- Closed captions not
only make your content more accessible, they
can also help you improve your video rankings and traffic. So in this video, we're gonna
look at why captions matter and I'm gonna show you
how to add subtitles on your YouTube videos,
including the best way that we found to get
accurate closed captions on your content automatically. Super fast without any
manual transcription. Hey, it's Justin Brown
here from Primal Video where we help you amplify your business and brand with video. If you're new here, make
sure you click that subscribe button and all the links
to everything we mention in this video, you can find linked in the description box
below, so let's jump into it. Closed captions are a great
way to improve the ranking potential of your videos and
also make them accessible for a broader audience. Not only do they make your
content easier to understand for those who might be hard of hearing, or for those who aren't native
speakers of your language. They also send some
positive ranking indicators through to YouTube, as
to the actual content inside of your videos, helping
YouTube get your videos in front of the right
people at the right time. By knowing exactly what's
covered your video, YouTube will accurately match
it with the search terms that your ideal viewers are using and even start ranking specific clips from within your videos in
Google search results as well. Check out this example of
one of our YouTube videos and how it shows up in Google search. It's actually highlighted
and it's suggesting a certain section of
our video where we cover that specific piece that
the user has searched for. And this is based only on the transcript of what I've said inside the video. And another way that Google is
starting to use this as well is it is listing out
specific content areas inside of your videos, so all
of these timestamps, all of these time codes
were generated from Google and YouTube just by looking
at the transcript of what we've said inside of our videos. So that's why they matter,
but how do you actually do it? Well, there's a few different
ways that you can do this. So, I'm gonna share with you
exactly how we do it here at Primal Video, but first up, the default for a lot of people is actually just to rely
on the automatically generated transcriptions
that YouTube itself creates. The advantage of that is
that it's completely free and it also happens automatically, but they're really not very accurate. In fact, some of the results
are pretty hilarious. And that's why there is
a whole series dedicated to caption fail videos on YouTube, but from there, you can
actually manually edit your captions to fix any of those issues. This is incredibly time
consuming, but it does mean that you get full control,
so that you can make sure manually that it is 100% correct, but there's also another option and that's what we use at Primal Video. That is a service called Rev. It is an amazing service
allowing you to create captions and subtitles for
your videos really, really easy with a 99% level of accuracy
because it's done by humans. And it also integrates and
links with your YouTube channel, making this whole process
really, really easy. So I'm gonna take you
through the process now of getting this set up to
get these accurate captions directly onto your YouTube videos. This is Rev.com and you
can see straight away they offer transcription, captions and even foreign subtitles as well. So, you wanna go ahead and
create an account or login. This is the dashboard area
and this is where you can access all of your previously captioned or transcribed videos. We're gonna go to the top
here to place a new order. We're gonna go down to captions. Now you got the option here
to link to a public video, to upload a video and audio
file directly from your computer or you can even pull
your videos in directly from your YouTube or Vimeo account and this is where it gets really cool. We're gonna select YouTube and
the first time you do this, you will need to link
your YouTube account, so you can come up here to
add your YouTube account. Select your YouTube
account and you will need to allow access so that
Rev can access your videos and then you're able to
see all the latest videos on your channel. And you can check the box
here if you only wanna show the videos that don't already
have a caption file associated with it and you also need to
be aware that private videos can't be selected here,
so this is only gonna work for public videos or unlisted videos that are on your channel. So, we'll go ahead now
and we'll select a video. Now, you can select multiple
videos in here as well if you wanted to get more
than one captioned at a time. Normally for us, we will do this in bulk, but for now, I'll just
select this one and we'll go add selected to cart. So you can see we've got our Instagram video editing apps video there. It is a 14 minute video,
which is code support that information through from YouTube and the way that Rev charges
to create this captions for us, and remember
they're done by humans with a 99% accuracy, is
only $1.25 per minute. So it looks at the video itself
and says it's 14 minutes, which calculates it out as $17.50, which is ridiculously cheap
considering that a human is going to be typing this out. It's also giving us an
estimated delivery time of around nine hours and
in all my experiences it actually comes back
earlier than whatever that estimated delivery
time is, but they do say they aim to get you captions
done in under 24 hours. Now, you've got some other
options down at the bottom here as well, if you do wanna
rush your order through. You can add an extra dollar per minute and that will expedite
this project for you and it says it will delivered
up to five times faster. And also, if you wanna add
in any foreign language subtitles, you can do
that in here as well, adding in an additional $3
per minute per language. This is something that we
haven't bothered adding to our videos yet, but
it could be something that we look at in the future. But the other thing that
I really love about this is this little checkbox
down the bottom here. Automatically deliver
files back to YouTube, so what this says is
when the caption files are complete, you'll receive
an email confirmation and then Rev will attempt
to upload that captions file directly to the appropriate video and it says to allow one to
two hours for that to happen. So this mean that beyond this page, once you have paid the
$17.50, that transcription, that caption will be automatically
uploaded to your video with no additional work from you. Imagine if you're doing this in bulk and you're doing three
or four videos at a time, it's just one simple process,
click a couple of buttons and those captions are
going to automatically show up on your videos. So from here, all you need to
do is hit the checkout button, select your payment method,
come down and hit place order and you are done. So once that captioning is
done, you'll be sent an email saying that it's complete
and it's also live on your YouTube channel. If you wanna download a
copy of that SRT file, you can just click on the link
here you'll be taken direct to a download page for that. In case you wanna use
that on another platform like Facebook, maybe, or if
you just wanna read through the transcription or make any
manual edits to it yourself, you can hit the little edit button here or log back into Rev and you can see straight away it's boarding your YouTube video with all of the captions
and everything added. And if we head over to that
video on our YouTube channel, go down to edit video,
go over to subtitles. We can see that we've got our
new transcription in here. If we go back and play that video, come down the bottom
here to close captions you can see that our
accurate text is on here, not the YouTube auto generated one. This is the accurate one from Rev. So that's how easy it is to
add captions and subtitles to your YouTube videos
automatically with amazing level of accuracy to help your
videos show up on the platform to help with your YouTube ranking, but also to help people
consume your content as well. If you are looking at how you can improve your video ranking on
YouTube, then check out the video linked on screen
where we take you through the top three tools to
help you get your videos showing up on the platform. And I'll see you in the next one.
