doing it right and i would double down on what you're doing there's two types of videos i want you to keep focusing on the first thing you said was i love doing these live streams that's the depth i want to connect with people at at the greatest level and you're saying you'd want a fan base that is constant for these blind walkthroughs and i love that vision that's to build a community you're playing new games that you haven't played you're experiencing it together and let's make a goal to have a thousand people on those live streams not a thousand subscribers only but a thousand people on those live streams it's kind of a good goal we talk about this on our free class a thousand true fans and would you agree that if you had and let's say it never grew bigger than that but you had a community of approximately a thousand people that really not just connected with your content but connect with each other would that that be success wouldn't it oh yeah that like i said this a dream that i'm working towards and i want to exceed so then what i want you to do though and this is a good unlock for not just you but for everybody watching in order to find what some people call like build your tribe your your tribe online you know um group of of people you're a thousand true fans you need to oftentimes reach hundreds of thousands if not millions of people um and the reason i bring that up is because i want you to lean in on the content that's going to get you exposure to new people but you also need to be aware of that 99 out of 100 or not even that good are not going to want to be a super fan they're going to want to just watch a quick video they're going to want to watch some quick tips um just for example in think media i don't know if we can find this stat but let's try to find our impressions in the lifetime of the channel 1.4 billion impressions so that's how many people have seen our videos maybe not have clicked on them and that has only led only to 125 million views i would actually argue that our core community is probably 10 000 or less people so a billion people have had the chance to see our stuff 125 million have maybe gotten value but like didn't want to really connect and it trickled all the way down to some people that are like oh yeah i love think media you know i love coffee with can or whatever so the action item then is to i would say lean more on growth videos while continuing to do your live streams videos that are going to be edited down that are going to get views that have the chance to get 5 000 10 000 15 000 views where you're looking at trends you're making maybe top 10 secrets or ways to get treasure from under so forgive me for not knowing the details about the game like whatever the types of videos that bring in new audience new potential viewers and then recognize that it's only a portion of those that are really going to stick with you but that's like the dream of this and and it makes total sense like we say your vibe will attract your tribe like not everyone's going to vibe with you not everyone's going to connect with you that's okay we need to be okay with people coming into our youtube channel checking out looking around seeing what's happening maybe even being a fan for a while a lot of people in think media that's the thing they have a certain pain point they have certain problems and we they binge think media for two months three months six months and they're like cool thanks think media thanks for helping and they're on but there is a core group let me know if you're in the comments right now and you're like dude i've been watching you since you were shooting videos in your bedroom sean you know i'm i'm an og thinker you know that's a very small percentage of people and i think it's being okay with that and so let me know if that makes sense if your end goal is to eventually build this die-hard group that loves to vibe and watch these blind playthroughs together then i would lean on top-line growth because it's a percentage of that that will eventually make it to that show and really want to hang out with you on a regular basis does that make sense yeah yeah yeah it does and that actually kind of makes more sense as why my views are the way they are in reality so yeah awesome nate well i appreciate you thanks so much for coming on yeah thank you we are on coffee with kennel smash like if you're getting value we're gonna try spectrum art studio again um on the show but let me ask you a question and that is this if you and i we're having a discussion just like this on coffee with kennel three years from now what would have to happen in on your youtube channel to make you happy with the results what would that look like for you three years from now is it a subscriber goal is it an amount of money per month we're having this discussion three years from now what would be what would make what would make you feel fulfilled and happy let me know in the comments um and uh i would love to hear your answer spectrum art studio you're here we got the audio amazing i'm from the uk okay my name's kirsten and um i started this channel um last september after watching your challenge um and i was actually watching it for my son's channel he's 10 years old and i was inspired by heather um to start an art channel she was talking about lots of things to do with education and i thought i'm going to start an art education channel because is this your channel that's right got it um and the banners um in flux at the moment because i've changed from our spectrum art academy and i've gone to spectrum arch studio so i'm in the process of changing over um and that's it that's what i'm in the process of doing my question is i think well my retention or my average view duration is quite low at the moment it's about 30 percent between 20 and 30 and i think it may be my voice it's quite slow because you mentioned about you know speed of voice um i've had a couple of people at the beginning were saying it was quite fast so i've been experimenting with the speed of my voice i did try and keep it quite so but then what i do in between is i play music so i do a little bit of speaking and then a bit of music so i appreciate your feedback on what i should do with that excellent i'm going to listen here no no so um first of all uh love the kind of peaceful um you know kind of more piano music and this is a great question to bring up during this training i know my second tip was you know talk faster i do not want that to be misinterpreted it depends on your niche and in a tutorial there's no need to fill the dead space there's no need to rush and speak too fast i don't this kind of content in my opinion does not necessitate um needing to talk faster yeah having that more it is it's also to me even you know watching you draw this with some music is is therapeutic it's something that i could maybe follow along with and so i believe you're doing that exactly right i think that first let's just kind of what we were here but let's look over here one it's great that you have growth 73 new subscribers looks like it's saying four videos a month and around 5 200 views so you're doing great one of the things i like to always ask is what are your top performing videos and what can you learn from them success leaves clues so make part twos yeah um a youtube short on how to draw something looks like it did very well which is cool to see i've also got i've also start recently started a shorts channel um so why not keep it on the same channel um because i felt that the non so i've got a bit of a strategy in that i'm keeping i'm starting to do celebrity portraits and trending portraits so i don't know if you've noticed i've done one of the black widow because there's a black widow so um i'm starting to move towards doing trending you know doing techniques and doing the the technique part of it so that someone's learning something but then doing something trending i was going to do low-key but i left that a bit late so i'm picking i don't know why personal opinion i don't think it should be on a different channel okay right i mean i was going through my video okay right so because i i did what i did was i started a separate channel and i was just doing just purely technique one so i did six different skin tones and i do them as tick tocks as well so i've got tick tocks so i put them across as tick tocks as well but and the shorts channels is for just purely the techniques whereas if i'm doing a celebrity portrait one i will keep that on my channel to bring people to my channel to see the the longer form one if that much should probably be confusing but if it's if it hasn't got like a a celebrity portrait thing to it that goes just to the shorts channel but i literally just started that about a month ago so i'm just playing with that but i have been doing the shorts for a while and i have found that they are very successful within my channel yeah and obviously shorts are kind of die not dying out but they're kind of leveling out now if that makes sense so if we were having this discussion three years from today and you were looking back over these past three years what would have happened on your youtube channel both both personally uh both professionally and what would happen in your in your personal life that would make you happy with your progress well i've also started doing patreon um so what you what you're seeing here i know it's kind of leaving youtube but i think as you said pre when i've watched your channel previously you need to have like multiple streams right so there you go he found it um so i've started to put content on there you have any patreon patrons yet no um so that is taking up a lot of my time making the content for that um but obviously it's just growing so hopefully in time that will um take off so so so tell me so what what's what's happened personally and professionally that you feel happy with your progress three years from now well hopefully i can make a living out of this that's why that's where i would like to be make a living so the thing to work on is to reverse engineer back right from three years from now what is essentially my shortest path to making a living of course inspiring making the world better through art you know sharing your gifts and talents what you're doing is amazing um but but it's also working backwards financially um in my opinion with where you're at right now i want you to focus on one word and here's how you spell it f o c u s i want you to focus on focus follow one course until successful you know what's interesting that you just told me is you already have one youtube channel that you're trying to keep up with you've got the four uploads a month it looks like um and you just told me that even with this one youtube channel your plan is to start another youtube channel but you've already started a patreon and it's taking a ton of your time to keep your patreon updated but no one's signed up for your patreon yet so you're already doing too much yeah my goal for you right now is to just eliminate and focus on um you know there's there's probably 10 20 35 steps to your journey of making a living from your youtube channel but you really don't need to be working on step 13 when you should be focusing on step one and two and in my opinion that is keeping all of your videos under one roof um on the one channel it's not worrying about the monetization things like patreon yet it's good that you have that in mind but it's focusing on influence first because influence comes first income comes second and so i would i would try to put your quote unquote head down focusing on making great content putting out great videos creating a system of making your one channel great trying to say no to everything else trying not to get too distracted on social media um and to really grow your youtube channel uh and to see how much you can also learn um in that process and make it a make it a goal to get to five ten thousand subscribers before starting patreon for everybody listening if you're like and whatever other monetization streams if you're like yeah but i want to monetize right away hear me i get it and and that's fine is it a magic number of 5 000 subscribers before you start it or not no but the biggest mistake that i see creators make in our community every single day is they're like hey should i get merch going right now and they haven't got momentum on their channel yet should i you know should i start crowdfunding right now but they haven't got momentum on their channel yet therefore step one is get the momentum going step one step two is get videos going out consistent step three is get your influence building and when you've got quote unquote enough influence sean what's the exact number don't even quote me on the number but let's just say 10 000 subscribers you're gonna and you then make a video inviting people to your patreon you can go from zero patrons to 25 a lot easier than exactly what you just told me it's taking the most energy to keep it updated or get it set up and all this stuff and that energy that should be invested in the core focus yeah all in one course until successful of getting your channel off the ground launching a youtube channel is kind of like a rocket launch in my opinion and if you've ever watched a spacex or a you know nasa rocket launch the rocket is on the earth and all of a sudden boom all this jet fuel comes out of the rocket and all this you know the the afterburners and it doesn't move at first it doesn't even move and then it moves slowly just to get the rocket lifting up and then the goal is to break through the atmosphere ultimately during that rocket launch what they say and don't quote me nasa scientists but that something like over 75 of the jet fuel or something is burnt in the first launch like in the beginnings of that rocket taking off like immediately it's that tons of energy of getting the momentum going of getting the channel going of getting the thing going and then eventually breaks through the you know atmosphere ozone layer or whatever all the nasa scientists are offended because i don't know what i'm saying but you get the analogy and now you're able to maintain the thrust or maintain the velocity because of the initial effort exerted the key is if that if those afterburners were going out of the sides out of the top in multiple different directions the rocket would not uh would be spreading its energy too thin it's a focus blast out of the afterburners to get the rocket going in one direction to break through the atmosphere and i want you to hear that i want us all to hear that again getting your youtube channel up and off the ground consistently putting out your best videos needs your best brain power your best creativity your your you studying what you're doing billy eilish studying who's like what's happening and studying what other channels in your niche what's working but focusing on that core content first because the power of youtube is once you have momentum there's just an absolute insane amount of evergreen traffic continuous traffic on your channel which gets you freedom to work on other things to build out the patreon to build out a website to build out an online course to set something up and the problem is too many people start working on all those all those other things way too soon if you look at think media using this plug-in called bid iq that gives me this trending tab these videos have you be ph this is velocity i've launched hundreds of rockets right and they're in space flying for me i have a fleet of videos that are growing our business our brand and awareness so that today i can write the next book i'm writing so that today i can take a break and rest a little bit so today but a lot of energy it took a lot of energy to get the growth the momentum the quality of videos and all these videos have vph views per hour so i know you get the idea and you get the dream but i think it's a good theme for you to hear and i want coffee to count with kennel to hear this as well especially as we go into the second six months of the year what do you need to stop doing what can you cancel off of your to your plate today and what can you just put on the back burner if anybody if you ever do any cooking back burners where you just put it on simmer you put on the back burn it's not the main thing you're applying the heat to the chicken the soup's already good to go so that's just on simmer on the back burner patreon on the back burner other platforms on the back burner if you're doing a youtube short and also putting it on tick tock and even reels well cool because you're optimizing your efforts in that regard but trying to do too much other social media that could be distracting your focus away from youtube which is different than all the other social media i want to elon musk spacex my rocket and focus all my jet fuel in getting liftoff breaking through so that i can create the freedom to pull patreon off the back burner to create my art course to you know get those other income streams and in a way the way to get to your goal which you told me in three years um of making a living or sooner is to simplify and is to really think about you might say these are going to be my next 15 moves like chess like a chess master thinks multiple moves ahead but they're not making move 15 today they only have to focus on the next move in the next three moves and in a way put their blinders on to everything else is that making sense is that helpful totally yeah it's very valuable advice because i'm spending too long making these patreon videos so that's amazing thank you for everything you do so grateful for you and uh really love i mean your art skills are amazing and it's really cool to see your channel and uh and i love what you've done so far i really think you've you're almost to a thousand subscribers so congrats on all of the results you've had and thanks for being a part of one of our challenges i'm so excited because when you apply even more focus to what you're doing the growth is going to go faster because that's more jet fuel deployed against the main thing which is your one youtube channel thank you appreciate you thanks for coming on thank you thanks can anybody else relate to the need of focus uh type focus in the comments if you can in a second we have uh her healthy home coming on the show coffee with kennel though my name is sean cannell i'm the author co-author of a book called youtube secrets i don't have any copies of it i just have this one uh this is the korean translation it's been cool this book has been translated into uh russian ukrainian what's the language of the ukraine um i i believe both five six seven eight languages now i hope to get the other physical copies of it but youtube secrets um smash like if you're getting value today's episode is brought to you by if you want to you know learn how to make a youtube plan of growth learn how to create those unstoppable views and you haven't seen our free class we have a special replay that is available for a few more days at thinkmasterclass.com link in the description down below um we've got focus in the chat today come on focus is hard i i feel you follow one course until successful though randall focus focus is a superpower it's a difference maker i can't focus lol i mean that's and i feel you i mean focus is will give you an edge in a modern world where distraction is becoming commonplace youtube creators and entrepreneurs that um can master the discipline of focus and of knowing not just what to say yes to but what to say no to are those that are are actually just gonna succeed period i i hate to be this blunt about this but if you can't get focused you may never succeed on youtube because you're doing too many things at once um it's just kind of like if i want to go on a trip over the next week with my family my son shot sean bradley and my wife sonya um pretty soon we're gonna be headed to seattle and we're in vegas so that's that's north west from us right now florida is south east from us where right now here's the thing if we want to go on vacation this week we go to mccarran airport here in las vegas and we say i want a ticket and they say where do you want to go i say seattle florida they go seattle or florida i mean both i want to i want to go to both they go well we're gonna have to cut you in half then because that's on two opposite sides of the united states yeah but i want to do both they say we couldn't we i need to know you give you one ticket like where do you want to go and there's no connecting flights between seattle and florida because they're on two opposite sides so you got to pick where you want to go friend where do you want to go and if you're trying to go too many places at once now hear me i set our vacation in the next week which where where do you want to go can my wife and family can we go to seattle in the next week and then take another week in florida and then take and then fly over the ocean and go to europe the week after sure so over time you can go multiple places so you may have heard it said that you can do anything you just can't do everything right you can't do because if you try to do everything at once you'll accomplish nothing so you can do anything you just can't do everything but i want to encourage you i actually think you could do everything just not all at once so if you want to write a book and build a course and start a second channel do you know how many channels i want to start did you know that on my sean cannell channel there's probably not a run i go on i run like three days a week so i'm running and i'm always thinking about things on my sean candle channel i'm thinking about i want to talk about like business leadership and faith and i want to consistently upload videos there and i don't post anything on that channel right now just my personal brand channel and so running think media being faithful with what's in my hands today you know realizing that there's a whole team sharing some of those elements on our podcast and different things my discipline you don't understand the creative pull to want to work on that channel it is like there's not like a day that i don't think about but discipline says it's just not the right time i can't go to florida and seattle at the same time but i can go to both places eventually especially if i'm really focused on making what i'm doing today work because when i focus on what i'm doing today work it means we have more views it means we have more money it means we have more team we have more systems and more automation on the think media business if you will which gives me freedom to work on the next project your problem is you're trying to work on four businesses and six projects all at once and that will stunt or completely stop your success it is funny i hate to go off on this rant and we have another person coming on but some people will be like yeah well elon musk runs spacex and he runs tesla and he runs solarcity well number one elon musk has unlimited money so he can hire people and put them in leadership number two total respect he has a horrible quality of life like how do you run multiple businesses work 15 16 17 18 hours a day well elon why even comparing yourself to elon like zero people were like so the point is there's a proverb that says instead of carrying two things with two hands carry one thing with two hands and the proverb was actually about if you were like carrying two things and you stumbled you actually might drop both or drop one but if you're carrying two things down a rocky path you got i'm not gonna drop this water i got more balance my whole focus is on one thing most creative entrepreneurs i know are trying to carry 18 things they're like they're got it's like this i got my book that i'm writing i got my course okay oh and then and then you're coming on like and i'm thinking about starting a new thing okay what else do i got here okay all right get my bible all right just out here focused yeah i'm just a multi-passionate entrepreneur i'm just i just have a lot of things i'm working on that's not a badge of success that is a signal of overwhelm and distraction dear god i just dropped everything i just dropped my phone i just dropped my iphone i bet it's broken and that's what happens when you carry too many things is you drop things and they break it's fine i have carpet listen are you getting value out of this if you haven't typed focus yet type focus i'm i'm telling you this will help you if you want the next six months to be your best six months and to really crush it in 2021 i'm asking you to stop doing some stuff i'm asking you to get focused and i'm asking you to realize your energy your time is limited i'm actually not asking you to work less if you want to work like elon and work 15 16 17 hours a day devote all that energy to one thing you'll get that one thing momentum or profitability or impact quicker by focusing this is the public enemy number one of this decade is distraction of is overwhelm is too many opportunities too many choices too many social media platforms i'm here to really push you towards youtube but like it doesn't i'm not even saying whatever you do just be focused be clear on what you're you're picking what your thing is i'm gonna quote dr phil and you know what dr phil he put it this way he said god gave you he said you gotta pick a horse and write it god gave you one ass so you can't ride two horses pick a horse ride it come on come on genuine anybody catch that reference listen pick a horse and write it you only got one butt dr phil focus all right uh her healthy home is on the show today how's it going good to see you uh what's your name uh khadijah khadijah yes thank you so much for coming on um how can i help today um i feel like you would probably say that i need to niche down but then i heard you say don't focus on another channel and i just have so many things i want to do so yeah so what's going right now and and are you happy with the results dissatisfied with the results um because i do so many different things each video will shoot different so um i guess that's what i can expect i'm all over the place and so so ours is everything else okay and so is your question on how to get focused or just general advice on youtube if you should niche down or what i would do if i was you yeah yeah if i said niche down um yes well it's i always go with it says home so it can be inside the home it might be outside the home doing all kinds of things cooking i do preserving gardening um homes like homemaking but then i say it probably is best to do one thing and then of course i have my faith which is really important and i just don't want to give that up but i feel like i'd go further if i did yeah well here's one thing that doesn't get talked about enough um and actually a video i would recommend watching um is we just posted a clip from vanessa lau who spoke at our conference growth video live by the way we have a conference coming up if you haven't heard about it growth videolive.com it's virtual that's in the end of august uh but vanessa lau spoke there last year and she talked about niching down one of the mistakes people make is they think that the niche only means something like daniel fast like this channel is only about daniel fasts you know what i mean like that's and and in my opinion that's actually sort of a big big topic but that's that's almost too niche i mean a certain type of cooking and eating healthy vegan is probably like vegan living is probably clear but like daniel fast would be like too specific but the whole other way to think about niche is not about the content and the topics but it's about the person you're trying to reach the niche is the audience so there's a magazine called gq and i sometimes like to encourage people to think about their youtube channel like a magazine now when people think about gq magazine they know exactly what it is they're like oh yeah men's fashion but it's like a channel that's like for this sophistic or a youtube you uh it's a magazine that's for like the sophisticated man right but on in their magazine you open it up and one thing every episode has magazine every issue is style tips best outfits for summer best accessories but then throughout it they've got interviews with men that are in hollywood or that are in non-profits and so there seems to be something that okay 54 new menswear items under 100 uh a box subscriptions but then how fast and furious character became a lightning rod so so it's like entertainment but it's all under gq and people who understand what gq is it's like it's a men's magazine and even more than that it's kind of like the the progressive wanting to be well-dressed entrepreneurial sophisticated man so it's much different than maybe like a magazine about uh jeeps or hunting or fishing which would be a different if there's a fishing magazine it might be the best travel spots to fish the best reels so my summary is who are you talking to that's your niche you're a dynamic person your faith is important to you gardening is important to you living sustainably maybe not harming the earth uh all of these different things are important to you and there's other people like you that want to be a part of your journey you got 1300 subscribers obviously it's already working other homeschool moms in fact when you understand the psychographics meaning not just the demographics the age ethnicity background but the psychographics is what people are into as a homeschool mother and i'm gonna stereotype here a little bit but stereotypes are actually good in this context because stereotypes usually show us a cluster of behaviors of course people broke those break those rules that help us understand psychographics let me talk about myself first as an entrepreneurial youtube creator but especially like heavy entrepreneur people would probably if you assumed i'd probably click on a video about mark zuckerberg or elon musk or jeff bezos like the big on i would probably i probably follow tim ferriss i probably would read entrepreneur magazine in success magazine i probably would drink bulletproof coffee or follow dave asprey in in terms of biohacking i would probably be susceptible to purchase athleisure fitness wear that's a little more expensive geared towards mid 30s and 40s entrepreneur males that's understand that's understanding the psychographics i would probably want to be in a particular car or not and if someone marketed to me or had content for me i personally might be like ah cars don't matter to me that much because they actually don't i like to pay my car off get certified pre-owned have it be under warranty buy it a couple years old and save the money just my personal thing so they might miss me on a thing or two but as a whole to the degree that you understand the person is to the degree that you have actually chosen a proper niche so if i could and i don't have to dig very deep to stereotype your community because you've said it here but a lot of homeschool peop mothers are forward thinking probably want to have a garden may want to live off the land and raise chickens may want to sew may want to think about prepping like cans of preserves and i'm reading this off of your about page maybe you're thinking about decorations or diy decorations and many probably come from a faith perspective as well so hopefully this is an encouragement that i actually believe you're much more on the right track than you may think your niche does not need to be the specific videos your niche needs to be the most likely woman you are talking to and what is she interested in what does she want to click on and the truth i would probably argue then is let's think about this she probably wouldn't click on a video that was 10 character traits of the billionaire billionaire elon musk well that was easy we just cut off that video she probably wouldn't click on how to raise your jeep and install mickey thompson super swamper bogger tires on your jeep because that's so like if you started two hours of minecraft game streaming she's probably not clicking on that either so there's actually a ton of clarity in regards to what she won't click on and then there's some room where maybe she does care about your uh what i eat in a day vegan carries less about the biblical garden meditation but she's not going to unsubscribe because of that video because she just is kind of more into um you know the chores toddlers can do and so hear me you start to clear your content inside of of the niche and figure out maybe you discover it would just be like gq being like man whenever we write articles like this people really love it the guys really love it you still want to steer your content but i think you're absolutely on the right pla in the right place or going the right direction because your niche is much more about serving and talking about the topics that your ideal viewer would be interested in clicking on and less about feeling like you have to make your whole channel about you know the daniel fast or just gardening or something like that let me know if that makes sense any questions on that yeah it definitely makes sense i thought i was going to get beat up a little bit about nation so it definitely changes my perspective so i'm a little bit motivated now so i thank you so much um for that well absolutely and uh what i would do is i would also then of course success leaves clues make part twos so it is interesting that prepping in this case definitely attracted some audience now that makes sense because maybe um especially during the pandemics september 2020 people were interested in aspects of that so you might want to double down on that furthermore looks like maybe even you did some stimulus prepping and so i would look through here and potentially steer your content what we all need to do is it's a balance of not completely placating the algorithm and only doing because the youtube algorithm it's almost like not to take it to the extreme of the phrase but like how jesus said like what good is it to gain the world but lose your soul like if you only follow the youtube algorithm you could lose your soul in the process you're like i just purely went for views but then the balance of it is like you also though want to be creating content that people actually care about watching so what gets measured is like okay what are my passions what do i feel called to talk about and and what what do i want to talk about but we also balance that out with also what do people want to watch because if you actually care about getting views if you just want to talk about whatever in it if people watch it doesn't matter does that make sense so it's a balance between being willing to maybe stop doing videos even if you'd prefer to do that i've done this a lot over the years we have stopped certain types of topics on think media because think about it this way well i wanted to make that video okay cool but nobody wanted to watch it so what's the what do people want to watch so where's the intersection of topics i'm passionate about but are also effective and that are really resonating with your audience so over the next six months that would be my goal would be to potentially consider what types of videos should i stop doing and am i okay with that because if you feel like convicted and like this needs to be something i talk well then more of course you should share it but you know what i mean like if it's not effective why don't i stop it okay i love this and it's effective why don't i do more about that and what i would encourage you is that her healthy home may become less about the around 10 different things you're doing and maybe it comes into like five or five or so and we would call these like content buckets like not that you need to do five days a week but let's assume you were it's kind of like gardening is really high impactful or rather like food prep is like meal prep tips or food prep and all that kind of stuff that's like a day people love the gardening tips that's kind of like a day because those things kind of tie together what i eat in a day people love that and you start to discover that when you talk about what i eat in a day you're sharing your faith like you're like hey it's been a great day i opened that you know prayed today we got the things you know kids together great devotionals going through my food today like you may not need videos on faith i'm not saying stop doing the garden meditations biblical garden meditations but if they're not effective and you can let them go how can you weave that into your other videos this is an ongoing response to what's working what do you feel passionate about and called to do but what is also resonating with viewers and we should be constantly tweaking our content strategy and not overly romantic about some of our videos if they're just not working because they might not be worth doing okay yeah thank you for that advice i want to just ask what bible you picked up your bible i was trying to read what it said this this guy yeah so this is the john maxwell uh leadership bible and there's two versions of it there's the niv but there's also new king james i really like the niv version and i've been going cover to cover this year so i'm i'm about on track so um it's absolutely amazing because it's just a good niv version but for leadership the breakout uh portions are john maxwell one of my favorite authors and leadership teachers coaches so he breaks down these situations in the bible and what we can learn as leaders so for building a team self-leadership what do we learn from david and saul from a leadership perspective and all those kind of things and uh i think um i'll throw a link in the description to it but let me even see if i can find it it's it's probably one of my favorite or it is my favorite bible um since i go that angle right like leadership is a big passion for mine and it's something that i want to grow in um when uh with the leading the think media team and always trying to become a greater leader so you if whatever translation you want out of new king james or niv but i would lean towards the niv that's a good price this is what it is bonded leather third edition comfort print new international version i wouldn't go with bergen burgundy personally i would look for black but of course now we're really niche into it so yeah it's really great good reviews too the best bible for future leaders i would agree with that and so if you feel called to leadership i believe that we could all grow in leadership uh but it is it is my favorite the bible is my favorite book about life and leadership uh proverbs i read proverbs every day but this enhanced version with those leadership insights is also my favorite version because i believe that when we get better as leaders everybody around us gets better our kids our spouses our friends we lift our companies we lift our our youtube channels anyways sorry for the rant oh thank you no i'm sorry if i sounded it looks rude my children are toddlers i'm trying to keep them off the keyboard no i feel you i got a name with the world i'm definitely interested in that thank you absolutely i appreciate you so much and thanks for coming on thank you coffee with kennel hit the like button if you're grateful for today and uh yes and amen amanda hall good to see you thanks for being here uh my friends a couple things that are happening first and foremost is um is today's episode is brought to you by think thinkmasterclass.com really excited about um this class we have a replay up for a couple days i also mentioned um you know grow with video live and that's coming up um in the end of august and so if you haven't been at growthvideolive.com you can check that out and we've got some details about the conference is a virtual event the lowest ticket is 97 for general mission and there's just some different things in regards to the replays different features the different ticket levels get but it's very affordable two full days growwithvideolive.com we'll link all of that up in the description down below um and we're going to be focusing on the cutting edge youtube marketing tactics getting our mindset right for youtube we're going to be very intentionally creating some environments with zoom and with our it's called socio with our app where there'll be kind of a focus place where you can meet other creators and really build that community side we'll have kind of some um workshop type interactive things happening let me know if you were a part of growth video live last year which was also virtual as we were in the pandemic and um uh cover review says do growth video live it's excellent so i agree appreciate that and janna thank you so much for being here you're welcome i appreciate you um next year 99 in person in vegas but this year we're being smart we're still figuring out the vibe so august it's already locked in it's virtual august 26th through 27th uh 2021 uh anywhere you are in the world um i have a vra ticket can i upgrade it before the conference absolutely you can always email us at hello at seancannell.com um and we could upgrade it is it true that vra members get free access yeah um when you join vra it depends on the offer like with the special offer we're doing right now what you hear about at the end of thinkmasterclass.com it includes a virtual pass if you have already used your pass because you get one and maybe you joined vra back in the day or something then if you've already used it then you would need to buy a ticket and then vra once you're a part of our community like that and you've invested in that online course there's usually like a discount code because you're part of kind of that inside community but the best thing to check um eleanor is going to the facebook group and we're always doing announcements and things in there so if you haven't used your ticket you you're good make sure you use it if you have already used it then you can buy a new one and don't miss this year because it's going to be awesome uh absolutely denise there is and uh inner circle gets a discount on everything all the time and there's that promo code and so hit us up and we would be happy you could post in the facebook group there as well and daisy or mel will do some updates about that in both groups and tony will do some updates we'll get you some news if you're already a part of any of our communities yes of course you get a little bonus extra but listen it's at the best price publicly and we've made it super affordable starting at just 97 you get to be a part of the two-day event that includes the downloads um all of those sessions all of the networking and again at this point you'd have to take my word for it if you haven't been there but we do have some videos that we can show you about it and whatnot um there's like a recap of last year it was it was amazing we put our heart and soul in it um it's it's a it's a whole different level than sean just sitting in his office with a cup of coffee we um we have tony ariola our conference director and we really go all out with the quality with the content with um our best we could pull back the curtain on everything we're doing at think media and the latest things we've learned and then it's about the connection the community and we have a lot of intentional things um happening that year so grow videolive.com is where all the details are uh you could see this video that'll break down all the details at growethvideolive.com on exactly what to expect from the conference you can see this is sort of the vibe we've got kind of like multiple studios going and a lot of interaction going and q a that happens and so it's a really special event and i encourage you to find a way to be a part of it and you don't got to get a plane ticket you don't got to get a hotel room you can engage from wherever you are in the world did you enjoy the content today can you hit like if you got value out of today's video watch the replay for the tips early on and how to trigger the youtube algorithm um and uh my name is sean cannell rhymes with youtube channel our mission at think media is to help 10 000 people um create a full-time living with youtube and so stick with us subscribe if you haven't subscribed and if you want some more content right now and you want to go a little bit deeper and further faster on youtube head to thinkmasterclass.com um to watch our free one hour class i talk about more of what marie what vra is there on this class but i just recorded this this is a brand new update because we're at halftime y'all i believe this second half of the year is going to be the best half of the year if come on we get disciplined we get committed we get focused and if we do all those things i believe we can be unstoppable with the right strategies and so um we're here to help all right hey appreciate you keep crushing it keep smashing it and we will

Channel: Think Media Podcast

Views: 41,515

Keywords: how to increase average view duration youtube, how to increase audience retention, audience retention tips, how to increase watch time on youtube, audience retention, youtube audience retention, increase audience retention, audience retention youtube, how to increase audience retention on youtube, increase average view duration, how to increase average view duration, increase watch time on youtube, Think Media Podcast, Coffee with Cannell, Sean cannell

Id: JRXU39kNm58

Length: 101min 18sec (6078 seconds)

Published: Wed Jun 30 2021