Godfather of Football | How Perez Changed Football Several Times

when Ronaldo complained about the lack of respect and asked Paris to sell him for 100 million he replied don't bring me 100 million bring me the money I need so I can replace it with liel Messi and that's all about Florentino Paris calls Cristiano an idiot and the lunatic cilus a stupid Poppy and rul a swindler he easily makes sneaky deals as a result this guy with hair tied in barca's colar Trolley Madrid suddenly signs for the capital team something the Florentina only cares about and power but not football rumor haard that he once suggested back and play a right back and San play Central just to make room for new galacticos but wait the Reconstruction of perhaps the best stadium in the world Santiago bernabel is coming to an end which supposed to be the Pinnacle of Paris presidency a presidency during which Paris was able to leave the club out of that surviv the consequences of the pandemic compete on equal terms with Moneybags sponsored by shakes and still remain the world's leading brand and club so who is he in today's video you will find out what did Florentino really come up with galactical for what was Madrid like before Paris who helped him become rich and why does Florentino have Shady schemes I will tell you how he began to fight football and hacked it four times each time discovering the trends way before others we will look at his fifth attempt to change the game with the super league and its true reasons Paris is a builder and not just because of the Reconstruction of the bernabel Florentino studied Engineering in Madrid oversaw a Rob project in Spain and even worked in the ministry however the young engineer was not satisfied with such a career so peris decides to go into politics and is elected as the Secretary General of the new PRD party he doesn't stay in his position for long after the 1986 elections PRD is dissolved therefore Paris decides to change his field yet again together with his friends he buys the bankrupt engineering firm padros and not only makes it profitable but also turns it into one of the largest construction companies in the world ACS so it's 1995 inspired by his successes Paris pushed himself forward as the candidate for the presidency of Real Madrid the team he has supported since childhood he thinks everything will go smoothly as it was recently announced that the club has huge deaths well who can beat him a superstar from business and the great manager for the current president Ramon Mendoza who allowed such losses but despite all the problems Mendoza wins the election Paris first attempt to take control of Madrid fails he returns to ACS in 2000 Florentino decides to run for president of Real Madrid again but this time everything will be different Paris makes one very B move that brings him Fame and realizes his dream of greatness this move is a promise to sign l Figo from Barca the first information about the possible transfer of Figo appeared on July 6 2000 ironically on that day Real Madrid Defender mik Salgado married the daughter of the new Real Madrid president Loreno Sans we will talk more about Sans later but it should be noted that at that time he was doing very well after replacing Ramon Mendoza in 1995 s soon won the Champions League with Real Madrid for the first time in 32 years and in 2000 just two months before the election he took another one add a few more trophies to that and you get a new presidential term for Lorenzo almost everyone was convinced of this yet Paris had a different opinion first he gathers all the socios of Real Madrid these are the people who have the right to vote and asks if I became president which signing would you like to see first the room shouts Figo but Florentino cly response okay if I become the president I'll sign him and if not I'll pay the membership fees for all 83,000 socios next year so the decision is made but how do you lure a Barcelona Legend to your team of course with money first Paris turns to Paulo futra a former teammate of Figo in the national team and offers him to be a middleman in the simplest and as it turned out brilliant deal if Paris wins the elections and F does not move to Madrid then luig pays a penalty of 22 million if Florentina loses the f tapped about1 1.7 million for himself then to confirm his intentions peris deposited 44 million the buy our close for Figo into the account of the Spanish Football Federation the deal was done now why did Lu agree to participate in this the Portuguese player really wanted to extend his contract with Barca but due to the presidential elections that same summer none of the candidates had real power and couldn't give him a concrete offer for a new contract when Paris made his offer everyone heard about it but no one including Figo took it seriously just like they didn't take Paris Victory even Real Madrid's president at the time Lorenzo Sons said that Paris was more likely to sign former Super Moto Claudia schifer than to win the elections and bring Figo so Figo agreed to take what seemed to be an easy 1.7 million yet all these people didn't understand the main thing Real Madrid fans and socios forgot about the champions league and other club's successes when they heard Paris promise they were ecstatic about humilating Barca with just one deal thousands of them voted for Paris in the end he won the elections and immediately fulfilled his promise he brought Barcelona's Talisman to Madrid Florentino made only the first move but already won over the fense got rid of competitors and really destroyed barcel with just one check look at the facts the minor receip from this deal went into the new Star transfers but neither Mark over mer or Emanuel PT from Arsenal could replace luish or even establish themselves in the club however things weren't perfect for Madrid either when Flo took over the club he inherited deaths of3 to 400 million e so let's figure out how this happened and what it was like I won't talk about all the presidents of Los Blancos such as the great Carlos padros and cago barabell let's focus on the two predators of Flo that were mentioned in the video Ramon Mendoza and Lorenzo's Sons Ramon Mendoza he was the club's president from 1985 to 1995 with him in the chair Madrid won a record-breaking five consecutive La Liga titles and was considered one of the best teams in Europe at the time however they couldn't win any European cups During the period even before Florentino Mendoza started to have bold negotiations with stars demanded huge amounts of money for TV rights and made one of the most scandalous transfers of the time Hugo Sanchez from ATL Madrid to Real Madrid and it was him who defeated Paris in the 1995 elections as I mentioned in the beginning of the video but he resigned from his position in the same year due to that handing over management to his right-hand Vice President Lorenzo sons who became the M man in Los blanas for the next 5 years financial problems were compounded by image failures as for the last 5 to six years Madrid had bought very few Stars ring more on luck and hardly resembled a super Club Club to fix the situation Lorenzo being a successful businessman and a negotiator started to assemble the first manyi galactical partially on his own money pedrick Movic da shuker Claren zorf Roberto Carlos Christan in Panucci and Bodo igner these newcomers along with Fernando yro Rondo and rul created a powerful team and brought back gold medals to Madrid in the First full season of Lorenzo Suns then they won the Champions League twice in three years took the Spanish super Cup and the Intercontinental cup but while the results were okay Madrid's financial problems under Suns became worse day by day despite Lorenzo's personal contributions the team continued to lag funds Los boncos took out loans for new stars but the idea didn't work yes not everyone can succeed as galacticos it was reported that since 1997 the club's death doubled So Real Madrid was even on the verge of bankruptcy all this alongside Paris promis to sign Figo eventually led to Lorenzo losing the presidential elections to Florentino in the summer of 2000 who immediately began to fix everything however peris did it extremely controversially he decided to sell the land owned by Real Madrid located in the very City Center with the help of the city council and not entirely clean operations the club got rid of its land receiving half a billion and Paris also made a good profit a new Financial District was supposed to be built on the site of the former training base of the team and and the majority of the contracts were given to florentino's company ACS another victory for Paris at the beginning of his Reign but now it's not brilliant like the transfer but rather murky so it's time to tell you more about florentino's Doty schemes and His Dark Side florentino's ideology can be described in three words business money and power so let's start with business schemes the construction giant ACS which we talked about at the beginning was built by Paris with the help of government contracts and financial support from the Albertos and March families both Clos linked to Franco dictatorship which in turn once collaborated with the Nazis it's already a bit Shady moving on the country's largest Savings Banks kaha Madrid also under the government control not only helped ACS buy millions of its own shares but also financed Real Madrid transfers for example a loan of €76 million for Cristiano Ronaldo and this was during the financial crisis of 2009 when loans were simply unavailable for most companies the second point is power if you watch a Madrid match from the VIP box you will see famous Bankers politicians and businessmen Paris has turned this place into a new center of influence where many important deals are made but alongside recognizable figures like a former Spanish prime minister they're also very questionable ones for example an influential figure in the Spanish Chinese Mafia GA pin and for the sweet part let's let's focus on power peris even changed the election procedure in the club to suit himself now candidates for the presidency must meet such requirements as membership in the club for 20 years Spanish citizenship and the bank guarantee of 15% of the club's budget currently about 120 million in theory democracy and transparent conditions in practice pretty much only Paris can be elected as the new president of Real Madrid finally the third Point United business money and power Real Madrid is a Spanish brand standing above the government Paris once said in an interview and to some extent it's true through the club he boost his influence and Power in Spain and through money and business boost Real Madrid the most famous example of this Synergy is the transfers of the Los Blancos during investigations journalists found out that large International purchases by the club coloman jamus Rodriguez Mexican Chicharito and Costa Rican goalkeeper Kay Navas coincided with ACS receiving construction contracts worth hundreds of millions of dollars from the governments of the corresponding countries coincidence I don't think so however murky or cool Paris may be as a businessman no one can deny that he's also a genius innovator Florentino is constantly AE of chance and has already successfully changed pble several times I remind you that when Paris took over the club it was in a difficult situation despite cleaning the Champions League Real Madrid did not bring in expanded revenues and did not have the global recognition it has now not to mention that the stadium was not only empty but also in need of repair in such a difficult situation when it was necessary to sell players and save money Florentino went against the system and hacked football he felt that people wanted entertainment and stars therefore Paris created the galacticos following fot to Madrid were the players such as zidan Michael Owen Brazilian Ronaldo and David backham the Englishman was even taken in stand of Ronaldinho whom Paris considered too ugly the transfer made it clear Florentino pursued commercial rather than Sports goals after all back was taken for the same position as Prime Figo what were these goals to buy the most famous and media covered players create excitement around them and start selling various goods and broadcasts as well as signing lucrative advertising contracts but here is the Paradox during the era of galacticos Madrid's successes on the field were tiny if few championship titles and only one victory in the Champions League and that was in five years plus a big imbalance in the team conflicts due to inflated Egos and a lack of respect for average players from the leadership peris didn't care about the non-star Mela despite the fact that he was the core of the team's game look at how Chelsea played after his move in any case all of this had no meaning for Florentino at all peris succeeded in the main thing tur Madrid into a money-making machine but such Innovation also had negative consequences in three seasons Madrid did not win a single title tension grew against both management and players fans were outraged players began to leave and galacticos fell apart all of this led to Paris resignation in 2006 but this was short live very soon he will return with his new ideas and recognition of mistakes he will return to Chief success once again but first a new president came to sort out the situation in terms of Ries Ramon keron under his leadership Real Madrid won three major titles in just two years two La Liga titles and one Spanish super cup I remind you that before his appointment the club had been without trophies for three years Ramon also assembled a good management team pedrick morovich sports director and Fabio capella coach with players such as vanoy canavaro diarra igain and Marcelo overall everything was going super well but it ended again in Scandal in 9 Kon resigned the main reason was his involvement in the falsification of the Real Madrid presidential election V sent baluda replaced Ramon who was in charge for only 125 days until the summer when new elections were held well how did they go sneaky Paris took advantage of the situation and with no other candidates available became the president of Los Blancos again on june1 2009 he didn't turn down his previous policy and in the first two months he made several high-profile transfers buying Kaka from AC Milan Cristiano Ronaldo from Manchester United keeping alon's promise and Karim Bima from Leon Florentina made serious purchases every year because he understood long before everyone else that football was changing and money was changing it and when the transfer market began to inflate to such proportions that it was already difficult for Real Madrid to compete with the old money of shakes the club changed its transfer policy they began to look for promising and relatively inexpensive players who will grow world class or be sold with huge profit it turns out that Paris didn't only correct another mistake but also HED on one of the first TRS rational purchases and the search for those who will make up the backbone of the team for many years to come the result of these thoughtful transfers is a top class attacking Trio bzma Bale and Ronaldo Midfield Modric casmiro Cruz and defense Ramos varanka Rahal Marcelo and others all these players have won numerous trophies and have maintained a consistently high level for a decade and while the leaders were slowly aging smart Florentina caught a few more Trends Why by established players in their Prime to play together for three seasons when you can take very young ones for 8 to 10 years ahead here are Trini kaminga Bellingham Rodrigo and Venus plus if you start this process earlier the veterans can still help develop the youth heavy heart stories about Jude and his training with Modric and Cruz but there is a very theme line here and the third trend is to sell Star players at the right time without keeping them in the team for too long got a great offer for Ronaldo sold casmiro Varan money United here we go huge saler for an aent Ramos goodbye Benz him out of Saudi Arabia here you are at first everyone thought that the old man was in a hurry but now we see that the players have passed their Peak and play notice weaker in their new teams finally the most interesting and unsuitable for Paris let's call it a sof Trend he learned not to overpay for players while barsa breaks transfer records and fails with Griezmann coutinho and demell Florentino does not give money to mbappe and publicly states that with such an attitude there is nothing for the Frenchman to do in the club so with Money Trophies and the squad Real Madrid is well equipped now it's time for entertainment and a new stadium and this is the fourth Trend called by florid Ino look at this beauty that renovated Santiago bernabel Uncle Flo didn't hesitate to spend a billion on all the work it's covered with steel panels capable of displaying videos besides a 360° scoreboard and a retractable roof and an Innovative system for removing the lawn from the field after the games the grass can now be removed on one of the six mobile platforms under the stadium besides the platforms there is also a build-in ventilation climate control irrigation system and an UltraViolet treatment a real Greenhouse underground but what is even more impressive is not this engineering solution but how much Paris intends to earn through his new asset these extras and the greenhouse in particular should provide Florentina with new sources of income and over € 100 million EUR annually the first is a lasure and entertainment area with lots of shops food courts and attractions there were rumors that Paris even negotiated with Disney to create a Real Madrid theme park then the stadium would be surrounded by roller coasters unfortunately or fortunately the idea had to be abandoned but the fact that this modern Stadium will still offer top level entertainment and become one of the new tourist symbols of Madrid there is no doubt the second source of income is tickets Sago babell is one of the largest stadiums in Europe and brings the club €45 million per year yet any Arena has a capacity limit and Madrid added another 3,000 seats it will take the team 100 years to recoup the rec construction Coast only through new seats not very good is it fairies also thought the same way looked at the schedule of the old stadium and was even more disappointed Florentino took all this into account and after the Reconstruction bernabel will be able to host not only football games but also technological conferences like apple NBA Allstar games or tennis matches for example that elsewh will match against against jokovic why would you limit yourself to Just Sports when the entertainment industry is so vast with the help of the same Greenhouse Babel can easily be turned into the largest concert venue in Spain with a capacity of 65,000 people this idea has been confirmed by tlor stre Tans who bought all the tickets for the singer concert in 3 hours yeah she will be the first to sing at the new stadium I hope now it's clear why Paris was rather Frugal with transfers and invested so much in infrastructure the new Bernell is the foundation for the long term after all football today is not just the game itself but also a show delicious food comfort and entertainment football is sick top teams are losing value compared to some of the top us franchises this is exactly what Florentino said when he presented this Super League I won't retail everything but I'll just remind you that 12 European clubs wanted to create a competition that could compete with the champions league but the sharp hate forced almost all clubs to abandon the adventure and at least put it aside and you know Paris is partly right he perfectly feels how big sports are evolving and seems that people won more top level games which is why he decided on such an adventure hear me out legendary tennis players Nadal and featherer have played each other 40 times in the last 15 years jokovic and Nadal 59 matches over 16 years for comparison Real Madrid played against Liverpool 10 times in 68 years and only five time against Chelsea in the Champions League add to these reports by Forbes which confirm that European football is really falling behind especially in marketing and losing popularity to other sports franchises from the USA he also noted that it was his introduction of the galacticos model at Madrid in 2000 that saved the club and now the super league is the same kind of hack but for football as a whole also said that in the 1950s UFA and FIFA were against European cops but Real Madrid still participated in their creation and Main football the number one sport perhaps Florentino is Right personally I believe that there is a lot of sense in Paris words but such Global problems are not solved by one action one new tournament just just like that you can say all kinds of things about Florentino parz he is self-made but not without the help of influential people and Shady schemes failed his galacticos project but steered the club out of that was involved in Frost candles disrespected Madrid's Legends but built the world's best stadium for his Club found TR four times applied them reasonably but failed with the fifth one the Super League like any great figure Paris is a very controversial one but you can't deny one fact with the opening of the new sanago bernabel a huge 20-year chapter of florentinus leadership of mad rrid comes to an end during this chapter Paris achieved absolutely everything in football So my answer to the question at the beginning of the video is clear Florentino Paris is a genius he forever changed our beloved game and he did it several times and perhaps right now the quietness with the Super League signifies not a failure but another very clever plan who knows write in the comment section who is Florentino Paris to you a genius a Madman or a constant B of referees we can also suggest topics and heroes for future episode as usual it was a pleasure see you soon not the ball

Channel: Know The Ball

Views: 106,938

Keywords: florentinoperes, realmadrid, ronaldo, galacticos, bernabeu, ucl, championsleague

Id: Vu7ikcrThDs

Length: 23min 10sec (1390 seconds)

Published: Sat Apr 06 2024