How Shmee150 (Tim Burton) Started on YouTube! - ITH Podcast #19

hi guys and welcome back to another ith podcast where we're actually pleased having a bit of a laugh because practice we set up all the microphones and we were just still shouting into them to see if they were working and he's nodding his head they're all working yeah he's used to it by now today we are joined by and we've been trying to get Tim on for ages Smitty 150 is on the channel I write different Tim sorry sorry yeah not you know you're always confusing yeah hey guys I'm sure me got a start that way right absolutely absolutely and thank you for joining us we wanted to have a chat with you mainly because everybody's been asking for it we wanted to have a chat with you and I think there's a lot of people on the internet that just want to know probably a bit more about you if they don't already know from all the videos that you've been doing online I mean do you know even how many videos you've uploaded to this date I do know roughly I'll go on it's about 4,000 now 4,000 videos you have some videos on YouTube Wow between about just over three and a half thousand on the main Shmi 150 channel and I used to have a second channel but I don't run that anymore okay and how many millions of views is that now do you think total is just shy of 600 million views six over half a billion which just to put into some perspective it's more views than the number of native English speakers in the world that is bonkers that's my that's a really cool number let's start from the beginning where did it all go wrong where did it consumed my life and your answer your answer cannot be just read the bio and shmoo 150 in in short form yeah in longer form actually it goes back I think to I went to university in London started seeing cars around as you do and then in but say 2007 2008 around the time or pretty much before phones really had cameras in them I was running around with a point-and-shoot camera taking pictures and sticking them on the internet off nice cars or cars with nice number plates and it was definitely not a thing to do that back then did people look at you and go what you doing yeah quite often we quite often well it got weirder when the video started but we had a few years before that the photos I would put them on to web it's like piston heads or kind of static forums social media didn't exist I mean Facebook was just starting I think maybe that's strictly not true baby face we started around 2006 I think but it wasn't kind of a mass-market thing certainly not here in the UK and then this just was kind of going along in the background and I was also personally quite into using video cameras because I used to go and ski a lot I had been a ski instructor yeah very good skier it's been a lot of a lot of time on snow and of course you do videos one because if you're doing some stupid trick you want to catch the moment when you get it wrong so when you have to watch back the videos and to on a more serious note if you're teaching or training racing or whatever it helps to watch back your video and learn your technique so I was always into video cameras and kind of an accident happened in January 2010 where I had just got myself a new camera winter time and ahead of going out to the mountains I thought hey let's try and film a car and just make a video and check that it's all working and my settings are all right and all that kind of thing and filmed a video of an event that was taking place at bibendum Michelin building in London Top Gear awards event as it happens I've actually found out more about that specific night since which is quite funny where they had a Ferrari 458 Italia and a Lamborghini Murcielago SV which were both totally brand new at the time this was like it seemed strange now but they were completely completely brand new they weren't cars that you would see out and about and I just kind of walked around and made a 30-second clip montage of a couple of clips and uploaded it to the YouTube channel and for some reason a couple of thousand people watched it I think it got picked up you know somebody who somebody watched it and maybe I linked it on a thread online somebody watched who then posted it on their blog and then a few more people watched it yeah this was YouTube quite a small thing at the time it was it was you tube it was the video it was the place where you upload a video to linked your friends or your family of something you did it wasn't a place that you really went to consume content as you do now certainly wasn't a kind of monetized platform or anything back then that's all this is all much more recent but it was really quite fun to do the video to see people responding and engaging and then started doing a few more videos and then a few more and then a few more and then it grew just a little yeah yeah just a little because people's you know you saying then obviously the the fourth of eight and the SV of course that back then and we say back then it wasn't that long ago was it but it was really don't gotta feel old but back then nowadays with social media a car doesn't very rarely gets launched and no one's seen it does it it's it's always leaked and then the leaker here and there's a picture picture pops up here and something happens over there with ten years ago it was a case that they would be launched at the launch date on and they would go on all the websites and people would see them well indeed and and when I say launch they were they had been revealed it wasn't it wasn't kind of kind of aerial shows last time but nowadays when a reveal process happens when everything goes through like this as you say with social media everything is seen hundreds and hundreds of times from the go there's no delay to see a moving video clip of a four five eight when it launched there wasn't really anything you know maybe a few national news cameras were going to motor shows and things but there wasn't an easy on-demand accessible clip of that kind of thing so in that space I was very very early in the game I guess did you think at that point when you when you say oh it got a few thousand views do you think this is interesting I maybe I should look into this or did he just go that's pretty cool and then he kind of forgot about it was it was it was that's pretty cool reply to a few comments in like ten comments not ten thousand comments a day or whatever it might be now I but I very much as I all this is fun I'm gonna make some more videos so I did yeah it wasn't like every day from the beginning but within a few months I was doing a video pretty much every day just on cars just about cars and that was car spotting the the start of car spotting for me I met a couple of others a very small group of people and everyone knew everyone from wherever they were from because this early social media days it was very easy to find the small number of people who were car spotting where any of those people people we know now yeah yeah yeah for sure a couple of people who still have photographers have made a career out of photography for example a few youtubers from around the way old obviously I didn't meet immediately but I was talking online with and in fact some some of the guys I met through these social media activities and chasing cars are pretty good friends to this day so that's a quite strange aspect of it as well but it kind of it's it's changed formats over time it was car-spotting then now it's much more well the tagline is living the supercar dream it's more a mixture of car reviews events travel ownership experiences and that's that aspect of it is one where in the YouTuber automotive Top Trumps game you're certainly at the top if not if not at the very very top you mate you've certainly up there yeah with your current collection and at what point in your I suppose uploading videos and stuff did you think oh I'm actually like I'm doing a lot of this a lot of the time and you're spending like all your time doing cuz what were you doing before YouTube did you have a job where you're instructing skiing was at your job or what no so so prior to YouTube I was bumbling around on the ski slopes it's not not not a particularly lucrative career shall we say but a very very fun one a good opportunity to travel and discover a lot of the world but then I came back to the UK we're now in 2008 2009 and I got a job in the city in London working in the technology department of an investment consultancy so fairly challenging work long hours great company fantastic boss who knew what I was getting up to and was was kind of supportive of it and allowed me to to do things when required but what car did you have at the time then so when I was skiing at a BMW 1-series right Oh a little bit into the start of working so summer 2010 I bought now ds5 so that was through the work but work supplemented by a few things that were going on in the background at the time and then later on the next car I had was my first Aston Aston Martin v8 Vantage Roadster but it was never kind of a an overnight thing when monetization came in on YouTube of course that was when I from a business side I guess was thinking wait maybe there's something to do here but without getting ahead of ourselves I think my first month's earnings was like 60 pence it wasn't gonna be a creep in there yeah so we are still did it for a couple of years you know I think I think maybe by 2013 my channels getting sort of half a million to a million views per month a couple of years in and that started to be a potential for where it could go in the future so it was at that time actually that the company I worked for had a bit of a shake-up and I had an avenue to leave on pretty friendly terms if I chose to so I sort of so they wanted to fire you but you left is what you're trying to say maybe I was I was personally and I had this open chat with them it was very honest I think in that I said what was what I was up to and how it was going and they kind of understood that they'd let me have more days off increased my kind of holiday obviously paid less but increased my holiday allowance so I could I could take more time to go to events and film videos and things but it seemed like the right time almost to go at it then took a basically a year of making videos every day where the numbers weren't growing in the way I had hoped they would and I think just that about the time I was ready to give it to not give up but to say right I need a new job again now you know something serious things just some of the money basically learned from the last job in the last year pretty much things just started going in the right direction and it was around that time also that Mark joined you I know you did a podcast with as well who's the business manager mark as we call him as they didn't really have much choice yeah we gathered yeah and and he had a background more in journalism and and connections to the car company so he helped get me access to create videos and working with some of the brands that we work with while I went about focusing more on the content and just sharing and sharing it and we should we should know actually that we're currently sat in a place called Richter sport who is Abbot's I suppose UK arm you could distribute it yeah yeah Abdur an amazing German company who who modify all DS and it's just so happens that we sat here because bo tibi just before Christmas actually Tim you came with us Tanishq came with us to surprise a lucky winner whom won an rs3 apt and we're here today to basically hand the car over to him he Specter he wanted a blue one so he's got a blue one and they've built it all for him and he's here to collect it so that's why we're at but you've done some work with Daniel Danny the people I've been able to meet in the videos I've shot along the way the places have been the cars I've driven and the people I've met racing drivers the company founders the engineers the designers which is actually a really really fun part of doing all of this particularly more in the recent years as I say from when Marc joined and when we started growing these relationships and going forward how the numbers have grown as well and therefore the seriousness with which manufacturers and significant companies treat the internet content the social media content and a lot of doors have opened and a lot of amazing experiences have come along and quite an amazing carriage has come out I mean yours is quite something I mean when you started your channel and maybe then you gave up your job and you decided to go at it full time do you have any idea that you'd be getting the kind of views that you're getting now did you have high expectations and you always pushing yourself all or did one day you know one of your videos just completely blow up and you're like oh wow this is this is pretty cool this is big I've never had say one moment where it all absolutely flew I've had a number of viral videos things that have done hundreds of thousands if not a million views in a day that kind of thing along the way but if you talk more about kind of monthly views and subscribers it's been a much more organic growth an exponential growth of course I mean as we're speaking right now my subscriber level is growing the fastest it's ever grow and the view numbers of the highest they've ever been how many subscribers do Nova per day roughly like how many you'd bring on board the averages just shy of 2,000 a day mm very day Wow plus similar on Instagram and Facebook of course it's below me numbers go up quite significantly which is amazing it's unreal for me to think how many people it actually is and part of that comes when I go to some of these events in you know what a wonderful parts of the world completely all around the world whether it's turning up to do a meeting in Melbourne or going to a dakar rally in Peru or wherever it is there are always people and it's amazing to be able to share stories and talk about videos and things and what what is the what what's the I suppose how do you do it how do you how do you get to a point where you're gathering two thousand YouTube subscribers or Instagram subscribers per day is it just churning out content as some youtubers would say or is it is it you know specifically because I know when after speaking to mark and you know you guys are very specific in what you do how you do it and and really you know spending a lot of time and effort and passion or supposing in creating these bits of content or is it just picking up a camera and going and filming stuff that you love it's definitely not for me churning content definitely not I don't just make a video for the sake of making a video that I don't agree with that I try and make content that I both enjoy and I think the audience will enjoy but of course I one way to think of it is that I and mark as well definitely look at this as a business it was fun and it still is fun and that's absolutely vital but it's also you know we now have a team of people working to help run the social pages there are lots of people connected to what we're doing it's become a whole operation and as a result of that I would say in a strange way the kind of Shmi character if I could say is is a little bit of a persona of course it is very much me as Tim but it is also firmly in the knowledge that say it's like writing a diary if it's a private diary it's you you just put it whatever in there but if you're writing a diary that's gonna be published and a million people are gonna read it change it you change what you write you don't it's not gonna be exactly the same so videos are very well planned out very very scripted in many cases if it's a test driver I spend a lot of time getting notes and learning what about the details at the car and talking to the right people if it's an experience type thing the video will be structured I'll have you know bullet point list of 20 things before I'm even starting the video so I know exactly what's gonna be in it I'm an equally thinking about content I won't double up the same car in a week I won't do repetitive videos one after another there won't be a video that's just I would say pointless and actually one thing so in the past videos were much shorter around late 2015 YouTube changed to support retention time so making videos longer but you don't just want to make a video longer for the sake of it because if you lose engagement it punishes you for that as well and in 2017 I kind of unintentionally did a video every single day that was 15 to 20 minutes long every day of the entire year one didn't miss a single day for the whole year you did 365 videos more than because there were some extra days where I doubled up for like at motor shows if there were too many cars in every single video was minimum kind of minimal 30 min exactly for the whole year some videos were 40 minutes if there was a really detailed story or something so so that year there were definitely a few times where I felt I did make a video I just as we're chatting stories really like when they're brand new like it's literally they were only just announcing the brand new ABS rs4 plus is now parked up next to your AMG GT are in the corner yeah that's actually been launched in Geneva in about three weeks time yeah so you've probably just seen on this podcast before anywhere else but yeah anyway sorry Tim your story cut in the fact that you become it's become a self-fulfilling prophecy it become like a bit of a phenomenon the whole Schmeer 150 thing is now it's not just you doing videos is it as well you've got this sort of you're expanding you've got the website you've got the app you've got new ways of getting people you've got Instagram you've got Twitter you're on every social media platform where it takes a lot of time it's an awful lot of time to keep thing running but it's it's you've taken what was a YouTube spotting thing and it's something that is in terms of views and people who follow you and all this kind of stuff and then we'll go and choose my words very carefully because there are a lot of people online who don't like this sort of aspect of it it's a lot of people see it as replacing traditional motoring media we know it's not and we've spoken about this before and we spoke to files about reading piston heads again no no this is no this isn't this is actually Twitter where a lot of business a lot of these people a lot of traditional mainstream journalists have a massive being the bonnet about it about you in in Neher named about you regularly regularly and in general about influences of which I don't actually personally limp you into there so I think I'm kind of somewhere in the middle when I a lot of this is around doing kind of a press drive or a full test-drive video I try and create content that is kind of informative entertainment it's a little bit of like viewing with a lot of information about the product it's less opinion heavy because I don't profess to be a fully qualified either journalist or a professional driver shall we say of course I'm pretty experienced in behind he'll he'll have a lot of different cars yeah I do drive an awful lot of them for the videos but I try and maintain an attitude or opinion as would be the case of a normal kind of customer not somebody who's going to narrate what a car is like to slide at a hundred miles an hour around a massive corner on a Formula One circuit because how many customers do that it's it's it's more what's the car like when you look at it when you're feeling it why does it have this why do they change that from the last one it's it's information it's much less opinion heavy infotainment if you want yeah lines and this is why I would say as we've discussed it's more supportive to existing media rather than a replacement or replacement of core consumer trends change and the way people want to consume content changes and that's gone a little bit from reading to watching no mobile phones you can now hold one in your hand anywhere in the world and watch a little video you don't need to carry a magazine because even when you're on a plane you could have downloaded the video and watch it or on the underground or wherever you are so there the way the you know consumption has changed has a very big part of this and there are examples of I would say the more traditional media who have moved over towards newer forms of media and made it work it's not strictly the case that anybody who did traditional media hasn't managed to get onto the new wave as well yeah Chris house for instance you know he was a nice traditional indeed and some of the some of the likes of even the other YouTube channels the likes of Motor Trend biggest automotive channel out there Karl Wow in the UK rising very quickly yeah those are what I would say more traditional styles and formats of automotive journalism presented on new era media and proof that it didn't ultimately the kind of content that gets consumed is going to be the kind of content that people want to see the way the algorithms work people will watch the kind of thing that appeals to them and if the mass audience watches the kind of thing I create it's not being thrust in their nose they are not paying for yourself to be at the very top exactly the game exactly I mean I want to see it I'm not going out and saying in any way that people have to watch myself they see it they click it and they watch it and I hope they enjoy it and I try always see like I just said with the kind of the persona bit but the kind of business angle I try and create the content that I think is going to work like occasionally there will be things I would love to film and unfortunately I know it won't work very well as a video and so I have to kind of put a foot in it and say that's not gonna not gonna happen occasionally like with any job there are things I might not like to film so much but I know it'll be a good move for the channel or will appeal to people so I'll go and do it anyway you're now thinking of all the videos that you film going god I wish I'd never film out but it got a million views so Fair Play there have been a few of those there have definitely been times where I've been tired from traveling stressed dealing with personal things on a day where I have to pick up a camera and make a video and absolutely not in the mood for it at all but like with any anything cracked on done it uploaded it and be like oh that went okay just going back quickly to you you were saying just before the it's gone now the the rs4 plus came in to shop about making you know 15 20 minute videos but every single day did that help the channel or did it get to a point where you like actually the effort wasn't quite worth all of that effort or I could give advice on that topic but before I do I just would like to say that one strange thing is that algorithms change all the time so in 2017 what works is not the same as what works now and it says somebody is there somebody creating these algorithms it's somebody physically going in thank you or is it a computer going oh they don't let you get anywhere near them so don't have any benefits over everybody else so in 2017 at least in the heart first half of the year YouTube did a major push towards regular content your your algorithm position massively benefited from regular time slots all the time and people coming back and watching all the time towards the end of the year I would say actually around mid-october I worked out so I spend a lot of time in the analytics I make a lot of my own spreadsheets a lot of home looking at YouTube data a lot of time kind of doing what I did in my previous job consuming the date or understanding and then analyzing everything I can before the year was out I worked out that this was no longer the case but at that point when you've gone 300 odd days of the year doing a video every day I'm gonna do the whole year you know going you do the whole year and then I intentionally missed the first of January the next year so that I had didn't have that like I missed the first I'm not gonna try and do the whole year cuz I can't end it in 2018 things changed in a way that he wanted you to make less content but a more consistent higher level of engagement and where it is right now I can't tell you a lot of things I'm trying to work out but this this actually changes all the time and it's it's a challenge to try and keep up with what's going on and to change your style of content to match that as and when it happens example until not that long ago if you had a really really long thing like an hour plus it would automatically do well because your engagement your overall average watch time would be very high why some people watching all of it not the case anymore so really really long combined videos over a longer period for example fail because people feel like they've already seen it even though just from your smallest bits you've been posting out on social media so I was wondering though they cuz I was a game like you I'm quite interested in numbers and facts and figures and stuff and I I do a bit of marketing for my parents farm shop on the olive-y which is tiny compared to say your YouTube channel but again the kind of data that you can get is the same it's just the numbers of a lot less but I still like to see you know when people are coming online what type of thing they're engaging with when are they engaging with it etc etc demographics of people doing it and for videos is there like is there a when I watch videos I'll watch for however many you know minutes or whatever or percentage is there like do you think there's a good amount of time that people can watch a video for hopefully it's all of it yeah I mean genuinely the length of video different days of the week different country of viewership different so many factors will influence what you should do for example on slightly older algorithms not now for example when a brand new model will come out like I remember I made one video the Ferrari 812 superfast when it launched when I made a 40-something minute video because brand new car massive interest no coverage of it it's going to have higher attention and made sure it went live on a good day and and that obviously did quite well I think there's a million views or so on it it is all quite different now and I guess in a slightly strange way it is kind of my business I'm being a little bit delicate about what I what I can what I can say because is well I guess like any business you don't a reveal all of your secrets boss which is a strange way to think about it but it is a very algorithmic all what game mathematical game the u.s. is just trying to keep on top of yeah you just have to keep on top of it and keep trying to create you can either take the view of just create create create and it will do what it will do or you can adapt to kind of create what you think thrive yeah well it sounds like you know you've got to where you are because you're doing the extra legwork you're you're creating spreadsheets on you know who's watching when they're watching numbers numbers numbers to understand just like a business word exactly there is a lot more that goes into it any title any thumbnail any even the words and might intros of my videos are all scripted and thoughts about before to be appropriate I can see each me I can see a book coming out like yeah secrets of youtubers you might match number two of course number one was very much in line with the videos yeah named living the supercar dream it was very much going through a series of cars in locations around the world with the same kind of vibe and feel of the videos but yeah I did like the idea one once one day of kind of revealing all and one more actually happens behind the scenes because people you obviously only show in the video especially now the the moment of filming you know the moment of here's what's happening and that feels like everything hmm nobody sees that this is actually kind of 15 to 20 hour a day job seven days a week every single day of the year like every day so even even on Christmas Day revealing when I uploaded my video of my McLaren Senna the big reveal of course I spent most of Christmas Day planning for the video to go live and then managing all the comments and social media flow when it did go like well because we were working with Bo TB on Christmas Eve yeah and the whole day you were just getting ready to post all this stuff ready for Christmas Day but that was slightly slightly confusingly handling all of the shares of the Ford GT video that went live the previous there coz yeah sprung upon everyone that you actually not just bought one car for Christmas - yeah that was but but imagine imagine the preparation work that goes in to have all the videos prepared have all the locations set to have everybody in the right place all the time and still be uploading a video every day without here I've still got to be thinking about what am i filming tomorrow what do I need to edit tonight but what work would is going on with all of it because it's constant you know it's not just magic turn up film a video yeah well this is this is what another point I was going to get to which is you were talking earlier about being tired and you know working hard and always I'm just moving your mic so people can see your face oh cool Mona going on people complain they can't see my beautiful face on a pot people come by anyway yes the hard work aspect no because I know what you're saying obviously you're now here and people will be seeing this at the end of this week where they think you're probably in there somewhere else in the country in the world so in the last in the last what 10 days and you've been divided days ago I was in Dubai then I went to Bahrain then back to Dubai then to London for two days then to Arizona for two days then back to London that's where we are now in a couple of days time going to Germany for two days then I go to Sweden for a couple of days then I'm going on another long-haul flight for a couple of days maybe it's and that's going back through the way as well so you're going I mean you're going all the way around the world and how I could like on holiday you get I go no it's just AIT's generally every year and that's like a five hour time difference and you come back in a jet like that's right from Dubai plus four hours stopping over in the UK and then going to America - seven what exactly I mean brain doesn't know what's going on do you just sleep when you can sleep what yes sleep when you can sleep I had one flight actually last year where I went to Australia with a stopover in Singapore and I got on the flight to Singapore 11 or 12 hours or wherever it is I was lucky to be flying in first for that flight and I literally just got on the plane lay down and slept for about ten hours now everybody around I think I had a glass or two before honking oh yeah literally any opportunity to sleep I think when you when you work hard but you're doing something you enjoy you have adrenaline to keep you always always on the go but also if you are just tired time zones don't matter so much because you can just sleep whenever you're always tired here you just lie down and off you go for I do actually because I often don't sleep a full night I have a lot of nights that are four hours or five hours or not enough my body will never let me sleep more than seven when it gets to seven hours I wake up I'm up I can normally crash a lot a lot of people I suppose might look at your channel initially and go oh my god how the hell does he afford all of these cars that are in your garage like your car collection is phenomenon it is a lot of people look up to that and a lot of people it's like a James bond-esque as well now a lot of people would would look at that and go as he managed this all through a youtube channel so this is of course one of the biggest question it comes in all the time yeah I mean I always dads bought them all I never pretend online that I had you know rags or like billionaire think I had a good upbringing I had a good education I got to travel a fair amount but I didn't have like super cars given to me that's that's not a thing I I went into work I started my youtube channel when I was in a job I had a small team of people working underneath me and the job I was in of course the city industry had had some bonuses and things that's where I bought my Audi s5 in the beginning but I've always had I think fingers in many different pies people wants to know what the secret company is that I own or what they're like there's nothing like that but when you think of you know nearly 600 million views on YouTube doesn't take a genius these days to know that that's quite substantial in the companies and brands that I've worked with along the way and the different opportunities you know publishing a book having merchandise licensing content do some consultancy with different companies appearances presenting live shows like at Autosport just did the list is it's not just I supposed to be me every day is a workday right you were seven days a week every yeah and and as I said you know it's it's a couple of people working on the project the business it's not it's not oh like one man of course although it looks like I'm just rolling around with a small camera is a lot more than that that's amazing right if you can make it look like I mean Tim and I've got a pretty good job you know I give away cars would be itbn and I chat rubbish on virgin radio at the weekend and place in great tracks I love what I do and I like going to work just like I'm sure if you didn't enjoy driving nice cars and making content on them you probably wouldn't do it yeah exactly I think you know particularly the travel thing I can imagine a lot of people if faced with the amounts of travel I do would just do anywhere near here you know seeing friends and family difficult because never predictably in one place you know literally my plans change with a day's notice frequently and I don't mean like whether I'm driving somewhere for lunch or dinner I mean like am I going on a long-haul flight east or west was it 90 90 90 odd flights last year a lot last year I actually went immense six inhabited continents in one year say surely a be a gold membership and its cons um somebody asked me the other day just going back to the car thing they said they said oh uh you've done somewhere wish me I said yeah yeah if I've met him a few times do any of the manufacturers give him free cars to make content savvy you must have very rarely any car I ever say is mine is literally mine I've bought it have paid for it it's mine do you buy them all out ride you find out had a mixer yeah I had a mixture just in terms of manufacturers kind of giving cars I've run a few longer-term loners um coincidentally given we're here at ABS I ran an apt rs6 for a while the rs6 one of 12 that they released for the 120 year anniversary so I ran that for a couple of months a few thousand miles more recently I had a BMW m5 new gen m5 for a couple of months but I am very open and clear that those aren't my cars and they're not cars that I've bought the cars that I have bought 675lt they wanted GTA's foes I have right and then no complication around them I'm actually gonna do a piece quite soon explaining a bit more about the Ford GT and the McLaren Senna because those are substantially more expensive cars and although I would have been in a position to buy one of them outright I didn't intend them to come a day apart right that's planning that you can't plan yeah when you when you LOI and put your name in for a car three years before and you do two cars so Ella Eyres letter of intent yes so I thought at the time maybe the Ford GT will come in two years and maybe the Senate will come in three or four yeah no I mean it's amazing to think isn't it that all that time ago and everything that happened and they were literally there was one nights between I put the four GT in my garage at 9 p.m. the night I left at 9 and the next morning to go pick up the center he's not please tell me you got in a car and you would just think what the hell is amazingly I think I was actually talking to you I've messenger on the evening when you were driving up to McLaren Manchester or wherever it was yeah that that day that you were picking it up and you just exhausted because obviously I care so much about the the videos and the content it's it's as much as it is a personal thing I want to make sure that we share the right content around these moments and you know a day delay can change everything particularly if you've hired a location you've got photographers and a film crew you've got other people bringing cars along there's a one-day delay it's back to the drawing board of two or three hours that evening of trying to replan and come up with a new script and a new outline and a new something or new everything so yes that was that's definitely quite a quite a challenge do you do you still get really excited when you go and pick up a new car yes so because your videos genuinely look like you're a kid at Christmas who isn't this yes the GT and the seller absolutely we try really hard to do something new and exciting each time a Shamir 150 collection day video is not just going to a place picking up a car and leaving it hasn't been Oh since I think the first really big one I did was the AMG GT r where we arranged by a lot of coincidence and luck that Nico Rosberg came with me to the dealership then Formula One world champion he came to the dealership we planned the car another friend with the GTR came as well we went over to a racetrack and Nikko drove me around so it wasn't just turn up make a video then with my Porsche gt3 Porsche Amsterdam where I bought the car were like we have to do something cool as well so they actually arranged for a helicopter to come pick me up to fly in over the dealership where they put the car on the roof so again not so ordinary and then the next one was the BMW m5 and of course long-term loaner but they were like we've got to do something as well so they with some some working together to try and set it up arranged for a collection at the BMW veldt even though it was a press car and a used car not a brand new one so the BMW Factory in Munich but with a slight twist in this I went behind the scenes to see the cars journey coming through so rather than just on the delivery platform it's showing in a way that other people could see how that whole process ran and that was a really I think interesting video and it got well over a million views so again appeal to a lot of people and then I would see planning the GT and sin I came around say what are we gonna do now guys in the GT hide Goodwood Motor I was cool brought down some other cars for it a lot of a lot of heritage around that car as the story of the car to begin with the reasons for its existence the 50th anniversary of the gt40 win at the mall and then the centre the centre was supposed to come in March and it turned up in December I like wait a second can it be here for Christmas can we unwrap it at the mclaren factory came together somehow that's incredible just before we wrap up a couple of questions one is is there one defining moment in your whole kind of YouTube career or a career as a content creator which you go that was just phenomenal or you know a really emotional time for you as a creator or anything that kind of stands out as a time that you go this is why I'm doing this I mean there are there are three particular moments that really stand out to me in terms of videos that I've made just as absolute experiences one was riding in the back of a my back g650 Landa lay the convertible like offroading 1 million euro very limited Mercedes thing that makes no sense at all except I was riding in the back recording a video of a lion as we were going through a safari park near Johannesburg yeah that was a bit like this actually happening the next one was last year when I was at the wheel of a Ferrari f50 sliding around on snow with an Enzo parked in the middle doing donuts in a 50 around an Enzo that's why I didn't feel real at all and then this year I had a moment actually very recently on my trip to Bahrain where I found myself at the wheel of a Mercedes CLK GTR I assume is chasing a 911 gt1 the McLaren f1 a Maserati mc12 and the new Apollo ie around the Bahrain International Circuit and we were actually kind of pushing on a bit so sorry just right Patrick yeah it's those two there that's it if you're listening to this audio only by the way Jacob the guy that won the apt rs3 has come to collect his car and he's his number plates for his car so you need to get the plates to put it on his car so he can actually drive it away at the moment it's got Bo T V number plates on it so he's got his own personal place that they're gonna stick on now I think yeah I would say video moments that currently stand out to me I think on a kind of personal level I did actually shoot a video a little bit about it for the first time when the centre in the GT were parked in I'd keep my cars in a car storage and so I have a line of spaces in a row and I had all of my current cars together I was kind of standing in front of the cars and literally having a moment of like wow how did this happen is this this is really happening has this really come out of seeing them all lined up doing together like that takes a strange wonder to put into words but do you ever just stand there and just look all the cars and go this is just mad sometimes it feels a bit unreal because I remember running around the centre of London literary running around or cycling around holding a video camera chasing whatever new cars it was that I would wanted to make videos off I never thought then that I might one day literally have those kind of cars you know back then if the then equivalent of a Senna you know an Enzo or whatever it was had driven down around central London I absolutely like sprinted across town or done whatever I could try and I see I still see videos that people put up of you running off the cars which is great comment on that sometimes so I'll still be at a track event and run over to try and fill the center and they're like well you've got one in your garage I think in terms of that we should end on one one last question and that is if anyone is trying to you know create a YouTube channel or or to be able to earn enough money to buy their dream car or something without going to be ot become where you could win one this is like a yeah links in the description below by the way and if you're listening on audio only be ot be calm you can win a car every single week and if they're trying to come out with content and what is a tip that you could give a content creator I mean it is something that gets asked an awful lot I think like any industry if somebody's trying to be any any of this kind of interesting industry sorry if you're trying to be a singer if you're trying to be a footballer there is a lot of luck to it a lot of being in the right place as well as doing things well know being a youtuber is similar you can't just go and start and expect it to you know expect everything to go amazingly magically and just it just happens it doesn't just happen it takes a lot of work over a very long period of time I mean I've literally now over nine years of uploading of videos and every day like non-stop for nothing of course the first thing that's absolutely compulsory is to start if you don't start it's never gonna happen and that's something I think a lot of people say hey I'm thinking of doing this and stop thinking just do it I never I wouldn't say even for me and there was no aim of making it a business or monetizing it I never said oh should i upload that I just did yeah bed post get started yeah and and you know things change people's start up content they want to see changes who knows what the future is who knows what next what you platforms arise and where all of this is going you know in the same way we talked a bit about how social media comes along alongside traditional media what's the next kind of media yes one question that somebody did ask me that I've only just remembered by you saying that is if YouTube was to be suspended tomorrow yeah yeah call 13 is why isn't it what would you do though if YouTube just stopped well I guess I'm very lucky because I still have Instagram and Facebook you know I'm not all eggs in the YouTube basket we upload videos on Facebook and I do a lot of brand type work with other platforms as well so shamea 150 would continue without YouTube yes okay it would be a setback but any business can at any point have a setback but I'm sure I would certainly hope that I will come up with an idea and it will happen I won't stress about it until I need to yeah but I just I think one of my main things is just to be very relaxed about it all try and enjoy it as much as possible appreciate that it's very much here and now that's why I try and take every opportunity that comes up now because it might not be there in the future but you can't worry about you can't live in fear cuz if I lived in fear of it you wouldn't do it you definitely went out of a garage yeah so in theory thought about if YouTube switched off it should be fine well you just say you didn't before I've got two very quick questions to ask okay fire away go for it looking at the timer first one one car that you haven't driven that you want to drive be on camera or off camera McLaren f1 what kind f1 like McLaren f1 and the CLK GTR last week but one of those has been take believe you haven't driven an f1 not know I have but we've I've tried looked into it and the biggest drawback is to ensure one for the day right yeah we're talking like 50 grand to insure for the day fifty thousand for a day insurances and I dare say as well that video wouldn't do as well as some of the others nope it would definitely wouldn't make that bad so just the f1 question second question what's next car wise when you just got to the best type of cars in the world you must have sizing that coming that you can tell us that means it's time to take a step back there's the video title me selling all his cars and now somebody else isn't the next car in that I have said is coming in a super-nice ypres things in the very very near future that I've not yet spoken about we may get this video quickly out of date it is yeah Tim would have bought four new cars is the big the big ones are in I I've said that I'll change my mg GTR for an AMG GT are pro and I'm also very excited about the TVR Griffith when they get things up and running you your name is on one of those the Griffith for actually many years now right probably two three years time but it's a hard world to go from a from nothing so making a car how many Moore's have you put on your GTR now it's about fifteen months old and it's just shy of twenty thousand miles really yeah that thing's had some I know you know twenty thousand miles yeah unfortunately I have taken quite a her a little bit of a hit Tim Smith thank you so much there's been amazing to listen to you know especially about I suppose the things that that I was really interested about like the journalistic side of it as in terms of you know how journalists depict youtubers these days and and you guys just like whatever like we're just doing what we love just let's get all me about your potential garage updates and and how you know you've got to where you are it's been fantastic hopefully if you've been watching this or listening to this you've enjoyed it as well if you have please do comment down below if you're watching on YouTube let us know who you'd like for us to have on the podcast Tim is there anyone that you'd like to hear slash to see on the podcast on the SWAT is the spot but we're always really up for suggestions you know we'd love we love that you guys watch this and enjoy it so please do you know suggest anyone preferably alive it makes it a bit difficult if they're not very dynamic they're not you have the problem of lob stiff and please do like subscribe to the in the headlights channel we will of course be back with more content whether that's a podcast car reviews we're here at apt at the moment so expect a video on on an apt car very very soon if it's not already up because that'll be quite a good one actually I think so might be something you've already seen out the window if you so it's still part it's amazing hey guys thank you so much and we'll see soon Ches Mike

Channel: In The Headlights

Views: 35,470

Rating: 4.9011817 out of 5

Keywords: in the headlights, ith, car, supercar, car review, lifestyle, archie hamilton, tge, tgetv, vlog, supercars of london

Id: L-COsPPdyGQ

Length: 49min 32sec (2972 seconds)

Published: Wed Feb 27 2019