Government wants to END Apple and iPhone

your next iPhone could be banned and Tim Cook might just be leaving Apple forever the US government is suing Apple and if they get their way the company we know and most of us love might be changing in some really big and bad way so after reading through the entire 88 page report here are the top five things you need to know about what this lawsuit could do to Apple how the iPhone could never be the same again how Apple might be forced to make some big changes and if you own any sort of Apple product listen closely because I've got some really bad news for you let me tell you why things are about to get crazy hello I'm a Mac and I'm a PC oh hey iPod nice yeah it's just a little something to hold my slow jams oh yeah okay so I'm sure some of you watching this video have no idea what this is but for those who do please comment down below and let the youngans know because this has got to be one of the best ad campaigns of all time for the uninitiated this was the get AAC campaign that Apple ran from about 2006 through 2009 and while it only was like on the air for about 3 years it was iconic for its Simplicity its humor and really its message Justin Long portrayed the cooler younger creative guy that was of course the Mac User while John Hodgman was the older more stuck up more corporate business-like guy which of course is going to be the PC yeah there is absolutely no denying that the Mac did not have the market share that Microsoft did the Apple share in the computer Market was pitiful but what these ads showed was that the Mac was built for the creatives it had better software it had better Integrations and when compared to the PC Microsoft's approach and really every other PC vendor was boring stale and not nearly as fun which showed really what Apple had to offer with the mac and with their ecosystem as compared to the other guys and if you sort of zoom out and look at Apple as a company this was sort of their emo from the very beginning one of the very first big differences between Apple and Microsoft was that Apple was building this closed ecosystem they made the hardware they made the software they bundled together an experience while Microsoft made billions hundreds of billions trillions of dollars by the software and then licensing it out to every PC maker under the sun we saw it uh when Apple got into the phone business and the tablet business the computer business they wanted to have end to end control for better or worse while the competition was sort of giving away their software on every sort of shape and size device you could want basically it was very clear over the years the two different paths you could go with the open system that was more customizable and sort of let you fit with whatever device you wanted in your life and Apple which is what you see is what you get not a lot of options it was abundantly clear from the early days that Apple was a very closed system but as their product lineup grew they had to make some concessions in order to sell products and make money yes the best experience you could have with your iPod for example when that crashed onto the music scene was if you owned a Mac but Apple also realized that there were millions of people who used a Windows PC that also could benefit from an iPod so Apple eventually relented and did release iTunes for Windows though as Steve Jobs put it like giving a glass of ice water to somebody in hell and especially over the past two decades Apple has built this incredible Walled Garden that works magically well if you're inside the walls if you own an iPhone and an iPad and a Mac your stuff just seamlessly sinks like magic you don't have to think about it the experience is wonderful but if you try to use a Android device with your Apple product if you sort of try to break the Walled Garden in many cases it will technically work but the experience is probably purposefully degraded and really doesn't give you all the features because Apple doesn't want you to sort of be in the garden and out of the garden they want you all in and if you're not sort of playing by their rules they may sort of technically make things work but it's not going to be pretty and really that's one of the big arguments of this lost suit the government claims that Apple has a monopoly on the mobile phone market and that they are intentionally breaking the experience between non-apple devices and Apple devices in fact the government claims that Apple dominates quote not by making its own products better but by making other products worse one of the most popular and polarizing examples of this even stated in this complaint is the whole green bubble versus blue bubble debate uh not only are there some intentional differen and features between when you're texting iPhone to iPhone to iPhone to Android like high quality photos and read receipts and stuff like that but um many believe that there is just generally a stigma between blue bubble to blue bubble and blue bubble to green bubble the green bubble can feel alienated and the government claims that apple is doing this on purpose to force people to buy an iPhone now yes of course Apple has had to adopt RCS soon and sort of fix a lot of these issues but that's still not going to change the bubble color and by and large the damage is already done and really that's sort of the Crux of the problem here the government claims that Apple just has too much control over the space and not only do they degrade The Experience if you interact with a non-apple device but they sort of punish you for doing so then there's the whole issue of developers who have to play by Apple's rules and they've got to give a certain cut and if you try to circumvent the App Store you get punished there's the epic games Fiasco and other developers who have challenged Apple basically the government says Apple monopolizes the phone market they have too much control they bully developers they bully users who try to use their Apple products on Android or Windows platforms things have just sort of come to a head now and the government claims Apple needs to be stopped and obviously I should say that Apple's whole kind of argument to this is that it's a good thing this is sort of the experience that they've proudly built that if you uh do own Apple products you get this magical experience it's because of their tight integration with hardware and software they're able to do incredible things you just don't have on other platforms and that all of these things are a benefit to owning Apple products not a drawback they firmly believe that they are an Innovative company doing many great things and uh they are doing what's best for their users and building a great experience and obviously you can comment Down Below on who you believe is right but this sort of always been Apple's thing this is their game they love the wal Garden they build the wal Garden it's one of the big draws to owning uh products and being in that ecosystem and they believe it's a benefit it's a good thing not a bad thing okay so that's sort of what the government's saying that's what Apple Sayang let's sort of get down to Brass tax here what could actually happen if this thing went to trial and apple lost what big changes could us as users actually see number one is that Apple actually could be forced to break up the company and sort of the different divisions now admittedly this sort of seems crazy and I would be very surprised if this uh actually did happen but we have seen this historically before and other companies have gone through this in order to comply with the law when they're seen as a monopoly they've got to break things off so we could see potentially Apple spinoff major products into their own companies like airpods becomes its own multi-billion dollar company uh the Apple watch becomes its own company um they could be forced to sort of sell off these divisions into independent bodies wouldn't it be crazy to think that like a Facebook could come in and swoop in and buy the iCloud company and buy by privacy and there are definitely a lot of implications here it could happen but I think this one's way more of a stretch number two is that Apple could be Force to make some really big changes one of the biggest parts of this lawsuit of course is the whole green bubble versus blue bubble thing and not only could Apple be forced to sort of adopt RCS adopt this open standard maybe even make the iMessage uh standard uh open for other sort of companies to you so everybody's on sort of the same page but also wouldn't be surprised if the government because of the stigma with green bubbles forces Apple to make all bubbles one color maybe they're all blue for example uh Apple could be made uh to make some changes here because the government's cracking down and they could be forced to make some big changes like making all the bubbles the same color seriously this could happen change number three Apple could be forced to make is one that would break a lot of people's hearts because it would mean the exit of Mr Tim Cook as Apple CEO a leadership change at Apple could be enacted to install a more government friendly head to the company in the CEO position again I'm not saying that this would happen but if we did go down this road and we saw a lot of bad PR against Tim Cook and he was someone who really fought for apple and what he believed the company was doing right and apple lost there could be sort of pressure from the government could be pressure from the public or Apple's board to get a new CEO in there to sort of clean house and make things better correcting some of the issues that the previous CEO had I also think that if we sort of look at Tim Cook he's a man known for doing what others probably wouldn't I feel like if push came to shove he would fight as hard as he could for the apple he believed in and believe what the company was doing and I think that if Apple was forced to make some changes he didn't agree with he'd probably step down on his own accord again I'm not saying this is a clear-cut thing and it's going to happen but is it in the realm of possibility yes it is many people believe just a couple of years ago that the United States suing Apple the Beloved uh you know best company in the country some would say uh is uh sort of crazy and would never happen but here we are so anything is possible and this is certainly on the table this something that could happen change number four is something that could happen if things get really dire let's say this thing does go to court uh Apple loses they're found guilty but they still don't comply with what the government says they don't play by the rules the government could do something that we've actually seen over the last couple of weeks and that is put a ban on certain Apple products Maybe even Banning the iPhone yes again an iPhone ban could actually happen as unlikely as it seems right now we actually just saw a couple of other Apple products banned just a couple of months ago so don't say it'll never happen here in the United States again I couldn't imagine Apple not complying with the government and sort of not playing by their rules that we have seen apple on multiple occasions sort of choose to pay the fine and break laws and not comply with International governments but that's probably a separate video for a separate day if the government was to see apple as not complying and doing something wrong they could ban their products we've seen it over and over again with different companies Apple in this case is not immune all right and change number five what's probably going to happen with this case let's just sort of get to the Crux of it and that is that is probably going to happen behind the closed doors and get resolved without anyone knowing uh I believe first off that a trial for this wouldn't even move forward for years so things would move very slowly anyways but I'm sure that once the media attension dies down some government officials and lawyers and Apple's high-powered legal team is going to meet behind closed doors and Hammer this out and find a solution maybe this results in apple making some small changes and the charges are dropped maybe there's sort of a ple agreement here or some sort of compromise or apple pays some fines and some money I can't imagine Apple making any significant changes from this um at least as of right now I'm sure that apple with all their cash and their great legal team can maneuver some sort of back room deal to make this go away okay so I'm curious what are your thoughts on this guys your thoughts on the government suing Apple do you believe that apple is running a monopoly do they have too much control are they exerting too much negative attention uh on the bad guys do they have too much control over the users do you like the wal Garden do you not do you agree with apple here let me know in the comments down below as always you guys are amazing thank you so much for your support you are amazing thank you for watching I appreciate youall I'm Robert Rosenfeld I'll see you all in the next [Music] one

Channel: The Apple Circle

Views: 126,222

Keywords: tac, apple circle, the apple circle, iPhone, iPhone 16, New Apple, iPhone 16 Pro, iPhone 16 Plus, iPhone 16 Pro Max, Apple Ban, iPhone Ban, Apple Lawsuit, Apple US lawsuit, Apple Watch, iPad, apple spring event 2024, Apple Event 2024, Tim Cook, iOS 18, Apple imessage, new ipad pro, iPad Pro OLED, AirPods, AirPods Pro, iPhone 16 leaks, iPhone 16 rumors, iPhone 16 Camera, iPhone 16 colors

Id: 97Kk-c06T9w

Length: 12min 53sec (773 seconds)

Published: Sat Mar 30 2024