Democratizing Design (Don Norman)

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Let me tell you about my thoughts today, what I'm working on now. I call it, "democratizing design." You know, there are 7 billion people on this planet, and many, maybe all of these people, need tools. They need help, they need food, they need something, they need education, they need healthcare... they need jobs. They need a purpose in life. And in theory, designers can do a lot to help, but there aren't nearly enough designers to cover the 7 billion people of the world, or for that matter, even, people will say, in a developed country like ours, the one where you are sitting right now, where lots of our needs are taken care of... But every one of us have specialized, special needs that... it's not enough. A company can't build it just for you. You have to do it yourself. So, what I'm trying to do is democratize design to make it possible for all people to do things themselves. People in underdeveloped countries, people in Africa and Asia and South America... in India... in southeastern San Diego. There are people all over the world who have problems, and don't realize they can solve them themselves often. So what we want to do is give them toolkits, give them suggestions, give them advice. In many ways the Internet is the world's most powerful toolkit. Because in many cases... "Gee, I don't know how to do that." I look it up and I can find many YouTube videos that show me how to build something, how to do something... except I have to be able to have access to a good computer and the Internet, and not everybody does. How can we help them? That's my goal, democratizing design so people can do it themselves and designers? Designers help them. We give them tools, we give them tool kits, we give them 3-D printers, laser cutters, and we give them good drawing tools, and we're mentors. And tutors. We don't have to do it all. Let them do it. And then we help them when they need help. That's a whole new approach to design. And that's what I'm working on.
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Channel: NNgroup
Views: 9,474
Rating: 4.9735098 out of 5
Keywords: Don Norman, Nielsen Norman Group, NNG, User Experience, UX, UX Design, User Experience Design, Democratization of information, design democracy
Id: w7897nPN0zk
Channel Id: undefined
Length: 2min 30sec (150 seconds)
Published: Fri Apr 13 2018
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