HOW TO BUILD AN EMAIL LIST ON INSTAGRAM | How to build your email list Email list building tutorial

newsflash you don't own youtube or instagram or tick tock in hindsight that news flash was completely unnecessary because realistically who was watching this and thought do i not own youtube on tiktok obviously you know you don't own those platforms the reason why i had such a dramatic opening to this video was because i'm trying to make a point that the audiences that you have amassed on your youtube or your instagram or your tik tok are not owned by you which means that they can be taken away from you literally at the drop of a hat which is a really scary thought i'm actually makes me like triggers anxiety when i think about the ideas of all my platforms being shut down for no reason but we've all heard the stories right like someone's instagram account gets shut down when they've reached 100 000 followers or you know someone's youtube what has you know a million subscribers gets shut down all that kind of stuff like this happens on a regular basis and we all sit there thinking it's not gonna happen to us but one day it might i hate to be the bearer of bad news but it might happen one day so what is the solution to this impending doom that all of your accounts might be taken away one day and you might have to start from scratch well the solution is an email list an email list is completely owned by you if you don't know what an email list is you don't know what i mean it's quite literally a list of the emails of all of your subscribers your followers your supporters your fans whatever you want to call them your tribe your advocates it is a list of all of their email addresses and by obtaining this list of email addresses and keeping in contact with them via email you are providing yourself with a huge safety net so if anything ever happens to your other platforms you know that you still have a viable way to contact all of your true subscribers and you can create a new platform in a second and you can get majority of those followers subscribers straight back on that platform but not only that if you are an influencer and you're watching this an email list is a really powerful way to earn more money from your broadcast a really great way for you to earn more money from your brand collaborations right because when you have an email list and you're negotiating with brands if you tell a brand you know what i can do this story for you i can do this youtube video but i can also send an email blast to 2 000 subscribers at an additional cost of 300 pounds you've decided yourself an extra 300 quid for a campaign what you're already working on so it seems like a bit of a no-brainer right in this video it's well overdue so produce to anyone who asked me for this like six months ago in this video i'm going to be sharing my top tips and tricks for how you can start building an email list in 2021 so if that's of interest of you please keep on watching okay so i'm going to break these tips down into steps just to make the whole video really easy to digest and follow for you so the first step step one is to pick an email platform now i use convertkit i have used others in the past i actually still use mailchimp for my e-com stores but for the nature of this video if you are a personal brand you're a service brand you're an influencer i would go with convertkit mailchimp is better for like your ecom or your product-based stores right um this isn't a sponsored ad but i do have a link in my description which is an affiliate link so if you would be kind enough to use that link to convertkit if you do want to sign up i would be very grateful but if not you know no half feelings but i do use convertkit i think it's the best for this type of email list building it's got great data incorporated it's very easy to use it's intuitive and yeah i completely swear by it now so as i mentioned the link is below the reason why you need an email platform is because gathering all these email lists is not something you can do by hand nor is it something that you can store by hand for various data protection reasons and as a whole you need to have a platform which is going to allow you to email all of your contacts at once without you know going on outlook and putting everyone on your bcc email them all at once in a nice formatted template which looks really professional so if you've ever signed up to someone else's learning list then you'll have noticed that a lot of the time these lists look super suave like just super professional right they are really well formatted they are addressed to you so it might say hi jade this is something that you're able to do at mass and at scale when you use an email building platform otherwise you would quite literally need to email everyone one by one and be like hey sarah how are you today like a thousand times no one has time for that so email building platforms allows you to personalize your emails at scale and allows you to format your email so they look great you can embed videos you can embed links you can do loads of really cool stuff so that's basically why i recommend that you choose an email platform and i 100 recommend that you check out convertkit step two you need to decide what your email content is going to be so building your email list isn't just a process of building a list and then just leaving it alone you know you can't just build a list with 2 000 people and then just be like cool got them now you actually have to communicate with them on a regular basis ideally a weekly or bi-weekly basis so you need to figure out what is your content going to be about in these emails so i'm going to give you a few examples my content is about social media and entrepreneurship so i will email my email list on a semi-regular basis i need to get better at it but on a semi-regular basis with new information on instagram on youtube on entrepreneurship my top tips that kind of stuff just to give them value and to give them a reason to continue to read my emails and say subscribe to my list now if you're in the beauty or the fashion niche what your emails could be about is the top finds from your past week it could be a collation of all of your best outfits from the past week with easy to follow links for people to purchase them it could be your top sales of the week your top finds of the week all of that kind of stuff make it related to your niche but provide value in some way if you're in the fitness niche your weekly content could be all about your top workout for the week that's what you could share it could be a video that you link to or it could be literal photos of you doing each pose in detail so that every week someone has a new challenge or a new workout to try the next time they go to the gym or next time they work from home those are just some examples which hopefully you're going to spark some inspiration for you regardless of your niche the main thing to follow here is whatever content you decide to share it needs to provide value because otherwise they're not going to continue to subscribe to you so step 3 is actually the process of getting these emails on your list now there are simple things you can do like including a link to join and sign up to your email list in your link in bio if you are going to do that then make sure the call to action marketing buzzword um which is basically literally text what's telling someone to do something right make sure that is really punchy don't just put join my email list that's not really enough of a draw for someone put something like receive my weekly top five picks here or stay up to date with my favorite workouts here right that's what you should do something like that what's going to make people actually think oh i actually do want to join that because i can see the value i'm going to get from it so that's just an easy thing that you could do what i also recommend that you do is to actually create something what's going to drive people to sign up so there's actually a mechanic around it now one thing what i did which worked really well for me is i hosted a competition and that was on my hashtag video i'll link it up here in case you've not watched it before during this video i said to people look i'm going to run a monthly rolling competition where if you follow these few steps i'm going to give you a free instagram audit right so one of the steps involved in that competition and in that entry mechanic was to join my mailing list which meant that i now continuously get up to 100 people joining my mailing list every month because they're entering that competition and because that video is a youtube video it's evergreen it continuously gains more and more views every month which means that i continuously gain more and more subscribers every month until the competition ends at the end of the year so that's one mechanic that i've used other mechanics that you can use are things like join my mailing list to win a voucher to this store or join my meninist to win this whole outfit that kind of stuff another thing that a lot of people do which is really really really successful in specific niches is to provide a freebie so if you're in some kind of service based niche and you are helping people solve some kind of problem dilute that problem to a really small stage so say there's a huge problem that you help people do but there's one particular bit that you know people need a lot of help with it's very small and it's very easy to share via like a 10-page pdf maybe you consider giving the solution to that problem away for free in the form of a freebie so you say to people if you want to write your first ebook if you watch my videos you'll know for a fact that i was going to say something to do with books because whenever i can't think of something i look there and that is what my bookcase is and therefore i come up with a book so say if you coach people on how to create their first ebook and you have identified that there's one really small part of it maybe it's picking the title of their ebook that they really struggle with then maybe you create a 10-page pdf which is going to help people pick a name for their ebook so it's a problem that you know people have so people are going to want to join your mailing list in order to get access to it but you're also not giving away your entire process so there's still a reason for them to continue to subscribe from you and maybe even purchase your course or whatever you're selling at a later date okay so now that you've selected a mailing list platform you've figured out what your content series is going to be you've even put a mechanic in place so that you're now actively gaining new subscribers to your mailing list the next step you want to do which is step four is to create a welcome sequence okay so what a welcome sequence is i'm gonna have to give you this really brief because otherwise it's gonna be really long video a welcome sequence is essentially um a series of automated emails that is sent to anyone who joins your mailing list now this is only available on one of the paid programs of convertkit i think it's the lowest paid one so i don't think it's expensive but it's not something that's available for free on any meaningless platform to be honest but it is in my opinion one of the most valuable parts of having a mailing list on a platform like convertkit what i recommend you do is you use this automation feature to cue about three different emails which are basically a welcome sequence so the whole point is that you're guiding people through a series of communications which welcomes them to you to your brand to your mailing list to everything right i have a couple of these and because i target a few different groups of people like influencers entrepreneurs etc when people join my mailing list they select like which category they fall into and that selection triggers a different series of welcome emails so if you sign up to me and you say that you are an influencer you will get different welcome emails to someone who signs up to me and says they're using instagram to build their business right so if you sign up to my mailing list and you indicate that you're an influencer what's gonna happen is that a series of emails are gonna automatically be triggered to you right the first email that you're gonna receive is gonna be a welcome email i'm gonna be saying hey you're in the right place i'm gonna be sharing a bit about my story what i've achieved a little bit about how i've achieved it and basically just making you feel like you know you've signed up to the right learning list i understand you and the troubles and the challenges that you've gone through stick with me because i'm going to help you and then two days after that you'll receive another email from me where i'm going to start sharing value it's going to be about influencing 101 i'm going to link to a video what's really of use and very interesting and is basically going to help you and i want to really start to provide clear actionable steps what's going to help you on your influencing journey a couple days after that you're going to receive another email from me which is going to be really high value it's going to be about how you actually pitch to brands i'm going to again link to a useful video i'm going to summarize the top tips that i use to land brand partnerships and then a few days after that i'm going to conclude my sequence by talking to you about the different services that i offer so i'm basically just going to say look i know that you're a budding influencer i really hope you found the content i've shared useful if you know what if they've clicked through that entire welcome sequence and the chances are they did find it useful so i'm basically just gonna say i have a program which just helps loads of influencers actually get them to the stage where they're pitching to brands and working with them you know dream brands on a regular basis i have several programs that can help you get in touch if you're interested now by no means they have to get in touch it's just me talking to my target audience about different ways that i could help them but that will conclude the sequence so from that point on they'll just receive my regular communications um about you know different videos i've uploaded different tips and tricks that's going to help them that kind of stuff so that's an example of my welcome sequence yours will obviously be very different what i recommend you do is sit down and you map out okay how am i going to introduce myself to this audience how am i going to convince them that they're in the right place and how am i going to demonstrate my value right so that's what you need to think about break that down and then that's when you start working on your own welcome sequence and i swear by this in my opinion this is one of the most important parts of building an email list it is really difficult to engage people into your email list just by adding them and then just sending them your weekly emails off the jump like you've not built a relationship with them yet they don't know who you are probably yet like you just need you need to put in more work you've got to start grafting the fifth and final step that i want you to do is to stick to your promise if you have said that i'm going to share weekly bi-weekly monthly content which is going to help you on your fitness journey what's going to help you find the best fashion finds what's going to help you on your entrepreneur journey whatever then that's what you need to do and that's something what i actually need to tell myself to do as well because sometimes i'm not great at it but it's something that you really need to commit to because if you don't regularly contact your email audience then they're going to forget about you and they're not going to open your emails all the time and they're just going to become genuinely less valuable so that is it for today's video i hope you found it useful if you did and if you are a body influencer i recommend checking out this video i literally break down step by step how to become an influencer in 2021. thank you so much for watching i will see you in my next video

Channel: Jade Beason

Views: 15,147

Keywords: how to build an email list on instagram, email list building tutorial, how to build an email list with facebook ads, building an email list for free, build an email list for free, email list for free, list building affiliate marketing, email list building, how to build your email list, building an email list from scratch, how to build your email list fast, how to build an email list fast, building an email list, how to build an email list, email list building strategies

Id: i4JX7KyCkcs

Length: 13min 0sec (780 seconds)

Published: Sun Aug 01 2021