Gmail and Yahoo’s Authentication Changes 2024: All You Need To Know

listen up Gmail and Yahoo are changing the rules of email marketing and if you don't meet these new requirements then your emails may not reach the inbox starting in February 2024 new email authentication and spam prevention policies are going to be coming into place what that means is that the bar for sending emails is going to be risen and thus potentially going to really impact your email deliverability what do these changes really mean how are they going to impact your email campaigns and most importantly what do you need to do in order to stay on the right side of this new email law there are a lot of questions but don't worry we're here to simplify this process as much as possible and help guide you every step of the way so let's get into it so the first most important question what is actually changing both Gmail and Yahoo are focused on four major areas which are designed to help reduce the amount of spam daating their customers inbox those being using your own custom domain so that means not just a free gmail.com or yahoo.com address authenticating emails correctly keeping span complaints below 0.3% and ensuring an easy oneclick unsubscribe process something that's important to note is that all of these changes have long been best practice for email deliverability the difference now is that they're becoming an actual requirement so if you subscribe to our YouTube channel you might already know these tips and have even implemented them already in which case good job but why not watch the video just to be safe in any case and if you're not subscribed to our YouTube channel then what are you waiting for hit that big red subscribe button now to the next question who is actually impacted by these changes Google clearly specifies this as those who send more than 5,000 emails per day to their Gmail contact y who however have not clearly specified the definition so if you match this description then these rules especially apply to you but even if you're sending fewer then I'd really recommend still following these new guidelines because your email deliverability is only going to benefit from that so to help you better understand these changes let's now go through them one by one first up start sending emails with your own custom domain very quickly let's first be 100% sure on exactly what we mean when we say our own custom domain simply put it's basically a domain that you or your business owns that's opposed to using a gmail.com or @yahoo.com email address important to note is that using free domains has actually never been good email marketing practice not only does this negatively affect your recipient's experience with your brand but it also really increases the chance that your email is either going to get rejected all together or land in that dreaded spam folder so if you don't already own your own custom domain then now is absolutely the time to get one and guess what setting this up is both easier and cheaper than you might think being the email marketing experts that we are we have created a detailed guide on how custom domains for email marketing works if you're interested the then the link is in our description but if you want to get straight to business and set one up right away then I recommend doing that directly through get response this will help save you time cuz we're going to look after all of the email authentication automatically so in other words all the techy stuff don't worry we've got you and if you're interested in that then watch this video next up authenticate your emails with SPF dkim and Demar this is a way to prove that your emails are indeed coming from your business and I know SPF d K Demar it kind of sounds like alphabet soup but these are simply tools that are going to help keep your emails trustworthy and safe in other words they help prevent spam fishing attempts and other such nasty malicious activities that could negatively impact your Brand's reputation as well as the trust that your recipients have in your emails and again if you're feeling like you want to go to the next step with your education on this then we've created another separate guide on all of these terms SPF DK DeMark it's all there for you in in the description box below but if you're worried that this step is a little bit too technical for you then no worries you can buy your domain directly through get response and as mentioned before we will automatically authenticate your email domain and make sure that your email campaigns are secure plus if you sign up for an annual or biannual plan then you're going to get access to your custom domain for free for year best practice number three keep spam complaints below 0.3% now again this is something that is and always has been best practice but it is now more important than ever to be on top of basically send emails to those people who actually want to receive them it really is a old but it's the foundation of best practices High spam complaints are a direct signal that something could well be off and it's a signal that you need to pay attention to this could be a faulty subscription process which means that the wrong people are actually joining your list maybe your subscribers just aren't enjoying the content that they're getting from you or maybe they just haven't heard from a while which means that they no longer recognize who you are whatever the case you need to pay high attention to your spam complaints and make sure that you are minimizing the chance of getting them you can do that from your email marketing platform's reporting dashboard when monitoring your spam complaints it's also worth looking at your unsubscribe reports there you'll be able to identify the reasons why people opt out of your mailing lists leaving spam complaint monitoring aside for a moment what can you be doing to ensure that they don't hit these high levels in the first place well you guessed it for the that we've got a video too you can watch it here and finally to the last step make it easy to unsubscribe some marketers like to hide away that unsubscribe button far away from their emails content others change the hyperlink text color and size to make it hard to find and some will even ask you to log into the app to process your unsubscribed request annoying isn't it all of these approaches are missing the crucial point that actually keeping your subscribers subscrib when they don't want to be is not not a good thing not only will this negatively impact your brand reputation but it will also cause deliverability issues and cause high spam complaints and it will also annoy Gmail and Yahoo users and that's why now these providers that's Gmail and Yahoo make it essential to have a oneclick unsubscribe option and if you're already using get response then the good news is that this onstep unsubscribe option is automatically turned on for all outgoing emails and the same goes for unsubscribe requests we take care of that all for you as well however if you're using your own mailing infrastructure or using a different email service provider then you're going to want to make sure that all of these tools are working in sync and that's it we've made it through all of the upcoming email updates for Gmail and Yahoo and as you can see and as I have been saying throughout the video all of these things were already best practice but the key difference is to say it again that they are now becoming an essential requirement I know that it might seem like a lot but don't forget that we've got a ton of resources all down in that description box below and that we're here to help you throughout the whole process an important final point I'd like to make is that it doesn't matter whether you're using get response or not the most important part of this video is that you are following these new instructions for email marketing the success of your campaigns really does depend on it got any questions doubts or need a hand then be sure to drop us a line either drop us a comment below the video we're always happy to receive those and do our best to respond to them or be sure to reach out to our customer success team who is available to you 24/7 and if you want to stay on top of all of the latest when it comes to Chang with email marketing and you want best tips and practices and all of that good stuff then you know what to do which is to subscribe to this amazing email marketing channel and with that I wish you happy [Music] marketing oh

Channel: GetResponse

Views: 31,922

Keywords: getresponse, email marketing, getresponse email marketing, email authentication, email domain authentication, email sender authentication spf and dkim explained, gmail, gmail tips and tricks, email authentication failed, email authentication methods, spf email authentication, email sender authentication spf explained, email authentication explainer, email sender authentication spf, gmail account, yahoo changes, gmail changes, gmail 2024, email marketing 20234, email changes

Id: W6RimjVy5_I

Length: 8min 2sec (482 seconds)

Published: Wed Dec 20 2023