How Did Food Delivery Really Start?

making a home-cooked meal from scratch is hard enough but when you have to get into your car and drive all the way to your food you might as well go hungry that's why we invented delivery for those days when you don't feel like cooking or really even moving nothing beats pulling out your phone and making dinner come to you but how did this whole door to-door dance get started well today we are shipping out the history of food delivery but before we get started be sure to subscribe to the weird history Food Channel Channel and let us know in the comments below what other Food Services you would like to hear about all right time to Stand and Deliver tell me something what uh situation isn't improved by Pizza take out food dates back thousands of years all the way back to Roman times back then those Togo wearing ancients would swing by the thermop polia or cook shop and grab a quick bite to go but this required movement and after a long day watching Lions rip men from limb to limb who's got the energy for that unfortunately it wasn't until much later when Italy's King Umberto the and his first cousin swife Queen Margarita took a trip down to Naples in the summer of 1889 the dinner grew its first pair of legs according to Legend during her stay at the palace of Capo deante Queen Margarita grew tired of all of the palace's fancy French cuisine and she wanted to instead get down and dirty with what the peasants were eating so she requested that someone fetch her some pizza which at the time was was mostly regarded as poor people food unfit for Royal consumption the palace officials pinched their noses but obliged and they sent a request to the then Century old Pizza Joint Pizzeria de Petro easa kosi which translates to Petro's Pizzeria and that's enough and they ordered famous pizza maker Raphael Esposito to come deliver three of his best pies he brought with him a white pizza layered with cheese basil and pork lard a pizza loaded with fried little baby fish also known as white bait and most famously a pizza with mozzarella basil and tomato the white green and red ingredients representing the colors of the newly created Italian flag it was love at first bite Queen Margarita apparently loved the pizzas so much particularly the third one which would soon be named after her that Royal Representatives issued an official document to demonstrate her appreciation in this document which translated states that the three kinds of pizza prepared for her majesty were found to be delicious still hangs at the pizzeria dietro to this day which now operates under the name of of Pizzeria Brandy while many historians doubt that any bit of this story is true some even going so far as to question the validity of this official document it created a mythology around both the invention of Margarita Pizza and the broader rise in pizza's popularity that still has Believers to this day what's more while no official pizza delivery services would start for some time to come this Legend marks the first ever mention of pizza being delivered straight to someone's door no word on whether Raphael Esposito made it to the queen in 30 minutes or less shortly thereafter in 1890 the first known meal delivery service began operating in India's rapidly growing Bombay the city otherwise known today as Mumbai at the time Bombay did not have many takeout services or fast food joints and as more and more workers moved into the city from all over India a need grew for lunchtime meals according to Legend one Banker decided that in order to save some time and to make sure he could eat food he actually wanted he would pay for someone to s by his house every day to pick up a home-cooked meal and bring it to him at work others soon took notice and it wasn't long before just about everyone wanted their own personal lunch career enter Maho havaji Bach along with his hundman Legion of lunch slinging cyclists and hand card pushers mahano became the first businessman to formalize this growing lunchtime delivery system thereby becoming the first known business to offer any kind of food delivery by collecting a complex web of workplaces and home addresses his bike riding cart pushing Army would swing directly by workers homes to pick up nice warm home-cooked meals and then bring the food to the workers workplaces at specific scheduled times maho's delivery men soon became known as the daa walas which translates to ones who carry the box and operations expanded rapidly into the 1900s what's more the daa walas are still around today in Mumbai there are said to be around 5,000 active Dabo walas all of whom collectively deliver 200,000 lunches on any given day even as other food delivery services have popped up all over India the dble Wallas remain one of the only major services in town that picks up food directly from homes rather than restaurants over in the US takeout was popularized by the late 1800s and by the 1920s takeout options were just about everywhere then in 1922 Along Came Los Angeles's kinshu Cafe that year the kinshu cafe put out an ad that claimed it was the only place on the west coast making and delivering real Chinese dishes while this marked the first known time that a restaurant was offering delivery within the US the onset of the Great Depression squelched any further hopes for increased delivery options that is until the close of the second world war when Americans were suddenly a whole lot richer and many veterans fresh from Europe and Asia craved foreign Cuisine Pizza in particular which had hardly caught on in America prior to the 1940s was suddenly a hot commodity everyone wanted a taste of the zah and soon Italian restaurants began popping up everywhere and offering pizzas to go the first known food delivery service in the US like the kin Shu Cafe before it started in Los Angeles in the 1950s Kasa deore started to offer free delivery on all orders greater than $2.50 with the concurrent rise of Television the never leave home option became a quick hit and it didn't take long for other restaurants to start offering pizza delivery too all the while an entirely different mode of takeout dining was on the rise in 1947 the first ever drive-through restaurant an upgrade to the already popular drive-in restaurant opened up it was called Red's giant Hamburg and it became a Route 66 Staple in Springfield Missouri for five whole decades until it was torn down in 1997 but if you want a taste of the original drive-thru today there's still hope even though the OG building was torn down in 97 businessman David Campbell and Greg lot purchased the rights to the Red's giant Hamburg brand and in 2019 they rebuilt the resta Resturant from the ground up while this reconstruction may not be located in the exact same Route 66 spot as the original Reds and while it may no longer have a functioning drive-thru it does Faithfully recreate the Red's giant Hamburg aesthetic and menu giving today's customers the opportunity to syn their teeth into a super burger or some chili cheese fries but back to the 1940s in 1948 just one year after Red's giant Hamburg opened another new restaurant hopped aboard the drive-through train the restaurant was called In-N-Out and its Destiny would be to form a California cult following rivaled only by Jonestown as drive-through options soon expanded all across America so did America's appetite for easy eating and as more and more households came to own multiple Vehicles people increasingly wanted to put those cars to work as the century moved on delivery services became increasingly competitive some restaurants even use the speed of their delivery as a selling point for their food advertising delivery in 30 minutes or less or your money back 34 minutes 4 minutes late pizza's free come on you guys live Two Towns away it's pretty much impossible to get here in 30 minutes exactly still most 20th century deliveries were still performed by pizza places but all of that was set to change with the internet you know that thing Al Gore invented in 1994 Pizza Hut launched one of the world's first ever foras into online Commerce they called it Pizza net it was an entirely new way to order pizza or to order anything for that matter so much so that some thought Pizza net was just a prank marketing [Laughter] campaign it was 100% real though and for three glorious years customers in the Santa Cruz area could open up the pizzanet website Place their orders using their shaky AOL dialup connections and have piping hot pizza delivered right to their front door then just one year later in 1995 an all-new kind of online food food delivery service launched the worldwide waiter otherwise known today as waiter.com became the first ever major service to offer pickup and delivery from a variety of restaurants soon food delivery services started popping up just about everywhere and by the 2000s most major Pizza Brands had followed in Pizza Net's footsteps all the while Tech entrepreneurs continued launching allnew food delivery platforms which became increasingly more commonplace with the Advent of the smartphone these Services made use of all that take Scout Ingenuity developed over the course of the 20th century providing delivery options for restaurants that previously only offered dinin drive-thru and carry out the murderer's row of app-based delivery services includes GrubHub which was founded in 2004 Postmates founded in 2011 door Dash which opened its doors for dashing in 2013 and Uber Eats flicking on its open for business sign in 2014 2020s pandemic launched a Heyday for food delivery during the first wave of lockdowns as a broader restaurant industry struggled to stay afloat food delivery platforms saw a 70% profit increase likewise restaurants that adapted to this new trend had much greater success than those that had simply waited for lockdowns to ease as behaviors that were picked up in 2020 aifi into regular habits customers remained loyal to these delivery services even after sitdown options returned though the pace of growth among these Services has certainly slowed down from pandemic highs they've managed to keep up momentum and to never again dip back beneath 2020 levels today about 80% of all Americans get food delivered at least once per month and about 6% of Americans eat some form of takeout for at least one meal on any given day what's more more people today report having had food delivered straight to home than they do sitting down in restaurants or picking food up for themselves and a whopping quarter of all Americans claim to order food delivery more than five times in any given month averaged out evenly among the population the typical American orders delivery 55 times per year and spends just shy of $1,850 annually about $650 of which consists of delivery fees service fees and tips of all the foods that are delivered in America french fries are the most popular follow closely by Burgers tacos and pizza and of all the third-party companies that offer food delivery the door Dash umbrella which includes the company subsidiary caviar is winning out for example in December of 2023 door Dash account Ed for 66% of all food delivery sales followed by Uber Eats at 23% for those that just can't get enough food delivery or for those whose wallets can't handle another straight to your door order many of those food delivery services have even started to offer monthly subscription plans door Dash has dash pass Uber Eats offers Uber 1 and GrubHub has GrubHub plus Each of which cost customers about 10 bucks a month and with the ever increasing costs of food delivery these subscription Services may be the only way some can afford the convenience without having to bounce a rent check but ultimately isn't the convenience of getting Burgers and Fries sent right to your door worth spending a night or two in your car especially if the radio still works so what do you think is food delivery super convenient or just super pricey let us know in the comments below and while you're at it check out some of these other weird history food videos

Channel: Weird History Food

Views: 84,589

Keywords: Food delivery History, ordering food by mobile apps, Facts About having food delivered, Pizza delivery history, takeout and delivery food, weird history food, weird history food delivery, what was pizzanet?, Food delivery in India, Fast Food in Ancient Rome, ordering food on a smartphone, order on Grubhub, Ubereats history, Americans love food delivery, food delivery services, postmates food delivery, App food delivery, delivery apps for smartphone, Modern MBA, Ryan George

Id: A-RUEua7PuA

Length: 11min 51sec (711 seconds)

Published: Thu Feb 15 2024