Food Theory: The TRUTH of the World's WEIRDEST Cereal! (켈로그 첵스파맛)

all election season long food theory has run a wholesome positive campaign against the other theory channels but that ends now there's simply too much at stake game theory puts up big numbers but their obsession with snap has severed their connection with what youtubers really want food film theory hasn't had new theatrical releases to talk about for months and yet both of these hypocritical channels have been photographed eating food on numerous occasions theorists there's only one channel capable of tackling the all-important food tests trends and memes that the internet really wants that's why on november 3rd cast your subscription for food theory i'm matpat and i approve this message but uh feel free to subscribe to the other theory channels too hello internet welcome to food theory here to add a pinch of election season seasoning loyal theorists here in the states election day is right around the corner and let me tell you it has been a long time coming technically this election season will have lasted for 1194 days when all said and done thanks to representative john delaney who declared his 2020 candidacy for president all the way back in the summer of 2017. so today in honor of this monumental u.s election cycle finally coming to a close food theory is covering perhaps the most unbelievable food election in history that's right said food election it's not often that politics and food collide but that's precisely what happened earlier this year in south korea not only is it a surprisingly apt example of how the democratic process can be corrupted but it's straight up one of the most absurd news stories i've ever seen i'm telling you this one's got it all folks disgusting cereal flavors blatant election fraud 3d animations that have aged moderately well and korean music videos [Music] if you don't speak korean don't worry i'm going to take you through the entire onion themed saga that's been 16 years in the making so get ready to peel back some layers theorists because we're looking at how practical jokes can undermine democracy itself let's travel back in time to 2004 when kellogg's came out with a korean ad campaign that allowed fans to democratically elect the new president of kellogg checks world by the way if you're under the impression that checks was a general mill cereal you're not wrong general mills owns checks but in south korea it's kellogg's sk who has the czech's branding rights anyway the campaign kicked off with this commercial featuring our two candidates cheki who promised to make czech cereal more chocolatey and chaka who promised to make czech cereal taste more like green onion really tough choice there guys kellogg's opened up voting to the public assuming that it would be a landslide victory for their chocolatey mascot checky after all chaka was a massively dislikable character who tried to blow up vats of chocolate and didn't hesitate to attempt murder meanwhile checky was the likeable heroic one who always saved the day by undoing chaka's dastardly deeds and besides think we can all agree that checky is just so much cuter than chaka i mean come on the guy looks like the love child of evil spongebob and the mucinex phlegm given that the campaign was geared towards children czechs obviously assumed that kids would vote overwhelmingly in favor of delicious chocolate as opposed to disgusting onion and they were probably right to think so except they didn't just open up voting to kids they opened it up to the entire internet including the south korean internet forum dc inside which recognized the kellogg's vote as a top-notch trolling opportunity and so votes began pouring in from individuals who were outside of kellogg's target demographic as one korean who was 13 years old at the time recalls quote i was young so i voted for chocolate green onion didn't sound that appetizing she also remembers how other people around her voted green onion because they thought it was the funny thing to do and because kellogg's had a website that displayed an up-to-date tally of the votes anyone with internet access could see that the joke was catching on in a big way by the second week of voting chaka was way out in front naturally kellogg's started sweating bullets at this point because it wasn't as though they had some warehouse full of green onion chex ready to be delivered to stores there was no green onion chex chaka was a sham candidate who was never supposed to win the kellogg czech's presidency and yet the vote had somehow gotten away from kellogg's even after they'd seemingly done everything right they had pitted basically the most delicious flavor in the world against the most disgusting flavor in the world their commercials straight up showed the children of korea how they should be reacting hooray for cheki boover chaka and yet despite kellogg's best efforts to achieve a predetermined outcome chako is on trajectory to win the presidency so that's when kellogg's took matters into their own hands realizing that they had to get the vote offline kellogg's added a vote by phone option as well as in-person voting at theme parks it wasn't enough at this point kellogg's was at maximum desperation and they ham handedly declared a bunch of the online votes invalid swept the whole thing under the rug and just declared checky the winner and thus the new super chocolaty version of checks was released across korea as planned of course the korean public immediately knew they'd been had and over the following years through memes and online petitions chaka became a symbol of the pro-democracy resistance against checky's brutal dictatorship then suddenly after 16 years of silence on the matter kellogg's dropped a music video apologizing for their 2004 misdeeds announcing to the world that green onion checks would finally be made available for [Music] purchase so i was curious to know was kellogg's right to rig the vote has korea been unjustly denied a cereal that's actually delicious in order to get to the bottom of it we here at food theory shelled out an exorbitant amount of money and actually got ourselves a box of this limited edition chex flavor shipped out from korea eat your heart out mr beast i dropped like 25 on this thing plus international shipping so here it is this is the cereal that launched a thousand memes internationally i like the look of him he look it looks like he's breathing smog this is terrible it reminds me of the the mascot from mucinex that's the problem that's the problem with checks is that they're kind of like pouches that saturate with milk really fast and get soggy within 30 seconds well then we better eat a milk oh it's already soggy got it's been sitting on my spoon for like 10 seconds come on dull now it's oniony and a little bit sweet and kind of milky oh it's real weird it is real weird i can't tell if the milk improves it or makes it worse i don't know if this is one of those things that like international palettes will appreciate it more than i do i feel like we appreciate a lot of things from international palettes but nope not this one no it is a weird mishmash of flavors that do not go together you still have that corny sweetness but now you also have like the milky sweetness and you still got the onion powder it is just bad it is actually really kind of upsetting now it is not pleasant all right so from a business standpoint chex was probably right to put an extra chocolatey flavor out there instead checky cereal is still going strong 16 years later along with some chocolatey spin-offs like cookies and cream and snowball which honestly sounds delicious and i wish i had ordered those from korea rather than the green onion one but from an ethics standpoint kellogg's definitely let the voting public down and the fact that they made a super catchy apology music video isn't what i want to focus on today either to me the story is that kellogg's didn't just fall victim to online trolling once they tried the exact same thing in japan a few years later and got the exact same results that's right in 2008 four years later while korea was still reeling from their fraudulent czech serial election kellogg's went ahead and rigged a wasabi versus chocolate election for their japanese serial chokawa again the public voted in favor of the grosser flavor yet chocolate was declared the winner so you'll forgive me if i take kellogg's catchy korean apology music video with a grain of salt still waiting to try wasabi flavored chocolate besides i'm trying to envision what a japanese pop apology video would look like and let's just say weeb pat needs it in his life yesterday see to me the story of this whole thing is that it just keeps happening kellogg's online elections were overrun by trolls not just once but twice in 2012 mountain dew allowed voters to choose the name of its newest flavor only to cancel the poll after hitler did nothing wrong took the lead that same year pitbull promised to do a concert at whichever walmart store received the most votes on facebook trolls swooped in flooded the pole and sent pitbull to perform in kodiak alaska america's most remote walmart in 2006 both chuck norris and stephen colbert were duking it out in the polls to have two separate hungarian bridges named after themselves the list of public online votes that went off the rails is a mile long boaty mcboatface horsey mchorse face mr splashy pants the whale just this year mississippi allowed the public to submit new designs for its new state flag and this mosquito design made it to the second round before officials stepped in to remove it calling it a typo i repeat this happened this year 2020 this type of trolling is obviously a thing and has been a thing for a couple decades now and yet huge companies and organizations keep getting surprised by it so i'd like to take this opportunity to go over some of the things that they're doing wrong because more than a few of these fixes seem applicable not only to companies sponsored online polls and light-hearted food elections but to actual elections in the 21st century as well now if you're a company or organization or even a government looking to hold a vote that actually achieves the will of the people then trolling has got to be a concern it's because trolling by definition often involves presenting an argument or opinion that you don't necessarily believe in order to elicit a negative reaction from somebody else in the case of the kellogg checks election of 2004 it's pretty clear that the majority of the voters didn't actually prefer the taste of green onion to chocolate but the opportunity to prank kellogg's a massive corporation who's obviously rigged a low stakes election just too satisfying to pass up the result was a swarm of protest votes that had little to do with the issue supposedly at hand which was giving the children of korea a delicious but not altogether healthy cereal and it's this swarm effect that makes elections in the 21st century so different protest votes are as old as democracy but the internet has made it much easier for disgruntled voters to find one another and coordinate those protest votes plus the veil of anonymity allows people to behave a lot differently online than they do in person i mean it's no accident that trolling is enjoying a golden age now that the internet is a thing scientists point to what's called the online dis inhibition effect when people get to hide behind a computer screen they have less restraint in how they communicate with others kind of like how people are trigger happy with their car horns from inside their cars and yet you almost never see strangers actually raging at each other face to face on the sidewalk in addition to the online disinhibition effect studies have found that trolling behavior increases when there's other trolling going on so it's kind of like peer pressure if others are doing it then people who otherwise wouldn't participate in such behavior find themselves compelled to join in on the joke and this is useful info for kellogg's and anybody else looking to hold a democratic election in the internet age because kellogg's botched election in korea is pretty much the perfect example of what not to do if you're looking to achieve a result that actually matches the will of the people first and foremost it was a mistake for kellogg's to publicly display the vote tally in progress no i'm not saying that they should have secretly altered the tally in fact the telling process should be as transparent and open as possible but if the online community was unaware that team green onion was winning the battle while the election was still underway there wouldn't have been as much peer pressure to join in on the trolling meaning a higher percentage of the respondents would have been voting in good faith for the flavor that they actually wanted i can't help but to think about youtube's decision to do away with live subscriber tallies in the wake of the james charles scandal a huge reason james charles this huge beauty influencer lost as many subscribers as he did as quickly as he did was because the public got excited to watch his subscriber tally plummet in real time i mean people were hosting watch parties of his plummeting subscriber count since youtube has implemented this new more opaque subscriber tally there's been no shortage of youtuber controversy and yet no one has lost as many subscribers as quickly next it's important for modern day elections to keep their electorate well defined given that kellogg's was trying to sell a kid's cereal they obviously wanted kids to weigh in and yet they took no steps to exclude older people from inserting themselves into the process there's a reason democratic countries don't allow foreign citizens to choose their leaders and it's the same reason kellogg shouldn't let dc inside select its next chex flavor had kellogg's put any type of age verification in place maybe their checky mascot wouldn't have come with the authoritarian baggage that he has today finally and perhaps most importantly of all the cheki chaka election of 2004 shows how important it is to put forth legitimate viable candidates the reason this election turned into one big practical joke not to mention the japanese wasabi chocolate election as well was because it was so obvious that it was rigged in favor of czechi there was clearly a right answer and a wrong answer it was a mockery of democracy so of course people turned it into a mockery had kellogg's presented two candidates that actually represented flavors the korean public wanted there would have been nothing to troll internet pranksters would have gotten no thrill from watching vanilla win over chocolate because either way the results would have been well vanilla so the takeaway from the whole kellogg's czech's fiasco is something all elections should take to heart be they big or small important or frivolous it's tough to make a joke out of an election when there's no joke to be had but hey that's just a theory a food theory bon appetit thanks for watching everyone and thanks to all you us viewers for voting too if nothing else voting allows you the right to complain for the next four years if and when your candidate loses if you're in the mood for another episode about failed food industry ad campaigns be sure to check out our episode on burger king's cringe inducing attempt to connect with the kids over on twitch cringe aside their ad campaign may have actually broken the law so be sure to click that thumbnail soon before the king gets locked away for good i'll see you all in the next episode

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Views: 1,840,463

Rating: 4.9589233 out of 5

Keywords: cereal, chex, south korea, korean food, korean recipe, green chex, green onion chex, onion chex, 켈로그, 첵스파맛, south korea chex, green chex commercial, 파맛첵스, 파맛챌린지, 첵스파맛 미안 미안해 편, 첵스파맛 미안 미안해 노래방, weird food, taste test, chex cereal, chex commercial, breakfast, breakfast food, cereal taste test, food theorists, food theory, game theory, film theory, matpat, cereal review, breakfast cereal, contest, game theorists, film theorists, eat the menu, rosanna pansino, binging with babish

Id: ybzWWgmveJA

Length: 15min 2sec (902 seconds)

Published: Thu Oct 29 2020