How to Avoid Your Emails Going to Spam in 2024

do your average emails seem to disappear into the void of the spam folder if your open rates are less than 50% and your bounce rate around 5% they probably are today we dive into the world of email warm-up and how Lenor can get you 50 to 90% open rates and stop your emails Landing in spam you might believe that crafting a compelling email is enough to book your meetings but there's a crucial element often overlooked the reputation of your email domain it's not just about the content but also about how the email servers perceive your address to break for realization here the power of email warm-up this isn't just a technic detail it's about strategically building a trusted relationship with isps or internet service providers that's where tools like lmw come in the solution to automating your email warm-up process and what I use in my own Outreach to book 10 plus meetings every week before diving into LM War though let's understand what email warming is and why it's essential warming up your email address gradually increases your sender reputation this process involves sending and receiving emails over time to prove your legitimacy prove your a real credible sender and that you're not a robot essentially a warm-up email tool generates an email and a reply all on your behalf to make you look more trustworthy and human that's it this step is critical especially for sales teams relying on cold emailing as it drastically reduces the likelihood your emails land in spam top tip for me by the way having done close to 500 sales meetings the number one problem facing sales teams today is poor deliverability if you want to get ahead of your competitors and start overachieving your meetings book Target start here not sure if you have a deliverability issue well we've got you covered there too you can check your score using Lor's deliverability test just click the link below it sends a score right to your inbox via email gives you a complete technical setup check and does an audit to spot spam trigger elements no more feeling left in the dark now let's explore how Lenor makes this process effortless and effective setting up your Lenor account involves simple steps that significantly improve your email deliverability firstly setting up your account is straightforward once you log in Lor's userfriendly dashboard will guide you through the setup process you start by choosing the right plan if you're sending more than 50 emails per week and your reply rate is below 25% the smart plan is your best bet then you need to connect to your email provider whether you're using Office 365 or Google the integration process is designed for Simplicity enter your login information then just click connect to set up your Gmail account smoothly you can follow the how to connect your Google account with Lenor guide we've prepared for you in the description below verifying your email address is a crucial step it's also very simple you just click the button in the email that you receive click on that verification link and your account is secure and ready for warming with one more click of a button start Len this action authorizes Len to begin the email warmup process on your behalf a crucial step towards enhancing your email reputation all in the background from now on you can also track your DNS check which will tell you if there's something you need to do to improve your setup when I first started I didn't know either it stands for domain name system if you don't understand don't worry it's basically a language of numbers a computer understands ask your obsy mine is Luca they'll know or check these FAQ docs that lmwm support team put together as always I'm adding the link in the description for you below personalizing your settings in LM war is key adjust the frequency and volume of your warm-up emails in accordance with your domain's age for maximum Effectiveness if your email account is less than 6 months old this maximum number should be 30 if your email account is more than 6 months old this maximum number should be 40 now you can Define your daily email limits and ramp up values the newer email accounts a conservative approach is recommended while older accounts can adopt a more robust strategy go to the cockpit and adjust your ramp up value to one or two per day again if your email account is less than 6 months this value should be one more than 6 months the value should be two during the initial warm-up phase try not to send out campaigns at all but in case you really need to keep your volumes low 25 to 50 emails a day during week 1 50 to 100 emails during week 2 and increase gradually week after week after the initial warm-up phase you can start sending campaigns but beware if you want to hit 80% opening rates and never be sent to spam keep your LM war on a gradual increase in your email volume is vital this methodical approach lays the foundation for a solid email reputation it's how you get higher open rates this is in contrast to bulk sending now I'm looking at all of you here sending out hundred of automated emails per day is damaging your domain reputation what we're doing here is the opposite slowly increasing the number of automatic yet personalized emails being sent on autopilot from your email address this takes 3 to 4 weeks to have the full effect and needs to stay on after as I just said if you rush this or don't stick to the slow ramp up don't come crying to me in the comments if your open rates don't change trust me patience gets you nice things now then warm smart plan works differently to other tools on the market it runs on complete autopilot meaning you don't have to worry about it once once it's set up you just have to set it and wait the AI generated emails in the smart plan are hyper tailored to your target audience and ICP so your deliverability is boosted because the servers detect more relevance and more personalization it means the warm-up is more effective your domain Health improves less emails are lost to spam and your open rates get closer to 90% at a faster rate PS emails that your account sends and receives for the warm-up process are automatically labeled in your inbox so that you can filter them out and keep them out of your primary inbox don't worry about getting it right first time you can regularly monitor your deliverability score on Lor's dashboard it provides actionable insights and tips to continually refine your email strategy now having tested the tools on the market Lenor stands out for its effective algorithm and real user interactions the impact it's had is that my own open rates never drop below 50% they hover around 75% for most campaigns even when I'm sending emails with links and videos become a part of lm's network and see a significant change in your email open rates sign up for lmw and try it yourself I've left a link in the description below for you it's time to unlock the potential of every email you send because you could write the best email in the world if it goes to spam no one's going to read it

Channel: lemlist

Views: 6,674

Keywords: email warming, email deliverability, outbound email strategy, email marketing tools, sales communication, automated email warming, email reputation, open rate optimization, email warm-up, ISP reputation, outreach success, improving email response, how to avoid the spam folder, avoid the spam folder in 2024, how to avoid email landing in spam, warm up your email address, improve your deliverability, improve your open rate, improve your email reputation, lemwarm tutorial

Id: j_zPcx1CqQQ

Length: 5min 36sec (336 seconds)

Published: Thu Dec 21 2023