Deborah Uncovers A Hidden Toxic Formula | Dragons' Den

next into the den is must've hurt Mehmet from Kent an entrepreneur on a mission I want to make a mark on the difference and be a leader at something rather than just do a regular job I've always kind of been that driven and that ambitious and he'll do whatever it takes to get investment in his innovative product for the beauty industry so if they really thought giving me a hard time I'm just gonna fight back and stand my ground stick to my guns but will muster first business idea put him in the dragon firing line hello dragons my name is mr. Mehmet I'm the founder of a company called well Joe London limited and I'm here today to ask for 70,000 pounds in exchange for 35% of my company new startup company well Joe London Limited is a unique all-in-one natural non-toxic gel nail system why she is going to demonstrate the ease of application as I'm doing my pitch this is completely chemical free and the idea of it is to provide a faster healthy alternative to the gel nail industry we've only in application time 15 minutes as opposed to 40 minutes with conventional systems on the market already the industry today just in the gel now market is worth 453 million so it's is vastly escalating by 35% every year and it's become the number one beauty selling product it's overtaking lipstick cells we have sparked an interest on Facebook we have two thousand three hundred and ninety six followers but you're looking to potentially invest in a company that wants to make a change in an industry and lead by example with a new natural alternative product so remember the next time ladies you have your nails done don't just be jel be well joe a polished pitch from kent based muster firmer met which he hopes will nail him a seventy thousand pound investment in return he's offering a thirty five percent stake in his business supplying gel manicure products with a natural twist a simple proposition but Deborah Medan is a little perplexed but I'm fascinated how did you get into nails forgive me but you don't like the target market no so it used to be a car sprayer before a car sprayer aa sprayer and panel beater and I used to customize cars brilliant went from spraying cars for McLaren Mercedes Ferrari Aston Martin to wanting to understand why when I spray a panel does the paint even stay on the panel so I studied rheology which is the study of paint and to me this is just another paint system and my surface is a nail rather than a car door or the paint on your walls okay but fill in that gap at what point did you sit there and think I know what I'll do I'll create some nail gels I mean how did that so I went to the salon my sister she was getting her nails done I've been there for about 40 minutes the back of my throat was getting irritated and I was feeling quite I go out for air because of the environment and I was just looking the way they achieve it in Finnish they use three to four different components to end up with one finish so I thought I could reengineer this and make it a better product I think that's absolutely brilliant is this your product have you actually created this is my developed product how much quicker is this and the exam is a 15 minute application so on average if you do a manicure and a gel application it takes an experienced manicurist half an hour to 40 minutes more than twice as fast yes you can double your turnover from the same premises yes some of them actually use it as an express gel and alongside their existing gel product you've come in he said this is quicker than anything else yeah is I know I know it's not but now technicians have been in the industry for 20 years I've taught me is but it's not because I know that there are other products out there that loads of people have that I've had where you go in you've got me really quick it's one coat cure out that's it that is your product so there was that claim so is your point of difference the environmental bit my point of difference is the environmental bit is completely non-toxic and expectant mothers can wear it so I'm the only one that can literally State and it has it written on the bottle that is suitable for pregnant women [Music] Mustapha calmly covers all the bases and seems to be keeping Sarah Willingham onside but is Debra Medan convinced by his claim that the product is non-toxic and natural so Mustapha it's taken out all those nasty bad stuff in the existing product yes there are no car so genic materials in there so there it's not a solvent based product so you've got the fats that can back that yes SP and SGS tested which SGS is an independent body the test chemicals they do their own due diligence I've got the documents to say it's non-toxic a shop might read the document if that might and and by the way it's very non-toxic is very different to natural natural yeah hopefully I'll find it oh sorry it's split in two sorry pass it behind it this really care this is something that you'd like to start this is something that I'm really passionate about because I've said if you start this yeah as a start-up yeah I mean how you gonna pay yourself through investment today yeah but about 70 pounds it's not gonna get you very far it will get the product out on the market to do Beauty shows trade shows Jimmy in order I haven't got an order I've got an interest they said that's why my name's but you know all due respect I but you got you got a struggle you will struggle and I think seventy thousand is not enough but you're gonna need three or four hundred thousand they had any chance of getting this out there you got about on the money I don't believe apart for money that I can add any value to this do you own the rights to the formulation or is a own 50% of the formulation which is the important part it's been co-developed with a laboratory in China so half of this is owned by somebody else by the laboratory it doesn't hit me as an it as an investment for for me personally and I think it's something's got to hit with you and you've got to get excited about it it almost seems too good to be true as well so there's quite a lot going on and if another dragon invests and it becomes successful then I will just get her end up being well gel but I'm gonna say that I'm out so when you talked about it being safe for natural completely it says here it's not Costigan carcinogenic yep so that is absolutely right I wasn't expecting to read words like harmful if swallowed us all through skin or inhaled causes I skin and respiratory tract irritation why would I read words like that on a really safe and natural product so most products if they're swallowed or put on skin from a long length of time would would irritate the skin depending on someone's allergies not at the level of natural I thought we were talking about a safe natural product used neoprene gloves chemical goggles should be used in combination with a full face shield in today dare generics of most paint products so you need to wear gloves you need to wear rifle to use words of this is a non-toxic product when it is a toxic product they don't say on a non-toxic product keep individual can get medical attention immediately I assure you that is just a generic format for any paint product on the market whether it's water-based you didn't say this is safer than the other paint products you said it was non-toxic so on the nail not the skin it's not it's non-toxic yeah this is actually saying that heated up to a certain heat and if there's any mist or if there's any spillage or it is toxic like petrol is at a fuel station if it's heated up its own temperature everything's got a flashpoint I'm sorry you're you're now changing the story that started completely natural and non-toxic and you're now saying well actually yes but you know in the real world out there everything hasn't you just trying to address what you've asked me it's not what you told me it was and the bit that you you misled me on is the bit that really really had my interest I'm glad I read that but I won't be investing the entrepreneur may have stood his ground but ultimately he failed to convince a disillusioned Debra Medan to invest in his startup thank you very much good luck he leaves the den with nothing but a belief that he's being misunderstood Debra made some harsh comments about being you know not non-toxic in relation to the skin the products for nails you know it doesn't damage the nail I stick to my guns I shall carry on in my journey to get it into the market and just get it out there really you

Channel: Dragons' Den

Views: 548,283

Rating: 4.7565656 out of 5

Keywords: dragon's den, dragon's den uk, evan davis, deborah meaden, peter jones, touker suleyman, tej lalvani, business pitching, entrepreneur, game show, shark tank, dragons, den, best, worst, funniest, most, shocking, products, businesses, dragons den funny, dragons den best pitch, Dragons den 2019, Clips, Toxic, WellGel, Mustafa Mehmet, Car Sprayer, Dragons Den, iPlayer, Full Episode, Full Pitch, Im Out, Shark Tank, 2019 full episode, bbc iplayer

Id: kcS8h85dEnA

Length: 10min 45sec (645 seconds)

Published: Sat Aug 10 2019