Email Marketing for Beginners: EVERYTHING You Need For A Successful Campaign

okay email marketing is still the single best way to market your business in 2020 better than Facebook ads it's better than Instagram ads because it's a list you own social platforms can just drop like flies at any time but your list that list is yours you know but like everything else in business there is a right way in a wrong way and even if you're a total newbie to this email marketing thing I've got your back here so in this video I'm gonna walk you through every single thing you need to not only build deeper connections through email marketing but how to build that list up in the first place and I'll show you how to do it as quickly as possible so there's a lot to cover here so let's just dive right into it step one is to start to build your list in the first place and the best part of this is you don't even need to have all the other aspects of your business in place in order to do this all you need is one really great actionable piece of content that you can offer up in exchange for you guessed it their email address now this is what we call a lead magnet or a freebie not a newsletter but something that solves a problem for your ideal customer it can be anything from a checklist a resource guide a multi-day challenge a video or audio training it can be pretty much anything that are just a couple requisites here first it has to be actionable okay meaning it has to promise and deliver a result of some kind not just you know filled her head with more knowledge and it needs a really great title I'm telling you the title is probably the most important part here it has to sell the benefits and the end result while you know peaking their curiosity at the same time so use terms like experts secrets little-known tips simple or fast and once you've decided on the best topic title and format for your lead magnet it's time to get to work on actually developing it so basically just compiled all the best resources you can find to research it and then start writing or scripting it and while you're doing this you know ask yourself as you go is this action is it gonna get someone from where they are now any closer to where they want to be also don't make the really common mistake of making your freebie basically a thinly-veiled sales pitch you can definitely pitch your services later but this is not the time for it the purpose of your lead magnet or a freebie is just to get the email address and then you can start building trust with your potential new customer okay so after you've created your freebie you need to make a dedicated space for it on your website specifically what I mean is a place where people can learn about it and actually sign up for it so I recommend a standalone page for it similar to this one that compelling title along with a few benefits and are really easy to see signup box should be front and center so then you can use the rest of the page to give even more details to get them really excited about it testimonials can work right here so if you did a good job on your lead magnet you're definitely going to get some emails about it once you go live people thanking you for it so keep those emails so you can repurpose them as social proof right on your signup page and if you want to see how you can really easily create an opt-in page like this one I did make a video tutorial on it just all for beginners so just click right up here for that I also like to add this signup section at the bottom of every single page of my website that way no matter what page they're on they always have a chance to get on my list okay so now they we have a way to get people on your list now let's switch gears and talk a little bit more about what to do with them once you have them so the first thing to think about is you have to choose an email delivery platform that's going to you know auto deliver that lead magnet and then the email nurture campaign afterwards and you have lots of choices here some are free to start some have a free trial some are free up to a certain number of subscribers and some are easy to use and some are really complex to use so I happen to use drip and I like it a lot but I'm telling you it can get really expensive the more people you get on your list I've got 10,000 now and I pay close to $200 a month for that so it's not really that cheap and most small businesses they use MailChimp just because I think they do the most advertising and they're the kind of the most out there and they aren't actually really easy to use as well so what I don't like about MailChimp and it's actually kind of a big deal their emails generally get flagged to go into the promotions tab in people's you know mail provider so rather than being in their primary inbox they get sent to promotions where all the other you know business emails end up so what happens then is most people don't end up seeing those emails so this is up to you MailChimp is definitely a much more economical option but I think personally it's worth worth it to pay more to get people to actually see your email so you're going to all the trouble to do this it would be a real shame that people not even see them so then once you make your choice of email providers what you need to do is set up your freebie delivery email so this is the email that they get once they opt-in to your list and then it automatically gives them the lead magnet so I recommend handling this really simply you know just write a really simple email as if you were sending a really cool piece of content to a friend you know just reiterate in the email how it's gonna help them and then just link to the piece of content right inside the email so then they have what they signed up for and you've got a new email address but guess what we're not finished yet not even close the real power of email marketing is not in just delivering the lead magnet it's in the repetition that comes afterwards so the idea being they hear from you over and over again building a kind of relationship with you over time so this truly is just the beginning of it so what you want to do after you've delivered the the freebie they signed up for you want to start a weekly campaign so I definitely recommend one a week I think that's a sweet spot that's not too overwhelming to you or to your list right you you don't want to have to take on right you know your job is not to write emails all day you've got other things to do and they probably do as well so once a week is the timing that I like best so just write and send one full email every week and the best part is you don't have to keep going forever with this so what you do is you write a series of emails that can just be put on automation when you're done and they can be sent out in order to each new subscriber regardless of when they signed up for your list you know whether it's tomorrow or two years from now they're gonna get the same emails timed out a week apart so how many of these emails do you need to write you know might that my rule of thumb here is think of how long it typically takes your client to make up their mind if they want to work with you or not so from the point where someone comes to your website how long does it take them to make up their mind to either choose you or choose a competitor or decide to do nothing at all so if that's you know two weeks what if it's eight months whatever that timing tends to be that is how many emails you want to come up with and then as you write these emails and by the way you don't have to sit down and write all over them at one time right you can write them once a week and then as you add a new one to the pile you basically just add it to the end of the email sequence so that every new subscriber just gets them in the right order each a week apart so now let's talk about what goes inside these emails so each should have a single focus and again we're talking helpful content here we're not talking promotional emails but you can do any kind of a mixture of content so what you can do is and one email you can link to an article on your blog or if you have a video you know on YouTube you can link to that or maybe you have a podcast so link to it every new episode you you come up with or it can be really simple and just be a really short tip in the email itself and you know you don't actually have to come up with all this content yourself either you can just link to other articles or other podcasts or videos that you had nothing to do with coming up with but you're and you're not claiming credit for them you're just linking to them and telling them why this particular piece of content would be beneficial for them to read all right so now let's talk design for a second so all of these email providers you know drip MailChimp they come with these really pretty templates and they can be tempting to use because they that you think that are gonna make you come across as really national and polished and it's just one of those kind of sexy things businesses like to take advantage of but I'm telling you you want to resist the temptation to do that rather than sending these really kind of polished corporate looking emails you want to style your emails very plainly like you're writing it to a friend you know not a corporation sending spam and the other thing to feel free to kind of use images here and there and your emails to spice things up and draw interest but you want to use them wisely and you want to use them kind of sparingly because images can trigger that spam folder or the promotions folder if you go overboard with them so what I like to do when I talk about using them wisely I like to use a fun gift or you know if I'm linking to a video inside the email I'll include a nice little thumbnail of the video and link it right to it so that's the design part what about the tone you know another big mistake a lot of people make is by trying to write these emails very corporate very professionally they think that's gonna make them come across in a way that people are gonna be more drawn to work with you honestly it's the opposite friendly is the word here you know that goes for your website too but it goes especially for email you know don't try to write like a company try to write like a person you know there's such a trend right now but people are choosing more and more to work with businesses based on the people that they want to work with not because oh this company's the most professional company you know even when you're talking lawyers and doctors people respond to real human beings so use emojis if it's appropriate and definitely break up your text into really short paragraphs and use lists in it if they make sense it just helps to break it all up no one ever wants to read a big wall of text so you may be thinking right now okay Wes so I'm sending all this helpful content when is it time for me to actually make some money here and sell my services and there's absolutely a time in a place to do that so my rule here is one out of every four emails can be purely promotional so you send three really action-packed helpful content emails trying to build that connection with them like a helpful trusted guide and then you send one but you know what I like to do here even is make it sound like you're a friend doing them a solid letting them know about something you can how you can help them even further and even in those emails that are pure value I also think it's fine to close those emails out with your signature followed by a PS which includes what I would consider a really kind of soft clothes or you know a light sales pitch something like if you want to see how I can help you get started I'd love to talk to you just click here to set up a one-on-one consultation and you know something like that doesn't feel intrusive it actually feels like you're helping them so now let's talk about subject lines so subject lines are arguably the most important part of your whole email marketing campaign the right subject line makes the difference between getting it opened or just having it sit in that inbox never to be read and I actually recommend spending just as much time on the subject line as the whole email itself I know it sounds crazy but I do actually recommend coming up with 5 to 10 subject lines for every email and it's really asking yourself which of these feels the most clickable now there are so many kinds of subject lines that work amazingly well and I did make a whole video about the ones that I personally know to work the best so go ahead and click on this video and watch it and just decide which of those proven subject line formulas you want to put to good use so go ahead and click here and I'll see you there

Channel: Wes McDowell

Views: 35,095

Keywords: email marketing for beginners, email marketing for beginners 2020, email marketing for beginners tutorial, email marketing, email marketing 2018, email marketing campaign, email marketing strategies, email marketing strategy, drip email marketing, learn email marketing, what is email marketing, email list building, how to build an email list, online marketing, mail chimp, mailchimp, shopify

Id: Jl11r1F3mB0

Length: 12min 26sec (746 seconds)

Published: Tue Feb 04 2020