How to Design Show-Stopping Sports MoGraph

you want to make show-stopping motion graphics but your game just doesn't have that scroll-stopping finesse well i'm here to tell you that you can get there but you need to start with the fundamentals when you're done watching this video i want you to be able to break down and define design elements within a piece and why they work are you ready hi my name is justin peters i'm a director of digital content and sports working in sports we all know that you have to wear many different hats i actually started roaming the sidelines as a videographer when i got started when i started transitioning into motion design i hit a wall with my graphics wondering why they didn't look polished today i'm here to share with you the motion design lessons that help me get off the sidelines and into the game in this video you're going to learn to understand design decisions choose your type identify principles of contrast translate your camera skills to cg and make the cut before we begin make sure you grab the materials at the link in the description [Music] to kick this off we're going to be starting in a familiar place but first i want to give a shout out to dixon baxi big block viztek and two fresh creative for sharing their amazing work that we'll be using in this tutorial the split screen look is something that all fans have seen regardless of whether they recognize it as a split screen look or not it's a traditional match-up graphic where there's one team on the left side one team on the right side there's different ways to represent this but essentially the design decision comes down to drawing a line in the sand and saying who are you rooting for the team on the left or the team on the right you'll see backgrounds with the team colors and the logos are going to be big and bold so let's look at a couple different ways to represent this we have the horizontal we have a vertical version top and bottom and then there's variations on this one as well where we have a photo cut out as the hero and then top and bottom on the other side this is a representation that's the inverse of what i showed you with the players on the right hand side and the players names top and bottom on the left you'll also see that they implemented the horizontal structure here so that the players represent the horizontal structure left and right and then over here they they did top and bottom so they basically combined a couple different ways of approaching this into one graphic [Music] there are two distinct typefaces that you're probably aware of seraph and sans serif so serif is going to be the one that has these extra ornamental elements or feet attached to the end of the letters whereas sans serif as the name suggests is without serifs so most of the work that you're going to be doing in sports is going to be with sans serif the number one rule of type is legibility and with type that moves across the screen your ultimate goal is to communicate and sans serif is going to be the choice because it's going to be sleek clean and easy to read [Music] contrast is used to create emphasis dominance visual cues and most importantly dynamic energy within graphics we will cover the most commonly used types of contrast within sports graphics size shape fill and stroke and color and texture the first type of contrast we're going to cover is size so i've laid out two squares side by side and i'm going to pull this one out just so you can see that that is indeed side by side i have the anchor points here right in the middle and if i scrub side to side on this slider you can see using size as a contrast element can create some dynamic movements so i have an expression on this slider here and i'm just going to play this back for you so you can see what i mean now it's a little crazy but it gives you the idea of of what using size contrast can do for you and i have an example here to show what this looks like in an execution all right so if i go frame by frame here you can see a large logo on this side with some other elements and a smaller logo here that looks kind of similar to this can you see that so they're using contrast here to drive energy when it comes to revealing the team's logos and names the next kind of contrast that we have here is shape so when i play this ah the circle stands out because it was all squares beforehand and then you get the circle so let me show you what that looks like in practice i have set up these two squares similar to what you saw on the side the contrast size example and i'm just gonna move this out just so you can see they were two squares but i i moved it in so that the center point is actually right in the middle here and i'm gonna increase the roundness here to be a circle so as i play this back you see a a circle and a square and at different points here you can almost see like the key of a basketball court would look like here the contrast between a square with a circle on top and i'm going to go back to this example and we can also talk about the transitional elements that are used here in addition to the size so you can see the triangle look here and as i scroll through once it comes back through the other side it flips so then the triangle is headed to the right and that is how they reveal the rest of the the logo and the combination of the shapes with the size really drives this animation to make it feel like you're going back in space but also gives it some depth as it's going back and then obviously whichever way the triangles are facing are the angles in which the motion and movement is happening within the frame we've already talked about type so returning to that look and feel here let's just get rid of the serif because we know we're going to be using sans-serif for the most part just alternating the text from fill to stroke you can see the dynamic movement and if you combine this with multiple other text layers you're going to be able to see how much dynamic movement this type of contrast can create so let's hop on over to this example from dixon baxi and it's full of filler stroke examples in this example everything is stroked and when you get to rio it's filled so of all these other cities the fact that rio is filled in calls extra attention to it i love the use of this 500 going from fill to stroke because there is movement in addition to it so as it comes in and as it settles it switches to stroke in a cascading order that draws extra attention to the number 500. if you've noticed up to this point i've only used black and white in my examples and that was intentional because i wanted to create some contrast of what black and white versus color is and i've found that oftentimes it's easier to see an element when you're talking about contrast when it's black and white versus adding color so i've tried to outline black and white and show you color examples and i'm going to do the same thing here so in this one color and texture alternate if i go frame by frame i am just changing color i'm inverting color and this is a very powerful way to use color within your work as well a great example of this is the color change texture change from big block you can see as you get in here they start with stroke then we go to fill and then we invert the colors you see those you see the colors change and invert in the background now let's focus on the single team logo the reason i wanted to highlight this is because it showcases how powerful color and texture change can be color and texture is the primary thing that's changing as it opens to reveal the final logo [Music] there's a lot of transferable information going from real life to cg here's a photo that you've already seen and you can see me down low angled up wide angle and the reason for this is because low angle with a wide angle lens is going to make the athlete appear larger than life so let's go to cg and in this example i have a transition that i created to show you the difference between what it looks like with a low angle wide angle lens versus an 85 millimeter lens there's a huge difference i'm low and the wide angle lens element allows me to be really close to the object and when i play this back you can see the two differences the background on this one feels much further away and you see some lights up above it in this one the 85 millimeter lens the background feels crushed and is real feels much closer to the shamrock than the wide angle lens did the thing is i didn't move any of it all i did was change the camera focal length so let's jump into an example of low camera angles from vistech you see how they keep the camera really low to make things feel bigger than they are [Music] back to our black and white visuals here i have laid out a circle and animated it out and then i followed it for repetition it's like a follow the leader type of an animation and you're going to see this all over the place in fact if i go back to this last example if you look at all the white elements see how they come across the screen here then it starts up top and comes down towards the bottom and then they reuse that same white element to expand out and and highlight the logo then it comes back across and leads up to reveal the player so you can see how repetition is used to really drive that dynamic movement chances are if you've been on social media in the last year you've seen a certain type of video you know the ones where people throw up a shoe and all of a sudden their clothes change in our world this is called a match cut we're just going to jump right in here and talk about a match cut so in this piece i am taking a logo and adjusting size as it goes along the line and then as it breaks through the line comes through and then i'm switching shapes so it's transitioning from a logo to a line to a rectangle and this is the quintessential match cut where you're taking an object and while it's moving along a path it changes or morphs into something else [Music] i have a piece here from big block that i want to talk through because it shows many of the examples here not all but many of the examples here to help identify and reinforce some of the lessons that you learned earlier so let's call them out as we go along here color color size from big to small color size color shape repetition text from stroke and fills color change within the strokes and fills inverted color now there's a cascading shape so there's some repetition here in this triangle you see some sans serif text more cascading shapes here with repetition change in shape to from a triangle to a rectangle repetition stroke with a fill and size up from small to large and then we took this triangle from here this triangle that was here and flipped it on its side and then it'll turn over and there's a little bit of color follow the leader there as well to really help drive that contrast so i'm going to play that back for you so you can see it working all together in concert that's it pretty simple huh understanding the fundamentals of design can take your motion design game to the next level but you're not going to get it all from youtube tutorials if you want to know more check out design kickstart in this eight-week course you'll take on industry-inspired projects while learning key design concepts that will elevate your design work right away by the end you'll have all of the foundational knowledge necessary to start crafting storyboards that are motion ready if you enjoyed this video make sure you subscribe to the channel for even more tutorials live streams and industry news and make sure you hit the bell icon so you'll be notified when we release our next tip [Music] you

Channel: School of Motion

Views: 67,241

Keywords: Motion Design, Motion Graphics, After Effects, Tutorial, Tips, Tricks, Technique, Learn, Basics, Design, MoGraph

Id: O1GSIaXAcyQ

Length: 14min 33sec (873 seconds)

Published: Wed Aug 18 2021