(bright music intro) - [Jen] Hi, this Jen Lasser, with Adobe Analytics, Project Management. In this video I'm going
to walk you through how to use the Flow
Visualization Analysis Workspace, which has recently been improved. The Flow Visualization
helps you understand the exact journeys your
customers are taking through your website or your app. For example, if you wanted to know what pages people are
viewing in the exact order that they're viewing them, you can use the Flow Visualization. You can add a flow viz
from either a blank panel or form the left visualization rail. To start you'll have three options, you can either place a
dimension in the entry zone, the middle node, or the exit zone, depending on how you want
to anchor your flow viz. So, for example if we
wanted to look at pages on our website or our
app, we could drop that in the middle node here. What will result is the top page, for the timeframe that we're looking at, as the focus node in the middle, and then you'll see all the top pages leading into that page of home
and out of that page of home. If you hover over
different parts of the flow you'll expose more information so you'll see some interesting data points related to the home page here, it has about a 141, 000
entries, which you can see here, and 24, 000 exits, and then
you'll be able to hover over each of these paths to
understand what percentage or total path views
are accounted for here. You can interact with Flow completely by clicking on any one of the nodes and expanding to the left or to the right. Additionally we've added in some settings to this Flow Visualization. The first is the container, we'll default to a visitor container,
which will let you look at the flow of people moving
across different sessions or different visits. The visit container will
constrain this visualization to just within the same session. You can also choose to
wrap the labels you see on the Flow Visualization,
which you'll notice takes the those truncated words and wraps them, and then the new option of
include repeat instances. Flow Visualizations are now
based on instances only. So, if you're pathing on
something like an eVar or a listVar, you'll
have persistence removed from the flow. But instances can also
repeat, for example, if you reload a page that would count as a repeated instance. So we've given you the
option to either include or exclude those repeated instances. By default we will exclude
the repeated instances. So, you'll never see for
example, home flow into itself within the same Flow Visualization. I want to give you a couple more examples of how to use the flow visualization. Not only can you drop
in the page dimension, which is probably the
leading use case of Flow, but you can also use any other dimension that you are collecting
into Adobe Analytics, things like eVars or multi valued vars. For example you can bring
over marketing channel, what results is the top marketing channels that people have entered your brand on. So here we see email as the
top entry marketing channel, and what's neat is you
can continue to expand this out to see what the
next marketing touch point is after email. Because we have de-dupped
instances removed, you'll only see email lead
to non-email channels. I'll give you one more example and that is that you can do mixed dimensions in Flow. Not only can you path on props,
eVars, multi valued vars, but you can mix those together as well. For example if you wanted
to understand all the pages that people enter on and then the subsequent internal search terms that they look for, you could
bring over the page dimension. Once that renders you could bring over the internal search term dimension. You have the option to
replace but in this case we'll just add and now what we
see in the Flow Visualization is all of the top terms
that people are searching for from the home page. This is a great opportunity to optimize your different entry pages
here for the right content. So that when you're visitors
land they don't have to go and search for something
that they're looking for. They can find it right on the
page that they've entered on. So if you haven't used the
Flow Visualization before definitely check it out. It's a great way again
to visualize the journeys that your customers have with your brand and with the new addition of being able to remove repeated instances the results of this visualization
are even more actionable.
