How Google Founders Sergey Brin & Larry Page Changed The World | Game Changers | ENDVR Documentary

they are the two computer whiz kids who change the world as we know it Larry and Sergey always had this kind of irreverence as part of their attitude which is what made them so creative these two founders really think of themselves as noblemen they think that what they're doing is good for the world Larry Page and Sergey Brin were the kind of guys who kept Bill Gates up at night journalist Ken Auletta I said mr. gates what is your nightmare and I thought he would say Apple or Netscape or Oracle and he said I'll tell you what I worry about I worry about some guy in a garage inventing a new technology Microsoft has never thought about well in 98 two guys run a garage and the hand-lettered signed and it said Google worldwide headquarters in an industry where innovation is just part of the job description Larry Page and Sergey Brin have become virtual masters of the universe of information gathering what we don't know we Google 629 googling yourself meant the other thing not anymore Silicon Valley is littered with startups that have stalled out why these two computer science geeks succeeded may have a lot to do with the nearly parallel lives they led before creating together one of the world's largest and most powerful companies Brin and page respectfully declined to participate in this program sergey brin was born in the soviet union in 1973 his parents were mathematicians and jewish which limited their career opportunities mark mao seed is the co-author of the google story so Serge's father went to a conference in warsaw met a whole bunch of colleagues from the west saw what life was like outside the soviet union came back sat the family down and said we have to leave his parents brought with them a sense of purpose they instilled in their son it boiled down to a simple message don't come back with a B don't come back with the second place award make it first always and Sergei internalize this and it did form a core part of his personality like Brin Larry Page was born in 1973 his family lived in Michigan and his father was the first person in his family to get a college degree both of his parents were in similar fields as Bryn's they were the second generation computer science which at that time was very unusual because computer science was really only developing as a field in the 60s and here both of their parents were advanced degrees they see themselves as on a mission and that mission it really does spring from their biographies in 2009 Paige shared that mission with the graduating class at the University of Michigan you know what it's like to wake up in the middle of the night with a vivid dream and you know if you don't have a pencil and pad by the bed it will be completely gone by the next morning I had one of those dreams when I was 23 when I suddenly woke up I was thinking what if we could download the whole web and just keep the links and I grabbed a pen and started writing soon after I told my adviser Terry Winograd it would take a couple of weeks for me to download the web he nodded knowingly fully aware it would take much longer but wise enough not to tell me Stanford professor and engineer and consultant to Google Terry Winograd Larry just thinks of ways of doing things that you might not expect Sergei was a lot like Larry he also was someone who really wanted to think outside the box to say if that sounds like it's impossible let's try it it was 1995 at Stanford University when the headstrong overachievers first met one of their Stanford professors used to say well the difference between the two of them was that Sergey would just burst into my office without asking Larry would knock and then burst in [Music] in the 90s searching the internet was rudimentary hit or miss often returning results that were useless and the process was very slow then you typed in your query you did something else while you waited for it to get the results then you went back and looked at the results and most of them were completely irrelevant page and Brin pushed for something better Serge's big interest was in taking all the pages on the World Wide Web and trying to make sense of it trying to find patterns they started to do record of backlinks they call them Page noticed that behind every webpage there were hundreds or even thousands of other pages that linked to it [Music] it was a Eureka moment that would change the so-called Information Age then they realized that that list of backlinks could be used for ranking if you have more backlinks and showed you were a better page if a lot of other websites linked to a webpage that probably meant users thought it was good the genius isn't recognizing that this kind of algorithm could give you the kind of results that mattered the most to searchers page and Brin had their secret formula now it needed a name the guys were looking for a great name that was going to capture the grandiose vision that they had and hit upon this giant number one with 100 zeros after it commonly known as Google goog Oh al they discovered it was owned they said you know what let's put a friendlier spelling on it on September 15 1997 they registered Google as a website and page and Brin dropped out of their PhD programs to focus on attracting funding for their young company it wouldn't be easy investors like Rob sharam were skeptical there were five search engines at the time and so I said maybe any one of them might be interested in the technology the world didn't need a sixth search engine Google just didn't fit into the conventional wisdom of what a website should do which was to keep users from migrating to another page Google did the unthinkable it helped users explore the wider web Larry Page and Sergey Brin a different attitude they said we don't want a portal we want to get the search results to them in a split second so one Sunday morning Larry and Sergey were sitting on the porch of a Stanford professor a friend of theirs an Andy bechtolsheim one of the founders of Sun Microsystems pulls up in his sports car walks up gets about a ten minute demo says this is fantastic this is the next big big thing and writes a check on the spot for a hundred thousand dollars made out to Google Inc Steven Levy is senior writer of Wired magazine this is the way things worked in Silicon Valley you know it sounds astounding that someone would just write a hundred thousand dollar check and get you going but you have to realize that there was a hidden pedigree to this they were at Stanford their professors had done this before this is a pretty good bet we might lose $100,000 but we could win big there and at the time we had no company at all and in fact we couldn't cash the check this is father had no legal documents you know none of that stuff and even though they had the seed money they still needed much more cash no one was buying into Google they went back to rob Sharon they found three other investors and together we raised enough money to get them off the ground enough money was 1 million dollars including two hundred and fifty thousand dollars from Jeff Bezos of Amazon calm page and Brin incorporated Google on September 4th 1998 and they moved into one of those storied garages in Menlo Park they attracted the attention of two well-known Silicon Valley venture capitalists Michael Moritz of Sequoia Capital and John Doerr of kleiner perkins both wanted an exclusive deal Brin and page said no deal they had the presence of mind at their tender age and I mid-20s then to say we won't take money from only one venture capitalists we want to assure that neither one of them has controls who are going to split it in June of 1999 Google issued its first press release announcing the investment 25 million dollars Brin and page now needed to hire first-rate engineers people who would meet their exacting standards Chris Sacca is a former Googler that was almost entire I had somewhere between 12 and 15 interviews over just a couple days they created a headquarters they called the Googleplex offering employee services like free food and childcare and developed the informal company motto of don't be evil but Google still wasn't making money Larry would come in and I would say well how are you gonna make money from this you smile and say we'll figure that out [Music] Google Co founders Larry Page and Sergey Brin had created a new search engine but had yet to find a way to turn it into profit they didn't like the idea of using advertising to cash in at first they thought advertising was grubby commercial kind of unseemly their famously sparse homepage was originally designed by Sergey Brin unlike rivals Yahoo and AOL page and Brin refused to clutter their homepage with ads we won't take any ads on the homepage because we think to build user trust we want to not feel like we're bogging them down with advertisements yet no ads at all meant no revenue page and Brin had to accept advertising as their only option there were search engines in the early days which when you went to page the first few things which looked just like regular search results happened to be things that the sponsors of those had paid the search engine to put there and they said that's not good for users I don't want the things that somebody else wants me to see how are the things that I want to see then they found a compromise they could live with they invented a new way of targeting text ads triggered by search requests instead of distracting pop-ups or flashing ads these small ads were placed above and next to search results it's familiar now but revolutionary back then they called it Google AdWords businesses big and small could take control of their advertising dollars by purchasing ads key to certain words David Becker was a project manager on AdWords advertisers love the system because they only pay when someone actually clicks on their ad for many advertisers it's the most efficient form of marketing they ever have for businesses it was the Holy Grail a direct connection to their best customers with a massive new revenue source Google exploded by September of 2000 it had indexed a billion URLs and was available in 15 languages still with all of Google's success few people outside Silicon Valley knew who had created it Sergey Brin went on to tell the truth and fooled the judges we were real Sergey Brin please stand up but media moguls knew exactly who they were Barry Diller was one of the first traditional media executives to physical guys Larry is sitting there with his PDA his little handheld device and he's looking down and doing his email and he says Larry please I'm talking to you can we just converse and he says I can do both Barry Diller says no you can't do both choose is I choose this [Music] with tremendous growth came other challenging issues for the search giant google the venture capitalists behind the company Michael Moritz and John doar were pressuring its co-founders to hire a CEO they were resistant but they didn't want to say you know we can do it but they thought they could do it they went through 12 13 14 interviews they like any of the people they saw they visited Steve Jobs just to meet him because he was a hero of theirs and they said to John doar after the meeting why can't he be our CEO John doar introduced page and Brin to Eric Schmidt a businessman with an engineering background you've just hired her except he's come over to run Google yes what's the idea behind that oh you guys couldn't run it yourself yeah parental supervision eric is a grown-up in the room I mean he's he's in his mid 50s not mid-30s he's got a lot of experience he's more of a diplomat than they are and that's needed in dealing with the traditional media world which they increasingly bumping up against by the end of 2001 Eric Schmidt was Google CEO page became president of products and Brin the president of Technology the two founders still shared an office they have a mind meld they anticipate each other's words they back each other up there's no sense of tension between them that's one of the great strengths of the company with Eric Schmidt in place Google kept up its spectacular growth while its rivals slowly faded away the search engine linked to three billion web pages and forged a partnership with AOL which brought them 34 million new customers you had this incredibly profitable company how are you gonna get into the next level how are you gonna provide the kind of capital growth that they needed the solution it was time for Google to go public being unconventional they decided that they were going to hold an IPO unlike any that Wall Street had ever seen they were going to set the price via an auction to determine and try to extract the greatest value from the stock the stock price on August 19th 2004 closed to just over $100 a share making the company worth more than twenty three billion dollars the two founders became billionaires soon the company expanded with Google Maps Google News and Google Earth their idealism and bold ideas had built their reputation but the company was stumbling with their free email service g-men was a great product that was really poorly launched when users saw ads pop up that were directly related to their personal emails alarms went off when people first saw these ads they were shocked because they thought how could these ads be so targeted you know I'm reading this this email about you know my friends vacation to Hawaii I'm getting ads about Hawaii is somebody snooping into my email the concern around Gmail launched a much deeper fundamental argument about privacy and Trust do you know how Google is using all the information it collects on you all of the web searches that I've done for years and years all of the emails that I've done potentially information about health records information about the books that I'm looking at information about where I'm going because I'm typing it into Google Maps in a sense they're the Big Brother that we've been talking about all these years the ultimate Big Brother was about to put their don't be evil philosophy to the test in 2006 Google reached an agreement with China for access to their 400 million web users with one condition they censor search results of banned topics for Brin son of Russian immigrants it was a troubling decision at Google's Friday meeting Sergey spoke with passion about growing up in the Soviet Union in house his parents literally escaped the Soviet Union to come to America what that meant to him and that dialogue happened including everybody they wanted to hear from all the employees there Sergei swallowed hard but they all said at Google this is the biggest consumer mark in the world we have to be here Google agreed to Chinese demands I know there was a lot of controversy surrounding that and we had to self-censor a fair amount but we were actually able to censor less and less and our local competitors there are also censor less than us so I feel like our entry made a big difference but things start going downhill Google discovered a cyberattack on their systems the more troubling thing to me is that we discovered the motivation which we believed to be to gain access to Gmail accounts in particular for Chinese human rights activists Google pulled the plug and redirected users to an unfiltered site in Hong Kong that isn't subject to censorship YouTube began as a place for people to share home videos its scene grew into one of the world's top search engines by July 2006 users were uploading 65,000 videos a day and Google wanted in they went out and acquired YouTube for 1.65 billion dollars in Google stock YouTube founders Chad Hurley and Steve Chen were thrilled today we have some exciting news for you we've been acquired by Google bad thanks in 2006 Google CEO Eric Schmidt acknowledged that to stay competitive the company also had to enter the world of mobile phones in fact a year earlier they had quietly bought another start up Android a small company with software for cell phones there's so many more mobile phones than personal computers as people do more and more searches on mobile phones it should eventually balance out again this would be many years it didn't take years Apple's phenomenal success with the iPhone in 2007 set a collision course between the two companies months later Brin and page announced their Android operating system with a variety of mobile phones their longtime idol Steve Jobs slammed Google for entering the phone business and accused them of trying to kill the iPhone at the Google developer conference in May of 2010 Google's vice president of engineering tore into Apple if Google did not act we faced a draconian future a future where one man one company one device one carrier would be our only choice that's a future we don't want and Google is battling with another giant in the tech world they bump up against Microsoft in so many ways they have a browser Chrome Microsoft has Internet Explorer Google also acquired companies that dealt with online versions of word processing software and spreadsheets things that directly go after Microsoft jugular with their office product Microsoft fired back with its own search engine Bing which debuted in spring of 2009 can I ask what you make of Bing do you like it I think you a being user oh yeah no no I I use I use all search engines out there I think that what Bing is reminded us is that the search is a very competitive market Bing ironically offered Google protection by letting them dodge accusations of being a monopoly bill gates this is the company that is closest to us as a competitor they are just as hungry and as ruthless you didn't use that word but I am as we are there is a danger they make a lot of enemies it's a blind spot because these two founders really think of themselves as noblemen they think that what they're doing is good for the world they've always enjoyed the feeling like the underdog feeling like the evil empire was Microsoft and now they've discovered that and some people think they're the evil empire their own slogan do no evil was suddenly being used against them googles quest on the road to organize the world's information took a new turn call it a detour with an ambitious feature they called Street View an attempt to photograph every neighborhood on the planet it would eventually include ordinary images from Main Street to extraordinary views of Antarctica but the effort also took private user information from unsecured Wi-Fi locations many people felt their privacy had been compromised Google acknowledged the mistake and agreed to destroy data the company known for search was struggling to diversify and was facing an aggressive new challenger Mark Zuckerberg Facebook's 1 billion users spend more time on the social network posting valuable information that is invisible to Google's search engine information that all advertisers chase so far Google's efforts at social networking have failed but its founders are keenly aware that its users habits on the web change Google will have to make a lot more friends in January 2011 in a startling Silicon Valley shake-up Eric Schmidt announced that Google was simplifying its management structure and that Larry Page was ready to lead and would take over from him as CEO co-founder Sergey Brin will focus on new products Schmidt tweeted day-to-day adult supervision no longer needed in 14 years Google grew from startup to technology giant hitting 50 billion dollars in revenue in 2012 and the space of a year Larry Page and Sergey Brin both got married Page married Stanford bioinformatics PhD lucinda Southworth in December 2007 on Richard Branson's island Branson was also his best man Brin married biotech specialist and will jet ski in the Bahamas with his partner Larry Page standing up for him they both have two children google.org its philanthropic arm has contributed over 100 million dollars to various organizations from clean energy to global health Larry Page and Sergey Brin have changed the way we get information it's been a great experience for me to see them grow over the last 12 years that I've known them I feel extremely proud of what they've accomplished Larry and Sergey always had this kind of irreverence as part of their attitude which is what made them so create it that's great I think Google attracts people who care who care about users who care about their fellow human who care about the planet and just can't sit still they built the company that absolutely changed the world [Music] [Music] [Music]

Channel: ENDEVR

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Keywords: Free documentary, documentaries, full documentary, hd documentary, documentary - topic, documentary (tv genre), Business Documentary, ENDVR, Game Changers, Larry Page, Sergey Brin, Google, Google Documentary, Gmail, Google Maps, alphabet, silicon valley, Apple, Microsoft, business insider, Cheddar, Bloomberg, google street view, google earth, google maps, google search, bloomberg game changers

Id: szbC4mZiVdQ

Length: 25min 35sec (1535 seconds)

Published: Fri May 22 2020