Hi. I'm Mariana from
Mailchimp. In this video, I'll show you how to use
customer journey builder to create dynamic, automated
marketing paths, When you automate
your marketing, it can save you time and
helps you build a personalized experience for your contacts,
which could drive engagement, and sales. Before
we get started, here's an important thing to
note. Depending on your plan, your access to customer journey
builder could be limited. So check out our pricing
page for details. Now, let's dive into Mailchimp. To start, click
automations in the sidebar, and then click overview. We're gonna build a new
journey from start to finish, so click the build
from scratch button. Then you'll name your journey
and choose your audience. My business is the
potted planter. It's a fictional plant
brand for teaching purposes, and I want to welcome my
new subscribers to my email list and I'd like them to
explore the products on my website. I'll also include a discount
code just in case they're ready to buy. With that in mind,
I'll name this journey. Welcome Journey. For my audience, I'll
choose the potted planter. And I'll click start building. The first step is to
choose a starting point, which determines who will
enter your automation. So it helps to have a
strategy in mind now. Think about who you want
to target and what actions you want them to take. When you
start with a clear goal, you'll have a better idea
of how to structure your automation. This structure will take
form of a journey map. Which visually represents all
paths the contact can take. So it's like a blueprint
of your automation. Of course, to begin, we need
to choose that starting point. If a contact meets the
conditions you've set for a starting point, they'll be added
to your journey map. For instance, you may want your contacts
who have viewed your webpage or anyone who has responded to
your survey to enter your map. When you're ready to
make a selection, click, choose a starting point. Some of our popular starting points
are displayed here in the tiles, but you can also search
under categories like contact activity, and
shopping activity, each journey map can have up
to three starting points. I wanna welcome all of my new
email subscribers, so I'll just choose signs up for email. You can include contacts
you've imported. For example, maybe you've uploaded a list
of contacts through a CSV file. You can add a filter to
find who will enter the journey map through the starting point. These filters are based on
details in a contact's profile, their interactions with
your marketing, and more. Once you're done with your
setup, click save starting point, and welcome to the journey map. If you click edit
settings by the gear icon, you can set a
marketing objective, and this helps Mailchimp
provide you with more personalized reports
and recommendations. I'll choose nurture
relationships as my objective. If your goal or
strategy changes, you can edit your
objective later. Now, I'll go over
journey points. These are rules and actions
that make up a journey map. Click add a journey point
to bring up your options. First, let's take
a look at actions. These tell our system to
perform tasks like send an SMS or send an email. Send email
is the first action I'll use. I'll name this email. Welcome. And click save. I won't go over the rest
of the setup in detail, but normally you'd adjust
the to and from name, enter a subject line, set the schedule
and tracking and design your email. That's all
for this part, so I'll click close to
get back to the map. To add another journey
point, click the plus sign. This time, let's
look under rules. In Mailchimp, rules determine how and when
a contact moves through the map. I want to send a follow-up
email with a discount, but I don't want to
send this right away. So I'll add a time delay
rule. This rule prevents a contact from moving forward until
a set time has passed. I'll set this to two
days and click save. After the time delay, I'll
add another send email action. Now name this email. Welcome discount. And to finish up, I'll
click save and close. Alright. I think this map
is just about ready to go. Keep in mind your contacts
won't enter out the automation until after you turn it on.
If you set a marketing objective, you'll see a turn on button
near the x. And if not, the button will read continue. I'm all done here for now, so
I'll click the x to return to the overview page. Let's say you've turned on
your journey map. What's next? Well, it's important to regularly check-in
on your journeys. That way, you can see what's working
and what could use improvement. In the recent journey section, you'll find the status of
your latest automations and stats on your contact's progress.
For a more detailed look, click view report. If the journey you
wanna analyze isn't visible, click view my journeys
to see a complete list. The last thing I'll cover is
how to use pre build journeys. These are great if you wanna
get started quickly or if you just need some inspiration. You might not have access to
all of our pre built journeys, so check out the details of
your plan on our pricing page. To get started, click the
button for choose a prebuilt journey. Let's take a look
at AI powered journeys. Intuit assist works like
a marketing It generates automations and emails, so all you have to do
is review and publish. Intuit assist is in beta, and it's available certain
customers with premium, standard, and legacy plans
in select countries. Currently, we offer Intuit assist
in English only. Its features and
capabilities vary by plan, which could change to learn
more, visit Mailchimp dot com. Moving on, you will find
prebuild journeys in categories like find and welcome
new contacts, nurture leads, and plenty of others. You can also use the drop
down menus to filter your search. To give you an example, I'll click apps and
integrations and choose Shopify. I'm excited to show you how
personalized a journey can get, so I'll click target contacts
who view specific products in your Shopify store. After you click
on a prebuilt map, you'll see a description and a
preview When you find a map that works for you, just
click use this journey. Don't forget prebuilt journeys
are customizable. You can add or delete journey
points to fit your needs. That's about all I
have for this video. Thanks for following
along. As for next steps, try building a journey
map. If you're new to this, A welcome journey is
a good place to start. To learn more about
customer journey builder, visit our help center
for articles and videos.
