Get Paid

good morning John there comes a time in every top creators career when somebody comes by with a really big check and says wow you've built an amazing community on this platform we'd like you to move it to a different platform I fancy myself something of a creator advocate so I am in favor of people getting paid I just think people should know for sure what they're getting paid for and there are lots of different things that you might be being paid for in situations like this the old-school version of this which is kind of where it all came from is that a star builds up a career and over time audiences gain an affinity for that star they know what to expect from that star and they will go see a movie largely because that star is in it first year of Andy and Parks and Rec that goes well then you get all buff and you become Peter quill and then it continues to snowball and now you're the leading guy in Jurassic world things are going well this is I guess fine like it feels like it kind of crowds out other people who might be playing those roles but it's functionally how things were and ultimately Chris Pratt and the movie studios and the audiences are all doing the things they want to do people are looking for a movie to go watch in a familiar face is a nice door into that movie but what if you're trying to bring people somewhere they're not used to going well this is why Jeffrey Katzenberg and companies spent over a billion dollars on content for kwibi a new platform that provides quick bytes of video that you can watch in less than 10 minutes thus solving a problem that absolutely no one on earth has and also one that misunderstands the power of celebrity when deciding what movie to go see a celebrity might inform that decision they're not gonna follow a celebrity to a new platform because people don't actually care very much about celebrities I don't think that this is necessarily bad though like I'm in favor of billionaires spending their money and it doesn't seem like it's hurting anyone and heck maybe I'm wrong and it's gonna be successful but the thing that I'm more interested in more thoughtful about it and more ambivalent about is when creators have really deep relationships with their audiences and they have existing projects and products that they then move the entire thing to a new platform and get paid to do that so they're doing it not because it provides a better service or a better experience for their audience but because they're being paid to do it this isn't about celebrity lending their fame to a new project it's saying like I've built an audience I have built a community and you need people on your platform and so I will sell you my audience like in this case you are selling those people and that like you need to be really careful in Jake getting paid to move to mixer is about his audience it's about changing user behavior it's about buying market share with money which is something that Microsoft has plenty of and then also hopefully eventually drawing other smaller creators to that platform where a new audience is growing and those creators will not be compensated for that switch Spotify putting Joe Rogan in the last podcast on the left under exclusive licenses this worries me more because in the case of twitch versus mixer it's Amazon versus Microsoft right like let them fight it out but with podcasts you're taking content out of an open ecosystem that no one controls and putting it inside a closed ecosystem that is owned by a company so Spotify is not paying to compete with another corporation they're paying to compete with an open standard of the internet which podcasting somehow despite all the odds has so far held on to I want to be clear that these situations aren't always bad and that yeah sometimes creators gotta get paid but always as creators and as audiences let's be honest about what's being sold what are the pieces here the talent the fame the influence the audience the power all of that stuff has value whether or not it gets sold and it's up to each individual creator to decide what to do with that value for some people it's writing books and making tic TOCs Sean I'll see you on Tuesday I can't believe you made a tick-tock and also you can't believe you have way more followers than me already

Channel: vlogbrothers

Views: 192,753

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Id: acDZYs4P-tY

Length: 3min 56sec (236 seconds)

Published: Fri May 29 2020