uh Good morning, as she said thanks for coming. I know some of you here with a hangover. I hope you're here with the hangover I'm always happy to give a talk a ramble. That's what I do Forgive forgive me if you've heard me speak before I'm not going to pull anything new out of my ass I'm just saying what I believe I Really am passionate about what I do, but I don't pretend to have all the [answers] You know what I what I believe in and what we're trying to do at Droga5 and what I've tried to do previously is Sort of relevant to me and hopefully some of those principles May resonate with you and maybe not but I I thought today instead of just giving you a spiel about what we're doing today And all that sort of stuff it's throwback Thursday, and as you heard in 2006-7 when we when I found a Droga5 and Last week was actually our tenth anniversary which was kind of a big deal for me because it's roomy about how fast it's gone ten years and how much I've aged which is scary and last week, we were we celebrated by going out to Queens to Dip or to spend a whole day building a park for? People that's fortunate than everyone in this room, and it kind of struck me was there sitting there which is an amazing thing to do and There's now I mean, it's actually now about 650 700 people at Droga5 in New York Which [is] shocking that we were we have that many people that a lot of those people? Don't really know who I mean they know who we are and they're proud to work with Droga5 when they contribute a lot to Droga5 but the day after that I actually went into the office and I do a weekly creative department meeting and normally we [just] catch [up] on things and I just wanted to talk to the creative harm about who we were and what we what we were when we started and A lot of people always ask me like what does droga5 stand for and what? Are your secrets and all that in a secret sources and we don't really have any to be honest? I mean there is no secret. Source. There is no proprietary Ways of doing things there's just a certain intention good intentions that we have in a flaw and just a manner in which we strive for that actually isn't new it's It can't be trademarked. It's basically something that Started when we started with just two people and so today. I actually want to talk to you a little bit about what the hell I was trying to do when I started Droga5 and [I'm] going to talk to you about the very [the] first four things We did a Droga5 They may be dated doesn't matter it's more about the intentions and how and why we did and how actually those four things kind of informed What we're trying to do today? And I'm not trying to have a rear-vision mirror and say I want to reinvent going back to where we were But everything that we tried to do back in the day I'm trying to still keep the purity and the good intentions and the Ambition and the Audacity and the pureness of then now and you know so that's that's that's really what we're about and To go back a little bit further You know when I started Droga5. I didn't really I'm not gonna bullshit. I didn't start with a business plan or any that sort of stuff though I didn't have some sort of epiphany where I'm like. You know what I've got this great idea I'm going to revolution or try and revolutionize advertising. I just wanted to do I'm a creative person, and I just wanted to do work that I really believe in and work that I Feel has major impacts and that major impact can be at a societal level it can be a pop culture level I was just tired of being in a position where I? would sit in a room and talk about what I stood for and the principles of it and not act on that and if Everybody that talked about what they believe in in Speeches and boardrooms actually acted on that it would be a very different industry than we are today a lot of people have very strong points of view very few people act on them, so People think that the very first thing that we did 10 years ago was the for Marc ecko. It actually wasn't The very first thing I had that classic moment when I was leaving my job And I had one of those ridiculous jobs you think you want. I was worldwide Chief creative officer of the publicist Network had the corner office the title all that sort of stuff you think you want, and I didn't want it. You know That's not about damn. That's about me I sort of got giddy and excited about I'm gonna quit this job that no one else would have would spur to quit and See if I can start something on my own, so I did that said to my secretary Mindy, lou who was fantastic crazy? Chinese American woman Head-to-toe tattoos I'm like I want to quickly what I'm gonna start now and see if you want to come with me, and she's like yeah Let's do it so I had that classic moment where I was leaving the office with a box of stuff and ge Client was in the building and the G client said to me David can't talk to every two minutes. I said yeah sure they said we want to be your first client. I'm like I'm like that's amazing that sounds amazing I still knew know nothing about like what that actually means Because I'd never you know. I'd lived in this creative bubble for first 15 years of my life I'd always been the creative guy I never had to understand what it meant to be contracts or Anything beyond that but it's like definitely. I want g to be my first client the Same Time [I] I just moved into a new house in East Village, and I just had my second child so that my life was chaotic This reason for these stories by the way, I'm not just giving her So I remember having to go to a internet cafe to try and work out a contract to send with one of those internet things that you send by the dollar Whatever it is to send him I'm making up numbers like how much do you charge for a thing? I didn't know What's a number? That sounds good? I can't remember the number is and I sent it to them and the brief that they sent me although What do they wanted me to do was? They wanted that was coming up to the the [beijing] [Olympics] No said like what can we do we obviously they're one of the biggest sponsors of the Olympics like McDonald's and coke and all that We want your thinking on and what we should do and I was like Okay, this is going to be great. I was working in a production company destoyed borrowed a desk from a production company and it just struck me which is my Thinking then and what we try and do today beyond me [and] our agency is Not what we should do. What's the right thing to do if all things considered? what would be the right thing for this brand to do even if we don't know how to do it and It could be traditional It could be in it could be Knew it could be something event but what is the right thing to do and what do I want the outcome to be? Not what I want my peers to think about it Not do I want the press release to be like what the fuck do I want the people we're talking to to think about and the more that g spoke to me About what they were doing. I was like that when she is no incredible company and Normally what happens with these these sort of big corporations is they spend you know [50] million 100 million dollars putting TV commercials with athletes and saying you know proud sponsor of blah blah blah or they billboards of athletes doing dramatic Leaps and bounds and all that sort of stuff and they logos, and [I] thought let the other Cliche brands do that I Had nothing to lose again. That's the privilege of having huge amount of arrogance and huge amount of naivety and huge amount of audacity and nothing to lose because All I could lose was a desk that I borrowed was I'm gonna presented what I really think is the right answer, and I thought they're an amazing company They have amazing technology instead of going into Beijing with billboards and TV commercials why don't you go and take all your technology? That you have its propriety to you which is from Solar Solar Panels to also the technologies are planted to clean water purify water I said why don't you build a building [and] this in the Olympic Village? That stage for the next fifty hundred years and make it out of all your technology And it purifies the river that runs through beijing for the same price Again, it's outrageous. What do I know about architecture? And I was done and again I thought so I present this idea and I call up this guy called Bill McDonough, Dermot who's a a guy who is at the Forefront of Green Technology and Tell him about this somehow get a call through to Philippe starck and say do you want to design a building with me? He says yes again. This is I mean I'm calling from a borrowed phone, right? and I go to G and say Can we let me see if I screw this up? can we build a building and that's your advertising campaign that you can house all your exhibitions in there and Meanwhile while everyone else is doing disposable stuff Your greatest advertisement is a building that will stand the test of time, so when they pack up the tents and Olympics are gone Your thing stands and g were like we love it Why don't we implore doing this so I end up finding myself on a plane to beijing to have to present again? Context this agency is Droga5 s business card still has my address on it at home, [right]? There's there's three of us four of us now three or four of us in the agency But the Id you know that which doesn't mean it You know an idea can take any shape and form but the thing in my head was thinking. This is such an outrageous idea But it's the rock in my mind It was the right idea the same costs if they could go there, so we end up presenting to the beijing clip committee We've got g trying to actually explore this judy who and [pez] calm so into it And we're actually going to logistics of finding out can we build a building that's going to last Now clearly as we know the end of the story didn't happen For logistics reasons for I think was going to cost 80 90 million dollars there was permits couldn't build it in the Olympic Village Weird but it right from the beginning. It's set in motion. My head was like wow, you know great ideas communication ideas can manifest themselves in any way and to be able to sit down and legitimately convince a Really smart client like g to even consider it and to have a partner like Philippe Starck Madman to want to do it with us because he saw the Potential of the idea Sudden. Oh you know again it sort of reaffirmed everything. I believe when I wanted to serve the agency is like Great ideas are more important than scale boardrooms pins in a map Anything like if you've got the right idea in a great strategy and I thought okay from now on I'm only going to ever try and do which is what I wanted to do and That was a mean that's it's funny because that was that's been in our office this picture And I actually talked to the crate apartment last week and I said who knows about the G building and You know what maybe 160 creatives now and only like two people put their hand up. That's like shit We didn't know we need to know about it what I was trying what we were trying. So then we jump cut from that They heavens and again you know I didn't have a businessman at this stage what G paid me enough that I could you know sustain my small Little business and within about two days after the beijing [may] I come back and I get a call from some guy called Marc Ecko and he says you know I Want you to do something to? Get to my sort of Target market I've got to get you know build our brand even more and more and I knew nothing about him and I did a lot of research Again is but that's what you got to do it wasn't just about and you know it turns out this guy is a an extra fee t artist and he had this big brands and He started you know he was Probably 30 maybe he's probably the younger than 30 ferry 6 a billion-dollar brands and he started as a graffiti artists and people were buying his stuff because of the street cred not because of You know the quality of stitching no offense to his stitching, and I just thought shed okay. What's the right thing to do for him? And again, this is that this is the point? I'm trying to make I'm not trying to say that What I did for g is right for any other brand or what I did for Echo is right for the brand but that starting [point] was [ok], what would what would be doing an ideal world not just what's the right messaging who we talking to you? What's the right message you know the context of in the camp? Obviously the content is the most important that's the storytelling whatever we want to call it the canvas is where's it go and the and the Context is like what's the environment out there at the moment and just struck me that we have to be a bit subversive and Anyone that's going to give street cred to him doesn't want to be patronized would sort of patronize with sort of ads so let's do something that is honorable just to graffiti so I read this book about graffiti knowing nothing about it and suddenly became a Quick study in it and worked out that In graffiti culture the most important thing for credibility is like. It's called a heavenly site. Where you put the graffiti I'm not talking shitty graffiti on a car it's like if you see beautiful graffiti on a bridge or something like that under a bridge that's hard to get to There's a certain respect there so I wrote this script and Which was you know again? I? Wasn't surround that this is the point I want to make I wasn't surrounded by a lot of very smart responsible people with good intentions Who had legitimate reasons to stop me presenting it okay? Most agencies have lots and lots of smart very respectable people with good intentions that have legitimate reasons Why you shouldn't do something they paid to do that. They're paid to be responsible? They're paid to give you the counter that I didn't have that I was like this is what I really believe I really believe that he wants to get to his audience We need to create something subversive that's against the man so I wrote this script about people breaking into Andrews Air force base same thing had no idea if you'd buy it had no idea if you did by what the hell would do and Again, this is the thing about so I walk into this meeting Present to him and this huge boardroom. I've just got this script. You know my cocoa I know you're expecting TV and print, but I'm going to read you this script I think we [should] do it and I want to release it on through news agencies in Germany and brazil and it talks about these people break in at Andrews Air Force base and The first thing he says which is you know you always nervous of clients reactions going to be that's ridiculous. I wanted it He's like hmM can one of these kids die like what like [what] do you mean can one of them diagur's can one of them get shot? I'm like fucking hell That's more outrageous than I'm thinking I said But actually no because that would change the whole tenor of the spot it would change it into us It's not going to get on the news media because it would be about a kid getting killed. I can't justify that one I'm going to show you I've just done like 30 second clips of this number One on NBC5 ABC 13 Marc Ecko Fede artist pulled off an internet, Hoax that even got the attention of the white house Eyewitness news comes just now from WMV co and spraying graffiti on President bush's jet on the President's plane What were these guys doing to Air Force recognized by designer and entrepreneur Marc ecko? We also talked to the pentagon about the video today And it looked so authentic in fact the air force actually checked to see whether the plane had been vandalized so the thing about that American Sorry, we had to rent a 747 how the fuck do you render 747? Anonymously [okay], so we had a producer. We're bringing around first 747 we want to hire Turns out some guy in Mexico wants us to he'll rent it to us But he wants and we obviously only needed to paint one side of the plane He wanted us to paint both sides of the plane. We're like that's a bit dodgy. That's very dodgy the next one We find is in is in Arizona turns out. This is again when you're faxing things some ten years ago. It's crazy Turns out zone by the Cia. We have to back out of that one because we're trying to keep everything quiet and Meanwhile lawyers are telling us Well you realize you're potentially breaking the Patriot act here Because if you do something that causes a stir with the president's plane has to be Diverted because they think it's been tampered with your break the patriot act you're going to go to jail again As a guy six people, I'm like What's you know, but source was it worse that can happen you know it'll be a short-lived agency. They won't really do that So we in our in our office I kept, but I did at one point think we had all these Shooting boards in the office as we work [out] how to do this and there were literally camera Angles going Shoot from here. Shoot from here aiming at the [pret] you know the president's plane we're having to work out how to run and gun it even though we re-enacted everything we had to map where everything was for the plane the opening shot We literally had to drive past Andrews air force base with our cameras out of the car racing past Noon all these armed guards are watching this car going past with norming the stupidity of creative people right, but again the audacity and but even more importantly like it I Believed we believe it was the right thing to do for his audience And I knew would hit pay dirt when we're licked it out and I was and this is you know just to the infant stage of YouTube and all that sort of stuff in a Twitter and all that happens and People were calling me going have you seen this video? Have you seen this video someone broke in and was air Force button that was like okay? It's a good one, but the funny thing about that was which was fantastic for him and echoes brand People immediately assume with all agencies that oh my God, okay. I get what you're about. You guys are the viral agency You're the hoax agency everyone wants to pigeonhole. I'm like no, no I don't want to be that I just want to be a smart agency. You know. I don't need us to prove how creative we are to anyone I know, we're creative, but that doesn't mean anything like I want to have creativity that is aimed at something and Has a real strategy and purpose in it and that I think [the] strategy You know we celebrate as a creative agency, but if you scratch the surface of everything There's a very obvious strategy baked in there that gives us so much freedom and and and runway no pun intended to do Things to do Outrageous things to do ambitious things and not even I'm not saying everything has to be a stretch on outrageous By no means what everything has to be a building or has to be you know planes and stuff like that sometimes It's the most traditional things sometimes. It's the most obvious thing so then that was I went we did that and again there was a sort of a fantastic momentum in the office and excitement But you know you get paranoid about okay? Well what what do we do next and the next thing that? We did is for sort of a flowery actually [we've] grown to about eight people and Even though at the time. I think I was bullshitting clients. We were 20 people, but there was about eight of us we finally moved to [our] first office space where we rented and it was in Broadway and The tap project which was for unicef came along and that one actually to me to this day is still one of my favorite things just because I Know it's just like [a] beautiful. I just proves a beautiful idea you can do Ramifications of a beautiful idea and it's raised you know over 10 million dollars for children in need and just again it's the audacity of a really simple idea obvious idea and Again the thought was how do you raise money for? children around the world Who don't have access to clean water huge issue? Instead of just doing ads that showed children dying of thirst or in Africa we thought you know the contradiction between What's going on in these parts of the world and the world we live in where we have access to clean water is? It's crazy. You know clean water we take for granted so much And it's a weird thing where as if someone stopped you in the street Remember, I thought it's actually you know you know in a diner And I sydney because someone put a glass of water in front of me as you do right You know you first as soon as your ass hits a seat in a diner or restaurant here someone fills the class with tap water and It's just struck. I'm like that's amazing like the most important thing in life is in front of you and Environments for us and we take it for granted and it's a weird thing It's also about context like if someone if I was walking down the street [and] someone tries to stop you to talk to you about an Important issue like water or wants to get a dollar from your pocket. You know it's awkward You feel bad you turn your rush, but then in an environment where conducive to paying money like a restaurant So we just had this very simple thought like why don't we package? something just brand Some that already exists. Why don't we actually create a brand for tap water? We'd have to ship it We don't have to bottle it. We don't have to do anything, but you just have restaurants want to charge you a dollar for um for tap water, so that's how the tap project started, but I'll just One Dollar would buy you 40 liters of water the child needs Leaders the Data survived, so I deported children will live one more day from that dollar for one child will live 40 more days you Eyewitness you this is today. That's it you [get] it blah blah the thing the thing about it is It all it really put in perspective for me About agencies have a responsibility like you can do stuff that is bigger than yourself. You can do stuff like we're creative people and creative Creative people can actually find new avenues and fresh avenues And you see that now more and more and more there's so many great ideas that come out of our industry And that's the beauty of our industry now is It's a relevant of the size of the agency or the size of the country or the size of the budget Where some of the biggest ideas for to bubble up now? And it's it's incredible, and you see that they sort of it's Our responsibilities more than just selling stuff You know how responsibly has contribute something positive, and that's something runs through very much a droga5 you know I'm proud [that] we sell sneakers and beer and insurance But I'm also very very proud that we also work on things that have a social contribution And I think that that's as much about it. That's as much about who we [are] as the [that] is our culture even more so than the creativity and again the tap product was just a simple one to get that going We had that thought let's just create a logo and then from there the asks become easier We just you know as simple as we started knocking on doors going round Getting restaurants celebrity chefs to want to be part of this And it just created this a momentum where people want to People want to get involved in things and just we wanted to say to the client Advertising communication doesn't have to begin manifests itself in Print or television or radio unless adult I mean you can but doesn't always have to be that way sometimes it can just be a thought or A different lateral way of doing things and again that sort of is it so all this was happening in this agencies We're taking form and we weren't You know obviously this thing is about disruption and reinvention. We're not sitting there thinking let's be disruptive or reinvent anything, okay? I mean
That's not what we're thinking We're just thinking Let's do stuff that we honestly Think is the right thing to do and let's do stuff that we think is going to stand out and even to this day like when we present work and when I you know when I approve work or we present work or like we think about the the the Sumers or the Target audiences reaction as part of the narrative like what do we want that actually to be? Instead of just creating something beautiful like winter is putting out there what's people's reaction he otay I don't want to do stuff just for Youtube or for award show juries or so like I keep my Thing like what is the action that's going to come from that and that doesn't mean everything has to be heady or worthy sometimes being irreverent and entertaining is the best thing you can do and the right thing to do but What keeps us, and I think one of the thing that keeps us Future facing or trying to be future facing is the variety and the lack of being confined in a box Every agency people try and confine you in like they're there the anthem agency there the comedy agency There this you know the digital agency there that you know No, I mean, we're all creative people all strategic people just be The smart Agency and that gives you so many sandboxes to playing and canvasses to play in and that for us is is what I like, and you know the thing I was when I was giving this sort of Recap to my cray department. I was sort of talking again because I want us to remember that Audacity because now that we you know, we're as I said with the scale we have We are incredibly responsible. We want to be responsible. We have to be responsible But within that sometimes the most responsible thing you can do is to have that audacity still baked in Because just trying to play in between the lines isn't necessarily responsible. You know mean. That's just Average which moves me to something that was probably too irresponsible, but I'll bring it up anyway because it was our fourth thing and to sell that this is one of my Back in the day. This is actually one of my favorite things We did that never really took off, but I loved it so much, and it was and the thought of this one was a small New zealand New Zealand beer called Steinlager They had wanted to launch in America, and I basically had to insult the clients to to sell this idea. Oh Any kiwis in the room? Of course is not at such a pissant country right now. I'm joking I'm australian. I we have to say that But the thing is what they were doing so the client came to see us in our little tiny office in Broadway We didn't even have a boardroom to never walls anyway it was just like the little table in the middle of it, and they're like you know we're going to move here and Nick that Cmo is going to move to To New York to launch steinlager da da Da and what started as a joke might? you know when we're thinking about this were like I Hope people don't really know [anything] about new zealand part from Lord of the rings and stuff like that but how can we make a virtue of this country that's in the middle of nowhere and We thought well isn't it funny that being such a small country this is when we had to present I'm sorry just such a small country Can you afford? For Nick to leave your country isn't it a brain drain to have someone leave your country and move to New York like really isn't that too much of a tax on the Like what I'm like. You know what I mean like how many people do you have that are educated and you know? qualified and working professionals this meeting would sort of take about bad turn and they then they realize I'm joking I'm so So why don't we do it? We create a condition where? literally Someone can win Nick's life in New zealand, so basically we create this whole campaign when you win his job at steinlager You win his girlfriend his parents his friends his house everything so we created this thing called win next life and We went down the shot so many films and actually they don't wanted to do a TV show [about] it in New York I mean in new zealand because it became bigger than became Coldish actually before in New Zealand than here one of my favorite things, but we we sort of screwed up, how we got it out there, but Hi, I'm emma The whole town has admitted Very problem to keep you always knew you'd do great things in life I'm pete. I'm pete. I'm pete ceo steinlager breweries and beautiful museum too true Hi Just get out I'm just trying to get a job done. What are you doing? And you know we're so damn proud of steinlager. We think it's time. We exported it to everyone in America. Yeah Do this we're gonna see in one of our top Employees over to the states soon young nick here will be moving to America now that we're sending neck to America Now while he's gone an American possibly you will be taking over next life here in New Zealand On and on but maybe laughed so much. I mean it's again the audacity of that it was would just Right tone right that it would maybe wrong time wrong. We didn't master the social amplification of that one, but again it was one of those things where a tiny little bear just could punch so above its weight and Again there was such it might be stupidity it might be foolishness But I you know our starting point like I think about even some of our biggest clients. We have now You know and we're privileged to have some spectacular clients. We kind of still have the same Attitude which is again not about being irresponsible on the reverend, but about like what do we need to do? What do we need to do that is right for the for that brands Dna only that brands na? What is right? in the climate we're now what's the context of which is going to be consumed and Why would anyone this is the thing that we honestly talked about in our office? Why would anyone give a shit about this not? Why the client would give a shit about it not why we will High-five ourselves because we think it's cool Why would whoever we're aiming this act give a shit about it? And when you work back from that it More often than not it keeps you honest during that and more often than not there are things that are funny scripts or Ambitious ideas or blow up the moon type of things are [wrong] because you like That that's aiming at us or that's aiming at making the client happy like we try and again We don't have a monopoly on all the best ideas or all the best people You know this is just our simple lens that we work on, but that's kind of How we how we start and how we think and that's you know it's it's sort of a I always It's weird I mean
I don't honestly don't even know how and what we do just To the fact that I just want to do work that makes me feel someone asked me yesterday like what is it? What does it mean to to have a great idea? What do you feel when you have a great idea and I Think they're probably expecting me to say oh my God. It's euphoric It's amazing light bulbs go off and you know fireworks and I just know it and That's not what got here as soon as when I if I have an idea or I hear an idea that I love The very first thing that hits me is Annoyance and Anger not angry at the idea angry that the idea isn't out in the world already I'm always like that has to happen fuck what are we going to do to make [sure] that doesn't get killed and If it's you know like if it turns into an immediate sense of desperation and urgency that we have to make that we have to Protect that and I sudden get worried. I don't as I said I'm not like I'ma go that's beautiful it's just so you know it's a desperation because there aren't enough great ideas there just aren't and We're in an industry where whoever compromises the least wins So our job is to compromise as little as possible to keep things and retain things and protect things You know not for the sake of creativity I grew out of that phase many many many years ago You know when I was sort of the the star striker for [Saachi's] in Asia and London You know I was creative quite creative creative creative at all costs Creighton's going to solve everything I mean, I didn't care whether it was even strategic. It was just like people love it because it's creative and Then Sunday realize actually it's more creative when it's as I said when it's aimed at something And it's got a purpose so my obsession about the creative isn't hasn't diminished it's just understanding the role it plays in something greater and That for us is you know part of what drove over five secret sources is my loyalty isn't Just to the creative part my loyalty is to created products and I Said I've said it a journalist the other day Every client comes into our building because of our creative but every client hires us because of our strategy department they all come in thinking that we're going to be a precious pack of wankers because we're creative and I think that they're surprised it actually we're business minded strategic and think about their business and that informs what? we do and what we present and You see that were the best agencies you see that with the best work you see that with work that you love from other agencies You know mean there's wonderful things that are being done Or I would place things that you know that I get annoyed that I wish we'd done But it's kind of that's what I love about it. So I'm going to play a little There is [a] video making its way around the web right now that appears to show Rafidi artist named Marc Ecko on a covert Operation jumping airport fencing and spray painting to side of Air Force one fede artist pulled off an internet Hoax that even got the attention of the white house Local restaurants are chipping in to provide safe drinking water for children around the world It's called the cap project every dollar that they raised will give clean drinking water to a child for 40 days If Barack Obama doesn't become the next president of the United states. I'm gonna blame the Jews calling the grandkids It's time for [the] great Schlep the great shot a great short race left Rachela this election may all come down to a one-on-one conversation With a grandson get your fat Jewish ass is on the plane to Florida The City is moving ahead with what it calls its million motivation campaign a pilot program that officials Hope will push kids to get serious about their education Can the devices motivate them to work harder in School? Do all your projects in your homework you could get minutes and talk to your friends? I'll be your dream. I'll be always shall be your fantasy I'll be your eyes open your love be everything that you need Jd is releasing a new book titled decoded the pages of the book has been showing up all over the country it's in all different shapes and sizes so if you go to bing.com Jay-Z it takes you on an online adventure to find the pages of decoded and these pages are landmarks of the Rapper's Life and lyrics Every day 10,000 people retire so we sent out a hundred cameras across America to track one sunrise from Coast to coast Then we visited 20 americans on their own day ones. It is truly the first sunrise Next phase of your life this is Thunderclap the first crowd speaking platform that allows you to lend your voice to causes and ideas you believe in from the first-ever Thunderclap for Wall Street reform to the United Nations Joining forces with Beyonce and harnessing thunderclap to send 1 billion social media messages at the same time Anna Kendrick's not a Super Bowl spoof or Newcastle neal they Wanted to [make] [a] commercial about how they couldn't afford to make commercial battle aids policy shocks Friendship it's fun. I like it this ad is pretty hilarious just editing hilarious like what the hell going on and why would they Draw this it Suck it Suck it honey made every day wholesome Snacks for every wholesome family It's almost overwhelming that kind of love honey made were unafraid to sell their products and commercial showing same-sex parents and their children The Right-Wing conservative group 1 million moms calling me at a quote attempt to normalize in The new face of Under Armour's I will what I want campaign gisele bundchen We announced the unlikely partnership and as we anticipated Everyone had something to say Real what you want is creating what you want is not listening to the outside noise and Justin manifesting What is that you want in your life? I Mean this thing. I'll say bye last thing I'll say Thank you None of that has none of that has anything in common That's the thing I'll say about it except good intentions and a good strategy and that allows [it] whether you like them or not Actually don't give a shit with your like going on It'll come from a place where we try to do the right thing for the right client? You mean and I said the other day to someone? And like it takes the same amount of fucking energy to justify something mediocre as it does to try and do something great It really does and too many people spend too much time trying to justify average things Whereas I'd rather try and burn my energy trying to do great things trying to explore trying to push for what you think [is] right? As I said we don't have any smarter people than anyone else You know we have a lot of them, but so a lot of other places we don't have the best clients We have some fucking great ones But there are great clients out there are great craters out there some are held hostage in in bad places But every big agency isn't crap every small agency isn't great it just comes from what you know when you stare we all stare at the same blank page or blank screen and Just trying to I try not to we try not to bullshit ourselves That's all maybe we do but we try not to and it goes back [to] what I was saying in the beginning When I started inside the agency I wasn't trying to reinvent the advertising industry I was trying to reinvent my advertising industry and I want to do stuff that I believe in and then I'm proud of and It's not for my peers. It's nice when my peers like it But it's not for my peers anyway. Thanks for letting me ramble Enjoy the rest of the day. Thank you
