How to Grow a SUCCESSFUL YouTube Channel - Become a Full-time Content Creator

and we are live hey everybody this is Roberta Blake helping you create something awesome today welcome back to the channel So today we're going to be talking about how to build a successful YouTube channel gonna be exposing some of the secrets of full-time content creators if you're new here my name is Roberto Blake I try to do a live stream at least once a week and I post content whenever I can to help you become a better content creator and go full time with this my friend Nick nimmin is not streaming today so I decided I would fill in on a Saturday so here we are let's go ahead and jump into everything I've got my live stream set up here uh definitely will be taking your super chats if anyone wants to do that I'm also going to be enjoying a lovely frosted lemonade so that is what I'm going to be doing but yeah something I can tell you from long time experience of doing uh 1600 videos on this YouTube channel almost to 600 000 subscribers is one thing I can definitely do is I can show you real Analytics break down the behind the scenes of a YouTube channel and the the other thing that I can do is I can also help you understand why some content creators are successful and others are not because I know it's something that people think is confusing and a lot of people attribute this wrongfully in my opinion to luck when actually it really comes down to uh math more than luck and people use all kinds of weirdness to try to justify the stance on YouTube being luck and and what they'll do is they'll they'll throw out things like survivorship bias I don't think they actually understand the thing that they're talking about because they're not looking at the commonality patterns of success now like I'm not gonna completely say that survivorship bias doesn't exist it's just that it's not really a thing that's indicative of success when we talk about being a content creator because being a content creator is actually a profession it's actual skills that you need to be a successful content creator and the other thing is that people come up with subjective versions of being a successful content creator and I kind of want to go against that I actually um do not want to attribute the subjective versions of being successful content creator because I don't think that it's actually helpful when you're talking about developing your career we talked about developing your career as a graphic designer we would not use subjective measurements of being a successful graphic designer we talked about being successful as a full-time writer we would not be dealing in subjective measurements of being a full-time writer so why do we have subjective measurement subjective feelings-based metrics for being a successful content creator on social media platforms like YouTube when we have an abundance of analytics to to tell us so I'm going to tell you what I Define um as a successful content creator through various levels of success various levels of success when we're talking about building yourself out to be a career-based content creator Because by the way there is nothing wrong with being a hobby based content creator but we need to separate and differentiate between I'm a hobby based content creator I want to do what I want I want to have fun and blah blah okay great you're you're a hobbyist there's no offense in saying you're not a serious content creator and you're not making the same commitments as someone who wants a career it's no different than saying that you enjoy playing basketball versus you want to play for a team in the Pro levels of the NBA and have a career it's very different now your odds are more obviously have better odds of being a content creator but I make this point to say if you want to be a successful content creator one of the first things you should do is meet the monetization requirements for the platform that you're on if it's YouTube if it's YouTube specifically you want to build a successful YouTube channel meet the YouTube monetization requirements so that is number one meet the YouTube monetization requirements and what happens is if you can meet the YouTube monetization requirements you get to go into this section called earn excuse me I got the snipples a little bit you get to go into the section called earn and then there's multiple ways for YouTube to pay you out if you get monetized so that means now when you're doing something you're not really doing it purely in Hobby mode there's potential for you to earn there's actual potential for you to earn foreign so that means that when you make content there's a way for you to make money from ad revenue and if you're doing live streaming you can earn from Super chats so you can get donation based fan funding Revenue in either case you can do membership so you can be paid by people who want to support you on a regular basis you can get sponsorship so you could work with Brands YouTube also has some internal tools for that called brand connect you can sell directly to your audience with YouTube shopping even though you don't need YouTube shopping to do that and now if you do shorts there's shorts feed ads so that's another way for you to earn so you have these different ways directly in the platform itself to monetize a YouTube channel technically you have as many as nine ways directly in the platform to monetize a YouTube channel but there are multiple ways to monetize a YouTube channel that go beyond that and there's a lot of different ways of selling directly to your audience you know we can talk about that but what I would say is your first level and first step to being a successful YouTuber and building a successful YouTube channel is meet the YouTube monetization requirements 1 000 subscribers and then either the monetization requirements being 4 000 hours of watch time or uh 10 million views you can get the 4 000 hours in 12 months or you can get 10 million shorts based views in 90 days I believe that the easiest thing to do out of those is just get the 4 000 hours in one year and make a plan around that and I've talked a lot at length about how to do that the basic formula for getting the watch hours for anybody concerned about that is if you make at least 100 videos in a year and you can average it won't happen for every single video but if the average cross those videos is that by the end of the year you can average to a hundred thousand views across all of the 100 videos or however many videos you make I call it 100 because it makes the math a lot easier it makes the math easier to math if you do it that way so in fact actually what I can do is I can bring up a I can probably make this wonder I wonder if like I wonder how big I can um I wonder if this will work so what I I could do is I could show you the math give me a second I'm going to switch to a way to show you the math to do a calculation if I can we'll see how big I can get on the screen I'm going to try to show you a math calculation to get the watch hours for YouTube okay so if you can get a hundred thousand views on YouTube yeah 100 000 and get a hundred thousand views on YouTube is that the right amount of zeros just make sure yeah you get a hundred thousand views on YouTube right and you know you have to get um 4 000 watch hours you need to be able to average three minutes average view duration across those videos because that's going to give you 300 000 hours of watch sorry 300 000 minutes of watch time 300 000 minutes of watch time divided by 60 to get that down will give you more than enough you'll be more than enough because the four thousand hours minutes is it an hour you need two hundred and forty thousand you need 240 000 minutes you need 240 000 minutes right if you can get an average view duration of three minutes across a hundred thousand views on YouTube you get 300 000 minutes so you're going to be well over the amount you need and the reason you need to be over the amount the reason you need to be over the amount is because then you have a margin of error because it's possible that not every video will be considered eligible watch minutes so this means you pass the threshold of safety you pass the threshold of safety now retention rates on YouTube are really difficult retention rates on YouTube are really difficult so the thing is if you make a let's say 12 minute video on average that you can only get 30 retention rates then that means that you're just going to barely cross the three minute threshold there so that's what I would shoot for I would shoot knowing that you probably are only going to get 30 retention if you're a small YouTuber because you don't necessarily have the skills to retain people long on your videos I would do this and I would say okay I'm going to try to average my videos between 10 and 12 minutes maybe nine inch between 9 and 12 minutes and if I make videos between 9 and 12 minutes and then I um throughout the course of a year can accumulate a hundred thousand views with that kind of average view duration I know that I've met the requirements in terms of the minutes watched required to get monetized on YouTube so watch time that's pretty straightforward the other reason we're doing a hundred thousand views is because if we just can convert one percent of those people we have our 1 000 subscribers so that's the formula that I use to get YouTubers monetized the formula that I use to get YouTubers monetized is we make a hundred very intentional videos we make 100 intentional videos we plan it out we try to stick to one audience for those videos so that we can milk the most out of it so we get we stick to one audience we make a hundred videos in a year for one audience this is what's like difference between a hobby Creator who hopes to blow up one day and a career Creator that's like I'm gonna build a successful Channel Brick by Brick right is we build a system for our success so we go ahead and this is basically the study guide this is just like any career you want to be a graphic designer you want to be a architect you want to be a web designer you want to be a photographer you you you really don't leave anything the chance and it's not really about how creatively talented you are it's really about building systems for your career and building up your career and knowing what the minimum requirements are and what you have to do to be successful in your career field by objective measurements and by objective things that you can do okay so it's easier to do this with a podcast I actually got my podcast monetized with one month of effort I gotta I got a podcast Channel I monetized it with a month of effort because the average view duration on a podcast is so much higher that it was so much easier to do so I did it with like maybe 25 to 30 uploads but that's because the watch time amount and the average view duration was so astronomically high that I was able to do that so it makes a difference um so again like just picking one lane to stay in at least at the beginning of your career so that you can meet the monetization requirements you know that's going to be effective and you know okay I'm making 100 videos very intentionally I'm going to convert one percent of them over to being subscribers because I focused on one audience so then my conversion rate is better okay and and if you want like another like you know just kind of like proof of concept of conversion rates I've done this on my smaller channels but I can show you this here one percent rule is real and the reason the one percent rule is real is because even at a higher level one percent of your conversion to subscribers still seems to be uh the norm when you're not doing YouTube shorts when you're not doing YouTube shorts because even on my channel even on my channel if I go to Analytics if I go to analytics even on my channel roughly 400 000 views turns into about 4K subscribers you can see it right there with your eyes so like what I get for 400 000 views is I get 4 000 subscribers and about four thousand dollars in YouTube monetization Revenue that's how it's worked and and that tends to be true even for smaller channels it tends to be true as well that one percent of viewers turn into subscribers the goal though is it works when you're speaking mostly to one audience now if your personality is fire that number can be much higher as far as a conversion ratio I can get higher conversion ratios than that sometimes uh but really this is par for the course right this is why I tell you that if you can get a hundred thousand views you can get the 1 000 subscriber requirement and this works even on small channels I've seen it time and time again and it's even worked on some of my own small side channels okay even my Facebook channel so there you know there's kind of like a proof of concept for you and there's some data and some evidence and this this generally tends to be true even up to a hundred thousand subscribers this tends to be the case most people if they hit a 100 000 subscribers and they're not doing YouTube shorts you can look at their Channel they have 10 million views they have 10 million views I did at 8 million views actually I got to 100 000 subscribers at about roughly 8 million views so that this is what I'm talking about now so so there's a system that you could use to reach level one success hey what's up Justin Brown good to see you my friend so yeah so that first level of success of just getting your channel monetized if you're struggling with a thousand subscribers four thousand hours of watch time you can literally use the formula that I outline and you can use simple math and you can use simple math and you can actually get to that purely on simple math alone and get the monetization requirements so then the next thing is that um 90 of channels never get to 10 000 subscribers 90 channels never get to 10 000 subscribers what you would want to do what you would want to do after you get your first 1000 subscribers is you want to try to identify videos that performed better and you want to duplicate that in terms of the effort for your videos because if you go into advanced analytics which none of you like to do um you have to go to an analytics on your desktop you guys need to stop just go into analytics on your smartphone you need to go to analytics on your desktop and then you need to look at advanced mode you need to look at uh content by subscribers and then when you look at content by subscribers if you want to grow your channel and you say okay it took you a year to get it took you a year to get a thousand subscribers you don't want to grow by a thousand subscribers a year let's say you want to grow by a thousand subscribers a month well then you have to start doing the things to grow by a thousand subscribers a month you need to identify them so the way you would identify them is you would look at well what's growing Me by subscribers and you would start looking at your last 28 days you'd look at your last 90 days and you'd say okay if I look at what topics grow Me by subscribers the most then I need to focus on doing more of those topics and that sounds like a oh of course Roberto well duh but no not really because you need to take even just one video you need to take even just one video that got you like a thousand subscribers in a 30 to 90 day period and then you need to reverse engineer that and say how do I make a series of five more videos specifically five more videos on one video that got me that and then you can look at the other videos that got you either a lot of views or a lot of subscribers and go okay and then you also need to look at like proportions you need to look at well did something get me a lot of subscribers but with less views and then okay what are those ratios looking like because then you could say okay if I can give them more views to these kind of topics or this is a this converts higher at a higher percentage but it got less views how can I improve this to get more views specifically and then if I can get more views I can then turn those into subscribers we've got YouTube's Creator release on my good friend Renee Richie in the house says preach those Advanced analytics so valuable for creators it really is it really is um and again what's hurting a lot of you and I hate to break it to you a lot of you what's hurting your channel is your own boredom what's hurting your YouTube channel is your own boredom I'm gonna um jump at analytics real quick because I gotta address this do you know what ruins people's careers ruins people's um ruins people's careers ruin people's business ruins people's relationships and then definitely ruins their YouTube channels I can tell you boredom boredom and how you're reacting to oh I'm bored so I'm gonna just change things up you're ruining your career and you're ruining your YouTube channel and a lot of you ruin your relationships because you decide oh I got bored and now I'm gonna do something else I'm going to introduce this chaos and chaos is not cute my friends chaos is not cute you're just ruining a good thing for no reason and what a lot of you should do is you should embrace the fact that success until you reach a certain escape velocity until you reach escape velocity all success is predicated on being bored and doing boring things that work boring things that work and I'm not telling you do things you don't like I'm not telling you do things you don't like I'm telling you that you have to suffer through sometimes not having novelty not being a variety Channel not being able to make whatever you want it's that success comes in serving the audience and creators who put the audience above being bored will be more successful than a Creator who does whatever the hell they want and then gets upset because it didn't work you have to do things that work and things that work start very boring you know what's boring learning to tie your shoes is boring learning to read is burning boring learning arithmetic is boring okay it's like the foundations of a successful career a successful life all of your successful relationships your business relationships your interpersonal relationships it's going to be boring mundane things it's gonna be maintenance it's gonna be maintenance mode it's gonna be building things Brick by Brick and it's gonna be maintenance mode so it means if something worked I need to do five more of that ten more of that to get five to ten more times the result out of it it's just what you're gonna have to do so you can just start to try to find ways to say okay now creativity can come in the execution of the way that you do it do the thing that works but then try to keep all the successful parts of that process but make it enjoyable enough to endure it or to get excited about it I will give you a primary example so this video is about a Content strategy and it has a couple of components here use the strategy to grow on YouTube in 2023 advice for new YouTubers okay I actually could probably use the same title formula a little bit differently a couple of times I could probably make a use this strategy to grow a YouTube channel fast advice for small YouTubers because that's slightly different and then I can make a effective thumbnail I know I'm good at thumbnails and then that one speaks to small YouTubers instead of just just new YouTubers it could probably have similar results so that's one more way for me to duplicate this another video about content strategy is like use this strategy to grow on YouTube advice for Youtubers with a full-time job that's probably the majority of YouTubers that's probably going to be really helpful use this advice to get monetized on YouTube how to get 4 000 watch hours fast use this advice to get monetized on YouTube how to get 1 000 subscribers fast so now I probably have five videos that I could make that I know have the potential in a 90-day period to do very well but like I made this video how long ago did I made this video yeah I made this video in the last 90 days so I know that's like okay if I make five more videos like this then I probably can get another 8 000 subscribers from doing five videos that's probably a really good idea right so it's just about um using the data that you have and realizing that there is a reason that things work and that that you have to a YouTuber Grows by putting the audience first this is supply and demand you have to supply with the audience demands thank you Patricia hairstyles for the super sticker and thank you one for the Super Chat appreciate you 999 Super Chat we have more than one channel we don't have to stick to one that we could run a couple of chills in theory you can but here's my problem with people doing that because they're bored because this is like and this is no offense to anybody but this is the problem also with people being bored see if you're not a full-time content creator already you probably shouldn't run more than one YouTube channel if you're not a full-time I need to make a video about this actually about when to start a second YouTube channel do not start a second YouTube channel if you're not a full-time creator if you're bored get over it and make one channel work get one channel monetized get that channel to make a thousand dollars a month for you and then start from there and then once that's working and everything like that if you're bored play video games if you're bored do Tick Tock if you're bored do Instagram don't start a second YouTube channel if you're not full-time content creator because you're bored or because they're like you you want to do different things you're tired of doing the same thing over and over again when you pick something for YouTube pick something you're not going to get tired of pick something you're not going to get tired of this is real advice I'm just giving you real advice it's harsh a lot of people won't agree with it they'll cherry pick exceptions versus the rule I'm telling you just like you know unfortunately in the real world if you wanted to do a career a profession I would tell you if you're going to pick a college major pick something you actually want to do potentially for the rest of your life do not change Majors halfway through because you'll have to start over from scratch and you're going to do that because you're bored if you're going to commit to something try to get it right the first time now not everyone will get it right the first time sudden's day says excellent message today um thank you for keeping it real if you don't feel the first video if you feel the first channel isn't succeeding you've made like 100 150 videos scrap it do a second Channel and don't go back to the first channel if you feel like the first channel isn't working you think you can do better on a second Channel go all in on the second Channel and don't touch the first channel ever again and I'm dead serious I'm dead serious because again if you're a career Creator if you're a career Creator if you're a hobby Creator disregard all my advice and do what the hell you want my advice I want to like caveat this stream I want to caveat the stream my advice is only in this instance for people who want to be full-time content creators if you want to do YouTube for fun turn off the Stream I'm serious because my advice is not going to be helpful to people who want to do YouTube for a hobby and want to do YouTube for fun that is not how my advice Works my advice is not really geared toward the hobbyist my advice is geared toward people who want this to either be a one thousand dollar a month plus side hustle or who want to go full time and are going to a commit to it and my advice is for people who largely at least have some stability some stable lifestyle and my advice is for people have a stable lifestyle and I think anyone can read between the lines and know what that means so if you exist outside those circumstances my advice is not for you and I don't like having to qualify my advice with 20 asterisks and disclaimers but I think I have to be very clear because one of the biggest problems in social media is the concept of generalized advice I understand that problem but that's also how everything works as we we speak in general terms and in generalities and we have to because we end up niching down to the point of non-existence if we don't at least to some extent speak in broad sweeping terms or generalizations but I will give you my caveats my caveats is if you don't have a stable home situation and a stable lifestyle and if you're trying to do YouTube for fun and for a hobby do not go with my advice find somebody who focuses on that type of advice because it's not me my advice is for people who want to be full-time content creators and do it as a career or want to do a thousand dollar a month side hustle and we'll treat it like a part-time job and we'll treat it like a part-time job instead of treating it like I want to play my favorite video game and get paid for it I want to Vlog my life and get paid for it that's not my advice my advice doesn't work for those people my advice is not for people whose first priority second priority or third priority is having fun that's also because I'm 38. I'm like so I'm I'm older I'm like I'm over the hill like I'm not I'm it's not a first second or third priority for me the priority goes to um making the most out of your time getting the most Roi out of your time Min maxing meaning that my advice is for you to get the most out of that camera gear and to be able to pay back the camera gear that you bought pay that off especially those of you who for whatever reason put it on a credit card instead of just buying it like I want you to pay that thing off or I want you to you know turn this into something to where you can justify it to yourself you could justify to your friends and family and say hey it's uh I'm making a thousand dollars a month this is not a waste of my time this is a priority in my life for a reason because I mean that part's really hard right like if something's not making money and it's taking time away from other people in your life it's hard to justify to yourself and to other people especially those people that it may come at the expense of spending time with right so if you have people that you're not spending time with to make content creation kind of hard to justify it sometimes if you can't say that it's making a return so there's so that's you know that's the issue um and the thing is you can be creative and you can express yourself and you can have ADHD but that that doesn't eliminate the priority of focus because the the issue is going to be that you cannot use ADHD as a reason or an excuse for your employer of why you did something outside of the manual or outside the box when you were supposed to follow instructions step by step for the company to meet its goals you're not going to have the excuse at work your boss isn't going to have that teachers aren't going to have that teachers are not very lenient on that sort of thing and for producing Real World Resorts like the world doesn't owe any of us understanding and that's a harsh thing to come to a realization of the audience doesn't know you understanding it's hard so the way that you address it is you package up front and give people what they want and if you want to have fun or you want to tweak your you know your brain or whatever do it in the editing if you're going to do anything do it in the editing but do it in the editing in like the middle of the video not in the first 30 sec into the video you have everything that's up front has to serve the audience and put the audience first so the topic title and thumbnail that has to be about the audience not about you the hook in the video in that first 30 seconds that first 30 seconds that first one third of the video that has to be out the audience not about you and then whatever thing is going to satisfy you that can be in the middle of a video you want to do a little fun skit you can do that in the middle of a video you want to do a quirky edit thing that you just learned because it'd be cool or a thing that you think would look good you can do that in the middle of the video because at least you have the first one third and the audience might be able to feel like they got some value you have to put the audience first so you know the there there's all these excuses and distractions that are going to hurt your career as a content creator and you have to be ruthless about this you know what they say in writing in writing they say Kill Your Darlings in writing and editing they say kill your dollar Darlings and what this is is like there might be a part of the book or the story that you were really attached to that just disconnects the reader or pulls them out of the story and you have to be willing to get rid of that thing you have to be willing to Kill Your Darlings for the sake of a better story for the sake of the reader and a content creator has to do the same ruthless choices for the benefit of their viewers for the benefit of the viewers they have to create the best experience for the viewer because if you don't serve the audience if you don't serve your audience somebody else will come along and do it if you don't serve your audience somebody will somebody will and they'll be happy to run their numbers up and they'll say I don't care I'll be bored I'll do the thing because what they'll say is they'll say well I want that silver play button or I want to make 10 20 000 a month so what the audience wants is what the audience gets someone will serve the audience if you don't and then you'll sit there and you'll be like satisfying yourself and you'll be an audience of one or or even if you're not an audience of one you'll be an audience of 100 and it'll be a hundred and maybe they're right or die and that if that's enough for you that's fine that's what being a hobby Creator can look like and I have nothing against people being a hobby Creator but I'm saying if you can't commit then it's not a career if you can't commit to things then it's not a career it's a hobby because careers are commitments careers are often decade-long commitments lifelong commitments if you can't even stick with one thing for a year do you think that you're going to be able to stick with one thing for a decade just because it takes off this is why people who go viral with one video can't sustain it by the way everyone wants to go viral viral creators often aren't able to sustain it because they don't want to do the thing that succeeded and sometimes that's a good idea because sometimes they succeed doing things that are embarrassing or that can't be duplicated and they live in the shadow of their viral video they're a one hit wonder going viral is not the blessing that people pretended is a lot of times because most people can't sustain it because it's not the thing that would make them happy they have no ability to emotionally sustain doing that content and guess what someone will come along who can will see that that's a viral Trend and then that's why someone who starts the trend doesn't benefit as much as somebody who takes over the trend and that can happen so Chloe Forbes says uh five dollar five euro Super Chat is it possible to come a full-time concern on YouTube alone or do you think we need other social media platforms too largely most people don't use other social media platforms through their YouTube channel uh they're um and a lot of times the other social media platforms can be a distraction to your YouTube channel but other social media platforms can help you with brand deals to become a full-time content creator so I'm going to tell you some things that you don't know about full-time content creators I'm going to tell you a couple of things you don't know about full-time content creators um in fact actually what I'll let you do is if people want to Super Chat and then tell me who a favorite full-time content creator and this needs to be a full-time content creator so don't Super Chat your own channel if you're not a full-time content creator but if someone wants to Super Chat like over ten dollars I will analyze the full-time content creator of your choice and I will tell you things that made them successful that you may have overlooked and not understand and I will break down their success for you um my caveat on this is no one's allowed to pick Mr Beast no one's allowed to pick Mr Beast I will break down and analyze the success of whatever content creator you want it's just not allowed to be Mr Beast it's also not allowed to be anybody who's not currently uploading videos so yes you can become a full-time content creator alone in fact it might be more financially viable to become a full-time content creator alone because if you depending on your situation if you're single it's uh it's easier financially to become full-time because you can live very modest you can live very modest you can become a full-time content creator you can make three four five thousand dollars a month live somewhere that's not New York and California and you could do it strictly on YouTube you don't need other platforms but you also wouldn't need a team I actually have several videos that I have planned this year that are specifically about being a solo content creator and not hiring a team what a lot of you probably don't know is the 1600 videos on my channel I edit my own videos still I still do not have any type of video editor helping me I do all the videos I do all the thumbnails I do all the production for the live streams I'm doing all of it I have um you know a team helping me in my coaching business but that's it team helps me with my coaching business and that's it um but but yeah you you have to pick something and and by you have to pick something I you have to pick an audience you you really have to pick an audience so when I say Niche down I'm not really talking about niching down to a topic I'm talking about saying this is the group of people that I'm passionate about making things for and I'm gonna care about what they want and what they pay attention to and what matters to them and I'm gonna make them happy I'm gonna make this group of people happy that's what it really is we used to just call that Target marketing um we used to just call that Target Marketing in business thank you so yeah um terryman says yep when I play live music I put the audience first you have to you have to you have to put the audience first you absolutely have to put the audience first because the thing is there's nothing that happens without the audience right so the audience has to be priority and focus and when you look at things it's easier to look it's easy to look at things through the lens of being a content creator versus looking at things through the lens of the audience and what they want and the fact that's their time it's their time and so I think I think that that matters yeah you can have different playlists but your the topics you're You're Building are entirely too separated right so um you're saying that you want to build different playlist topics like Finance music career and food that will confuse not just the algorithm that confuses a viewer that confuses a viewer completely um we're not looking for that can there's not a TV show that you're watching there's not a TV show that you're watching for all of those topics you see what I'm saying there's not one TV show that you're watching that does all of those things so I wouldn't I wouldn't do that I wouldn't do that the reason like find a solution that you're solving for these women a solution that's meaningful to the left one of the most important things you could do for these women is focus on finance and career you can focus on financing career because those two things are intrinsic to um success and Independence and economic Mobility so financing career now those things are extraordinarily similar but they solve for a a a enough of the same type of circumstances and problems that those people would have that allows them to watch every video that you would upload okay so diversifying you don't need to diversify much more than finance and career to be honest with you you don't need to diversify much more than financing career because Finance has like maybe five different product buckets in it you could be Finance great Finance is also financial literacy Finance is also investing so you can teach them that so you can teach them financial literacy you can teach them investing you can teach them budgeting you could teach them um credit hacking and and things of that nature you can teach personal finance these are five buckets under Finance by itself then in career okay career development to teach salary negotiation and salary negotiation rope role play okay you can teach career building and career spills skills you could do lists of high paying careers okay you could do things on Switching uh careers you can do things on job placement or or things of that nature or when to leave your career when to transition what you should be paid salary transparency you have literally you have 10 content buckets if all you taught these women were finance and career development and that's enough to consolidate an audience and the thing is that's a more important priority to them than music or food music and food are distractions finance and career are intrinsic to a better life for them and so why not make that a priority and say the specific problem I have because guess what if they have their career in order and they have work-life balance and if they have their finances in order they make enough money they have enough security they have enough stability they can go to music festivals all they want and they can buy whatever food they want they could travel the world and try whatever food they want to try because they can afford it at that point so again when we want to make all these different topics and we want to be variety channels what we're really doing is there's an intrinsic there's an intrinsic selfish component to variety content and like oh I have all these interests and it has nothing to do what's in the best interest of the audience you may have noticed I I've positioned the channel in fact actually uh we can even look at this because I can just show you why I'm doing certain things I'm doing and I can explain what the future of this channel is and that actually might be helpful just for you to get perspective because there's there's a lot of things I want to do but I'm also a full-time content creator so guess what that means that when I want an outlet I can just I do my podcast I can do another YouTube channel I can do a faceless YouTube channel I can do different things because I'm a full-time content creator and that gives me and I don't have you know kids or anything so I I can just like I can put time and money and effort into things that a normal person may not be able to because I have a circumstance that's different right so what I'm going to show you is hang on I'm going to switch screens real quick I'm going to bring up a screen I'm going to show you um why I changed like the main content buckets for my channel um ah here it is I'm going to show you why I changed the main content buckets for my channel what I changed them to and why it makes sense for what I'm building out and maybe this will help you understand because there's a way to address variety should exist in the guise of how you solve for a problem not the problem that you solve per se or again the audience you solved the problem for it could be the things that are meaningful to that group of people it could be the things that's meaningful to that group of people now again this is easier to parse in your head if you're doing education stuff but if you're doing entertainment you absolutely should Niche down too if you're doing entertainment and by that I mean you should Niche down kind of to a mission statement or a style or a thing that you're doing so that's a little bit more about style and brand building in a way and again I can I can I can you can pick creators and I can tell you how they're doing it and I can make use them as an example but um always be booked cruise and travel says appreciate the straightforwardness keep telling uh uh keep telling us how it is uh I will um so on my channel creators and business profit for your passion in the Creator economy okay so when you go to the the playlist that are featured on my channel content creators who want to be full-time are building an online business if you're trying to be a full-time content creator essentially you're trying to build an online business whether you realize it or not because that's how you're making your money the best platform for building your brand and audience online in terms of social media platforms or media platforms is going to be YouTube as far as I'm concerned and it's the one that I have the expertise and experience in to the to the most degree followed by I would say Twitter Instagram and Linkedin for me because I have almost a hundred thousand followers on Twitter I have like um 70 almost 75 000 followers on Twitter I'll be at a hundred thousand by the end of next year on Twitter so I can speak to that but YouTube is the one that pays people so it's probably the best one as far as I'm concerned okay then if you're going to be a full-time content creator how do most full-time content creators make their money brand deals so oh it makes sense that I have a playlist on brand deals right well to make content you have to edit so it makes sense that I teach you how to properly edit your content and use editing tools and editing software and that those are super Evergreen videos in their tutorials so okay well that makes sense we'll start here to learn how to create content so being confident on camera you kind of have to do that to be successful making thumbnails you kind of have to do that to be successful on YouTube uh batching content making the right amount you have to do that to be successful oh content strategy it makes sense that I would want to teach you about content strategy is uploading more helping you niching down use this strategy um no BS advice how to get discovered that makes sense how to monetize okay making content doesn't really matter if you can't make money off of it in some way shape or form so give me different ways to Montage different niches that pay better how much each Niche pays um how to turn that income into passive income probably makes sense oh you're on social media you probably do need to understand how to properly build your personal brand and how to position that um understanding the Creator economy understanding analytics being a full-time content probably matters to you managing your mental health as a content creator probably important or at least it should be may not seem important enough for the views that I get whenever I cover that particular topic since it seems to struggle to break 20K views on that topic whenever I talk about creators mental health uh people say it matters to them does it though seems to me that monetizing and getting subscribers matters a lot more to creators than their mental health seems like um That Matters to people more than learning how to edit videos fast which would probably make them more successful um brand deal seems to be doing well because people do want to get brand deals but a lot of people don't qualify for them so growth on YouTube and making money seem to be the two priorities for people so again that's why those things are the top of the uh playlist that I put out there so if you look at this everything I describe shows you how I put the audience first I'm like okay if these things get the most views these things are the most interesting to people in aggregate repeatedly and I can prove it with numbers and hey I know this is the money side that makes people successful I know that time matters and video editing is hard and I know content strategy is hard to grasp and that making money is absolutely essential and the personal branding is Evergreen and always matters then these other things become like a lesser priority okay I put things in the order that the audience basically dictated the order for so you can kind of see why that makes sense and that like okay Roberto's answer to put in the audience first was figuring out that people care about um money time and attention maybe not in that order but to some degree so like money time and attention or you could argue because of subscriber growth that people care about subscribers because of status views are a utility for them but I don't really focus on views I focus on money because money is more of a utility views are a means to an end of getting that utility so they go hand in hand subscribers or status money is valuable in utility and that time is essential to the process of accomplishing either of those things so where's the time drain for creators video editing is the time drain for creators what's the motivation for creators monetization because of what money does for you money is a tool so utility or subscribers because of status so subscribers is status monetization is utility those are people's end game a process for attaining that is well I need to be able to edit faster and I'd be able to make the right content so video editing and content strategy well what's the monetization method that people think is the most obscure in terms of details brand deals and sponsorships what's the methodology for which people would like their money to be made they would like to make it as passive as possible why so they get more time back to either make better content or enjoy their lives everything I did is strategic and so you can see that that was like a strategic take on how to put the audience first how to execute that in terms of content strategy and that my channel is not as much of a variety Channel as it would seem it has some of the same struggles as a variety Channel but what's the goal here help content creators accomplish their goals of either making side income going full time or reaching the levels of status that they want to achieve in terms of their subscriber goals very straightforward did I help you get more subscribers do I help you get more money do I help you make content better and more effective very straightforward um Roberto your book is awesome first book in my YouTube book club thank you the book he's talking about is called thank you JT uh coin rings for that it's create something awesome how creators are profiting from their passion the Creator economy you can buy it on Amazon I should have a link in the description if not I'll add it but definitely a great book Amazon bestseller very proud of it if you've read the book please give it a five star rating and review to help me win the Amazon algorithm and not just the YouTube algorithm so it's available on Amazon for those of you who can't afford the book at all it can be ordered through your Public Library can be ordered through your Public Library uh Jenny lay says I appreciate all the time you put into helping us absolutely my pleasure no problem let's see um oh we have one I can uh definitely break down um this is this actually really I can tell you what this person is doing successfully um Monkey D Wade says breakdown totally not Mark he's an anime tuber that inspired me yeah I can do that I'm familiar with Mark's content anyway so that's actually not that bad um totally not Mark I can tell you a liability of totally not Marx totally not Mark makes a lot of content in the anime Community that's vulnerable copyright claims and copyright strikes because he covers a lot of properties that are owned by um towie animation and Sue Asia respectively and he's at um 788 000 subscribers so he's almost at 800 000 subscribers but totally not Mark I like his channel um I like what he's doing I have nothing against fair use content creators but his um content is extremely vulnerable and he's had an issue that required like rallying the whole YouTube Community behind him because he's very vulnerable to uh copyright claims from toei animation and Sue Asia and since their foreign copyright holders and the Japanese companies are much more traditional much more conservative and they don't do this whole sharing IP economy they they're not really about that life um it makes them extremely vulnerable he's had issues with that in the past um his answer to it has been to try to expand to cover more content in popular properties that exist outside of toei animation and situation because they're really bad about copyright claims even and fair use they don't care about fair use and there's nothing to protect and guarantee fair use and fair dealing in um Japan and there are videos he's taken down uh because of that so totally not mark what he does that's very smart is totally.mark leans into existing properties they're very popular that have high demand so he's not guessing if you're well no oh why is he successful because he's not guessing he knows what his audience likes he knows what his audience wants he knows what his audience cares about so that's one part of it the other thing he does is he created something he's known for these blind reviews these blind reviews or something he's known for so one of the other benefits he gets algorithmically is algorithmically he gets to um use these content buckets for a series of a blind review like bleach for example and he gets to use very similar uh topic title thumbnail and they're binge-worthy so you can sit there and you can watch these he makes extremely long form content for the algorithm and that benefits a lot it's something you can play in the background it's something people might even watch more than one time it's binge-worthy by covering multiple series he also has the ability to get multiple different types of people in a lot of people who watch these same series also um cross over and watch the other series maybe not a hundred percent of the community but there's enough crossover so he has things that he's known for and then he has these redrawing like Series so he has his own series that are branded that he's known for he's using well-known intellectual property that has large audiences that are guaranteed guaranteed because it has a fandom so he's tapping into that here's the video where he talks about like you know um beating the copyright situation with toe animation so and then again he has tremendous thumbnails totally not Mark's thumbnails are always a five out of five his thumbnails are always a five out of five look at these of any video that you watch on the same thing his thumbnail is going to be better his thumbnail is going to be better his video is probably going to be longer so those are all in his favor and he has something he's known for and it has binge-worthiness built into it and it's done at a high level of quality on top of all of that so if you want that's why I totally not Mark is successful so I hope you appreciate that breakdown since that's the Creator that inspired you he has his own series that he's known for he has multiple series that he's known for they're binge-worthy binge watchable series he Taps into intellectual property that's well known which is an obvious one but he also has Superior thumbnails on top of very high quality and obviously he's beloved by the community has a great personality so that kind of helps um through a glass Darkly says based on the economics I don't see how someone could afford a team on beneath 100 subscribers uh they could if their business model exists outside of AD revenue and it's actually very easy for your business to exist out outside of AD Revenue someone can afford a team let's say that somebody is a photographer or filmmaker and they have 50 000 subscribers if that photographer or filmmaker has 50 000 subscribers let's say they um do three videos a week and they average 10K views on every upload because they have 50 000 subscribers that person can afford a team and I know this because of uh creators like Jared polin for example this person can afford team and actually one of the reasons um that this could work is because if they get 10 000 views per upload but they're a photographer but they sell something like a 100 course that makes you a better photographer like Jared Poland did with Frodo's photo right they sell you a 100 course that helps you improve flash photography and then they have a hundred dollar course that helps you um get out of Auto and stop using Auto on your camera Auto settings and you get to learn how to use the manual settings now those are two programs you can buy for a hundred dollars that means that the LTV of their customer lifetime value their customers at least two hundred dollars if they get 10 000 views there's a good chance that they get 10 people to buy that product so that means every time they upload they're getting 10 people to buy those two products on average they're getting those sales they're making a thousand to two thousand dollars per upload they're uploading three times a week they're making three thousand dollars in sales rather than ad Revenue because they have a product built in and that's per week so that means that they're already making a over 10K a month if they live somewhere that's not New York or California and they're living very modestly and we're not even counting ad Revenue but we already know that they're in the photo Niche like this and they're probably getting good views they're probably making two three thousand even with 50k uh subscribers they're making probably 3 000 or more into ad Revenue alone in ad Revenue so on ad Revenue alone they could probably pay for a part-time or full-time person to help them with a photography Channel pretty pretty easily actually depending on what the gig is okay especially if they don't live in New York or California that's pretty straightforward someone would much rather take thirty thousand dollars a year working for them than working at a company they don't like um and me able to do that and be able to play with camera gear all day easy easy win there okay so then they have the 3000 ad revenue and then they're making about probably two thousand three thousand a week in sales they have more than enough money to live off with Plus have one team member and then if that's helping them grow and eventually are able to grow beyond that it's not gonna be that difficulty I know the team member if it's a photography Channel well when you buy a really good camera lens it's a 90 Commission on Amazon if someone buys a really good camera lens if they buy a beginner camera they buy a beginner camera it's twenty dollars Commission on Amazon so I could definitely see them making more if they're getting 10 000 views and upload in their photography exclusive Channel they're probably getting a bunch of Clips through those Amazon stuff so they probably are making at that point a good 500 a week on Amazon affiliate at 50 000 subscribers on a photography dedicated channel it's getting 10 000 views and upload even with 50 000 subscribers so again at 200 to 500 a week let's say it's 500 a week on the Amazon affiliate well that's another two thousand dollars a month so they definitely got time money to have at least two part-time employees that my time part time still make a good living between these three monetization methods because they're not living on AdSense they have Amazon affiliate they have their own um course program that's very cheap for Their audience and then they have their ad Revenue if they have even one recurring monthly sponsor and at that level they could get a two thousand dollar a month recurring sponsor or one thousand dollar a month recurring sponsor then they definitely have an another good piece of their modulation mix right then and there so yes at 50 000 subscribers in the right Niche for the right channel you could have two part-time employees or one full-time employee based on the economics because you're not it's ad revenue is not the game y'all like ad Revenue isn't Jack for a lot of channels ad revenue is not what makes channels Rich I'll tell you this my ad revenue is pretty good I'm gonna make like 40 50 000 a year probably on YouTube Revenue this year but that's a pales and conspiracy comparison to the hundred thousand I'm probably gonna make on brand deals it pales in comparison I don't even sell a course yet and I know I'm gonna do a hundred thousand dollars a year in coaching I know that I'm gonna do 80 000 minimum in affiliate so as much as I love love love love the Forty fifty thousand dollars a year that's enough to hire a full-time person or two part-time people when it comes to ad Revenue ad revenue is not that valuable for most content creators and I'm in a high CPM niche most content creators are full time I keep trying to tell you all this again I'm gonna expose the secret if you talk to content creators and they actually broke down their income for most of them 50 or more of their money that they live off of comes exclusively from sponsorships that's why so many people focus on sponsorships sponsorships is what make people full-time getting a 2 000 to 5 000 a month brand deal is where somebody quits their job or if they get two brand deals and let's say they get two brand deals they're two thousand dollars a month each they're making four thousand dollars a month that's a 12 month contract that's about as much security and stability as a job offers nowadays is like oh six months 12 months they know that they're making four grand a month just from sponsors and they know they're getting some ad Revenue they're getting some affiliate revenue and they know they're selling some product some merch or some course or something that's how they quit their job because they have 12 months of security that a brand gave them for making a video a month or two videos a month or whatever for uh two grand and they got two contracts like that so they use two contracts usually or three contracts from brands they're recurring to get them to leave the full-time job and go full time that's why everyone tries to lock in brand deals is because it's about as much Safety and Security as they're gonna get compared to a regular job and then that's what they want now my path was that I was already a full-time freelancer living hand to mouth so I already was in this mode to where I wasn't relying on nine-to-five job anyway so I kept building other revenue streams so that I could get rid of clients and fire all of my clients and then with coaching instead of having clients I was able to have customers and so then that became a different thing and so for me the recurring Revenue models I started with one-on-one and group coaching and I did that so that I could go cash flow on one-on-one calls and monthly recurring revenue on a monthly membership and so that's what I used then I didn't build a course product I built a 99 YouTube starter kit later I built the brand deal starter kit so then I had another cash flow product and so by having those cash flow offers plus monthly recurring Revenue that's how I was able to get that to a hundred thousand dollars a year after 2017 and that's why um I've it's made me since 2017 after I got it off the ground it's made me a hundred thousand dollars a year it didn't make me a hundred thousand dollars a year the first 12 months it was after getting it set up and I used kajabi to do that and so then after that what happened was I was able to make a hundred thousand dollars a year roughly on average over that so that means that after getting it off the ground for five years I've made five hundred thousand dollars from that and that's because I don't sell courses but now because I've coached like over 500 individual creators I think something like that some weird number like that because I've coached like over 500 individual creators I'm like okay I probably now can come in and innovate and make courses for Content creators not necessarily just a YouTube growth course but like I can make all these different specific courses for Content creators because no one can argue with my experience and results but I've actually taught so many people that I'm very confident about my ability to make something really higher quality than other people and by the way now the market all the courses in the market are outdated now because YouTube's changed so dramatically that ever even though just the last three years since the pandemic that everything that everyone else made a course on for YouTube is now outdated a bit because YouTube shorts is new there's new features of YouTube live memberships didn't exist yet and a lot of the other features back-end and analytics didn't exist so now I would come in and I would innovate and have something new to talk about very easily and it'll take a little longer for my stuff to get outdated plus I have a strategy to make sure my stuff is never outdated but that's an example of what I'm doing that like if someone takes any Niche and says how do I make my stuff Evergreen how do I build three to four Revenue models for my business how do I build three to four real income streams that also themselves can expand and grow over time and then how do I invest that back into my channel how do I invest that back into Channel me hiring someone full time on the YouTube side was not where I found the best return on investment and scale so I hired help for my coaching business now to some extent it exists Beyond a little bit my coaching business into my general day to day because hiring my sister as a personal assistant one of the best things I ever did in my life it helps me with everything so um there's that um Ira answered this question I answered this question about roughly 30 minutes ago uh Queen cancer tarot thank you for the ten dollar Super Chat it's a hundred videos in that first year to get monetized with the goal of getting a hundred thousand views total and averaging three minutes of average view duration across the hundred thousand views so that you have three hundred thousand minutes because then that's five thousand hours of watch time roughly and the requirement is 4 000 hours of public watch time which gives you a threshold of safety to meet the monetization requirements for the YouTube Partner program and start earning ad Revenue architectural Street metal with the five dollars Canadian Super Chat do you think I could train people in a skilled trade virtually how would you package and sell that I think you can and where I would probably start is I would look for a certification in your trade my friend Pat Flynn did this in architecture with the um with the Leeds exam certification so if you work in the trades and I love people who work in the trades we need more people who work in the trades and we need more trades education we need to bring back trade schools make trade schools great again like we need trade schools we need people in the trades we need people in architecture Metallurgy mechanics engineering um electrical work plumbing and also um Hydraulics uh metal working we need people like that right and if you're going to teach and monetize that what I would tell you is this look at the certification programs and make study guides paid study guides for the certification and what you should do is you should take the certification test yourself like every year and you should probably like even Vlog yourself taking the certification every year and if you could do that then that's actually going to help the audience understand it's going to be a great promo for what you're doing I actually had a client I had a coaching client someone I taught I had one of my coaching customers um does um tutoring and did SAT prep and ACT prep and would show you know people like it would Vlog like you know taking that and scoring high and all the things and then would sell it and there was other things I think there was like another one um for doing some of the higher stuff like um you know GRE and things like that so course guides like selling like certification and how to pass this exam study guides and when I worked in the bookstore when I was a kid when I was a kid I worked at Borders bookstore I worked at Borders bookstore in the mall uh it was Walden books but it's owned by borders so and then they were branded to borders so when I worked at Borders one of the best things we ever sold was the you know test prep materials was our best selling item test prep material was our best-selling item so if you're going to be in the trades where I would start is I would start with certifications that help people get a raise because people will invest in that and then those certifications qualified them for a raise or a different position or a higher paying job and then what I would do is I would use those certification test prep materials and I'd mark it around that I would charge a healthy amount for that and people will pay for that and use your study guides and that will make you money and you'll also get great testimonials out of that and then what what happens from there is possibly the ability to build a group program like you could make it a study group you could probably build a study group program and not just the test prep materials around passing the exam and you could basically do a boot camp you could do a virtual boot camp for your trades and so I would look at that so I think that for trades people you could build a business model where you do certification um test preps and sell courses that help for exam preparation around your trades right you could do that you could make good money around that and you can also offer a paid membership to a virtual study group that helps people as well and that's something people will pay for because they're investing in their career development um let's see but you want me to review this YouTuber named RC Blakes um let's see who this is promoting self-healing self-actualization 673 000 subscribers yeah we can take a look at this I got already tell you why this person's successful it's because um there's a lot of people like one of the things what the most important things to people are what Health money relationships and time universally universally universally I can tell you that basically channels that focus on health relationships money and productivity universally those always work if someone really just wanted to be successful they could just focus on one of those verticals and be successful because there's a there's always going to be enough of a market for that there's always enough market there's always enough of a market for anything health related anything relationship related anything money related and anything productivity related there will always be a market for it there's it's always easy so there's a market it's always easy to monetize you don't have to be credentialed to do it it's largely going to be predicated on uh personality and you can use common sense and you can use facts and Common Sense and then it's just personality at that point and it does there's not really a technical level of quality that makes it a hard buried entry uh 500 YouTube camera 200 to 300 microphone decent lights it's over and you can make content daily and it would be fine so uh this person has um almost 900 videos and they had some videos that clearly went viral so obviously that helped them clearly that helped them um probably I would say they probably have close to 40 50 million views if not more what videos are they're making and I would say that with a credential and social proof that helps them is clearly being a pastor so there's a level of social proof there and there's appeal to Authority and they're social proof very snazzy dresser um looks like it's a husband wife looks like they're married so that adds some level of credibility and they're focusing on um they're making a large quantity of content every month and it seems to focus on the things that people care the most about which is largely um relationship it looks like there's a lot of focus here around women which is probably the largest uh consumer base so I would say that since this has a clear target audience this has a clear target audience at least right now it seems to like Focus primarily on women so it knows who it's talking to it knows what message it's telling it's speaking only to that audience it looks like it's largely talking specifically to black women so there's a Tyler Perry vibe there if I was going to guess the titles are very strong and the titles are our most um like emotionally driven and so ultimately people click uh titles that are much more emotionally compelling than they are logic based titles so and it's so they have the quantity they know the subject matter they have a key target audience demographic that's largely consumers they've been doing this for a very long time they've made almost a thousand videos of inventory so they've made a thousand videos that speak to the same audience none of these are time sensitive so all the content is Evergreen you could watch any of these videos be promoted any of these videos in the algorithm at any given time click on it and then there's going to always be no matter what part they're covering it looks like there's nothing they talk about there's not 20 videos you could watch from so then that means that they have a high probability about a long enough timeline someone converting from a viewer to subscriber that exists within their target audience so combining that with the fact that a couple of their videos clearly went viral with over a million views um yeah I'm not surprised that this channel is successful uh what could this channel do better or differently probably would be the thumbnails the thumbnails for this are most of the time the thumbnails here are atrocious the thumbnails are probably a two out of five three out of five at best sometimes um this channel could be at a million subscribers if it didn't have crappy thumbnails in my opinion uh because then whatever it's click-through rate is it could be higher but the people are coming for the subject matter much more than the thumbnail I would tell anyone that the topic and the timing matter a lot more than the thumbnail the title is a reflection of the topic and the timing so that's in the equation as well that's the expression of that thing um but I I think that regardless of social proof or authority that if anyone made a thousand videos with the best titles out of this that they'd be successful if someone literally just picked the 100 best performing titles for these videos and made better thumbnails and made the same titles uh especially in this day and age right now um it'd probably be a 100K Channel after 200 videos with the with these titles or similar titles if someone took the exact same thing but reverse engineered the strategy to speak the men's issues probably performs about the same I would imagine uh because it's it's just psychology and it's group dynamics and um it's it's very easy to see what you know what's happening with that it's not necessarily anything very difficult to do uh no disrespect or no uh discredit to them it's just a matter of fact that one's like that one's like an easy one to figure out what's going on there it's like it doesn't require a depth of analysis to see oh I could see what that model has also been proven to work for like 40 years like uh that work that model is worked in radio television and in Ministry for like over 40 years now and the message hasn't changed that much so I would imagine that somebody with uh better marketing better branding higher level of Charisma uh better social proof could do the exact same thing or maybe with less or maybe with less um Sons days I would love for your suggestions for my channel I'm a full-time content creator and want to grow um so with this one I wanted the twist of people asking for something other than their own channel but I'll entertain it this one time because I wanted people to we're not doing a channel review stream as much um but we can look at sudden's days um this one seems to be a pantry and prepping channel uh with 87 000 subscribers so um trying to bring it up here on the screen and again I only want to analyze a few channels not to do because I don't really want to do Channel reviews today I want to do a channel review stream today what I really want to do is just kind of to give you guys an understanding of how to reverse engineer what is successful and apply it to yourself because I think that's the hard thing to do is to see other people who are successful or even take advice from coaches I think it's hard for some people like coaching one-on-one works the best do you know why coaching one-on-one works the best and why I offer it the reason that one-on-one coaching works the best and why I offer one-on-one coaching is actually pretty simple is that the easiest thing in the world is just to be told what to do and then to actually do it from somebody who's actually done it and someone who understands what your situation and your specifics are and what your circumstances are and to tell you here is what to do in your circumstances with what you have where you are realistically step by step here's what you should do here's your action plan here's the reality of your situation from a top Town View just for you and you alone and nobody else someone focused on your problems and nobody else and how to make the most of what you have going for you what your blind spots are that's the easiest thing to get help from um if somebody were to tell you what to do that is the usually that is the best version of it and the reason I bring them up and the reason I say that is because a lot of people are like oh YouTube advice doesn't work it's like because you have like when YouTube advice doesn't work for somebody they have a specific circumstance and they're using general advice so they have a very specific thing that they need a prescription for but they're taking a generic thing off the shelf that doesn't speak to that issue and then they're surprised it doesn't work that's where one-on-one coaching is more beneficial someone now asks for courses I'll be real with y'all to some degree courses are for people who are already somewhat above average like courses are for people I don't think courses serve people who are not already autodactic Learners meaning somebody that supplied the right information is capable of teaching themselves with no hand holding and no additional help but just needs um information presented in the right order and in and and complete information complete information delivered to them and complete information that is delivered in the right order and so I think that that matters quite a bit when it comes to well who should take a course uh the person who should take a course is somebody whose only real need is they lack detailed information with no fluff in the right order with no distractions and so that's why some people some people can learn from just straight up YouTube because they don't need information that's as detailed but they're already slightly above average someone a rank below them might benefit more from a course because they're not just trying to fill in blanks like people who can learn from YouTube videos are trying to fill in blanks and gaps in knowledge that they already have because they're already slightly above average they already have enough figured out and they're trying to solve a couple of solve for a few blind spots they're trying to solve for a few blind spots or they're an absolute beginner trying to get a basic understanding of something to build off of right so that is like who can learn from like free content free content is I need an introduction and basic understanding or I need to fill in some blind spots I only need to solve one or two problems here or there and I think I got it on my own and that still is for someone who to some degree can also be self-taught and might just need a little nudge in the right direction or need to know something they don't know that sort of thing a course serves the purpose it can work for an absolute beginner if the biggest problem is I wouldn't know where to begin on my own I wouldn't know what to ask I don't know what I don't know and I don't want to waste time that's who of course at an absolute beginner level works for a high beginner to low intermediate is good if it's I can teach myself this and I have no issues that are wildly specific that I that I really need addressed I can solve widely specific issues on my own because I know myself and I know that part of me that is more Niche or quirky or weird I I got that I don't need someone to speak to that I need best practices and I need a reference and I need to do things in the right order and I need systems and I need that that's who that's for the only benefit to Advanced or high intermediates for courses is blind spots they weren't aware they even had or when they feel that their knowledge of something is incomplete and that they would like something that's a little more like I would say systematized or rigid instead of the loose thing that they built on their own or their loose understanding of it they would rather have a more complete understanding of it because that is probably making them less consistent or confident about execution so like that's my perception of it and I have the same opinion by the way of traditional learning much in the same way is I think the best thing for the majority of people is hand-holding I think the best thing for the majority of people is as close to in-person Hands-On as you can get and if you can't get in-person Hands-On then virtual is the answer to that which is like either a workshop or an online uh training or a one-on-one coaching session with somebody whether it's me or somebody else I think that's the way to learn it because I think for most people they need to be shown and talked to and they need it directed at them and they need focused one-on-one attention that's why private schools have smaller classrooms is extra one-on-one attention so that's just how my thing that's how I think but yeah let's look at this channel let's look at this channel so project pantry and Pantry preparedness so for one thing I can say that these are um some of these thumbnails are more effective than others I'd avoid repetitive thumbnails because if you see something you can skip over if thumbnails are too repetitive you could see something and then you could assume that you've already seen it before and then you may not click on it um these thumbnails aren't the worst but they're not great in several instances because one of the problems I have with these even though they worked they worked one of the um and this might work and the audience for this might be slightly older so the thumbnails don't have to be wow the thumbnails don't have to be in order to work the problem I have is if the audience is older then they can't read this like I can't read this without my glasses even with my glasses it'd be very hard on a smartphone compared to other things um I would also focus more on photography than on Words and I would try to make the photography better I would try to start to get to for any channel like this and for channels in general for I I'm as you guys know I'm a camera snob and I have a background in photography um I'm actually a really good photographer if I do say so myself uh focus on photography that would make sense either as editorial Photography in a magazine or would be the photography used in the advertisement for the company and that will help you better with views um let's see it doesn't feel like shorts are doing as much to grow the channel so let's see what videos were popular because it's probably you've made a thousand videos I would I would assume that if you made a thousand videos it's probably the top 20 or 30 videos that really grew the channel so probably a couple of videos that are big hits it seems like the videos that did the best are much more focused on prepping as also looks like these videos were older and Evergreen and had a lot of time to accumulate so it looks like the majority of uh content and it makes sense that a lot of it looks like it grew during the pandemic I would do more of the videos so I would look at like so okay so let's look at your best performing videos and let's figure out how to get more out of your best performing videos we're going to ignore these two because they're from so long ago this video on impending food shortages oh great background on that so really good focus more on prepping and focus more on things that are around prepping and prepping challenges and a lot of videos I would say you need to make more videos on canning I would make a video on canning two to three times a month for sure two to three times a month for sure I would do a video on canning anything is I'd probably do a pantry tour every month or every quarter or every season actually I have it no it's not every month do it do a spring Pantry tour a summer Pantry tour a fall Pantry tour and a winning a winner sorry winter Pantry tour a winter Pantry tour I would also make more food storage videos um I'd make food storage videos for sure once a month at least if not twice a month I'd make them one to twice a month I'd make videos about cheap food at least once a month so I'd build out a strategy where my content buckets would be I'd make videos about food storage I'd make videos about canning I'd make Pantry tours I would make food shortage videos I would make prepping um I would make prepping uh videos and I would be doing a lot of that and I'd be making um yeah and so I would do that I would do a lot of the I would do a lot of that and those would probably be my buckets and I would bring it out of video one to two times a week probably twice a week I'd make a hundred videos a year I'd make 100 videos a year I'd make 100 videos a year so I'd probably make 10 Pantry videos I'd make 10 to 20 Pantry videos a year knowing that every season one of them could be a pantry tour so my content strategy for a channel like this is I'd probably make I probably make 10 to 20 Pantry videos a year I would absolutely make 20 to 25 canning canning videos a year I'd make 20 to 25 food storage videos a year and then once or twice a month I would talk about prepping at about food shortages one to two times a month and that would probably be how I'd make 100 videos a year at least for the next year that at least be my strategy for the rest of this year or going to next year and how I'd make 100 videos in a year and that would probably and again I'm basing this off of what your audience has responded to the most your audience responds to canning videos they respond to Pantry videos they respond to food storage videos they respond to food shortages uh videos and they overall are clearly Preppers so if I know okay my audience is Preppers and I can identify these things that Preppers care about that's how I would be making a 100 video strategy and so I hope that sudden uh days that uh that answers that for you and I hope that for the rest of you that that serves as a lesson because like if you want to grow a successful YouTube channel content strategy is one of the things you most of you need to solve for that's why I built a playlist on my Channel about content strategy what are the problems you need to address and content strategy and content strategy you know how to need you know you need to learn how to Niche down to an audience when it comes to content strategy so you Niche down to an audience next you have to figure out what is the desire of that audience that I can fulfill what is a need a want desire fear concern whatever for that audience that I can fulfill how do I empathize with the audience how do I validate something with the audience and then what do I offer them so you understand how to how do I empathize to that audience how do I relate to that audience what do I have in common with this all right here's these people how do I empathize what do I have in common with them what about my background what about my story what can I share how can I present in a way that um is relatable to them so that's how I empathize with them how can I relate to what they are dealing with and what their experiences are okay great how do I now validate that audience in terms of where they are and where they wish they were where they would like to be and how do I validate that and then what do I have to offer to that audience and what's the unique thing that I offer to them and then how do I make that unique enough that's fulfilling and validating the desire that they have but is um interesting and unique enough to end is to my own lived experience abilities expertise whatever story whatever it is that is then hard to duplicate and hard for me to be replaced Okay so if you reverse engineer that off of me there's a lot that makes sense there how do I empathize with the audience I'm a solo content creator I don't have a team I don't have 50 people working for me like a Mr Beast I don't have three friends running around with cameras like Ryan Trahan I am a solo content creator and I've been doing it for a very long time so that's one level relatability I'm not a 20 something year old content creator I am 38. most of my audience is either coming into their 30s in their 30s already heading into their 40s in their 40s or older so people can relate to the okay um I'm not necessarily A young content creator I have responsibilities I have a life I have bills I have a mortgage okay so that's a relatable Factor so I can empathize with that I speak to content creators in that situation I am not myself a working class content creator but I relate to that because 10 years ago I was a person who was making like 30 35 000 a year so I couldn't understand and I've lived long enough and I'm an adult and it's fresh enough in my mind and it's enough of my lived experience in trauma to where I can understand working class issues and so I can understand and I know exactly what it's like to make Thirty thirty five thousand dollars a year and then say Oh I'm gonna I want to do something else I want a different way to live so I can understand that so I can empathize that because it's in my own story right so that empathizes so then when I communicate based on that empathy it validates the people watching it validates you when you're watching because you know I legitimately understand and the best part is I've been on YouTube so long you can kind of go back in time and see me go through these things and evolve to where I am now so that's the other part of it that um is easy to help validate with the audience and validate the experience okay so then it comes down to when I say it I talk about these things people understand that I can can can relate to these experiences and so that builds a level of credibility and Trust in because it's built on authenticity so when we empathize with the audience it has to be from an authentic place because that's what's going to validate what you say and then in terms what you offer that addresses that thing well so what do I offer content creators for what I offer the truth in the form of I talk about the reality I don't sell the dream I talk about the harshness of it I talk about the mental health struggle of it I talk about realistic expectations and I think about processes and I admit that a lot of what I say is not about having fun and that my system is more about being ruthless and getting numbers and hitting goals and being strategic and treating it like career development that is suited to a hobbyist or someone has fun so when I say that people like the transparency of the fact that it's like okay he's not selling the dream um he's and then the fact that I show my own analytics also is authentic and that's harder to duplicate and a lot of people won't do that I show my real numbers a lot of people don't do that and I talk about processes in a realistic way and I showcase those I framework those and I also um run through different scenarios I also have an understanding of a lot of different niches and I also have proof is in the pudding I've worked with hundreds of creators and a lot of people can vouch for me and I've been doing it for a very long time and so there are enough unique things that I can offer in terms of transparency trust there's enough talent that I can demonstrate on my own the fact that I've made 1600 videos these are a lot of unique aspects to me that are very difficult to duplicate so that means what I offer is unique enough and I don't give the same advice as everyone else and I have the same experiences as everyone else I also don't have the same formats as other people so there's a lot of different things you can build out what you offer and you can make that deep if you really want to you can go really deep with what you offer you can go Broad and deep there's a lot of ways to do it depends on how long of a career you have but this is about strategic thinking it's about strategic thinking so what's my story is a really good foundation for how you relate to an audience and niching down to an audience is what's my story because maybe what I should Niche down to is something to where when I talk I can say it with confidence and also I can be believed so the thing is you should build off authenticity niching down is neat like Niche down towards your most authentic and distilled version of yourself and who you can relate to think about it so that makes the most sense right so niching down to a specific audience is niching down to people like you niching down to a specific audience is niching down to people like you because that's what's gonna be most authentic that's going to be most relatable niching down to what is a problem I have already solved with my ability and talent for a younger version of me or what is an experience that I can put myself and challenge myself with if you're not an expert at anything great if you're not an expert at anything great what could a person like me take on as a challenge that would uplift and Inspire other people like me or would make other people like me curious about doing that same thing and and maybe having that experience or be entertained by seeing me someone like them someone like them go through that or take that on so you can think about it in that way um uncle Stu Uncle Stu the old man on the Block what would you say about the black man's Channel I'm trying to teach self-development um I think you're mean you're either trying to cheat self-improvement or personal development or both if you're trying to teach self-improvement and personal development um one you have to already know how to list a bucket of problems that exist in terms of personal development and I would pick a lane I wouldn't get too broad I would say okay what's one thing I could teach uh black men to improve on that would dramatically have a recognizable and immediate outcome in their life so if you wanted to do that I would focus on a couple of things and so maybe you could focus on if you had a background that lets you do this you could focus on image for example you could say you focus on image and how to present yourself and how to dress like a grown man and you know not look like a teenager not look like a boy you could focus on that like my friend Antonio for Real Men Real style teaches men how to dress and you know that to a degree the clothes make the man and it helps build confidence it shows the world who you are it puts your best foot forward you do this in job interviews you do this on dates you do this for networking you do this when you represent your faith and you walk into your church you you know it's like what you decide to wear says a lot about you to the world you could focus on that that'd be one and you could focus on that area and there's a lot of buckets to Niche down if you went with that that's just one idea that's just one idea there's another Channel Charisma on command you could focus on building Charisma and confidence and how to communicate how to articulate yourself how to have conversations how to develop in terms of being a better speaker that that's what commuters around command does and that like okay quality of communications quality of life so we've already addressed potential areas of self-improvement now self-improvement channel that wanted to be well-rounded could focus on a combination of well let's deal on how you speak and how he communicates the world and also how you present and how you look to the world and then after that it could also um focus on networking and relationships and I think that'd be a good Trio that's a good Trio it's like here's how you look here's how you sound and then here is who you put that in front of that's a really good Trio that's a strategy so again I think it comes down to you have to decide on how to serve people and how to figure out specific problems that's called a Content strategy again one of the reasons people hire me is they get clarity on their content strategy because it's very difficult sometimes to like figure out what the right combination of things to make is and also to get it narrow enough in Focus but again a real great value proposition is like hey if any man wants to improve his life and he just focuses on these three things how he looks and presents himself to the world and everything and dressing like a man of taste and confidence and dressing for his body type and understanding um fit Fabric and function that would okay great boom easy value proposition that's one bucket hey speak to the world as a man of intelligence speak with confidence speak with with authority speak with Clarity say what you mean be a man of your word that's like okay communication is a really good bucket in addition to Personal Image style appearance fashion like image and communication those two things alone get you further in life so if you wanted to help develop black men you could do that and then beyond that you could either then focus on the component of the traits and values of uh men of Distinction men of status men of confidence or you could focus on networking and the fact that networking opens doors and that you can use then every and every aspect of life so you can do a Content strategy that is predicated on this is a specific system to develop and to improve and so I would focus on if you were going to make a channel like this that's like oh I want to teach self-improvement I want to teach personal development that's generic and it's a dime a dozen build a system that produces results for people by focusing on three or four key areas of their life um Robert Kiyosaki was he known for Rich Dad Poor Dad why things like the cash flow quadrant he's known for things like the crash War contract was Robert and Blake known for Roberto Blake's known for things like make 100 crappy YouTube videos boom like so you need something as maybe a system that becomes kind of the focal point of your brand and then the content is then derived in your content buckets of content strategy if it's a self-improvement channel it should be built on a self-improvement system it should be built on a self-improvement system that says evolve as a person as a human being in these three to four areas functional in your life and your life will improve and you will see results and here's how and why and then you distill from that so that would be that'd be my advice uh fix it on the way thank you for the five dollars Canadian I appreciate you Josh Friedman really appreciate your streams Roberto can you do a breakdown of we are change we are change I'll take a look I have to vet these channels to make sure it's nothing out of pocket um so I can look at we are change and I can see this heads up I probably will avoid any channel that's political to some degree news is what somebody somewhere wants 855k subscribers okay they have a pretty good logo they have a pretty good logo um this looks like it I'm waiting for YouTube to load this up it's being slow this could be politics if I speak to it I'll speak to it in a general way that'll just focus on tactics rather than content but um in terms of what the channel does well I'll basically evaluate its strategy rather than evaluate the content itself in any meaningful way uh avoid politics focus on money um but yeah all right so it looks like this channel is it videos or is it shorts uh it looks like a defaulted to the YouTube short sets up but it doesn't seem like the YouTube shorts are getting as much play so I don't think Schwartz is making them successful uh they're thumbnails that's it that's it the thumbnails they're posting daily content and the thumbnails are winning those are really good thumbnails um and they post daily so that's a big part of like the success here oh 3 000 videos yeah 3 000 videos news topics um largely well-known public figures have been doing it for 10 years thumbnails have definitely improved hmm yep I could see it so if I was gonna say why is this channel successful or give you a breakdown of the success what I would tell you is that what the channel does well is it's um doing a better job of headline writing than most news organization in terms of the headlines that's using in its video titles um so it's doing extremely provocative titles very effective eye-catching thumbnails the thumbnails are all visually interesting they all inform you of what the video is in the thumbnail through storytelling um all the thumbnails are bold and all of them are eye-catching so they Vibe perfectly I have a framework for thumbnails that I call Vibe this Vibe framework and the vibe framework is um it was going to tell you what the vibe framework is the vibe framework is it has to be visually interesting it has to inform the viewer through storytelling in the thumbnail it has to be bold in terms of its colors contrast and its depth and has to be eye-catching above all else so um the vibe framework for thumbnails right um at some point I'll probably teach a skillshare course on thumbnails uh in some kind of partnership with them uh because I've been talking with people about doing stuff with skillshare and if I do that it's probably gonna be a thumbnail master class and I'll definitely teach the vibe framework on how to execute it but uh yeah it's it's the thumbnail strategy and it's largely their topics and because they're doing daily content they are winning on timing some of the content could also in theory be considered Evergreen rather than just news and it all compels curiosity and it all uses known public figures in almost every single thumbnail uh so it wins off of being able to be recognized and so since they're doing daily and they've been doing it consistently that's why they're almost a million subscribers um if anybody does a thousand videos per se and they did them effectively because the thing is not just about making a thousand videos you'd have to make them effectively if you make a thousand videos in every thumbnail passes the vibe check and has a four out of five or a five out of five and if most of the videos If eighty percent of the videos are ever green and twenty percent of the videos can capitalize on the timing and write a trend or a news topic that's a really effective topic title thumbnail and timing framework so to reiterate that if the thumbnails pass the vibe check and the topic is still one topic as in one one thing that an audience cares about it doesn't have to be news so it consolidates the interest of an audience through the topic thesis and then every title is written effectively as a headline that that competes at the level of like a news organization type headline so it's effective titles the right topic audience and then if 80 is Evergreen and 20 is trending topics um and then the thumbnails pass the vibe check on top of that you're gonna get views you're gonna get views you're gonna like and if you're doing that consistently for hundreds of videos and thousands of videos it will succeed it will succeed you cannot make hundreds of videos with perfect thumbnails strong aggressive titles that have to aggressive titles that trigger people get them curious get them angry make them excited or uh cause concern like emotional headline writing like one of the things that in my video about chat GPT is I tell you about like using Chachi PT to say rewrite this title but use persuasive speech or rewrite this title and have it um trigger anxiety rewrite this title and have it build up curiosity or suspense there's like that's how you tell it to rewrite and then tell it make this something that is at a sixth grade reading level make this something that is 50 words sorry 50 characters like that would be an effective way to use chat GPT to rewrite titles so if you can understand an audience really understand audience and understand who they are then you can write effective headlines that speak to that audience and consolidate their feelings and that validate their feelings largely or challenge them and then your thumbnails on top of that past the vibe check and then 80 of what you do is Evergreen so it can keep getting you views keep getting you subscribers printing money because it's Evergreen it lasts year round or you can milk that video for two years three years and still get views subscribers and money from it print money print subscribers print money print views because it's Evergreen and then 20 to stay relevant you tap into what's current and what's hip and happening that's an effective strategy and when you do that for several hundred videos your channel will inevitably be successful to some degree to some degree so um and this is what if you look at any content creator that you see with like 500 to a million subscribers through the lens for through the lens I just mentioned the thing that I just mentioned go look at like your favorite content creator and then pass through the checklist I just gave you and you will see that all of your this is exposing the secrets of full-time content creators like your favorite full-time content creators their titles are good and emotionally compelling and either trigger your emotions challenge you create curiosity or induce fear anxiety or hope okay they do they uh some emotion some high level emotion okay their thumbnails pass the vibe check they're visually interesting they inform you of what's in the video through storytelling they're bold and they're eye-catching they pass the vibe check and typically you can say with certainty that the audience you could describe who a viewer of that channel is fairly easily the audience is not as diverse in terms of what they care about as most people would think like the audience is typically um very much like the same tribe audiences or tribes niching down is about realizing audiences or tribes audiences or tribes and tribes have their own culture their own rituals their own language their own vernacular and they have their own values and priorities so when we Niche down we're niching down to a group of people that have very specific values very specific priorities very specific interest very specific in their culture very specific in the words and vernacular and Words of Power that matter to them and very specific in their Habits Like that's that's who we're niching down to and that's why we picked the topic that we pick or the topics that we pick is around that then we use the language of the tribe in writing our headlines and we use the imagery that appeals to the tribe in the vibe check for making our thumbnails it all makes sense now right and then after that there's like making the actual content in terms of the research the scripting the production the editing there's things that we do that go further that we can talk about that if you want but yeah so that's what I would say so um Buick Outdoors uh says brand deals are the way to go I've made around 15 1600 from AdSense but close to 7 000 from Brand deals plus I've sent quite a few been sent quite a few free products yeah brand deals are how most full-time content creators are aspiring to be full-time content creators make the real money it's on the brand deals it's on the brand deals um aside from Brand deals I would say a lot of it is then either affiliate marketing which can be really good a lot of you do not use Amazon's influencer program nearly enough you could be making a couple hundred bucks with that um and then selling your own products depending on your Niche I know it's harder for entertainers it's harder for gamers if you're an Entertainer or a gamer and you're like oh it's really hard for me I can't make a digital product or whatever get really good at making prints on demand products but don't make it about you and your logo that's what people get wrong in the entertainment Niche you need to make an actual like clothing line make your merch you need to think about what's a clothing line look like and how do I make the dopest clothing line maybe I don't do it myself maybe I hire designers on Fiverr or something like that and I build out a real good clothing line I invest some money up front in this and then what if I make it so cool that's not just for my audience but it's for anyone who's in my um demographics and then you build like a real e-commerce business about it and you you go that route right like make like a real thing that people would really care about and be invested in then also a lot of you don't realize there's really good margin in making posters there's really good margin in making posters compared to making t-shirts and hats and hoodies it's really good margin on that that was kid do you have a video on how to properly use tubebuddy I feel like I'm not using it properly and thus wasting my time and money with it I actually have an entire live stream like this one on how to use tubebuddy properly foreign let's see thank you for the super sticker appreciate you Andre the dragon says God bless you man you're awesome and following you for three years keep up the great work thank you Andre I appreciate you thank you for the Super Chat Roberto your live is so focused no blah blah blah rants uh thank you so much yeah I try I really do try uh her Real review says Hey Roberto been struggling uh with my channel so I'm thinking about starting a faceless Channel and seeing if I can start from scratch if it works I'll pivot on my channel yeah um with Facebook's channels the good news is like people the good news about faceless shelves I'm making a video about this specifically is why you should start faceless YouTube channel is I think that with faceless channels you can take more risk and you're worried less about being judged if it's a faceless channel the anonymity I think it gives you the ability to have more risk um take more chances also I think that you can divorce yourself from the emotional part and being bored and say I'm gonna just do what works I'm gonna be ruthless I'm gonna do what works I'm gonna make this channel effective I'm gonna just do what works I'm gonna just double down I'll make 20 of the same thing if I have to I think it's easier to do that when you're a faceless YouTuber because I think that you can divorce yourself more emotionally from being invested in aspects of it that aren't working for you and say I'm just going to do what works so I feel like that can be a powerful way to go yep sewing reports like I'm at 100K and it's just me I don't plan on bringing additional help anytime soon unless something drastically changes yeah I'd agree with that thank you yeah sewing report went um full time with just like 8 000 Subs you know and again when you have like no kids you can live in a place where expenses are low and you you can do that sort of thing a little bit more easily so just kind of keep that in mind yeah and YouTube can effectively Market a business um Charlotte Ann Moore says why do you still edit your own YouTube videos I'd say this in all modesty I'm I'm going to say this in all modesty I'm not saying this is a purely um a brag or a humble brag I still edit my own videos because I'm one of the fastest video editors in the entire YouTube Community I am and I'm not joking I've met enough YouTubers I've talked to enough YouTubers I swear to you I am one of the fastest editors in the entire YouTube Community and I'm one of the fastest editors in Premiere Pro in the entire YouTube community and I actually know Premiere Pro I am intermediate at After Effects I'm effective at Green screening and because my files are so large I shoot 10 bit 422 I I shoot four two two two ten bit um so that means that when I shoot a video the file for the video that I shot is always 20 gigs it's always a 20 gigabyte file and so when I'm using because I shoot it um high bitrate as well I shoot it um High color depth High bit rate and 4K and I shoot uh 4K 30 frames per second so those files the time it takes to transfer those files back and forth twice is too long to have not have been actually just editing the damn thing so first of all the files are too big to justify theoretical Time Savers just in transferring the files at that point because the the time ate up in transferring files is already so long that you might as well start editing so if I was going to have an editor they would likely have to be an in-house editor they'd have to be local and they just have to come and work on one of my other machines or workstations here or they'd have to be coming in at the beginning of a week or whenever I call them locally come in pick up a hard drive here are the files here's a Samsung drive so it's like so what we do is uh they'd have like one of these Samsung t7s that's like a terabyte they'd have a they'd have a terabyte here of one of the Samsung t7s they'd have to come in pick up five or eight videos that I filmed 20 gigs a piece so about almost uh 150 200 gigs of files they'd also have to already have all of the assets for the for the presets Motion Graphics um all the assets that we use all my custom animation Graphics um all the soundtracks all of the stock footage all that stuff so they'd have to get one of these and they'd have to come and every week or every couple days they'd have to come in person pick up about a quarter of a terabyte worth of footage download all of that and then get to work editing send me low-res revisions to look at for everything save all the project files okay we got it done then they have to come and they have to bring that back and then we have to Archive it over on the nas we have to Archive it on the 64 terabyte Nas which actually only has I think like uh 48 terabytes because it's a raid 6 architecture for redundancy so two drives have to fail for the whole thing to fail so we back it up there and then we back up everything to uh Dropbox after that and so then we also archive everything in the final archives and The Siege drives and so then it exists in three places it exists in three places it exists in portable format Cloud format and in archival format on the nas on the network so that's why someone has to either come in and edit here or they have to come in pick up a drive and edit home which means they have to be local to my area so that's the only way to make it practical for me to have a video editor because the files are too big the library of assets for the custom editing are custom self-made in-house things I made or even the things that use templates I have to get them all those files and all the customization and then we have to review it back and forth so it literally would have to be an in-house job and the reality is I don't mind hiring or training somebody for that job locally but it doesn't work remotely what would work remotely is my interviews if I have someone do the multicam edits and edit my interviews and then edit Clips to my interviews we can do that but for my actual videos it's faster for me to do it because I have all the systems and I know everything and I'm also one of the fastest editors in the community so it's just um there's a level of complexity to what I do it's subtle but people don't see that because like they just see my videos as talking head videos they don't if you look at the last video I uploaded the complexity of that video is fairly robust it's actually very highly edited so people take that for granted I also do all my thumbnail design too and for doing that I take photos that I use and poses I made for that in theory someone maybe could do that but most people are not going to be as good or fast with that as me so I hope that answers that question I'm going to contract to um I'm going into contract to produce a YouTube channel what details should I have in mind what should I offer um Ty bling Auntie from the TLA Mastermind Okay so bling auntie I don't know a lot of the details or specifics so I don't know what you should ask or have in mind or what you should offer if you're going into a contract to produce a channel because I would get I would say what you should at least have is you should know the scope of work you should know the complete scope of work what they expect what the deliverable rules are and they should have kind of at least they should have the scope of work and they should have the key performance indicators and they should be able to make that clear to you and then you would have to build up everything from that but you should at least have those details if they're trying to put together a contract now without me knowing those details I can't offer anything very meaningful um can you do an entertainment personality type Channel like unwind with Tasha K or lovely t those are basically um celebrity gossip blogs there's not really anything to unpack there I'm not saying they don't have a strategy I'm saying the strategy is btmz the strategy to that is btmz there's not really anything that meaningful to unpack there um to be honest with you nothing that I haven't already said I would say that I'm not as concerned with the platform undergoing changes with the algorithm as much as I'm concerned with the platform undergoing changes with its existing systems and features and product features that that's what I would say what what I think changes and what people don't understand is that what changes is people's interest over time for and the demand for certain things I would say the demand for certain things and I would say culture culture changes enough and I would say that that's um that's a thing that is not measured as easily Javon says question I've been considering doing film and TV show reviews and roadmap all the releases coming up for the next three months to make content on how would you jump start your Channel with this in mind I would launch the Channel with six or seven videos up front same day or same week same day or same week I would launch the Channel with six or seven videos that people could binge watch that they don't have to watch in a particular order so I wouldn't launch it with episode reviews I would probably launch a Channel with character analysis or the conspiracy theories around the TV show itself or something like that or rumors I would launch with probably seven of the most intriguing things I could think of if I'm gonna do it around TV and television shoot releases so I would probably either launch around characters characters casting or controversy I'd probably characters casting or controversy and start with seven or eight videos plus a channel introduction video and I would launch all of those either the same day or with zero subscribers I launched from the same day or the say or in the first week and launch that way and then I'd put out one or two videos a week and I would like focus on I'm doing TV shows and character reviews um sorry TV shows and film stuff I would focus always on uh individual character analysis and then also character relationships or um shipping and I would do episode reviews I would do entire chapter Arc reviews or story arc reviews I would do um that sort of thing and I would do kind of character comparisons or character verses or things of that nature and I would also then cover news about the show like if there's casting or someone gets fired or if there's a controversy with the show and I would basically cover all the things that the fandom and the community cares about I would go and find Reddit forums for that TV show or that franchise and I would sit there in the Reddit forums and see what people are arguing about and that I would literally make videos that people use in their arguments and that's how I'd probably do it foreign Kenneth Kenneth Da Silva says Roberto I'm trying to transition niches what is your advice on the best practices I'm a 2K sub Channel new Niche is not too far removed from the previous one um then I would just do it but I would just start going heavy on quantity of that thing I would make the same amount of what your current Niche is for now and I would make double the amount of what the new Niche is going to be that way I'm not taking away from the previous audience for now then I would slowly start to ramp that down a little bit and then I would normalize the new thing because you're small enough for it to not really impact you that much so that would be my advice that'd be my advice that way you can still fill out enough inventory to justify moving on for that audience to still have been served enough and if the niche is if the niche is similar enough by making double the amount of videos per week or per month versus the previous niche it's introducing and onboarding enough of your audience onto this switch to be able to normalize it faster Mike's Universe says is it possible to be approached by a brand as a shorts grader I recently reached monetization requirements thanks and advice for the advance you give um you can and a lot of R and a lot of shorts reels and Tick Tock creators are approached um the biggest problem I see in the community is that actually a lot of shorts reels and Tick Tock careers don't disclose their brand deals and follow the FTC guidelines for brand deals and Integrations a lot of them are just like glossing over that there are some brands that are actually even paying influencers and telling them not to disclose ads and everything which is really messed up and Brands shouldn't be getting away with that and creators shouldn't be doing that but most creators in the shorts reels and tick tocks don't know any of this and are not familiar with brand deals not familiar with the etiquette not require not familiar with what they're legally obligated to do and to um disclose so a lot of it is naivete on their part and then there's a lot of brands that are just doing really scummy practices with that so what I would say is yes it is possible and a lot of creators are approached the shorts content creators reels content creators Tick Tock content creators but you have to also be careful because Brands take advantage of smaller creators like Brands take advantage of small YouTubers and small content creators and they take advantage of new content creators who don't know any better and uh that's one of the reasons I started going a lot more on brand deals content that's why I did my brand deals Workshop is there you don't know what you don't know about these things and Brands can get over on you they can under-price you they can lead you astray they can scam your audience um so like with smaller content creators the lack of experience can hurt you sometimes and sometimes it's better to delay working with Brands until you feel confident about what you're going into and until you know you can read a contract or unless you have help with those contracts to read them and review them to make sure everything's on the up and up you have to research the brands you work with you have to do your due diligence and that could be overwhelming when it's like I just want to make videos it's so a lot of people just get into trouble because they could be naive about these things they could be new their rookies and they're taken advantage of and it's just not a great situation so so just be aware of that but yeah you could absolutely get brand deals as a shorts Creator it happens all the time just be careful um cleanser says what digital service could you provide to people as a gaming channel I do coaching now by other others um it depends because there are sub niches of gaming if you offer something to other game streamers that would like you could offer Graphics to other game streamers as a gaming channel as a gaming channel if it depends on the game there are games that have digital Goods that people would buy for buy um so there's things like that and there's print on demand products that Gamers would buy if you came up with stickers that make sense or if you partnered with a company like dbrand and you make some skins or if you find a way to build your own look if I was a gaming YouTuber all right this is the uh this is gonna be I need to clip this somewhere I'm gonna need to clip this somewhere here's my answer to a business model here's what Roberto would do if I was a gaming channel if I was a video gaming channel first of all I would not be a damn let's play Channel I would like I'd be like no I'm not going to be a let's play Channel unless I was probably doing Minecraft unless I was doing Minecraft or Roblox or unless I was like the greatest FPS player in the world or the greatest speed runner in the world I would not do let's play content I would because it's every every 15 year old every 16 year old does it and then it gets a bad rep and it's like and if you're not the best in the world there's not really a point unless I'm also gonna unless I'm gonna be a tutorial channel right so I would not be a let's play Channel I can use and leverage let's play content without being a let's play Channel so I would be a channel that uses gameplay and mods and I would create interesting stories because I would mod games and then use them to build storytelling and build things that people would want to watch so I'll give you an example I would do Grand Theft Auto and I would use hella mods and I would um be Rick Sanchez and get a voice modifier and I'd be Rick Sanchez running around in GTA and I would do a role play series and a comedy role play series where I'm Rick Sanchez in G but in real life in GTA 5 with a voice modifier in everything and everything or I'd be doing what these new people are doing where they're like taking like Barack Obama and Joe Biden and Donald Trump and having them like kind of play video games against each other using voice modifiers and deep fake voice so I would use deep fake voice to make interesting stuff like that or something if I was going to do let's play footage to make my content because that's actually kind of innovative and that's a new genre of making content using let's play stuff see the problem I have I don't have any problem with gaming channels what I have is a problem with how generic how uncreative and how there's a lack of innovation and how much that Niche is saturated with low hanging fruit that is what bothers me I love gaming content creators that actually make Innovative creative unique and interesting content I love people who do that I was like I was binge watching today somebody who did um Rick Sanchez playing um Yu-Gi-Oh against a bunch of different um characters and internet personalities and everything I loved that that was great that was smart it was clever I like things like that so gaming content can be done and it can be successful the problem is the majority of the market gaming is not just saturated gaming is saturated with low hanging fruit so it's not a problem that's saturated because there's room to innovate if everything if if it's saturated with mediocrity the answer is high quality Innovative unique enough content so what I would do is I'd make content more interesting and unique by going okay I'm going to use mods for example so that's one thing I would do now in terms of How I build a business once I have all this traffic because I made this unique content is I would build a gaming brand around culture which means that I would build a clothing line that is more about gaming culture than not not about trying to piggyback off of the existing IP of any game I would not sit there and know that I can be copyright claimed copyright strike or take down or trademark sued by making t-shirts and hats using somebody else's characters I would make I would make a clothing line that appeals aesthetically and culturally to Gamers and I would lean into meme culture I mean it's a meme culture and I would do that I would also make interesting even if I have to do some extra work if I was a fighting games Channel I would make um like raps and I would make uh custom wraps and skins for the joysticks like you when people have custom joysticks for themselves for fighting games you bring your own sticks I would have custom graphics and things for that that do not use anyone else's intellectual property but are still so well designed that people will want that and people would do that I would make a deal with a company that produces custom um you know sticks and do some joint marketing Venture with them and get a licensing deal and get a cut of all sales of these physical joysticks that they sell I would find a third-party controller company and I'd probably try to make a deal with third-party controller company or I would get a brand deal with backbone if I was a mobile game content creator um you know for the where they make the controllers for your phone okay so I would do that sort of thing all right so I would just sit there and I would figure out how to make a clothing line that Gamers would care about and I would make an accessory line for the products that they already have by making custom skins for the Xbox PlayStation and Nintendo respectively I would do my research to make sure that I'm properly licensed to do that and I would make these custom skins and I would do them and I wouldn't necessarily have to use characters I would use Aesthetics and so I would do that so that's one thing I do and those are physical products and then on the digital product side on the digital product side if I wanted to do digital products I would be in a game with a digital economy like Roblox or even Minecraft I'd be in a game that Harry has a digital economy and I would be leveraging the digital economy of the game and I would be doing that and using my brand and leveraging the digital economy of the game the other thing I would be looking at doing if I was a gamer I wouldn't be so ambitious as the build some crazy video game but I would get what a company and a developer and I'd build something like what Mr Beast did with the finger on the uh on the screen app like I would do something with keep the finger on the screen app I would do something like that and build a simple app that my audience would still care about and leverage that through as a gaming community and again it's that building completely myself from scratch I would just use my brand leverage and approach somebody that has the business already and then do a joint partnership and get equity and get a percentage and then just use my brand and become the face of that product under their company and so I would do that business I'd get long-term sponsorships I obviously get a long-term sponsorship and go after something like G Fuel and if G fuel doesn't take me I go to one of their competitors so I go with a beverage company I get a snack company maybe I try and get a brand deal with Logan Paul and KSA on Prime and say hey I know that you're marketing this towards sports but what about the Esports Community you have an energy drink version now you have Prime energy let me market that let me do the face of that for Esports boom get that deal okay or if it's not that again a competitor go to a competitor get a snack brand maybe even say like hit up feastables and try to do something with their next product because their next product won't be candy bars there'll be something else maybe there's a snack brand actually feastables I should probably just DM them and just say hey you should really make a competitive product in gaming and Esports as far as a snack or an energy snack or a trail mix of some kind feastables and compete in that market okay but like yeah so no one go do that because I'm going to do that and so you you know I could I could um so I could I could go that route and I would say okay here are different sponsors I could have I pursue the sponsors maybe it's a gaming uh Beverage Company maybe it's a trail mixer snack type company or something like that um definitely maybe some kind of skins brand maybe it's D brand or what their competitors maybe I make my own competitor to dbrand but it's cheaper or something like that pair with the accessories company um that type of thing okay like in terms of other things you could do is I wouldn't say it's necessarily the whole digital products thing because again it doesn't lend itself nearly as well as like courses or anything like that but what you could probably do is you could probably build some kind of membership community and so then you have monthly recurring income around a membership Community maybe it's a private paid Discord Discord pays now and so you could leverage that so you build a business model around physical products as a gamer you build it around affiliate links you use Amazon affiliate links you do a strong affiliate strategy for Amazon but also directly manufacturers for certain accessories and things like that to the consoles maybe dbrand has an affiliate program you do stuff like that so so to do that though you have to also build content that makes sense that sells that so maybe your main channel is let's play and storytelling but if you're a gamer and if you're able to go full time or get close to full time or you have an abundance of time because you're young maybe you build another Channel that's more about you know building the man cave building The Gamers Paradise and it's about covering hardware and accessory and builds and PC builds and console stuff and big screen TVs and sound bars and stuff like that and gaming chairs and those things and then you're able to be uh more sponsored more affiliate commissions that type of thing sell more print on demand more physical product stuff maybe develop for physical products it makes more sense to go that route so the thing is as a gamer if I was a gamer and I was hard set on oh I love gaming all I care about is gaming gaming I do a gaming channel and I do a Gamers Channel I do a gaming channel and I do a gamer Channel I do a channel on gaming lifestyle and I do a channel that involves some form of let's play content so I can milk my own gameplay of some kind and maybe that's the route that I would go if I was doing that but that is the because I'm also like I don't love answering this question because again gaming channels I like them but it's not that interesting to me because everybody wants to do one and very few people have the talent to do it in an effective way because they either don't have the creativity to make it not generic and then they don't have the business Acumen to do it so if I was gonna so again this is kind of my last answer on this and until I make a dedicated video that answers it one cents for all but the answer to monetizing effectively and building a full-time business if you want to be a gamer is to lean hard into brand deals and to have multiple Brands maybe as many as five brands on rotation with monthly contracts go heavy on Hardware affiliate marketing for the gamers lifestyle okay maybe even direct to manufacturer affiliate marketing and to build a physical product line of your own so you can control your own income and Revenue and probably to build a membership club for your community um and so that would be the monetization around a gaming channel is effectively that it's definitely going to be physical products brand deals affiliate and membership on top of AD Revenue foreign so I hope that answers that question more or less once and for all like once and for all I'm gonna have to obviously make a video or clip this for the gamers out there uh v v s tips and tricks uh thank you for the Super Chat hi Roberto I'm a new plumbing and heating channel in Denmark I look a lot of the larger Wakefield yeah that's a good friend of mine I'd love to hear your take on Shield uh my friend Roger Wakefield started his channel as Roger the expert plumber and he started teaching people how to get into the trades then he became very much an Entertainer and it became Roger Wakefield himself instead of just Roger the expert plumber so um my take on Roger's Channel largely has to do with his Evolution and his journey so I'm bringing up his channel uh uh Aaron this thing's being slow um I'm bringing up his channel foreign and like what I would say about Roger's Channel uh it's being slow is that Roger's Channel has become a personal brand channel that started out as a very focused channel that helps people uh with plumbing problems it helped build and Market his local business which I believe is in Texas um and then he was able to come A personality so Roger has made a thousand videos so that's like you know like there you go so Roger made a thousand videos um and his most popular videos have gone viral largely um off of entertainment rather than purely education because he was able to Leverage the social proof of hey I am Roger the expert plumber I am a plumber and I've been doing this for years but then like during the pandemic he was able to become an entertainment Channel because he was able to react to things and it was entertaining and it was interesting and so he had a lot of viral videos because of that but here look at these videos great thumbnails and these are about how to become a plumber they don't get as many views Roger can get millions of views if he entertains you but for the education side that speaks to a smaller amount of people but it's still important to him and it's also important for a larger mission of the trades and so he does this here are the basics of plumbing and you can see that these don't get as many views um but there are interesting things where I make a lead and outcome joint that is something that is very applicable and same thing with the soldering thing so like instead of how to or career those things solve wide sweeping problems that are usually big and same thing for these DIY plumbing tricks and tips so again you can see that the tips and tricks videos solve instant immediate problems that are happening like every day so they get like obviously they get more views because it's an everyday problem so that's why the DIY stuff works and it's highly uh utility um long term everything you need to know about water heaters water heaters are a big problem for a lot of people they're also an expensive problem and there's very few videos that are produced around them in high quality so that's where Roger has won is he makes high quality very highly edited videos around these problems that are um very expensive and intensive to deal with and so that's where these get high views but some of the videos he's doing now they might do better in the future they might be do they may do way better in the future because some of the videos he's making right now are not the videos that you get big views off of that you can see it here and a lot of people think oh God this is so bad and the views are so bad no it's like it'll be fine because again two weeks ago he made a video that got a hundred thousand views um this fabuloso video might do better later because there's a trend right now because there's a fabuloso recall so first day on the job here's what to expect this is a really high quality video that is about the trades in the career so again Roger will make videos that are largely about his mission of helping people get into the trades and those might underperform but they're something he is not only very passionate about but that matter for society I would say that there might be more effective titles for the videos that serve as Mission but they will reach more people but they're not the people that they're meant to help so that is the trade-off with what if I wanted to have the biggest YouTube because there's a difference between the strategy that gives you the biggest YouTube channel and the strategy that helps the most people there's a difference between the strategy that grows your YouTube channel the biggest makes you the most money and the difference between that and well what helps people the most um and so for a channel like Roger you can see that every month there is a banger video but there's a lot of videos that are either slow burners or not going to get views in between but they are massively helpful for the people who have that problem so um there's nothing wrong with the way Roger's doing his YouTube channel it's just the nature of making a choice because even early on his channel was largely helping a lot of people uh do really well with uh certain problems in plumbing do it yourself or getting into the trades however his channel blew up and got big because of some of the entertainment value and what Roger brings as a personality Roger would be at a million to two million subscribers if he became purely a personality but he has a bigger heart and a bigger Mission than that and I think that um the videos that underperform are kind of a labor of love and they're him being charitable because he could really just do what works the best he knows how to do that he could just do what gets him the most views and again I think people still love him if all he made was viral videos but I just don't think that uh his heart would be in that knowing him as a person I just don't feel that way so I could always call and ask him but yeah that's my thoughts on Roger Wakefield that was a like really good suggestion uh Roger's a really good guy and again even my channel like even with my channel there's videos that yeah it's like up they'll get more views but um but like I don't always think that just because something gets more views doesn't inherently mean that it's a better video it just means more people are interested yes please let's get these likes up appreciate you world according to Briggs thank you for the 20 Super Chat I learned everything about YouTube from YouTube I'm still learning six years later yep facts home Rapid Repair Roberto I'm 23 years old uh 23 years 23 years licensed as a builder okay great so you're not 23 years old you're 23 years licensed as a builder you're now working on a new channel for four months your opinion on paying AdWords for a little extra attention growth um I do not believe in using uh AdWords or paying to ad views to grow a YouTube channel I do not believe in using that I only believe in using AdWords for video to grow a business grow an email list or directly sell a product or service um I do not believe in using paid ads on YouTube or otherwise to grow a YouTube channel even though sometimes YouTube will recommend this but again they have to because it makes them in Google money to recommend that strategy but um and I'll give you a real easy I'll give you an easy way to rationalize this on why you should not use paid ads to try to grow your YouTube channel has anybody here subscribe to a channel off of a paid ad that that channel ran has anybody here subscribed to a channel because of a paid YouTube ad for that channel honestly and you're gonna see there's not gonna be a lot of people who will say yes so largely you will not get the audience that you actually want by doing that for the extra attention growth you will not do that if you want extra attention and growth you know it costs you zero money but will get you a better audience from that go on a few podcasts in your Niche go on to a few podcasts in your niche be a guest even if they're smaller podcast go on to a bunch of podcasts for zero dollars and you'll get more out of that than buying ads for your Channel you'll get more out of just going on other people's podcast then buying ads for your Channel if you want a little bit extra attention again like the ads it's not going to work people do not um care like when it comes to ads it's hard enough to convert customers off of ads you're not going to get people to commit to YouTube channels off of them so that would be it may not be what people want to hear but it's also the more straightforward thing um what would be in my best interest would be to tell people that that works and then to hire me as an ad manager but um I'm I I'm strongly against that GMAC TV um I already told you all I don't want to do I don't want to do Channel reviews for people paying for a channel review of their Channel versus a breakdown on somebody else's Channel and I'm only going to do this one for G GMAC TV but I'm almost going to tell you viral you like you're probably young that's probably why we think you want or need a viral video I hate viral videos I'm gonna be honest with y'all I hate viral videos viral videos are the most trash strategy in YouTube I hate viral videos do you know why I hate viral videos they are unduplicatable they're unrepeatable and they favor the rich getting richer in the sense that it's like if you want a viral video you could spend a lot of money you can make a viral video almost nobody makes viral videos that don't cost money anymore and it annoys me because it just means that the strategy in YouTube becomes a like okay have a lot of money versus and that's why No One Believes In grinding and working hard because all they see is people throw money at their YouTube channel and then blow up and get viral videos and grow and I hate it I hate viral videos I despise effing viral videos because all viral videos now are is find thousands of dollars to throw at a YouTube video idea and there's a lot of people there going into debt and I hear horror stories all the time of people who go into debt because they're trying to make a viral video and they spend money they don't have and they go thousands of thousands of dollars into debt praying that oh well if I make a viral video it'll make enough in AdSense and then I'll justify the video and everything like that it's like that is a one in a million unicorn strategy that most of you have no business doing because most of your working class content creators and shouldn't be doing that and so because of that I now hate viral videos I hate viral I'm I'm just being dead serious I hate viral videos I hate viral videos because it makes the YouTube Community all think that they can just buy their way to a bigger Channel and um the reality is that from from the standpoint that I have like if you're taking this seriously as a career and you aren't from a background where you have money like that you shouldn't be doing that but the thing is people aren't convinced that they can grow without a viral video I have never now again people would say well Roberta you don't get that many views you don't get this you don't get that but I've never had a viral video I've never had a viral video and um I just grind I just grind I just do the work and I just made hundreds of videos and I think that that's the the answer for a working class content creator because like it's very hard it's not impossible but it's extraordinarily hard for a working class content creator to make a viral video because today what goes viral is not what went viral 10 years ago what went viral five years ago or even what went viral during the pandemic it's extremely hard to do now to go viral without spending money um and it didn't used to be that way but that's how it is now and that's what people are accustomed to now so um GMAC you don't have too many videos on your Channel and it's too all over the place because it's NBA 2k23 it's Madden 23 and it's war zone 2. it's all over the place there's not a consistent theme to it the thumbnails are pretty good but um I think the reason that you're struggling you're not doing that bad you're at 81 videos and you're at um 1 000 subscribers I mean that's better than what Mr Beast managed to do um I think I think Mr Beast had only he did a hundred videos and he had like 780 subscribers uh PewDiePie did 100 videos and only had 2 500 subscribers so I had 81 videos and you're at a um 1200 subscribers you're not doing bad um but your videos are too all over the place you need to pick something it looks like you're young it looks like you're a kid it's like you should probably just do this for fun if you're serious pick something like just like a major in college if you're serious pick something and um if you want to be competitive you just have to make a higher caliber of content if you want to be competitive but that can be very hard to do because now like you're in a you're in a niche to where um it's skill time and money dependent you're in a niche where it's skill time and money dependent to be competitive um I think out of everything your shorts are probably doing the best for you um if you were going to not want to Niche down to just one thing what I would do is I would take Warzone out and I would Niche down to sports I Niche down to sports YouTube I would snitch down to sports YouTube if you're gonna Niche down to sports YouTube as far as Sports video games you go MBA Madden and maybe MLB or FIFA actually forget NL MLB go FIFA so if I was gonna be if I was gonna if I was you I'd be like okay cool if I'm gonna be all over the place I'm gonna be all over the place in a way that actually is Meaningful and I'm gonna go FIFA Madden NBA 2K and then out of that I probably am going to have some Evergreen content that helps people get into the game then I probably do a bunch of the glitches hacks and things for the game and also um you could do the interesting facts thing for shorts but on regular videos video regular videos I would start listing Secrets tips tricks hacks also beginner stuff mods um things that are super hyper interesting and the largest group of people are people who just bought the game or just got into the niche or just got into playing the game and I would be focused entirely around them and I think that that is a reasonable path to a 100K channel is if you're gonna do that and then like again I would try to make sure people understand my channel and the way to understand it is I don't think people can understand like why are you doing 2K Madden and Warzone 2K Madden and FIFA actually at least means you're doing all the main sports and that makes sense because Gamers can be like you know into multiple of their Sports at the same time so that's why I would say yeah just an FYI for people if anybody else submits a Super Chat to review their own channel I'm not reviewing your own channel you have to ask me to break down someone else's Channel so I'm not doing it again after this thank you Roberto's correct just making content isn't a guarantee of success nail it down to what you solve and say it in a million different ways yep Roberto is breaking it down I try hey Andrew can what's up foreign yep he got it narrowed down to the simplest points good stuff Roberto thank you nard villian hey what's up bro I seriously appreciate you I must admit your journey of being contact career is exciting but it's not easy and can be damaging mentally if you let it be yep absolutely it absolutely can switch Corner says I up I changed thumbnails ever so often should I go back and update all previous ones Forever Green videos they're still getting views if you think you can make a better thumbnail and they're still getting views and you think oh I can squeeze more views out of it then yes but generally speaking uh there's not a there's not a need to foreign Ty frog says I've made over 600 videos on an ft projects but I'm stuck at 600 stubs should I add more empty project to get more subs or make more Evergreen content maybe um you're not making what people want to watch if you're stuck at that number of subs and it's also not building out a community it sounds like you're making like stuff about like the nft space that you're interested in versus not analyzing what most people in that space are interested in so I would I would pivot can you talk about Shadow band channels using TTS um I'm not that knowledgeable on it um text-to-speech is still largely a gray area on YouTube Shadow Banning is still a gray area like nobody has a lot of details on that so I don't want to speak on that because I'm not educated enough to give you an answer you'd be looking for HER Real review asked Roberto is it okay to have a mix of current topics and Evergreen topics as long as you have both my answer to this is that my belief is that you should either 50 50 it or 80 20 it so it should either be half and half or it should be 80 ever 80 Evergreen and 20 current topics which means 80 is year round I could milk these videos for views year round no matter when people watch it and then 20 uh the 100 videos is trending topics so that means you can probably actually capitalize on breaking trending news most people can only do that twice a month they'll miss the trend most of the time week to week but twice out of the month they could get it same day within hours of breaking news or whatever they can most people can only handle doing that twice in a month successfully so that's about what I would narrow it down to but then the rest of the time you should just be Evergreen in my opinion now if you are a full-time content creator and you're like Star Wars Theory you might be able to get away with uh being able to hop on news just like that so and do it multiple times in a week even but I would argue that even with Star Wars theory if he does two news topics in a week the rest of its Evergreen content but he's daily so it makes sense Andrew Paulo big thank you Roberto your tips got me to 100K subs and over 400 000 in two years similar topic to Steve Ram another student of mine who's crushing it thanks for all you do man much love thank you Andrew I appreciate you Andrew Apollo ladies and gentlemen yeah no I love success stories like that I need to make a actual like log of like everyone that I've helped grow to either a hundred thousand subscribers or six figures because I think it's like I think that I don't have the actual number in front of me but I know that there are well over a hundred plus a hundred plus channels that I know that I've helped get to a silver play button and I know there are over 20 plus channels that I know I helped get to a gold play button um it's probably closer to hundreds on the silver side less than 100 on the gold side but I know it's at least 20. I'd have to think of them by name but I know it's at least 20. and it's probably closer to 200 plus channels that I know I've helped get silver play button I have to actually follow up with people follow up with some success stories make a spreadsheet because um I should probably interview all of them I should probably interview all of them hello any advice on reaching your target audience I create plus size fashion and Beauty content but only men end up following and interacting with my videos I want to build a community find 10 women that you can study that you know have female audiences okay find find the women that you know have female audiences and study them reach out to some of them talk to them and ask them about how they built their Channel but also study their strategies and start making more of the content that they're making and that will probably help you Tim Simpson thank you for the super chat a lot of big creators like Jimmy seem to be making fewer but bigger videos would you have people create less but bigger videos or scale back to publishing more frequently by the way um you're the man as always so Tim Simpson this actually goes back to something I was saying earlier if you're rich make more videos I'm sorry if you're rich you can make fewer big videos all right so let me let you know a secret people that are like over 10 million subscribers on YouTube that make less videos have a team to such a degree to where one video from these people has over 1 000 hours of work behind it Mr Beast in an interview his videos have 2 000 hours of editing and production behind them when you add up the hours of all of his staff right when you take the entire staff behind a Mr Beast video a Mr Beast video has one thousand to two thousand hours of production behind it which is TV grade hours of production okay for one video nobody watching this stream should entertain doing quality content like that because none of you have the Manpower the time the investment Capital the efficiency the resources it it makes no sense none of you can do that even if you wanted to and it wouldn't make any sense now people that are less than like 10 million they're like 1 million plus that make like videos twice a month or they make less videos and stuff like that the million plus subscribe channels that upload every other week or so those people they still have more resources than you and their full-time content creators and they still have a team and you don't and they're still putting 100 to 200 hours into every video even some of the people who make weekly videos even some of the people make a hundred videos a year like okay Marquez Brownlee and his team they make a hundred videos a year and they make the best videos in Tech he's at 15 million subscribers he has eight people on his team there's eight people on his team and they make uh two videos um a week roughly because they make 100 videos in a year roughly right so they make two videos a week but but he has eight people on his team okay so you have eight and they're all full time they're all full-time so that means that with eight people and 40 hours a week and I'm assuming a 40-hour week is a minimum for them and because they could be working longer than that okay so they put um 1200 hours over a thousand hours a week into the YouTube content that they make um to make these two videos a week so they're putting at least 500 600 plus hours into an individual video and that's quality content okay James Johnny whenever he edits a video and he makes his big videos it's 200 hours into every video project that James Johnny does it's 200 hours minimum into every project that James John does is 200 hours minimum none of y'all should be making quality over quantity you you can't do it who the hell has 200 hours to put into one video that is a working class content creator A working class content creator cannot do that you'd be making like five videos a year with no guarantee of how they turn out and the thing the difference also is that these people's 1000 hours would take you all four thousand hours because the difference in Talent the difference in talent but also the difference in all their resources they have the fastest editing computers so they can work more efficiently than you so they have more efficiency than you they have more experience than you they have refined processes they've had training and they've had training they've got better training better Tech more time a longer amount of time invested in experience and generally speaking a lot of times more Talent it's not an even playing field and I'm one of the only people I think that says that out loud I say the quiet part out loud it's not even playing field so when it's like bigger creators do this they already are full time so it doesn't matter they're a full-time and whatever their imagination comes up with they can afford to execute on and they also have years of experience before that they all have five and ten years and three years and four years experience like of experience of being successful mind you and experience of doing it at a higher level and they all have help and they all have help and they've all had help for a very long time for a very long time most of you just cannot do a higher level of quality to that degree that would be competitive and trying to wouldn't be an efficient or an effective use of your time or ability in terms of competing at that level and that's not so you can't compete at that level and win you can't you can't play that game and win that'd be like being a weekend like amateur athlete going up against an Olympic Athlete it makes no sense so I I don't believe in that I don't believe oh make bigger videos and publish less frequently unless you can literally do it for zero dollars and if somehow some way you could make it right size in your life while you have a full-time job I don't think that's and you might as well you I hope you might not have kids or um or relationship I I would or if you do you won't for very long like I don't think it's a reasonable thing like at all I don't think it's a reasonable thing at all not for a working class content creator if you transition to being a full-time content creator you can start to begin to think about higher quality videos and making less but doing higher quality when you transition to being full-time maybe after you've been full time for at least a year and you know what it's like and you're used to it or and you've gotten stable you have a little bit of money saved up but if you just went full time how are you going to explain going high risk High reward and then not being able to pay rent because it doesn't work out you see what I'm saying people who do that are doing it from a very specific position so like people people doing that are doing it from a position that's radically different than the people watching this live stream right now people doing that are from such a completely different world than the people watching this live stream right now which is why I don't think that that's like I don't think that that makes sense to do I think you can do that though if you literally are a kid who doesn't pay rent lives at home and you got nothing else or if you're in college and you're on scholarship and you eat ramen maybe you can do that maybe you can go big or go home I think in theory if your videos cost nothing because you do gaming you could maybe just put more hours into the edits and call it a day maybe if you have enough Evergreen videos that make you enough money to where if you didn't upload for a month you'd still be okay so maybe you could put a month into just making one big video to see what happens and you could try that and every other month you could go okay quantity one month quality one month quality quantity one month quality one month you could like trade off if a month isn't going to hurt you if that's a big if though that's a big if but like because again you have to remember when Mr Beast was a working class content creator he didn't do that like he didn't do this advice when he was a working class content creator he used to live off like a dollar a day he was a kid he was living at home though and he put all his money back into his YouTube channel same thing he does now but he didn't have to pay rent so that like that makes a difference when you don't have to pay rent you can take a lot of risk the other thing is he was he was doing quantity because he was trying to figure out what would work and he did a bunch of that figured out what would work he was making money every month off of some of his viral videos that he made for cheap uh and I wouldn't say those were necessarily bigger videos they were just riskier videos but they cost him zero dollars and he was still making quantity at the time not quality over quantity he was figuring it out so even that advice wouldn't have worked for Jimmy when he started and it didn't work for Jimmy when he started when he started he had to be quantity and he had to figure out something sustainable and he had to somewhat to some degree stumble into what could work in a reasonable way to justify what he was doing but also again the worst case scenario for him is if it didn't work out you just can't go to Community College and get a job and could keep trying to make videos you know if it doesn't work out you know move back in at home it's like that's like that's a very different reality than most of the people watching this like Channel right now is if if you guys do something it doesn't work out it's not that you're 20 and you're going back home and eating Ramen it's it's gonna be very bad so I don't so realistically like but I also don't think that Mr Beast tonight speak to the same audience so I think that someone who's 17 years old watching his content it makes some level of sense because even if they're not rich to be able to throw money at it they can throw a disproportionate amount of time at it because all they have to do is give up all their Hobbies like if I'm 17 I could give up all my hobbies and I could make a big YouTube video and I could try to go viral and then I could throw all of my money into YouTube because I would have to pay rent you can live at home if you're 17 and you can do that you know what I'm saying so of course if you're 20 you could move in with a bunch of your friends you can work a BS part-time job or you can make money on Fiverr and you can make money on Uber and then you could throw all of your money after you pay your portion of the rent and you eat your Ramen and they're trying to make the biggest YouTube video and go viral and do that every time and go quality over quantity you can do that if you're 20. you get what I'm saying like so that's that's my thought on that it's not that I'm trying to contradict like Mr Beast advice I'm positioning it as there is a lifestyle for which that is applicable and there are several Lifestyles for which it is not applicable to to to do that so when I think of the lifestyle which is not applicable to do that it's largely I do not think that lifestyle choice is applicable to people over 30 which is the majority of viewers of this channel I do not think that um lifestyle choice is applicable to anyone who has kids or a relationship um unless you're in a relationship with another content creator I don't think that's applicable to anybody who has to work a full-time job Siobhan thank you for the Super Chat looking to do film TV issue roadmap oh actually gave you I think I gave you the advice on that array actually I need to start winding this down eyes are getting dry Chloe says I use Loom and D script to edit because I'm not very skilled it doesn't take up that much storage and super quick do you think that this can that this can work or does quality have a big impact on performance um I like to personally just have high visual quality because I can notice it now a lot of people they watch on their phone they don't notice it I notice um like pixel binning and things like that um so I like high bitrate stuff um but I think for most of you you don't have to make things as high of a bit rate quality and an encoding quality as I do for YouTube and it's but because my standards come from Tech YouTube and from why I did a lot of tech content and from my background in photography and design so I care a lot about lighting um I care a lot about lighting I care a lot about high bit rate I care a lot about frame rates I care a lot about that stuff I care a lot about the technical aspects of it and future proofing and that's also why I like doing 4K but none of you need to really worry about about that most of you your views are going to come from your phone and no one's going to Care um I'm just a snob oh my goodness uh what made you choose Premiere or Final Cut Pro uh I've been an adobe person for 25 years 25 years I've been an adobe person I've been an adobe person since I was a teenager so um it's that I I'm not only um brand loyalist in terms of Adobe in that way and the fact that I largely owe a lot of my career to learning Adobe software and then they've done work with me in the past they've taken me to events um they've let me go to meetings to improve the product I love that they listen but I my bias is that I know it inside out my biases I know it inside out my bias is that it works on Windows and Mac which means I can use it on any system in any PC in any system because I know Mac and windows I know Mac and windows I know all the shortcuts for both I know uh the workflow for both so it means it's uh platform agnostic and so I prefer it because I can use it on any system and I can use it anywhere and it's cloud-based and I know it inside and out foreign until YouTube rolls out for everybody and we'll see if they do roll this up for everybody they're rolling out the ability to have multiple language tracks similar to closed captions until they do that the best option is to make two separate language channels instead of having both English and Dutch on the same channel however however by next year I think all channels at least all channels they're monetized maybe it'll be all channels period we'll have the audio tracks for multi-language bigger channels already have it it's in beta I believe I think eventually maybe all monetized channels by next year will have that I think that it's going to make it very hard for other platforms to compete with YouTube without having that in the future therefore my answer would be that in the short term different channels in the long term if that feature becomes available to everybody then multiple channels will be redundant but until you get that feature you're hurting your Channel right Conscience Says um with the infinite subscriber system should I build uh 50 videos on one Topic at a time or 50 videos each on the three to five topics at a time I'm focusing on authors if all of the topics focus on authors um I think you could do two to three two to three topics at a time but it doesn't have to be the same two to three topics at a time if that makes sense so to give you an example in month one let's say if you're doing one if you're doing 50 videos a year or something like that well actually like no let's keep it simple let's say you're doing like roughly a hundred videos a year and let's say you're gonna do eight videos in month one let's say you're gonna do eight videos in month one in month one your eight videos could be some combination of topics a b and c and then in month two it could be some combination of video topics a D and E okay and then in months three it could be video topics B C and D and then in month four it could be video topics C D and e do you follow so you can have these five topics that authors care about and you could focus on three of them at a time but you don't have to make it the same three at a time month to month you can just use a rotation system I hope that makes sense the way I said it foreign T says the case I was reporting on has ended I have to change my content how do I change my content without damaging my channel um well for one thing you can um take YouTube shorts from highlight to the case because people still care about these things even after they're over and then number two just cover another case that's high profile cover another case that's high profile that a lot of people are interested in and just go with that that would be what I would uh suggest that's probably your uh best bet oh and we're going to start to wrap up here in a bit oh I need that opinion on marking your channel outside of YouTube from Zero Subs thoughts on making search and browse based content from Zero Subs yeah make just make search and browse content so here's the strategy like everyone is too intimidated by having zero subscribers and they're and they're being scared don't be scared don't be scared everything everyone starts at zero like no one cares how many subscribers you have they care about content no one cares about how many subscribers you have they care about content and I'll let you in on a secret YouTube's system doesn't give a crap about your subscribers because it doesn't even show your videos to them it shows people videos based on their previous watch history and their preferences and what videos that are likely to click on it does not care if you're subscribed to a channel it doesn't care if you're subscribed to a channel YouTube doesn't give a damn about your subscriber counts it doesn't give a damn about who subscribed or didn't subscribe to your channel yes I said it the quiet part out loud YouTube does not care subscribers are a metric that is a public show of support and they are also a status symbol and they also are a bookmarking system having a subscribe channel is just a bookmark and it's a Public's display of support and it also says I I'm supporting this Creator and I want their status to be elevated for people to see how many people support them it shouldn't be called subscribers because it has nothing to do with distribution it has nothing to do with distribution the functional mechanism for Distributing your videos to subscribers outside of the feed that nobody except OG people use stop being meaningful in roughly 2013. it has not mattered what channel you're subscribed to since roughly 2013 2015 at the latest so don't worry about oh I don't have any subscribers if you're starting from zero what you should do is you should make the most interesting videos someone could watch about the subject matter that you can think of if they're at least entry level to the subject matter and you should launch the Channel with maybe five of those videos at once maybe five to eight of those videos at once so there's something binge worthy to watch because until there is at least eight videos of the same subject matter there's not really anything to subscribe for because it takes people three to five videos at a minimum to subscribe to a channel and you don't know which discover and what entry point they'll take but you have to also promote the videos to each other in a way that makes sense and make it so that they have entry level content what I call Gateway content so how do you launch a YouTube channel from xero you start with five to eight pieces of Gateway content that can be watched in any order that all the same audience would care about you make it with the best thumbnail possible for a stranger who will care about the topic on the YouTube home page and you use a compelling title that still has keywords in it maybe targeting all the same keyword for those first couple of videos that could then show up in either searched videos or suggested other videos for the same subject matter or the videos could be suggested against each other the videos that you're launching with are going to be suggested against each other so that if they watch one video then they'll watch the next video or the other videos or they'll binge watch so the entire goal I'll make a video about how to start a YouTube channel from zero subscribers so the entire goal is to launch with a series of videos that doesn't have to be watched in any order a series of five to eight videos for the same group of people that they can all watch without any order mattering all with high quality thumbnails if it isn't a four out of five or a five out of five thumbnail do not publish it until it is make the better thumbnail and if you want like what's a 5 out of five thumbnail find a thumbnail multiple thumbnails of the similar quality that all have a hundred thousand plus views for the same idea that you want to talk about because you probably don't have an original idea no one has an original idea and find something with a hundred thousand to a million views that's a four out of five or a five out of five thumbnail typically okay make all your thumbnails equal or greater quality and don't publish until it is don't publish a one out of five thumbnail a two out of five thumbnail or a three out of five thumbnail if it is not a four out of five or five out of five thumbnail do not publish the video until it is and have one or two backups for swapping out the thumbnail and yes I'm being that serious if you're serious about this if you really care about I don't have any subscribers this is your answer okay so like how you show up matters dress for the job you want dress for the job you want how you show up matters so if you don't dress your thumbnail up for the job you want don't complain about not getting hired right so dress for the job you want okay impress the viewer even as a small YouTuber they don't care about how many subscribers they have what they will care about is damn this person with no subscribers is coming out here swinging on day one they will care about that so it's about how you show up make multiple videos if you can five to eight videos to launch the channel so there's something to binge watch because even if you have to take a week off or something after that or even two weeks you have a lot of content there for people to be able to watch and enjoy and so and then you have nothing to lose because there's no notification system because you have no subscribers so it doesn't matter so there's not a downside now and so early on even hitting up multiple videos a week and everything there's no subscriber burn because there's no subscribers there's no oh I'm doing too much because there's no audience if it's Evergreen content that can be watched at any time it's not something that oh this is dead in a week because the story doesn't matter the thing doesn't matter in a week and everything so no no trends no Trends it has to be stuff that will matter a year from now so you can milk views indefinitely and then you um hit up more content like that the other thing is if you do five to eight videos for a similar um topic when you do your next couple of videos you can make videos for the same group of people but it doesn't have to match exactly what you just did because now you don't have to worry as much about being bored you move on to another mini series but for the same people but for the same people and you do that no I don't think you need to Market your channel outside of YouTube the best marketing for your channel is your YouTube channel there are advantages if you blow up or if you're big in Tick Tock or Instagram use that but if you're not big in Tick Tock and Instagram it doesn't matter you don't need to Market outside of YouTube YouTube will do the work if you make content people actually want to watch the problem with most of you is you do not make content people want to watch you make content to express yourself you do not make what people want to watch you do not have a target audience you do not have Clarity you don't have a vision for the audience you don't have a purpose for the channel you are making things an experimental way and have nothing wrong with experimental or expression what I have a problem with is when you're experimenting and expressing yourself and expecting something experiments and expression are supposed to be something you can be okay with getting zero results out of or don't do it if you cannot do something with zero coming back to you and feel good about it then you should be ruthless and you should do something that is designed to get a return but if you want to express yourself and you want to experiment your expectation should be zero I'm not saying it will be zero I'm saying you should expect zero you should have no emotional attachment to the outcome if you're truly wanting to express yourself or experiment the Curiosity and the experience is your reward and you should expect nothing else from it and you should be emotionally divorced and detached from it if you want to do something to get results be ruthless if you want Roi be ruthless and in being ruthless what I mean is you're being about I will do what works I will serve the audience I will put what they want first and it's not about me purely expressing myself as a number one or number two priority and it's number three pleasing myself is a number three priority at best that's what being a career Creator is like being a career Creator is that the highest priority satisfying yourself is is number three it's the number three because number one is satisfying the audience number two is making this practical and sustainable and profitable and then number three is maybe I satisfied some personal Victory out of doing it usually for a lot of people that's emotional satisfaction or it's ego or recognition um but I think the most important thing is to serve the audience and then to be able to make it financially viable is the second thing if you have to be responsible as an adult you have to be financially viable in the things that you do as a responsible adult who's taking time away from their other priorities or their other relationships you have to do that from my point of view if you're very very young and you're single and you have no responsibilities maybe you don't have to be practical and you can just be passionate but I think if you're an adult you have to be practical and I think you have to be profitable and you have to be Purpose Driven and so um I feel that you have to put the audience first and so it has to serve the audience so you have to be Purpose Driven and then I feel like you have to be profitable and practical and then after that I think you get to be passionate but that's that's a somewhat jaded perspective of somebody almost 40. when it comes to content creation but the strategy the strategy is you win on browse with the thumbnail you went on suggested with the title and topic and you win on search largely predicated on the title and then SEO beyond that title and SEO is title transcript people don't believe it but tags it's topic title transcript timeliness tags not necessarily in that order but I would say the order is probably topic and title transcript because then even the hook of the video because they measure the first 30 seconds of a video we know that because they also use the transcript to flag for demonetization and age gating so we know the transcript matters so if I was going to order it it's probably topic title transcript I would throw uh timeliness in there as well and at the bottom of that keep tags keywords at the bottom of that but that's my thought on the strategy for the SEO side and then for the home page AKA browse it's topic title thumbnail timing obviously it's that it's about trying to score on best verticals on that suggested videos is largely going to be these have to be the same related thing topic and it parses that by virtue of the title um to a lesser degree the timeliness things like that so it's very similar to search for suggested so you still have to be optimized so those things um and again it doesn't matter if you have zero subscribers what matters is because no one cares what people care about is the content that they like which means they care about the topic that relates to them the title that validates them and then the content offering them value I'm just gonna answer the remaining super chats and then probably wrap this up um Kate Caden says question I'm a YouTuber and I still have a full-time job I'm committed to um one video a week do you think one can be enough per week I'm around 42k subscribers congratulations and I've been at since 2019. okay so my thought is um if you can become more efficient and if you can batch record if you can batch record if you can go to two videos a week you will probably get to a hundred thousand subscribers in one to two more years if you can double the amount of content um I think that you have to be able to double the amount of content without drastic drop in quality if you can maintain eighty percent of the quality if you can maintain eighty percent of the quality but double the output you will grow two to three times faster which means you could probably be at um 100K Subs by 2025 if that's something that you would want to do which may put you in a position to go full time um Javon in terms of this question in terms of um fueling your vehicle which means profit which is more practical gaming oriented content or film or animated content neither none of them do you know why copyright claims copyright claims and copyright strikes it's too vulnerable for me to say it's even practical to do it in terms of that in terms of that I don't even think it's practical because of the copyright claims and the copyright strikes to be honest with you out of all of them maybe anime Maybe that's a big Maybe but you'd have to basically get a property that's not toei or Sue Asia that's still popular and go that um maybe if you go with uh God was it maybe if you go with meguchu tensei uh jobless reincarnation because that's massively popular and has a bunch of lore and is not getting claimed or maybe with gaming if you go with the Final Fantasy franchise or you go with GTA or you go with Minecraft because it's not getting copyright claims so the only way I think that that's even remotely practical or viable is if you go with a property that is historically not copyright claimed and not copyright strike that is still wildly popular that's the only way I could even say that it's practical is if you can take copyright off of the table entirely speaks with speak English with this guy thank you for the Super Chat I have 400k on Insta 90k on Facebook congratulations and 15K on YouTube how would you move the right people over to YouTube I um I don't strongly believe I think it's harder to grow YouTube with other platforms and then grow other platforms with YouTube I think the days of Vine and Tick Tock blowing up channels aside from Tick Tock maybe I think that like the the days of those helping grow your YouTube channel are far behind us because I think it's very difficult and I think the people who even come over and they subscribe I don't feel like they watch right I feel like they like the experience that they have some of them will support you it'll be like one percent of the audience that support that moves over it'll be like one percent ten percent and that's better than nothing and it would probably double your numbers if it's one to ten percent of the people but I just think it's really hard you can literally just ask them like if I've had 400 on Insta I would ask maybe once or twice a week for a month for people to support me on YouTube and see what happens but I don't even think that will do as much or do anything because all you can do is ask them all you can do is ask them and they'll either support you on YouTube like you're asking or they won't all you can do is ask them and I'm just very jaded about whether or not people come through on an ask like that in high enough numbers and then actually show up for you after that after that to make it worthwhile versus if you grew those organically I would just grow YouTube organically I would argue that if you have 400k on Insta it's probably because you made it more of a priority same thing for Facebook and if you would have to just put more time into the YouTube grind and in the YouTube system uh because the the issue that I have is it is very hard to get people to cross platforms it is very hard it is damn near impossible to get people to cross over from supporting you on one platform to supporting you on another platform it just is um and people are very reluctant to do it and even if they do it with a follow or a subscribe they don't show up for you most of them so you're going to get one to ten percent of these people to do it run your numbers up and then out of that one to ten percent a fraction of that will then actually show up for you so I don't know that it really I don't like to be negative I'm just saying that that's what I've seen not just for me for like everybody and I think the best route is to grow individual platforms organically I think it's growing and like I grew my Twitter to 75k 78k whatever is that I grew that organically uh I ain't shouted out that much on YouTube I grew that organically I grew my 23k on Instagram organically oh I'm so behind on super chats uh saffron Sage says how how would you do an astrology Channel where much of the competition is doing reports on uh transits that expire weekly or monthly I'd make Evergreen content on astrology I would teach people things about I would do beginners guides for astrology that teach people so that now I capture all the people who want to learn about astrology I capture all the people that want to learn about it so that's one then two I'd probably make some Evergreen astrology content about um about celebrities I would make um videos about like um if you have this sign you have five celebrities that are I'd I'd have like I'd have Evergreen videos five celebrities that are Virgos like the star signs of the 10 richest people in the world I would do that and that's Evergreen content I would do formats like that and then I could beat those people I could still do the weekly or monthly reports but it's like if I have like the star signs of the 10 richest people in the world that's a big deal if I have the star signs of like where it's like okay like these five celebrities are Virgos these eight celebrities are Virgos these 10 celebrities are Geminis like people watch that crap like they really will they will easily like easily Junk Food they'll just do it so live modern dating thank you for the ten dollar Super Chat I've made 15 000 on YouTube and got monetized in five weeks thanks to your content that's a big deal thank you we need more people of color in this sector thank you for representing thank you I appreciate you that's a big deal getting that far and doing that in like um a couple of weeks is huge so congratulations to you you're doing something right and I'm just glad that I could help um Eddie um04 TV says Roberta Blake if you could advise one thing from your channel to get to the next level what would it be I would watch the video I said on use this strategy to grow on YouTube in 2023 advice for new YouTubers it's the one that has the thumbnail that says zero to 50K if anything I would watch that channel uh video that video from the channel um and if anything I would focus a lot more on the topic title thumbnail and timing like I would I would say that that is the content quadrant I'm marketing that by the way maybe I'll call it the Creator quadrant or the content Converse like but that's the answer is it is topic so that's topic was the audience care about whether they care about right now where they always care about what will they always care about okay it's like great and that was like timing is this Evergreen is this trending right now is this trending for a season like what What's the timing title how do I write a good title title cannot be boring has to be impactful and then thumbnail thumbnail has to pass the vibe check visually interesting informs through storytelling in the thumbnail is bold and is eye-catching pass the vibe check so topic timing thumbnail topic title thumbnail timing topic title thumbnail timing every time every time if you're going to focus on anything that is what you focus on and beyond that then the content of the quality has to be good audio good video good lighting and they have to Performance personality production then beyond that you just need a good content strategy to where you can deliver on those things 100 times a year and all will be well so if I can Master topic title thumbnail and timing and like figure out how to do that effectively and then I can have good performance on camera so I don't suck on camera uh my personality matches the audience and I'm emotionally uh empathizing with them validating them and offering them value and so I'm doing that that's personality my production good lights good camera good audio and good um editing okay great and then in terms of performance I'm good on camera there's good storytelling there's good structure good hooks good hooks good meat in the content and good call to action it's like if I can do those things good storytelling so if I can you know present well and I'm effective in storytelling and pacing it's like okay so if I'm doing all of those things which means I can get the clicks I can get retention and watch time and then on top of all of that I'm effective at content strategy which means I now know how to make 50 to 100 good pieces of content where I've got good production performance and personality and I've done topic title and thumbnail correctly if I can do that 50 to 100 times every year my channel will grow that's what it is that like that like so it's literally down to the clarity of the channel and its value proposition up front so it's value for the viewer it's value for the viewer up front in terms of that quality of what they get to watch and then quantity of an effective content strategy that's why it is value first and then it's quality and it's quantity it's like okay I make a video that's valuable I understand my audience Value First Clarity got it then it's quality the experience that they have great and now I have an effective strategy that scales that with quantity of I made more of the thing they like and the way they like it if you can do that then all will be well and that and then the only other thing anyone has to figure out is doing that and not starving to death and once you can get those things right I'll structure that in an outline somewhere but if you can and maybe in the description of the video later when I'm done but if you can get those things right if you can get those things right those are like the main things so that's like kind of like it's four things and there's like three three to four focuses among those four things right so this is about a 15 Section outline so to speak like you know it's a 15 Section outline because you know it's value for the viewers what will help with the entry level point of okay views and crap they're interested in knowing what to what to make for them and how to package it and how to present it then they have to have the experience okay and they like that they enjoyed that okay and now I need an effective way to make more of what they a great great and now I need a way to not starve while doing this and how to have a business model behind how to monetize it properly so it's like so it's a very specific grouping of things and as long as anyone can do that their channel can be successful that is like that is the that is the ultimately that is the that is the thesis of building a successful YouTube channel is audience clarity through distilling down the value for the viewer and then demonstrating that value to the viewer up front through our four T's of topic title and thumbnail then it's delivering a quality experience for the viewer through our performance on camera which is like our overall performance and presentation are storytelling and our pacing production quality through video lights audio and editing and then our personality in terms of our capacity to empathize with the viewer validate the viewer and then offer value to the viewer and that's what that comes down to and then we have to beyond all of that come up with a Content strategy where we're able to extrapolate this through some combination of 25 50 to 100 videos a year uh you know where we've done this effectively in a meaningful way and then we have to make it all profitable as long as we can do and that's a lot to do but if we can do all those things we do all those things there's no reason we don't have a successful YouTube channel if you do all those things which is a lot there's no reason to not have a successful YouTube channel Chris James 20 Super Chat I learned so much from this last year being full-time YouTuber than the 10 years before it uh yeah big Testament there I hear you I've been uh doing YouTube for 2.5 years where the top three adding things I must learn um biggest editing things probably in terms of generally for everybody from a quality standpoint um audio correction color correction and color grading and when and how to cut that'd be the technical aspect of it um beyond that learning how to properly Pace a video learning how to edit the front part of a video for stronger Hooks and retention at the beginning of the video maintaining the energy uh throughout the video and being able to close the video effectively I would tell people use the sandwich method or the bookend method which is edit the first minute of the video aggressively and edit the last minute of the video aggressively before you edit the middle of the video but that's after you've already done your uh rough cut so you do your rough cut so all the mistakes and all the dead air and everything and the video is structured um properly and then once the rough cut is done to where okay this is the core of the video then you edit the first 30 to 60 seconds of the video aggressively and then the last 60 seconds of the video aggressively and so before you run out of steam and energy the video has a strong ending and a strong beginning so the bookends are done or the sandwich is done and now the meat of the video is where your effort will be and you'll have to maintain energy but at least you know you have a strong start and a strong finish so then you can work on the middle so that would be my editing advice thank you yeah um to someone's point I don't believe viral videos are luck I think all viral videos today are money all viral videos today are our money they're not luck uh that's why I don't like them and I don't believe in them because they're they're not luck their money viral videos today are manufactured by money printing five dollar Super Chat from uh Tana so lit um good to see you bro great stream thank you so yeah so yeah no I don't believe that viral videos are I do not believe that viral videos are luck or lottery tickets as much as I believe viral videos are manufactured by virtue of um throwing money at them now um that's my experience with viral videos my exception to that rule is YouTube Excuse me YouTube shorts it's YouTube shorts um Chloe says I do tutorials and I get 940 watch hours growing sub is do you have advice for increasing this to build a community I'd need to know more about the channel Chloe um I need to know more context I need to know a lot more to be able to give anything specific that's probably to be honest with you it's more of a one-on-one coaching um thing missed uh Misty girl says I'm surprised at how few aspiring content creators seek out this information from Roberto Andrew Cann Nick nimmin think media vid IQ Nate from Channel makers and film Booth yeah um what is is a lot of people are skeptical of a lot of a lot of small YouTubers in particular new YouTubers they're skeptical because they think oh this is all just a scheme to sell me courses or this or that and it's like when that's stupid because if you believe that you could just take all the free information and just say oh okay I'm gonna take all your free information I'm not going to buy your course it's like because then just not watching the content or not believing any of it because you believe it's all designed to to sell a course is stupid because your own viewers your own viewers it's like you know what you made a video because you want to make ad Revenue you made a video because you want to get sponsors you made a video because you want to get status you want subscribers you want to be a big YouTuber you want literally a trophy right so the thing is there's no altruism in making videos that's ridiculous there's no no and by that I mean there's no 100 Ultras there is no such thing as 100 altruism and making videos unless you are literally a child or you're someone who refused to grow the hell up there's no 100 altruism in anything after you're 18 years old unless you are a child an idiot or immature as hell there's not no it does not exist or unless you were born rich and you don't have to care or you're taken care of and you don't have to care there is no such thing as 100 altruism over 18 years old or if there is and you're being 100 altruistic after you're 18 years old you should probably be locked in a pad cell because you have something wrong with you because you will not survive this world if you're if you have that mentality and you're not rich there's no realism to it I'm being hyperbolic but I'm saying it's so unrealistic but the reason that a lot of small and new content creators they have they're in a lot of communities a lot of them are on Reddit and they're mad shaded because they think everything that might have an upsell or a marketing angle or anyone who does anything for money is skeezy or a scumbag in their opinion because the younger generation especially the content creators have been sold a scam called Utopia where they believe because they get on the internet and everything on the internet is free they believe that's how the entire world can and should operate because they don't realize that the Internet isn't free the internet is subsidized through a lot of different monetization schemas that they don't understand and that they're the product and they're the product so they don't understand that all the free crap this generation grew up with all this free crap and doesn't realize that because it's free that they're the product they don't realize that they have an escaped capitalism and that they should get over it um and so they have these wacky ideas that anyone who tries to sell anything or make money is automatically a scumbag instead of literally just determine whether something's a good product or not or if you're so skeptical there's a real simple answer to never being scammed in your life don't buy anything that's not from a billionaire if you literally refuse to never buy anything that doesn't come from a mega conglomerate a billionaire Corporation how are you ever going to get scammed but then you just don't complain about capitalism you never complain about the world you never complain about competition small business owners any of those things if you and again it's not directed at you this is directed again this like the this mentality of a type of person right is that if you believe all of those things if you like are like just so desperate to never be scammed in your life your answer is to lock into the institutions forever you're in your answer to that and I'm being dead serious your answer to that is only buy from vetted corporations publicly traded companies and institutions and billionaires for the rest of your life and you will never be scammed you will never be scammed if you only buy from product companies that are household names and publicly trade companies for the most part and and every one of them has like a return policy so there's very little chance that you'll be scammed in the conventional sense of being scammed in the conventional sense that's not guaranteed that you'll get value that's not a guarantee you'll get your money's worth but you will never have to feel like there was a con artist or a scammer or something like that if you just lock in to the institutions and the conglomerates and align with them and Ally with them for the rest of your life you'll never have to worry about it and then when you consume content you can consume free content without worry because all you have to do is never buy a course if you if you consume free content what's the downside of watching think media Nick nimmin or Nate or me or whatever if you never buy a course if you never hire a coach if you never decide to click on a product link for the rest of your life how are you going to get scammed just benefit from the free content if you're so worried about it and you can just live in this fairy Utopia where nobody ever buys like anything and nobody participates in capitalism while praying to also extract from capitalism through your ad Revenue while also extracting from it when you want to get a brand deal and sponsorship like it's the most insane thing to me right the people who um don't believe in paid content also believe in being paid for their content at the same time and so that's my issue with that mentality and so yes I know exactly why more people don't seek it out is they don't believe in it because they um they feel like if it extracts value in any other way than their own approved way which is well you get ads but people use Adblock or will you get sponsors but not everyone does get sponsors and everyone takes them or they don't pay as well as you think sometimes or whatever and some people have employees if you sell anything you're not trusted that's why people don't pursue this knowledge because if you sell anything you're not trusted so what they would rather do instead by the way is listen to advice from ironically they'd rather hear it come from a big content creator that in all likelihood never actually had to go through multiple multiple monthly years of being working class before being a content creator because like people who are that big typically didn't have like 10 years of working for other people right at a minimum maybe five for some of them but barely that because most of the big content creators super young super young so it's not like they had like five ten years of being a retail worker or a server or doing an office job so like in the reality the person there's a massive class difference and I'm not saying they can't teach you because that massive class difference I'm saying that by the time that happens there is a level of where their advice may not actually be applicable it just sounds good because it's like well I'm hearing it from the YouTuber that I love to watch and that makes the content that I wish I could make so I just take their but it's like it's not always really great advice sometimes because it doesn't take into account time freedom and the lack of it investment capital and the lack of it Manpower and the lack of it efficiency and Effectiveness and the lack of it and again that's where my my issue is that I do not think most advice that exists applies to working class content creators I definitely think most of the advice is also geared toward young people who don't have responsibility and like don't have families don't um take care of elderly parents don't work uh 50 hours a week job like I don't think that most advice about content creation or YouTube exist for like the majority of working class content creators which is the majority of content creators at Large at least the ones over 18. like so I I ironically feel that the hesitancy is that they feel like the course people or the YouTube educator Community they feel ironically like we sell the dream or a pipe dream when ironically like we're probably selling the more realistic version of it because most of the people we deal with are not like dreamers they're not people under 25 most people we deal with are over 25 um most of my clients are over 25 over 30 35 most of them are not broke because they think that we also take advantage of broke people like what the prices we charge broke people can't participate in anything but our free content or buy like a book so like there's not really a way at a certain price point to take advantage of broke people because I remember being broke and being broke meant I didn't have five hundred dollars so like I'd have because like I think there's this new version of being broke where you can actually be broke and also have like a 500 gaming console that was not my version of broke my version of broke was actually my version of broke was like not having gas money my version of broke wasn't oh I'm gonna buy a 500 course my version of broke is I don't have gas money so like I don't know what this new generations version of being broke is or new definition of being broke is because like I I last time I checked you can't be broke and buy a 500 course that doesn't compute for me so I don't know how you can take advantage of broke people selling courses I don't know I don't understand that maybe I just don't understand the culture because I do not believe you can simultaneously be broke and a four to five hundred dollar course because that was not my lived experience of being broke my lived experience of being broke was borrowing lunch money even as an adult that was my my um lived experience of being broke is going to the pawn shop and ponding things so I don't understand buying um I would not understand um buying online courses and being broke it just doesn't compute for me personally but I do think that that's the skepticism and I think that's the pushback or the lack of believing in YouTube Educators is because I think um they believe that the big creators are more ethical because they don't sell anything except for Merch or something hey bro I just want to say it's been amazing as always thank you for dropping gems thank you kmh family appreciate you blessed or messy says even if we didn't have eight people on our team we can't do what you do with one person oh I appreciate that that's actually hard but that for me I think I owe that to my corporate background to be honest with you um I owe that I think to my corporate background because I was doing like eight jobs for like one paycheck to be honest with you I I which sucks it sucks believe me it sucks but I think that the deadlines the pressure and not knowing any better and saying yes all the time to that stuff like I think that made me uh absurdly efficient um yes I understand that if you put those hours in it but that's a maybe if it brings because like a lot of us prayers it doesn't bring in a million dollars per se um and not so much later so um with the quality over quantity thing putting in those hours it's really hard and there's not like a guarantee um so yeah uh let's see I'm so behind I'm just gonna have to do super chats only because I have to close the stream here in about 15 minutes Dorsey hip hop Jewels uh thank you says what's the best way to use my Instagram account to promote your YouTube channel so just post video links in Facebook group I would do Instagram stories I would do Instagram stories I would maybe not Facebook groups and not Reddit forms uh because they're against self-promotion I would probably just do Instagram stories Xanadu with a five dollar super trap tips on growing a channel after you've captured your Niche looking into growing an animal into other topics and using shorts uh I don't know about the other topics thing because I think that's a problem I think if you want to grow because you've captured your Niche is you need to look at onboarding and growing the niche if anything also I would still say you probably haven't hit market cap if you're not the biggest channel in your Niche so I would still make more videos on your topic use YouTube shorts and I would also look at what got you most subscribers and I would make like I'd find 10 videos that made you the most subscribers that make five more videos of that same idea that got you the most subscribers and then you could gradually uh drastically increase your numbers by doing that yeah I'll probably do a stream if not a video I need to do a video I need to do a video on YouTube's uh sub payouts I need to like yeah I need to do a video on YouTube sub payouts because I think there is like a lot to talk about about that um here's something from YouTube's Creator liaison Renee Ritchie everyone would do well to go into traffic sources and see how many people really click through sub feed or notifications versus home page and search and prioritize accordingly I couldn't agree more that's like a big deal like the traffic sources thing um I could do an entire video and I probably should on traffic sources I think that that's one of the most underlooked and important things in um YouTube yep I'm preaching it's not even Sunday um shrell more Tucker your honesty with us working class content creators is golden thank you I appreciate that it's the yeah I think it's like the I think it's one of the most important issues I think it's one of the most important issues that is not talked about in the entire crater economy is the working class content creator as well as then upgrading from being a working class content creator to being the Creator middle class and the Creator middle class is when you start that entry level of okay I'm a full-time YouTuber but being a full-time YouTuber could be that you're making 30 40 50 60 000 a year as a YouTuber content creator Tick Tock or Instagram or some combination of podcaster streamer whatever but you've gone all in so like the beginnings of being a middle class content creator is okay I'm full time but then there's levels to that and you can um you know go up or down in that but the working class content creator still works a job and does content creation and then the Creator middle class is when you begin to be a full-time content creator you haven't made it yet because you're not rich but you are in the middle class because you have the ability to be a full-time content career but you could be in the middle class but you could be lower middle class if you're making 30 to you're making 30 to 6 thousand dollars a year you're in the Creator middle class but after taxes you're in the lower middle class of the Creator middle class okay and then it goes up from there again it's worse if you're in New York or California mind you so it's things like that it's things like that and I think it's not um talked about and I don't think it's broken down for people like it really matters um Nobu says thank you for the value you always deliver on these lives appreciate you I'll probably go live again tomorrow I'll probably go live again tomorrow kind of fill it in for Nick nimmin today value quality strategy got it yup that's what you got to do um yeah I yeah the reason like I said the reason I don't like viral videos is because I believe that in the current generation of viral videos they are all manufactured by throwing money at them and I think that organic viral videos outside of YouTube shorts and Tick Tock are rare but I also think that those are the companies to some extent uh picking and choosing um sometimes what goes viral uh what AI tools are good to start and grow a channel uh chat GPT for topics and titles and mid-journey for thumbnails uh mid Journey for thumbnails chat GPT for topics and titles uh tubebuddy and vid IQ sometimes understand Trends and timing because those have real-time data so uh for timing yes uh what would you do if you are looking at your channel and think I'm not cool enough to grow an audience work on confidence work on Charisma um work on topic title thumbnail and timing and then also look at a channel look at a channel that is succeeding in your Niche close the gap between what you have in terms of presentation if nothing else in them so like again dress for success is like probably one of the best things that you could do even on a channel level is Dress for Success just for the job you want look like a big YouTuber in terms of the aesthetic in terms of topic title thumbnail timing uh Banner um General aesthetic lighting video quality adding quality presentation voice training Charisma scripting uh Jamie Lee says reverse told me two weeks ago to work on my thumbnails and I did numbers doubled yeah congratulations listen to advice it's worth it absolutely we're gonna wrap up here soon we're wrapping up with the super chats happy birthday let's see faith says I want to make a YouTube channel that I don't have to show my face can you give me some Channel ideas please I mean faceless channels exist for everything it depends on what you're good at what you're passionate about what you're good at what there's an audience for there are all kinds of faceless channels a lot of gaming channels or facial channels a lot of TV and television show look if I was gonna make a Facebook Channel I'd probably make a faceless Channel right now around Star Wars Game of Thrones or Harry Potter um those are like probably the three biggest franchises in the world um like in terms of fandom right now so those are ideas you can make a faceless channel that um covers news if you want to go into news and politics you can make a faceless Channel about roughly anything at this point um you can make a faceless Channel That's Creepypastas where you tell scary stories um that would be another one that I could probably say that oh yeah that'd be fun to go into because that's fun and you don't have to upload as often so yeah my boy reezy resells how's it going Mike um reason says man man live for four hours for a Sith it's pretty heroic yep yep we gotta be out here repping the dark side would you ever do a collaboration with a small YouTuber under a thousand I have but the thing is that's not valuable to my audience for the most part that's like so the issue is not about like oh do I think a small YouTuber deserves it or anything like that no it's about a small YouTuber with 1 000 subscribers typically typically can't do something for my viewers they can't do something I'm only interested in collaborations that actually serve my audience that's what I keep talking about like the only thing that happens from interviewing a small YouTuber is theoretically that small YouTuber theoretically might and probably won't get some subscribers out of it so it's really great for a small YouTuber under a thousand my audience gets nothing out of the exchange I get views Maybe maybe I get views maybe I get ad Revenue maybe it looks altruistic or charitable on my part maybe it makes me look very relatable and not like a snob and my viewers get absolutely nothing because there's not something that is more interesting that I can do um by collaborating with a YouTuber under a thousand subscribers that my audience can get value from versus me interviewing a YouTuber with 20 30 50 000 subscribers that broke through that has something to give to the experience that they're going through so go given my audience's goals given my audience's goals the only way that that works is if the small YouTuber is also successful outside of YouTube in a massive way that would matter so a small YouTuber with less than a thousand subscribers that's also a multi-millionaire might have something to contribute to my audience a small YouTuber with less than a thousand subscribers but works with one of the brands in the Creator economy that would actually make sense for my audience but there's not much that um a small YouTuber with less than a thousand subscribers per se can do for my audience a YouTuber with 10 000 subscribers could do something for my audience because there's an experience that they could um speak to there's an experience that they could speak to that really would relate to my audience and that a lot of people haven't gotten to 10 90 of creators haven't gotten to 10 000 subscribers so that would do it a YouTuber who got to a thousand subscribers and just got monetized and went through the partner program application process they could do something for my audience because they can speak to the application process and what it was like to just get a channel monetized and pass that process so that is that's something where someone could offer it this is the last Super Chat and then we are literally wrapping up because we're about to hit four exactly and Linkedin only does four hours on the stream too so if nothing else we'll have to close out LinkedIn Marcel Hyde says I'm six months in and not seeing a child growth I'm in the self-help inspirational space best advice to grow this channel in this Niche um I'm gonna answer this but we're gonna have to close out for um LinkedIn audience because LinkedIn can only go to um four hours of stream time believe it or not so sorry for LinkedIn audience you have to watch on YouTube um to get the rest of this um I think I can end the broadcast only for LinkedIn people no I can't okay I'm gonna have to answer this in a minute and close out I actually gave advice for the self-help Niche but what you need to do is you need to specifically find a problem to solve for a specific group of people you cannot just be this broad inspirational self-help space not to start and grow you've tried that for six months and it hasn't worked focus on a group of people find the best video that you've done that's done anything at all find the five best videos you've ever done capitalize and say I will go hard on those things and make more videos about those things specifically make the best thumbnail that has ever been made for those topics make a stronger title and not a generic title maybe something triggering or aggressive or controversial for those topics to get people's interest and then try that and see what happens um is what you need to do but solve a specific problem or group of grouping of problems for a specific group of people so that'd be my advice I want to thank everybody for the stream and for showing up I want to thank everybody who super chatted uh we'll probably do this again uh tomorrow and Sunday I'm going to try to add time stamps later in the week thank you to everybody remember that you can grab my book link is in the description down below stay awesome and I will catch you next time everybody take care

Channel: Roberto Blake

Views: 302,790

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Id: jh5rpHddi8Q

Length: 239min 44sec (14384 seconds)

Published: Sun Mar 05 2023