Hey everyone! Jason here, digital marketing consultant. And in this Google tag manager course, we
are gonna go A to Z and everything in between, to getting you up and running with Google
tag manager the right way, as quickly as possible. If you're looking for solving a specific problem
with tag manager, whether you're working on Facebook or Google ads or Pinterest or something,
go and check out the timestamp table of contents in the description, to skip to that part,
that's going to be most helpful to you. Let's go and dive into my screen. I'm gonna walk you through the entire process
of getting up and running with Google tag manager, the right way. And the first step to getting up and running
with Google tag manager is making sure that we clean house, of all of our tracking codes
on our site because tag manager is going to be replacing everything. So what wanna to make sure, we do is, we're
ready to remove all the tracking codes right after we install Google tag manager. Now we don't need to remove the tracking codes
now, but we do need to figure out where all of them are. So chances are you probably, you may or may
not already have some tracking codes on your website. We wanna know exactly where those are, so
that we can remove them immediately after we install and implement Google tag manager,
and the reason we need to do this first and know where all these are ahead of time, is
because we only have one shot. And when I say one shot, that's because nothing
is retroactive when it comes to your tracking. So the last thing we want is for your Facebook
pixel to be firing twice, for conversions to be tracked multiple times, because the
code's in the wrong place, or it's being fired more than once, because it's in one place
with your previous install and then now it's here with Google tag manager. So we just wanna make sure that our installation
is nice and clean. Because right now, your tags are all over
the place or installed individually on your site. And what we're doing is, we're going to take
all of these tags and we're gonna put them inside of Google tag manager. So we go from tags everywhere to tags all
in one place. And of course we wanna make sure that we're
not gonna be double tracking anything. So our first step is cleaning house, making
sure we know where everything is, so we can immediately remove it, when we install Google
tag manager. Now the second step is to understand how Google
tag manager is actually organized. And the best way to think of Google tag manager
is, is a giant file cabinet for all of your tracking codes. So there are three levels inside of tag manager. We have account, container and tags. Your account level is going to be your company. Your containers are your individual domains,
and we'll get to sub domains in a little bit here. And then tags are the actual platforms, that
you're tracking, you know, Facebook, Google, Pinterest, you know, Bing, if you're using
Bing for some reason and so on and so forth. So here's a little mockup of what tag manager
will look like. And at the top level, we have your account,
right? So you can actually have multiple accounts
for different companies or different projects, that you have inside of your tag, your actual
tag manager account, that's connected directly to your Google account. And inside of your accounts, you're going
to have containers. In each one of your container, should be a
domain. And this is where sub domains come in, because
one of the things with sub domains is, it's going to be up to you, whether or not you
have a sub domain have it’s own container, or be part of the main domains container. I'm gonna leave that up to you. And if you're doing anything advanced in Google
analytics, typically just follow the way you've set it up in analytics. If that doesn't make any sense, ignore it. You're okay. Also what's really important to note is, that
it doesn't matter where the domain is hosted. So even if you're using a page builder along
with WordPress, you still should have one container for your entire domain. So for example, if you're using a page builder
like Builderall, ClickFunnels, you know, InstaPage or LeadPages, you're going to have the same
tag manager code on those page builders, as you will on your main WordPress site, if you're
using the same domain. If you have a separate domain or you’re
doing a sub domain for your page builders, then you may want to decide to have container
one for your WordPress site and container two for your page builder. But if you're using the same domain, I know
this is confusing, but if you're using the same domain, even if they're in different
places, use one container. Now inside of your containers, is going to
be all of your tax. And something that can really trip you up
is you wanna make sure, that there's only one tag in one container. So if you have a Facebook ads account, you
have a Google ads account, that remarketing code or that Facebook pixel, should only be
in one container, unless you're doing something advanced in super Ninja with your marketing. We really wanna make sure, that we stay organized
and keep one tag in one container. So here's just kind of an overview of everything
we've just gone through. We have your account, which is your company. We're gonna have your containers and your
containers represent your domains. And inside of those containers, we have all
of our tags and triggers and all the fun stuff that we're gonna be getting into, as we go
through this course. So now that we're prepared to clean house,
we understand the organization. Now it's time to install the tag manager code. So first things first, we're gonna need to
open up a tag manager account, if we don't already have one. So you'd head over to just Google search,
Google tag manager, and you'll be taken to a page that looks something like this, and
you'll go ahead and click sign in or start for free. And if you're setting up your account for
the first time, go ahead and choose the Gmail address or the G suite address for your business
or company. This should be one, that you actually own. So if you work for someone else, or if you
have a company account of a company that you don't own, please don't use that one. Use one that you a hundred percent own for
this. You can always be given access to other Google
tag manager accounts in the future and share access. But you wanna make sure that, when you set
up your account, you own the email address that you're using. So once you've set it up and you've allowed
access tag manager, you're gonna go ahead and be taken to a page that looks like this. And we're going to create our account for
our company. If you have multiple companies or you're going
crazy with multiple projects, you can just repeat this process over and over again. We're just gonna go through one sample company. So we're just going to give our account a
name, and I'm in the US so, I'm gonna leave it at US. It'll also give you the option to share data
anonymously with Google and others. I generally don't click the box inside of
tag manager. It's nice inside of Google analytics, because
it gives you some comparative stuff, but there's no real advantage to doing it here. So once we've entered in my awesome company
name in the United States, we're gonna go ahead and give our container a name. Now what's cool is you don't actually have
to use the exact URL. So if you have a lot of URLs, you're gonna
be putting in here, you can use any naming convention you want, to keep track of them. Here we're just gonna do supercoolcompany.com. And we're going to click use container as
web. The other things are for apps, so we're not
gonna be doing that. And we'll select web. And then we can go ahead and click create. And it's going to ask us, to check that little
data processing box at the bottom, and then we'll go ahead and click yes. And we'll be taken to a page that looks like
this, where we'll be given our Google tag manager code. Now, if for any reason you accidentally click
out of this and you're looking at your dashboard, you can always click on your tag manager ID
and be taken back to this popup. So if you ever lose track, you can just click
on that strange looking string of text, and you'll be taken back here. So what we're gonna be doing here is, we're
going to need to place this code on our site. And so this is the code that we're going to
put on our site. That's going to replace all the other tracking
codes. So what's really cool is, once we put this
in the head tag and the body tag, I'll show you how to do that in a second. We're never going to have to crack open the
code of our website again, that's what makes tag managers so great. And to ensure we never have to break open
the code of our site again, we need to make sure this code goes on every page of our site. Now the good news is most page builders, especially
with WordPress or the page builders like LeadPages, you know, Builderall, ClickFunnels, they give
you a place inside of your settings to place these two codes. So you're not gonna have to do any crazy HTML
stuff, unless you've done a custom site. And so whatever page builder you're using,
you're going to want to look for something akin to theme options or page settings or
analytics, scripts, and tracking. So I'm going to go through four examples here,
two in WordPress, and then I'll show you where to find it inside of Shopify. So looking for analytics tracking or scripts,
our first example here is the ThriveThemes plugin for WordPress. So I've gone to thrive dashboard and I've
clicked on theme options down there on the bottom left. And then I've gone up to analytics and scripts,
and you can see, that there's a header script and an opening body script. And this is where we're gonna copy and paste
that code. So you see there's code number one for the
header, and then code number two for the body. And all we have to do is, copy and paste it
in here. Now, if you've previously added tracking codes
to your site before, there might be text already inside there. So what you're going to want to do is, go
ahead and scroll to the bottom and then click enter a couple of times and then paste in
your tag manager code. Because once tag manager is installed on your
site and you're ready to go, you're gonna delete all those other codes, because you're
gonna take those codes and put it into tag manager. I know that can sound a little confusing,
but don't worry, we're gonna go step by step here. So that's number one. So example number two is the thrive plugin. So I'm in the thrive dashboard and I've gone
to just my dashboard settings and I've scrolled down to a selection for landing pages, analytic
scripts, and tracking. I'm just going through these examples, so
you kind of get a sense of where to look for your settings in your own software. And once I click on this, I'll be taken to
a place where I can add a new script. So you can see here, there's a dropdown menu
before head and after head. So red is the header text. I'd go ahead and paste it in here. And I'd say before header, and then I'd go
ahead and do this process over again. And I'd click after body for the green text
of the tracking code that goes in the body. Now, hopefully this is giving you some insight
into where to look in your own software. Second to last example here inside of OptimizePress,
I've just gone to the dashboard and you can see they have an analytics and tracking section
and two spaces for the code to just be copied and pasted in there. So hopefully one of these three examples,
is close to the type of software or plugin or theme that you're using. And finally with Shopify, you're gonna be
need to use plus otherwise, they're not gonna really allow you to use Google tag manager,
and you're going to go to online store preferences. You're gonna see a place to add Google analytics
and then other tracking scripts below that. So this is the page you look for, if you're
doing this with Shopify. And once you've pasted that code into your
site and you've clicked save it's time to make sure that it actually was added correctly. And for this Google has a free tool for us
called Google Tag Assistant. It's a free Chrome plugin. So what we'll do is, we'll just go to Google
and search Chrome tag store assistant, or Google tag assistant, and we'll be taken--,
just go ahead and click on the first option for the web Chrome store. And we're gonna be able to install this free
plugin. And what's really cool is this actually works
on any site. So if you want to check out your competitors
and what they're using and what tags they have on their site, it'll actually work on
their site as well. So once we click add to Chrome, we're gonna
go and click done. Just leave everything checked. You can always remove settings later, but
more is better here. It's just more free data. And then we'll go ahead and go over to our
site and click on it. And you'll notice that it's gonna say it's
currently not enabled. So we're gonna need to click enable. And then once we refresh the page, we'll be
able to see our tag manager code, along with all the other tags we're gonna be adding in
the future. So in this particular example, you can see
here, we have tag manager and we have an AdWords remarketing tag on the site. Since you just installed tag manager, all
you should see is Google tag manager, unless you already have other tags, that are lingering
around someplace. Now you'll notice there's some yellow areas
at the bottom. We're gonna ignore that for this tutorial,
because I'm purposely blocking myself on a site that we actually own, but we'll go through
what red and green means. So obviously red is bad and green is good. Now, if you see anything with red, that doesn't
necessarily mean the tag isn't working. I know this can really trip a lot of people
up. So what you want to do is, click on the tag
that showing red, and then look at the errors. And most of the time, the errors aren't gonna
make any sense. In this particular instance, you see it's
air blocked by client. That's because I'm using a plugin to block
myself. So I don't cookie and pixel myself in our
own marketing or marketing for our clients. However, if there's something else here, you
can go ahead and type that into Google. And you're gonna be able to go through Google
forms and find out what the problem is relatively quickly. A lot of the errors have a code. So it's very easy to figure out what the issue
actually is. For our example here, Google tag manager is
green. So that means we are good to go. Google tag manager is on our site correctly,
and we're now ready to move on to adding other tags inside of tag manager, to really take
advantage of all of the tag benefits, tag manager offers us. Now the very first tag I recommend setting
up using Google tag manager is Google analytics. I believe it's the single most important tracking
code to have on your site. And all you need is your property. ID. We're not gonna have to copy and paste any
code here, because Google talks to other Google products. So we'll go to our Google analytics account. I'm going to assume you already have it set
up. If you don't, it's relatively easy, just search
Google analytics. And within three minutes, you'll be up and
running, ready to go. So wherever you are in Google analytics, you
can always come to the bottom left here and click on admin. So we're gonna click on admin or the little
gear icon, if you're already in your admin settings. Once you're at a page that looks something
like this, we're gonna make sure that we're looking at the right property or website that
we're going to be adding Google analytics to. And we're gonna click on property settings. And inside of property settings, we're gonna
be able to copy our tracking ID. It's this little number at the top. That's all we need from Google analytics. We can go over to Google tag manager now and
get started creating our tag, for Google analytics. So we'll go ahead and click on new tag here. And we're going to name our new tag, I recommend
naming it GA-base Tag, but you can use whatever naming convention you'd like, just make sure
it's descriptive because as time goes on, you're going to wind up putting a lot of tags
in here. And so you want to make it really clear to
yourself or someone else, who's helping you what each one of these tags are. Once we've named our tag, we're gonna go ahead
and click tag configuration, and we're gonna be given all of these tag implementation options. We're gonna go ahead and click on Google analytics
universal. If for some strange reason, you see classic
anywhere, don't use classic. We're going to use Google analytics universal,
because classic is completely outdated now. So you do universal, and we're gonna go ahead
and click enable overriding settings, in this tag. This essentially is telling tag manager, we
want everything. When you get into advanced Google analytics
and advanced Google tag manager, you can unclick this and start getting fancy with individualized
settings. For basic setup, just click override and keep
going. The next thing we're gonna wanna do is, put
in our tracking ID, and this is gonna be the UA code we copied from our property settings,
inside of Google tag manager. So we'll just go ahead and paste it in there. And that's all there is to it, to getting
ready with the tag itself. Now we have to tell Google tag manager when
we want the tag to fire. And so we'll go ahead and click on triggering,
and we'll select all pages. Since we just set up this particular account,
all pages is the only option. If you ever want to make a trigger in the
top right-hand corner, you can click plus and create a new trigger. We'll go through that in a different part
of this course. So once we've selected all pages, we are good
to go with this tag. So we see we've chosen Google analytics universal
as our tag type, we've enabled overriding settings, because we're gonna be simple here. We've copied and pasted our UA property code,
that we found inside of our property settings inside of Google tag manager. And we've set our trigger to all pages because
we want Google analytics to track every page on our site. And we'll go ahead and click save. And now that we've clicked save, we need to
preview our changes to make sure that we did everything correctly and that there isn't
anything getting in the way of Google analytics firing correctly. So once we click this little preview button,
we'll get this orange notification letting us know that we're now in preview mode. And this is something I recommend doing for
every single tag, every single change that you do. So you can ensure that things are working
properly, you do need to do this in a Chrome web browser. So in Chrome, we're gonna go over to our website
and we're going to refresh the page. Since we're doing Google analytics, it could
be any page on our site, because Google analytics is supposed to fire on any page on our site. So here we're just on a membership homepage
and you'll see that this little box is gonna pop up at the bottom. Again, we need to be in Google Chrome and
tag manager preview is going to show us everything that's firing on our site. And as you can see here, the GA base tag,
what we named it is firing. This is the Google analytics tag. This is what we want to see it succeeded. We are good to go. We're ready to publish the changes live. What's very important to note is, this is
still in preview mode, right? So if someone goes to your site right now,
Google analytics, technically isn't on your site yet, you're just previewing it. So we need to go back to tag manager and we're
gonna leave preview mode. And then we're going to go ahead and submit
the changes to make them actually live on your site. So it will pop up here. You're gonna go ahead and name your update. Typically, I just name it the same as the
tag or trigger, that I just put together. And then I put in the information of the tag
or trigger or little information about it that way, if I ever have someone else coming
in later on, or you come back later and you're trying to figure out where was a mistake made. This is a very nice, it's just takes an extra
30 seconds and it makes sure, that you have good documentation for all of the changes
that are being made. And once you have that there, you can go ahead
and click publish, and you're good to go. It'll give you this nice little report of
everything that was changed. And so what we want to do now is, head back
over to our site, refresh the page and this time use tag assistant. So the first time we previewed it using the
Google tag manager preview function, tag assistant is telling us the results that are live, right? So you can see here, we have our UA code. It's blue. That means it's good to go. It's firing correctly. The installation of our Google analytics tag
via Google tag manager is complete. Now, when it comes to installing the Facebook
pixel, I recommend that you put it on your site, even if you're not doing any Facebook
advertising right now. And there's two reasons for this. Reason number one is it's gonna make remarketing
a whole lot easier in the future, if you ever decide to use Facebook and number two, Facebook
is trying to compete with Google analytics and they provide some pretty good data and
insights into your website traffic. So even if you're not going to be advertising
and you've just sworn off Facebook forever, well, their audience insights tools can be
very helpful. So I recommend installing the pixel anyway. Now the good news is, installing the Facebook
pixel via Google tag manager is extremely simple. Because it integrates directly with Google
tag manager. It's actually kind of strange how it's easier
to install the Facebook pixel than it is to install a Google tag or a Google analytics
tag, but more on that in a bit here. So we're gonna go ahead and head over to Facebook. We're gonna click on from our feed page, we're
gonna click on our menu and we're going to either click create ads or manage ads. So if you don't already have a Facebook ads
account set up, you'll go ahead and click create ads. You'll be able to set up an account. They just want a credit card and some basic
information, and you'll be good to go. Otherwise you can go and click on manage ads
and then select the account, that you're going to be doing this for. So once you're in your ads manager, we've
clicked up here in the top left and we've clicked on ads manager, and then we've clicked
all tools. And we're looking at everything we have access
to, inside of our ads or business manager. So we're gonna go ahead and click on pixels. So if you haven't set one up yet, this page
is going to show you an option to create a pixel for the first time. If you've already set one up, then you can
go in and click on the pixel ID or details to get to the popup that we need. So if you're doing this for the first time,
this page isn't going to apply to you, but if you've already set it up, we're gonna go
ahead and click on setup in the top right. And once we do a popup will appear, and this
is the popup will appear, if you're doing this for the first time. Of course, we're gonna choose integration
or tag manager. And in the list of everything that we could
integrate with, we're gonna go ahead and click on Google tag manager. Now here, this is just kind of telling you
an overview of what's going to happen. And Facebook, automatic events is actually
so good, that we've found that a lot of people actually don't have to do any advanced conversion
tracking because automatic events do such a good job of figuring out what's actually
going on, on your site. So if you're doing conversion tracking, installing
the pixel via this way Google tag, via Google tag manager is probably all the work you're
going to need, unless you're doing some advanced funnel stuff or you're doing some advanced
e-commerce tracking. So here, it's going to pop up a screen here
and ask you to sign in with your account. So obviously we need to sign in with the same
Google account, that we used to create our tag manager account. Otherwise we're not going to see the proper
containers and accounts. So once we click the one we want, we're gonna
go ahead and click allow. So you're gonna have to click allow, this
is the first time you're doing this. And once we do, we're gonna be able to see
the accounts and containers, that we have access to. In this particular instance, my awesome company
and supercoolcompany.com are the only account/container, that we have in this particular Google account. If you have more than one, you're going to
have a drop-down menu that looks like this. You'll just select the account and container
and then move on. And since this is the only account we have,
we're gonna go ahead and click finish and set up. So now actually Facebook has put the Facebook
pixel inside your tag manager already. All the hard work has been completed. We just want to make sure it's been installed
correctly, via the pixel helper. So similar to how Google tag assistant helps
us with making sure Google tag manager was installed correctly the first time. And it helps us with all of our Google tags
from Google ads and Google analytics. The pixel helper does the same thing or the
Facebook pixel. So we'll go and click download pixel helper. It'll take us to this page. We'll click download now, add to Chrome. And once we've added the extension, we'll
go over to tag manager, we'll click on tags, and we'll just verify that the Facebook pixel
is actually there. And we'll just be a little OCD, just making
sure that everything is working correctly because there are no redoes. We'll go back to the homepage and we'll go
ahead and click on preview, just to make sure everything is ship shape. So we'll click preview. We'll be notified that we're in preview mode
and then we'll go over to our site, refresh the page. And now we can see the Facebook pixel has
fired and we can use the Facebook pixel plugin that we just installed, to see the page view
data, that the Facebook pixel has collected along with the automatic micro data. And with the automatic micro data, if you
have a bunch of upsell pages or down sell pages, you wanna see how Facebook is tracking,
what's going on inside of your shopping cart or your checkout process. I recommend going through a mock checkout,
to see how Facebook is collecting that data, to make sure that you're getting the right
conversion events. Well, that's a little outside the scope of
just getting set up, with the Facebook pixel and Google tag manager. So we'll go back to Google tag manager and
we'll just leave preview mode. And of course we don't need to submit changes
because Facebook has already done that for us. And with that, the Facebook pixel is on your
site via Google tag manager. And the setup is complete. Now, when it comes to installing the Google
ads remarketing tag, it's going to apply to all of the Google ads, products, and previously
known as Google AdWords. So your search ads, your display ads, your
Gmail ads, and your YouTube ads, all work off of the Google remarketing tag that we're
about to install, via Google tag manager. And before we jump into our Google tag manager
account, we need to go over to our Google ads account to get our tag ID and conversion
ID. So for that, whether you're at your dashboard
or you're looking at all your campaigns, you're gonna click on tools. And inside of tools, you're gonna click on
audience manager. Now, if you're setting up your tag for the
first time, you're going to see a little box here, that's going to allow you to set up
your tag. If you already have set up your tag or you
have some audience sources already, we're gonna go ahead and click on audience sources
on the left hand side. Once we've clicked on that, we're gonna go
ahead and click on the Google tag. And we're going to select the three little
dots and edit source. Once we get to edit source, we're gonna get
to the same information, that we would be looking at, if we had just clicked to create
the tag for the first time. We're going to collect all data from all sources,
because this is the remarketing tag. And then for general parameters, go ahead
and check user ID. If you're in the UK and you're dealing with
that GDPR stuff, you may want to look up whether or not you want to bother checking that little
box and we'll go ahead and click save and continue. And once we get to this page, because we're
doing Google tag manager, we can ignore all of these site tags and event snippets, and
scroll down to use Google tag manager, and a little popup will come up, giving us our
conversion ID. And so all we need to do is copy this guy
and we'll be good to go. So we'll copy our conversion ID and we'll
go ahead and click done. And we'll click down one more time and we'll
be taken back to this page. And at this point we are done with Google
ads. We can go over to tag manager and create our
new tag. So we'll go ahead and click create new tag
and we'll come up here and name it. I still use AW for ad words, because Google
ads GA's the same as Google analytics. And it just messes up our entire naming convention. Or you can do GAT, which stands for Google
ads tag-remarketing. You're welcome, more than welcome to come
up with your own names. That's just how we use it. And we're still using AW just because GA is
not a good abbreviation, since Google analytics is the same abbreviation, and we already did
that for all of our clients. Anyway, once you figured out whatever you're
gonna name it, let's go ahead and click on tag configuration and select Google ads remarketing. So once we select a Google ads remarketing,
we'll just go ahead and paste our conversion ID into this little box. And we're not gonna do any custom parameters. You can always come back and get fancy. Next for the triggering, we're just going
to go ahead and select all pages because this is a remarketing tag. So we want this to fire across every single
page on our site, we can create our custom audiences or custom remarketing lists inside
of Google ads. We don't need to define that here, inside
of tag manager. Tag manager, we're collecting all the data
inside of our Google ads account. That's where we're starting getting granular
with the different individual pages, that we want to retarget people based upon their
visits. So here we have our tag type, our conversion
ID, and then of course our trigger, which is all pages. We are good to go. We're gonna go ahead and click save and finish. So once we've done that, we want to preview
all of our changes. So we'll go ahead and click on preview before
we go live. Once the preview notification goes up, we'll
go to our site, inside of Google Chrome, because of course, this is only gonna work, if you're
inside of Google Chrome and we'll refresh the page. Since this is a remarketing tag, that's going
on all of our pages, we don't need to go to a specific page on our site. So any page we'll do. We'll do our membership homepage here. And once we do this little preview is gonna
show up in the bottom, and here we can see the Google AdWords remarketing tag has fired
once, which is what we wanna see. We can see the Facebook pixel and the Google
analytics tag has also fired two things that are firing across every page on this site
as well. And now that we verified, it's working correctly,
we're good to go publishing the changes. So we'll come over here. We're gonna go ahead and leave preview mode
and we'll click, okay. And then we'll click submit, to make the changes
live. So we'll go ahead and give our update a name. I like naming it, whatever tag or trigger
I just installed. And then the version description is to just
give the information of what was changed. And if there is an individual, you know, tracking
ID or trigger URL, I'd go ahead and paste that in here. Just so it's really easy to document and you
don't ever have to remember what you changed with a version, just in case something goes
wrong in the future. So we'll go ahead and publish that. We'll get our little summary here of everything
that was done. And as a final check, just because we wanna
be OCD, we're gonna go back to our site, refresh the page that bottom preview section for Google
tag manager is gonna disappear and we'll click on tag assistant, to make sure that we can
see the AdWords remarketing tag is fired correctly. And you'll also notice the number one, two,
three, four, five, six, cause I just kind of made it up for this particular course. Those numbers should always correlate to the
numbers that you plugged in into Google tag manager. You do wanna make sure that those numbers
are the same, just in case there's another piece of code on your site for some reason. And with that, your setup and installation
of the Google ads remarketing tag, via Google tag manager is complete. Now, when it comes to conversion tracking,
this is where tag manager really shines. Because tag manager allows you, to set up
your triggers and events one time and then have them fire for every single traffic source. It's really a fantastic tool for streamlining
your conversion tracking process. And so there are only two things we need,
when we're doing our conversion tracking, we're going to need our success or confirmation
URL, and our conversion code from whatever advertising platform we are using. In this particular example, we're gonna be
using Google ads as an example, but this will work with pretty much any platform, that you're
looking at. So our steps here, we're gonna create the
trigger. Then we're gonna create the conversion code. And then we're going to add the conversion
tag, to Google tag manager. So the first step is we're going to create
a custom trigger inside of Google tag manager. And now we'll head over to Google tag manager,
and we're going to click on triggers to create our new trigger, to track our conversion events. So once we're in triggers, we're gonna go
ahead and click new. And here we're going to define what the trigger
is. Now, a trigger is something where you're setting
up an event, think of it as an event or a goal, that you want to track on your site. So this can be a lead, a signup or a sale. Those are kind of the two big things that
we're gonna name it, based upon that. Here, we're tracking a lead. So it's going to be the code of whatever the
offer is. And then dash lead, you can use whatever naming
convention you want. You can always change your names later. So we're gonna click on trigger configuration. And this is where we're going to tell Google
tag manager, what conditions need to be met, in order for someone to be counted as a lead
or a sale or a signup. Here, we're gonna click page view. All of these other things can be used. It just requires a lot more HTML knowledge
and starting to mess with the data layer of your site. So we're gonna keep it simple. Use page views. And we're going to click on some page views,
because we don't want this to happen for all pages on our site. We want to just track when someone hits a
particular page. So we're going to click on some page views
here, and then we're going to set the conditions of what the page would be. So I apologize. This is a really got really blurry for some
reason here. So we're gonna click on page URL in the first
box, and then we're gonna click on equals in the second one. Again, I apologize. I went ahead and put what you're gonna look
for here. It could either be starts with ends with or
contains. Then we're going to go ahead and put in the
success or confirmation URL, of whatever the action is. So if someone's going through a checkout process,
then this'll be the confirmation page or the invoice page, when they're done with the shopping
cart or upsell, down sell sequence. If someone's just opting into a landing page
or squeeze page, then this is going to be the thank you page or success or confirmation
page that happens right after that action. There are other ways to track these. This is just the simplest kind of most foolproof
way of doing it. So here I've just typed in supercoolcompany.com/confirm,
right? So this is the page that's gonna show up right
after someone signs up for the free offer that we have. And once we've entered in that URL, we're
gonna go ahead and click save. So we've saved it. The trigger creation is complete. Step one is done. And what's cool is, this trigger that we just
created can be used for any tag, any conversion pixel on our site. So it's gonna be really cool how you see how
this works in a second here. And you can see, here's the first change we
can see that the trigger has been created. And now it's time to create our conversion
code. For this particular example, I'm gonna be
going through Google ads. It should be similar for your other advertising
platforms. So we're gonna head over to Google ads and
click on tools. Under tools, we're going to click on conversions
and inside of our conversions, we're gonna click the big blue plus button. You can see here, there are a couple of conversions
already set up, for this particular account. And in our conversions, we're gonna click
on website and then we're going to go through and set up what this conversion means to us. So first we're gonna give the conversion a
name. I recommend naming it something similar to
the--, what you name the trigger and tag manager. So, you know, all these conversion tags and
triggers are around the same event. So we're just gonna actually name it approximately
the same thing. And then we're gonna tell Google, what type
of conversion this is. Is it a purchase, a sale, a lead, a sign up,
you know, a view of a key page or other. Typically, I only use the first three. We're tracking a lead here. So we're gonna select lead. And then we have the option of telling Google
what the value is. Now, when it comes to different values for
each conversion, that's advanced, we're not gonna touch that in this particular tutorial. If you have one product at one price, then
you can go ahead and enter in that price. It's great, if you're looking to figure out
what your kind of cost per leads are, cost per acquisition, and doing return on ad spend
type things. For this particular instance, we're just doing
a signup, someone just entering their name and email to get access to something cool. So we're gonna go ahead and select, don't
use a value. Next we have count, if you're gonna count
every or a just one, it's recommended if you’re doing this for a lead or a sign up, go ahead
and click one. We only want to count a conversion as someone
who gives us their contact information one time. If it's a sale, well, go ahead and count every
single one. And finally, there's some other settings here
in the bottom that you can play with based upon, what your conversion tracking is and
the type of campaigns you're running. And on the next page, we're gonna go ahead
and select use Google tag manager. Because that's what we're doing. We're using Google tag manager. And here we're going to copy the conversion
ID and the conversion label. And of course, you can click the tabs at the
top, if you're going to be sending this off to someone, or you just want to see what the
code looks like. And this is all we need from Google ads, in
order to set up our conversion tracking inside of tag manager. So we'll just go ahead and click next to finish
up. We're gonna click done because we've already
copied what we needed. And now we can see that our new conversion
action is showing up in our list of conversions. Of course, it's unverified and there's none
because we just made it. So now we get to go to step number three,
which is setting up the conversion tag. So we're bringing it all together in this. So we're gonna go back over to Google tag
manager. We're gonna click on create new tag, and then
we're going to give our tag a name and this should identify the source and the action. So in this particular instance, I'm gonna
name this AW-conversion for ad words or Google ads conversion. And then what is the conversion? It's the, a lead for the aspire notebook. So we'll go ahead and select our tag configuration,
because this is a Google product. We go ahead and click Google ads conversion
tracking. If you have a code from another ads platform,
you can go ahead and go to the custom section down here and click on custom HTML. You can go ahead and paste in the conversion
code snippet, that you got from your ads platform. So here, we're going to copy and paste our
conversion ID and conversion label, into Google ads. So you can see here, I saved it in a notepad. So we just copy and paste into those two,
and we're good to go. And now we want to select our triggering. So this is where that trigger comes in, that
we already created earlier. We're going to go ahead and click on the A
and B-lead trigger. So it's telling Google tag manager, that we
only want to fire this particular code from Google ads when someone sees the confirmation
page. So this is the summary of what we have. We're gonna go ahead and click save. And now it's time to preview our install. We can see here, we have two workspace changes,
so we'll go ahead and click preview. Once we get the preview notification, we'll
go over to our website and refresh the page. Now here, it's very important that we refresh
the page on the confirmation page. We want to be looking at the page, where the
tag is supposed to fire. So we'll refresh the page and we'll see our
preview down here. And we can see AW-Conversion_AMB-Lead, blah,
blah, blah, blah, blah, blah, Google ads conversion tracking fired one time. Perfect. This is the confirmation page, we want the
tag to be firing here. And now that we've confirmed that it's firing
in the correct place, we can go back to tag manager, leave preview mode and submit our
changes. So here, I'm gonna go ahead and give it a
name, that's descriptive of everything that was done, as well as the conversion ID, conversion
label and the actual URL of the trigger that was set up. So that way it's very easy to see in one place,
everything that was done, and this is especially helpful because as you keep doing this over
and over again, it's very easy to find mistakes or wind up needing to change the way a particular
tag or trigger has been set up. And so this is just a great way to make sure
that you have a good track record and you can easily fix issues, that come up in the
future. We'll go ahead and click publish. We'll get our summary of results. And as usual, we're going to need to go back
to our site one more time, to make sure that the tag is showing up correctly via the tag
assistant. So we're gonna refresh the page. That bottom section is gonna disappear, and
we're gonna click on our tag assistant. We're gonna be able to see, the Google ads
conversion code has fired correctly on this confirmation page. And with that your installation of the Google
ads conversion tracking tag, and the process for creating your conversion tags is complete. Thank you for watching. I hope you found this video informative and
actionable. If you're still watching, go and hit that
like button and subscribe, because over my channel, I'm documenting the entire process
of what it takes to be successful with your digital marketing. And of course, getting tag manager set up
and your analytics and your tracking codes properly installed, is just the foundation,
first step to being successful with your digital business and marketing and sales funnels efforts. So go and comment below, if you have any questions
and until the next video, keep building the business you love.
