Capital Raising Masterclass Going from Zero to $1,000,000

really talking about capital raising going from zero to one one of the biggest problems and questions i asked bridger how do i raise capital number one but the the hardest piece is raising that first investor dollar actually getting the first investor in is the biggest question going i love the book actually going from zero to one it's called zero to one fantastic book talks about what's the biggest problems in business is getting your first dollar in the door getting your first invest reverse customer all that kind of stuff today we're gonna talk about this specifically for funds so you wanna go out and start a private equity hedge fund venture capital fund real estate fund debt fund like i did i did debt funds launching a new real estate fund right now how do you actually go out and raise capital and this has actually been something that um i've actually i don't want to do my own horn but gotten decently good at um and has been one of my skill sets when i set up new partnerships one of my skill sets is actually raising capital with our partnership and group and i'll walk through all of that right here let me know if you guys can see me and hear me i just want to make sure this live stream is working uh drop a two in the chat if this is working i wanna make sure you guys are here say hello tell us where you're calling in from we're gonna we're gonna do a live q a as well so i wanna actually answer your questions as we go we're gonna be talking about capital raising at the beginning but i'm gonna open up for q a actually want to hear your questions have a little fun and uh and talk back and forth mason are we looking good on youtube okay let's see all good on youtube it looks like i see someone on facebook is telling me it's looking good let's see i'm live on my personal page as well check on there mason's helped me out we're we're new to the streaming life we're uh i would say we're pretty new youtubers and new whatever content people so bear with us a little bit but it sounds like i can see i see austin on here see a few other people um at least on on there let us know where you're calling in from as well i actually want to see where people are around the world we got this fun community of fund managers all around the world this small tight neat knit tight-knit little niche that's what i was trying to get confused there tight-knit niche group that we bring together of people launching and scaling funds oh i see a bunch of people hello hello what's up how you guys doing awesome welcome in um okay so people that are hopping in we're we're uh you know we're getting letting people hop in for a second again we're talking about capital raising how to go actually out and land and investors raise capital in the chat actually i want to hear has anybody raised money so far successfully i know we have a number of people in our top tier black card group that have done very well we've got we actually brought on simon vandy last month raised over 30 million dollars this year we have a couple other groups that have raised over 10 million and as you guys know the i don't know maybe you don't know but the shoe in the back we talk about this a lot that shoe maybe i'll grab it right here um here it is the floating shoe this is our wall street rebel award so this is for any fund that raises over 10 million dollars we send them a pair of shoes these are custom made they got like the skyline on them this is the generic one that actually i made for my fun but we'll put your fund and name and we'll customize it for you and we send you a floating display as well as a little award and the reason we do it is just because i feel like there's not a lot of milestones in business that you hit i mean anybody made like like we i remember we hit like our million dollar mark and i ran into i had my business partner's office was like hey we made a million dollars like it's our first million dollars and it was like and like nothing really happened like it was very it was a cool milestone for us but like there wasn't a trophy there wasn't an award there wasn't something and so we wanted to create an award for our community and our people any fund that goes out and raises over 10 million not 10 million aun but any fund that raises 10 million dollars and today we're talking about capital raising you'll we actually have a forum coming out the video should be done today we're going to be launching this website tomorrow uh you guys actually can opt in and submit all your details and we will send you we'll pay for it we're sending you a custom sneaker custom shoe display case you guys can have it in your office a little award kind of a as a ceremony of hey we've raised 10 million dollars we're actually you know we're pretty legit so it should be fun let me put this back here let's see if i can get it up all right there we are we're back welcoming you guys uh silverthorne thorne colorado uk new hampshire wisconsin phoenix arizona california welcome in y'all i'm from salt lake city utah i was able to start a fund in salt lake city utah you guys can start a fun wherever you're at okay uh living proof that this this is this can happen um for some of you guys that don't know me and hopping on for your first time welcome and if this is your first stream with us type a two in the chat this is your first time hopping on with me but my name is bridger pennington i started my first fund four years ago barely got it off the ground and some of you guys know my story so i won't dive deep into it but i had i went to college i started six businesses my first years of college i was just a chicken with my head cut off i did online marketing forex trading real estate wholesaling all these you know quick make money online type of offerings and uh actually did pretty well made some money and pretty much all those businesses but finally i met with a mentor and it was my dad's business partner actually sat me down taught me the secrets of funds how funds worked how they're put together what private equity was hedge funds venture capital and essentially that all a fund was really was just a pool of money investors put money into that pool and people like us could draw from that pool of money and go make investments and he said yeah we started an investment fund that at the time they managed over 8 billion dollars of real estate out of their real estate investment funds i was blown away i was intrigued i wanted to learn more and so i asked i said hey can you mentor me can you help me out and he says bridger go talk to your dad your dad knows way more about scenarios said no no my my dad's we live in a very average house he drives a crappy car you live in this huge big mansion he was making tons of money i want to learn from you and he goes bridger me and your dad we make about the same amount of money and my chin about dropped to the floor i was like huh and i'm sitting this huge mansion i'm like huh come again he's like yeah me and your dad are pretty much equal business partners in this and i left his house i drove straight to my dad's house and i was like dad what the heck like what's going on like you're making all this money and like why aren't we like why do i still have to why can't i order a soda at chipotle because it's too expensive and you're making you know you run an 8 billion dollar real estate fund and he kind of laughs goes yeah you know that's kind of what we do and and i like to live like he goes i like to live very conservative i like to live well within my means and my partner kind of likes to spend his money and and we just live different lifestyles but long story short is my dad sat down and taught me about funds and and there he's the co-founder of incredible family of funds they've as of today they're over 25 billion dollars they manage and i was able to learn directly from an incredible mentor that taught me the ins and outs of funds and he grew up in ghetto north las vegas got season b's through college i mean had this incredible rags rich stories and now he just retired he's a partner emeritus on the board and all that kind of stuff and just incredible to be able to learn from him and i we for eight months he taught me and i um finally got the courage to go launch my own fund we were gonna do a debt fund i was working at another company i wanted to lend money to some of these clients i talked to the owners of the business i took the idea to my dad he loved it we put it all together i said dad how would you like to be our first investor into our fund and he looked at me with a little twinkle in his eye and he said bridger if i invest in your fund i would ruin the experience of you raising money on your own your first investor is your hardest investor to find and if i invest in your fund that'll be a crutch that you'll never be able to recover from and he said no and he kicked me out and he said go do this on your own and so i took him up on the offer and uh i hit the streets he said go talk to everybody you can and that's actually what we're gonna talk about today is how to go find that first investor which is the hardest thing the zero to one that very first investor so that's what we're gonna talk about today is capital raising strategies now as i get into this this is there's a lot of ways to raise capital i'm not going to share there's not just one secret way to raise capitals a lot of ways to raise capital and we're going to go through a lot of different things myself i've gone out and raised and deployed millions of dollars out of my funds we launched that first fund i raised a whopping just sorry to finish the story i raised i hit the streets i talked to everybody i knew i was 22 years old had i was in college i raised a whopping 49 000 from six different investors that actually was our target we hit it i was ecstatic and you and that was one of those that's a teeny fund as you guys know about the funds that's a teeny teeny teeny fun but it was enough to get started and we were doing this we were doing loans for 2 000 to 5 000 these micro loans to entrepreneurs and our first group of investors we got them a 64 return on their money and they were ecstatic they did really well we closed that first fund restructured a little bit launched our second fund that fund we scaled really well raised and deployed millions of dollars out of that fund we just closed that fund and now we're launching a third fund in real estate so actually we are we are pivoting to real estate i've got two incredible real estate partners we're partnering up with looking to raise 50 million dollars for that fund we've soft raised right now about 18 million dollars we're actually just the reason i say soft raised is we are just finishing up our legal documents we've had we had one partner that wanted to step out so we had another partner come in so we've had to restructure our documents a little bit but uh that's where we're at right now and and i say soft phrase we'll talk about what i mean by that in a minute but soft commitment so who knows what that actually means maybe it'll end up only being 10 11 million currently but we are we're on our way well on our way to 50 million we believe we can raise that in the next three to six months we'll be well over subscribed in that fun it should be pretty fun so that's what we're doing and we're doing we're buying big box first and that's where i'm at so now i'm on the journey right now i i'm in the game just so you guys know i'm in the game of running and scaling funds and i as i grow one of the fastest ways that i learn is by teaching and so that's why i love investment fund secrets what we do here is i get to learn a lot faster by number one teaching and sharing with you and then also connecting with you i love connecting with and helping other people run and scale their own funds as well because none of us at least in my world we didn't go to wall street we haven't gone to harvard we haven't done the yale route whatever we're just scrappy entrepreneurs that figured out this incredible vehicle of running funds and we want to harness it for ourselves and so that's what we're going to talk about today is is number one just funds in general but more specifically actually capital raising strategies and how to go about doing that so with that being said with that introduction let's dive into it should be a fun episode uh welcome in i see eleanor in here jaylen brown how's it going how do you approach people in your network program i'm excited to talk about all this uh welcome in welcome in um uh scott smith we'll answer your question in a minute but thoughts on dan pana only acquiring companies through debt vehicles um it's one way to do it if yeah if you can raise the debt and and service that a lot of times you need an equity piece as well to go acquire those companies um they all will use a a fund type of offering to do it though whether they're going to raise debt or equity they use a fund as a vehicle to do it so i think it's a fine way to do it i don't i don't have any problems with the way they do it um if you know if they can get a cheaper cost of capital then by all means go get it a lot of times you still use a fund vehicle to get that money in and to go purchase that business um okay i love it all right i'm gonna i'm gonna talk for a minute we'll get back to these questions in a second so i want to dive into now to start this episode out i had i have the white board here i have my ipad i have all the stuff and we could not connect other we had an overhead camera we can connect and and connect the ipad to film with i couldn't connect it so i'm sorry from the bottom of my heart i'm sorry i couldn't connect the other cameras so we're gonna have to we're gonna have to improvise a little bit here um i've got this white board and we can like throw it up like this but see how it gets a little glary and you can't see it very well so we'll try we'll try a few things but we'll talk for just a second here all right so let's go back to to capital raising strategies and a stuff that we've actually talked about um with our black card groups our top tier is our black card group we coach them and helped them directly and we just had a discussion about this the last few weeks we were talking about various strategies to get into capital raising now the first thing i want to say on this whole game and something that i grossly overlooked when when looking to start my first fund was the problem of raising capital right i i for whatever reason i love the fund structure and putting together and every person hits that wall of crap now i've got to raise money and i personally i looked around i said well um you know i'm too young i'm inexperienced i don't have the track record and i don't know a lot of people with money that's not a great recipe to go out and start a fund right like usually you want to have a great track record a lot of experience you want to know a lot of wealth people and pull them together into fun is a great place to start and if you have that awesome that helps you even more but i was starting out i was 22 years old i didn't have much to get off of so excuse me i asked my dad this question and back to you you know my dad he's running these big funds i said dad i can't do a fun there i don't i don't have the experience the tracker all this kind of stuff and he gave me an example that's changed my life and some of you guys have heard this and bear with me i've already heard this but he said bridger imagine me and you just found a lamborghini aventador in billings montana and i'm like okay what do you why are we talking about cars okay he goes no we found a lamborghini mentor billy montana there's a lady selling it in billings montana she's going into bankruptcy she needs to sell it she's selling the car for 50 000 this weekend auction on saturday morning and he said we've had a mechanical guy it's checked this isn't a broken car there's nothing wrong with it just go with me this is it's a perfectly good lamborghini aventador it's awesome okay we have a verified buyer monday morning that'll buy the car in california for 200 000 all right so bridger could you he asked me the question could you raise and find you can't use any of your own money could you find 50 000 by saturday morning to buy the car and we will flip it monday morning for 200 000 we'll make a hundred fifty thousand dollar spread could you find the only thing stopping you is finding the money could you find fifty thousand dollars by saturday morning and i thought about it and i kind of went back and forth and i was like well maybe you know i i don't know and he goes no like seriously it's foolproof it's a hundred and that's and obviously nothing's a hundred percent guarantee goes bridger it's an example it's a hundred percent guarantee there's no way you can lose your money family friends former boss college professor could you find the money and i kind of thought about and i said well yeah you know what i'm like i could scrap together i think i could call enough friends and family and uncle and a dad or whatever i think i could maybe pull this together and he goes why and i said well that's foolproof and it's we this we're putting all together and it's it's a foolproof it's it's a hundred percent guarantee and he goes what if and he goes right there he goes aha there it is and i'm like what do you mean and he goes three minutes ago or five minutes ago you were telling me that i'm too young i'm inexperienced all this stuff and all of a sudden you're telling me you could raise 50 000 by saturday morning why because the deal was so good was so amazing and a little light bulb went off on me and he said bridger it's not the yes it helps to have a great credentials and tracker and all that kind of stuff and that we need to build that but if you have a good enough deal the money will find you because investors especially right now with 13 trillion dollars rolling around there's a lot that goes on okay so that was the that was the first person if you can have an incredible deal lined up a lot and he goes bridger the first actually one of our first funds over 100 million dollars that we raised we were out raising money we found nine times out of ten because there'd be harvard guys and yale guys all pitching their fun and they would pitch hey um you know over the next 18 months we theorize that we can go out and raise you know some money we're gonna buy some real estate properties and my dad and his partners would walk in and say um we've got a property it's in miami florida it's appraised for 9.2 million we can buy it then of the month for four and a half million dollars do you want in or out on this deal and they had a deal that they would bring to the table it was very tangible it was and they said hey we may not be the harvard guys but look at this deal you've done real estate forever look at the deal and he told me nine times out of ten the investor chose the deal over the degree right we got some scammer people in the comments um which fun did your dad raise so i've been asked by them you can look them up if you want i i've been asked by their legal team to not give that and use the name of their fund as a way to promote our stuff so i don't my dad's name is john pennington though and you can you can do some research yourself if you'd like um and i think they're actually they're actually going over there they might be over 28 billion now i'm not sure they're actually at that that customer they're going from 25 to 28 billion so go check them out um and uh 100 this if you if you want to call this cam great you can look through all the sec documents everything you want go look at them they're all online you can go google bridger painting sec documents you can see all my funds everything laid out so go for it um awesome yeah i love the scam comments yeah i i run a fund right now i'm in the game and we do this as well but i'm in the game we're running funds right now i love it so back to the topic of capital raising okay that was the first thing that we went after right was finding incredible deals if you have a good enough deal especially i'll get on a topic there's 13 excuse me 18 trillion dollars of negative zero or negative rate loans or bonds in the world right now meaning people are guaranteeing a loss buying a bond what that tells me is that investors are looking for yield investors are looking for return and if they're looking at that essentially what that's telling us is there's an investor out there and the analogy i use is a beach okay and they're going to a bank or a country and they're saying hey i want to can you hold my cup of sand and they're on a beach there's sand everywhere hey can you hold my cup of sand for the next hour or two and before i come back and the country with the bond or whatever is saying yeah i can hold your sand but i'm going to charge you a few grains of sand to do so that's what a negative negative interest rate means there are apparently these sovereign sovereign country whatever our central banks are telling us they have so much money like on a you're sitting on a beach with sand everywhere they have so much money that it's a hassle for them to take your money into a government bond or whatever it's at negative interest rates that they will that they will they're going to take a fee for doing so that's what a negative interest rate bond is telling us and also it's telling us that these investors whoever is and there's it's not like there's a small amount there's 18 trillion dollars trading at zero or negative interest rates right now it's not like it's a small amount that's a huge amount okay what that tells me is people are looking for yield that these investors have looked around the world apparently and they've looked everywhere and they're looking at their risk just risk risk adjusted rate of return and saying that's our best that's our best opportunity is a guaranteed loss if i only lose a little bit that's that's what we want there and from from that i can derive that there is a lot of people looking for yield looking for return which is good for us for people like us going out and launching and scaling our own funds so bringing it back to the topic for today which is going from zero to one getting that first investor getting that first introduction let's go into actually some some um strategies to go out and do this you guys ready all right let's get into it so if you're interested and again this is for hedge funds it's for private equity funds it's for real estate funds by the way all these funds are ran pretty much the same okay they're they're all run just so you guys know when a hedge fund private equity real estate debt fund uh venture capital fund those are all ran almost identical they all have a general partner limited partnership investment advisor management company they're taking management fees they're taking carried interest fees they have a pref catch up carried interest all that kind of stuff that we talk about on this channel all in there the difference and and if you guys ever wondered what's the difference between a private hedge fund all that stuff the difference is what they invest in a real estate fund invests into real estate a private equity fund they take that same pool of money they go buy and sell shares in privately held businesses a hedge fund takes that same pool of money and they go buy and sell shares in public securities right it could be bonds options futures 4x crypto a venture capital fund takes that same pool of money and they go invest usually into small startup companies a debt fund takes that same pool of money they go issue loans okay it's not that complex and that's why we bring it together and it's that's what i hate about wall street and just maybe it's not wall street but just finance in general no one talks about how to set up and start your own fund it's like this secret world that no one talks about and this anyways this is what we do so um let's dive into it so you you know you've you've found that great deal back to the the fun launch form that we talked about found that a great deal now how do you go and find those investors first thing i want to talk about and i wish i had my white board but we're gonna use my hands okay two sectors and this is for finding high net worth individuals because usually you're looking for high net worth uh family offices people with money to invest now there's a few rules with the sec okay uh and we're gonna start kind of a base level we'll go more advanced here the type of investor you can invite into your fund there's four different types number one is a non-accredited investor okay a non-accredited investor does not fit into the other categories okay a number number two is an accredited investor okay and so not accredited you know the base is kind of like zero right they don't fit in the other ones the the first level is called an accredited investor and a credit investor has a million dollar net worth excluding their home they make 200 000 a year with their them by themselves and plan to do so in the future or they make 300 000 a year with a spouse okay that's a credit investor you've probably heard of that before a lot of funds to even invest into funds or for you to raise money you need to have a credit investors or above now the next tier is called a qualified client and a lot of you guys don't a lot of people don't know this the next tier is a qualified client they have a 2.1 million dollar net worth excluding their home there's a few other things going on that but that's just basic 2.1 million dollar network that's getting their home and then the next tier above them is called a qualified purchaser a qualified purchaser has a 5 million net worth excluding their primary residence or it's an entity with 25 million dollars in assets and their primary business is not uh investing it's an actual separate company okay uh so those are your four tiers so a lot of times in the funds that we run you're looking for accredited investors or above and then some funds has to be qualified client or above and just so you guys are clear too sometimes you'll hear on cnbc or something like that they'll talk about you know we only take qualified investors into our fund and if it's a big institution they don't mean you think they mean a credit investor or above that's not what they mean they mean a qualified client or a qualified purchaser into their fund and just just you guys are clear that's that's what we're talking about because of the 3c7 exemption they can only take qualified purchasers in that fund so they can charge two different fees too anyways i'm getting distracted so back to us now it makes it even harder okay you can't just raise money from your buddy on the down the street wants to give you 5 10 grand you have to raise money from a credit investors or above now there are exemptions there's regulations cf writers and a funds that you can raise from not on credit investors we won't talk about that for now but you can do that there's just a lot more hoops to jump through to do that but most funds raised from that or above so he makes even harder right so to the next point how do you get in front of these people then how do you actually find those high net worth individuals or find those family offices which essentially just a rich family that has money that likes to invest that's all a family office is they run it through a fun structure how do you do this now there's two categories i i like to break it into and i i wish we had the white board i'm almost i'm almost mad here's the white board we could draw it out but it just i don't know if you can see it that well it's just like it kind of gets glarey and anyways i'll use my hands i digress all right you got two categories okay uh i'm gonna draw a little t here for you on the on this side is work your way in or you can buy your way in work your way in or buy your way in now this is how to get in front of the investor we're gonna talk about closing them and all that stuff in just a second how do you get in front of the investor okay on the left work your way in this is what it sounds like working your way in this is a lot of networking events groups you're going to this is developing relationships over years going and making friends with people and and finding you know all those different ways to get into there's a lot of work you linked in actually is is a pretty incredible tool you have to do a lot of work though you don't want to just be the spammer dude i get hit up a thousand times a day hey i got a software invest in my thing whatever it just doesn't work right to be you have to really work on relationships and developing these over time okay that's your work your way and typically takes longer and this is actually this is not just true for investing but this is true for business in general you can work your way into your business or you can buy your way into your business or buy your way into investors what do i mean by that there are easy shortcuts you can take to get in front of investors a lot of times they just take a little bit of money you can join i'll just give you a few examples you can join the ferrari club of miami beach or the ferrari club we have one in salt lake city utah again i'm in salt lake city utah i'm able to do this in salt lake city you can do it wherever you're at ferrari but guess what you have to have a ferrari to join the club okay there's mastermind groups um denver buyer club there's a ton of uh groups actually i'll tell you a quick story uh back to my dad's funds that and no yeah eleanor no white board of truth and justice today um so uh what they did on one of their first funds i mean they were they didn't have a lot of money to go around my dad's partner comes home one day his business partner says hey john i just bought season tickets box seats to the utah jazz four seats it cost about 40 30 to 40 thousand dollars and my dad and he's a very you know conservative kind of the numbers guy behind the scene like chin dropped to the floor like huh he goes yeah i mean i mean it's a great way to network and my dad was like are you kidding 40 grand you spent 40 grand on jazz tickets like what are you talking about he goes whoa before before you get mad at me let me talk to you the strategy behind why i did this and he goes okay you got about three minutes before i punch you in the face like what wha why are you spending our money on jaztic and he goes this is why because i can go around i can call up ceos and executives all the stuff and they guess what they all have they all have gatekeepers okay so always a gatekeeper and you say hi you know i'm bridger i'm calling it i would love to meet with mrs johnson and that gatekeeper is instructed to say sorry mrs johnson's busy she can't take a call blah blah blah hang up okay however if you call mrs johnson and you say hi i'm bridger i'm calling mrs johnson um we actually have two tickets tonight the jazz utah jazz are playing the los angeles lakers we have box seats there's dinner beforehand we have a reserve parking space and everything for you we would love mrs johnson for for her and her husband to come to the game tonight with us that receptionist is going to pass that message on and what happened and this is what they did actually they went out and they uh they did this they called up every executive or any wealthy person they ever find say hey you want to come to a jazz game with us and what they would do is they had they said they had a shared box it was like there was like 30 seats in this box it was a bigger box one that was kind of combined of three boxes they'd go they would have four hours to sit down to chat to make jokes to talk and guess what over four hours they would slowly i'm gonna talk about this in a second to how to talk about a fund bring it up how to close an investor all that kind of stuff and i was talking to my dad their first one of their main one of their first main funds they raised over 80 million dollars almost 100 of that money came from those season tickets for the jess 80 million dollars raised was it worth the 40 grand work your way in or buy your way in it's another great example and now there's a lot of groups you can kind of do a hybrid as well where you can buy your way into it like mastermind group then you got to go to work the group a little bit all that kind of stuff so does that make it are you guys following along so far is that making a little bit of sense drop like a fire emoji or something in the chat right now i got to make sure you guys are still with me let me know if that's making a little bit of sense we're going on here um all right so let's go to the next tier here okay um now that's getting in front of the investor you can work your way and you can buy your way and you get in front of these investors you get in front of these high net worth individuals and actually i want to make i want to stop here for a second if you are you know not the type of person that's a cl you know uh the the natural born salesman the person that can go out and is charismatic and can talk and meet people and get investors in there's just a personality that's just good at that right and just people are more naturally good at that than others okay if you're not that person that's totally okay and don't don't put yourself down like i can never do a fun because i'm not the person go find someone who is i actually got a call about six months ago from some this a great friend of mine calls me up bridger hey and he's a he's like just a natural born salesman great guy i love him to death bridger hey i've got these and he he's helped other groups raise money for them but never he's just done it for fees and commission he's never actually raised money for his own stuff he goes bridger i've got i'm friends with a couple billionaires a very high net worth individuals they love me they want to invest into my stuff the problem is i don't really have like a fund or anything and um he goes he goes bridger you know i got all the i have i'm very well networked i just don't know how to use my network can i partner with you and could we bring some of those investors in and i was like like you want to introduce me to all your billionaire friends yeah yes the answer is yes yeah and he goes great and you can run the fund and all the mechanics and i said great that's what i'm good at you can manage the money race is great and bam just like that there are people out there who already have built the network who have already done all these great things that are looking for great operators to partner with and and so again it's not the how it's the who i love that and i learned that from our uh from russell brunson taught me that anybody follow russell brunson i love russell brunson's stuff great guy internet marketing kind of guy actually the reason i we actually started a facebook group started youtube down was because of him he said just start publishing just see what happens but it's not the how it's the who it's not how do i raise money it's who do i find that can help me raise money okay so if you're struggling with this right now don't worry about it go figure out the how in our black card our top tier groups and stuff like that we help you connect the money raisers to the fund managers to the expert investors we help do all that stuff together okay i digress all right bam baby back to the point um on here so now i'm talking to people that are the money raisers right now okay so again work your way in versus buy your way in now we've we've gotten in front of the investor what do we do there now there's a few things that happen and there's different scenarios that play out there's a fantastic book i bring this up every time i talk about money but it's a you should you should go download the book right now i don't get any referral commission whatever i just think it's an incredible book or in class flip the script or in class flip the script is one of the best books ever i'm going to pull it up right now so you guys can see it oren class flip the script is literally the best book ever on capital raising and he's got a number of other books but this book right here flip the script he's got an orange or excuse me a yellow cover on it that book right there is the book flip the script or in class this thing is incredible orion has raised money for a ton of different groups and just great storyteller i love this book um anyways that's the book you guys got to check out okay um and uh tell orrin hi for me i would love to have oren on my podcast i've reached out to him multiple times he's never responded so if you know oren i want him on my show i love him i've probably sold him thousands of books that book's incredible okay and one of the main points he brings up a lot of great points one of the main points he brings up though is the the concept of status alignment status alignment especially when you're trying to meet and network even if you get to the ferrari club or even if you get to the box seats you still have to deal with status alignment and he the example he gives is this is every celebrity or any person that ever talks he actually shares a few examples of him meeting celebrities they're always the first thing when they meet somebody is always status alignment okay where does this person fit in so if you're going up to kevin hart and you run up to kevin hart and go kevin hart oh my gosh i love your movies you're incredible you're so funny kevin hart can you sign my thing for me and oh and can you invest in my fund or whatever right if that was your pitch kevin hart in your mind instantly goes oh this person is a fan okay and i'm gonna categorize this person as a fan they're just a fan of mine and great yeah i can sign an autograph whatever but they're a fan okay um for someone like kevin hart so and and you don't want to be in the fan category oh i love your stuff i've seen you online like you don't want to be that i have this i mean we have a teeny following online but we have some of that as well if you purchase i love your stuff i'm like great that's awesome but it categories in my line as a as a fan okay now kevin hart back to kevin hart example if you went up to kevin hart and same thing he said hey kevin um i'm actually and i'll use a random example here hey i'm a you know i'm a director or producer for another movie we did this on you know universal pictures whatever we did a movie there all this kind of stuff and and he goes oh okay instantly in kevin hart's mind he goes oh this person is at kind of my same industry level maybe they're not a famous actor it's not like matt damon or something but they are they're in the industry they're working on another movie they're they're not a fan they're kind of upgraded to a fan or a to a to a someone that's on an equal plane now i don't know kevin hart's interest or whatever but there's people in kevin hart's life that are above as well that kevin hart would love to meet okay i don't know who that is maybe he loves uh f1 racing or whatever your f1 race car drive or whatever you work there that might even be an increase in status alignment okay um but oren klaff in his book argues every time you meet somebody regardless of what your net worth is whatever it's all it could be skewed you need to have status alignment with them or show that you're you know essentially showing that you're at the same playing field as them i'm the same way if people contact me bridger i'm starting to i'm starting a fund i would love to get your advice on something i go oh okay this person is looking for mentorship from me okay i put that in my mind that's what's going on now if somebody else contacts me and goes bridger i'm running a 120 million dollar fund um we're doing x y and z and i would love to connect now i put them oh this person's like me they actually run funds oh they're at my level and then if someone contacts me hey bridger i run a you know a deca billion dollar fund like my dad oh now that's above my status like oh wow i actually want to meet that person and so we all do this we all do this to everybody okay so when first meeting that back to to meeting an investor status alignment is huge and an or in class book i won't even i don't want to repeat his words but he goes through the the framework of status alignment you can do a number of things he calls it a flash roll is one of the things he says where you you'll spit out some some uh very specific jargon for an industry and so for like for our example if someone came up to me bridger hey i'm running a i've got 120 million aum we're doing a real estate fund we're buying opportunity zones that's all jargon that i understand perfectly and i go oh and it helps me status line a lot easier okay um it's it's uh it's specific to industry and what's going on okay so number one status alignment now number two there's a lot of ways i'm not even gonna dive into all the different ways but how to con the big question is bridger how do i convert a friend or someone i met at a party or at a jazz basketball game or whatever how do i convert that person into an actual investor and one thing that i know there's a lot of ways to do this one thing that's helped me like crazy is this and i'm i'm gonna tell you my secrets right here this is what it was this helped me like crazy okay i started to use this technique when i first and i kind of i was i'd already raised my my first little microphone to 49 000 i raised that already but now we're on we're raising some bigger dollars and i started to use this and i started to realize it worked really well okay so what i would do at a dinner party a charity event a networking event i would number one going going places where wealthy people hang out charity events political events where people are donating uh entrepreneur events all this kind of stuff where those types of people hang out and we start to chat and number one everyone loves to talk about themselves so i would do some kind of status alignment at the beginning to make sure these people knew who i was and that i was at the same status as them and then i would get into them let's talk about your business what are you doing tell me more about you how are you hiring employees what's going on all the stuff what are you interested in what do you like to invest in what's what's your life you know world-changing project you're working on for the next five ten years whatever it is naturally when i ask about their work they're gonna ask me about my work bridger what do you do and i would and then it's great opening right bridger hi i am hi uh let's see hold on one second um sorry i'm looking at a comment on here so anyways back to the thing um bridger what do you do for work and i say hey you know we i run a fund we're doing these real estate projects we're doing x y z it's been really great we've done a lot of great stuff and then i'll say this now two things can happen in that conversation number one and by the way you can't solicit investors but i can just talk about kind of what we do i can't give them specifics per sec rules but i can talk about kind of what we do yeah i run some funds and we do ex you know we do real estate stuff and it's great now they're gonna do one of two things okay number one they're gonna dive deeper okay and they're gonna go bridge you know tell me more what's your fun do are you raising money i wanna i'm interested oh great and they're just a hot lead awesome i can turn them into investor now number two which is more common typically they're like oh great blah blah blah and they kind of are like okay awesome i get it i let's move on to the next thing before i let them finish or move on to your kind of cycle through the next partner go hey you know you this this is the line i use you guys can steal it if you want this has helped me raise a lot of money uh i go hey you seem like a very you know obviously a very active investor and very you know person that's in the game i just go and i would say this i go i by the nature of what i do i get a lot of deals across my desk i get a ton of real estate deals i get i get companies to buy i get all sorts of random stuff across my desk and most the stuff i can't do because my fund only does certain like this little niche of stuff and i say hey if i get a really good deal across my desk can i can i send it your way it sounds like you're in the game and you like looking at deals can i send you a good deal and nine times out of ten that person goes yeah now whether they're rich poor status whatever everyone loves to look at good deals and if i can give a few examples hey i got this great deal for a movie and i got a great loan we could do in a great real estate project i kind of throw out a few sectors and i say hey can i send you great deals and they go yeah sure and i go well let me get your email and i grab their email and i put it down and i uh i take their email and i actually follow up with them and i i literally i do get a lot of deals across my desk and so what i do for the next two to three months is i start to email them deals and i make sure they're good deals too but i say hey oh i've got this awesome land deal hey i'm gonna send it over to you let me know what you think no hard fans i'm not even involved in the deal i just want to send it your way is just good will and over the next two to three months what happens is they start to recognize bridge or me as the deal guy as a person that has really good deals coming across the dress and they and it again the status alignment i'm now at the status of bridger's the person that has really good investment opportunities just always surrounding him and what happens over you know the next month two months three months is all finally say hey i've actually got a good deal it's called my fund and here you go and we're actually raising another round of whatever and uh we would love to have you involved if you're interested let me know if you don't no hard fans i still want to stay friends and it's a fantastic way to convert someone i met at a party you know a little networking event whatever how to convert them from someone who just knows my name to now someone that knows bridger as the deal guy to someone that potentially could invest and that's worked for me time and time again for what we've done in there and literally that's that's that's what we've used as well so there's a lot of uh there's a lot of different ways to go about it um you can use you know there's a lot of different techniques you can go about an oran claf i won't even spoil you on that but or in class book again flip the script incredible but that's actually something i've used over time and time again hey you look like a deal person can i send you great deals i get their email and i start sending them over email or over email a couple of deals and over the next two to three months i start to nurture that relationship and then over about three months later i will convert that person into an investor okay that's been one of the most useful techniques i've used now that's one technique of meeting somebody the second technique that's been and i've used a lot of different stuff techniques whatever you want to call it closes the second one that's been most productive for me is this is i i use my age to my benefit now i'm relatively young mid-20s and there's a lot of old wealthy people that love to mentor young people and what i'll do is i'll say hey i'm in the game i'm running funds i'm running businesses we actually have done i show i i make sure they know that i have a promising future i'm not just some grimy person trying to you know pick someone's brain but i'll say hey i i would actually love if you're if you're open to it now i i can even pay you for whatever but i would love if you you know to get some mentorship from you on us on and i make sure it's specific on how to scale my employee base you know i'm trying to go from uh five employees to 25 employees and i don't know how to set up hr and all stuff kind of stuff um if you're open to it no hard feelings you don't want to but i would love to get some mentorship from you i've done this with a number of investors and uh what happens is i bring them on as a mentor to me and they like number one they lie i i try to be a very coachable person when i work with them i want to be number one very coachable i want to listen and i want to execute that's what i that's what i mean by good coachable i listen and then i execute what they tell me to do there's too many people and i do we coach people in our groups and stuff like that there's too many people that listen and never do anything and those people are really frustrating to work with as i tell them exactly what to do and they won't do it they won't execute so i make sure i'm a good i'm a coachable person i sit down with these mentors and they go to lunch whatever they give me a task i do it that week and i send them an email update hey i did the task thank you so much it worked out great and what happens is they become my mentor and i become their mentee and over time and usually these people are very high net worth and you know they love to mentor and give back whatever eventually i will take my new fund or new offering to them and say hey what do you think of this this is what we're proposing to take to investors i would love to hear your feedback on it and they'll sit down and they'll pick through it and i'll send them my pitch deck and all the stuff and if i was actually pitching you what would you poke holes in what what don't you like about this and what they'll do is they will walk through my pitch deck they'll do you know they'll give me feedback and i'll go back and change things and come back and eventually we'll get to a deck that's really good and it number one it helps you a lot just get better at pitching and practice and number two i say hey this is actually a really real offering if you like it a lot we're actually looking to raise money and if you want to get involved great if you don't that's great as well but i would love if you know this is open to you i've had a number of investors coming that way as well so now i've done other techniques and i'm always trying out new stuff but those are the two that have worked for me the best number one can i send you deals can i can i get involved with you um you know send you good deal structure number two can can we be a mentor mentor mentee type of mentality um now the third thing i'll bring up and actually our last week on our black card call we talked about i know we're going long but i think this is fun you guys you guys still with me is everyone still on drop a two in the chat if this is if this works um drop a two in the chat if that's working as well um so the last thing and i actually mentioned this my black card group um i believe everyone on this call right now should go start a show you should start a podcast you should start a youtube channel whatever it is go and start some type of online marketing online presence it helps so much with everything you're doing and whether it takes two years or five years or ten years to it doesn't matter if you even build a following whatever the beauty of having a show is you can very easily invite people everyone loves to be interviewed everyone loves to give advice everyone loves to be on a podcast so what i'll do if and you guys can look through my r interviews there's a number of people that i've interviewed on my show that really didn't relate to funds very well but they're a very high net worth individual and someone i wanted to meet so i said and i use that third technique as hey i've got a great podcast a great show a youtube whatever let's film an episode together we'll publish it we'll edit it we'll make it pretty and you can have that and then give you exposure and it's actually a really great way to land investors is bring them on your show and guess what the best thing about podcasts youtube's youtube you can tell subscribers views on stuff podcast they have no stats besides uh reviews how many people have reviewed this channel that's it and number of episodes so you can start a podcast today put out 30 episodes first you know get get good at being on podca test it out don't don't you know don't like have your second episode be an investor or whatever test out your podcast for a minute by the way it takes 30 episodes anyways to get find your voice that's actually what our one of my original mentors that got us into this space he said bridger make 30 episodes of your podcast no one's gonna listen to it anyways and number two it'll help you find your voice it'll help you find what you're good at talking about and what you're not good at talking about and guess what after 30 episodes you can just delete them all and start over if you want if they're bad but at least get to 30 episodes and once you're there then start inviting i'll go on your show i literally go on every single show that i get asked to go on just so you guys know anyone that's reached out to me in the last six months i've said yes to your podcast in the show and i don't know how much longer i'll do that but i literally get on any show any podcast anytime anyone invites me so if you want to invite me on your show you're welcome it's interviewbridger.com go to interviewbridger.com bam you can never even i can be on your show now for me to be on your show i have a few things you have to have the show up and running published and you have to have i can't remember that metric i think it's over like 20 episodes if you've done those three things i'll get on any show i don't care how big or small the show is and most high net worth individuals are the same way because you can't see stats on a podcast every single monday i'm giving you a challenge now i gave this to our black card group a couple weeks ago go start a podcast go start a show it'll change your life and it'll be a really easy way for you to get people involved with you get them on your show and get talking about whatever and then it builds a relationship they can know and meet you know know like and trust you and it helps plant the seed to build a relationship for later okay all right with all that being said again back to the beginning um this is for people that are raising money okay you can work your way or buy your way in number once you're in right using a status alignment and then you can use a number of techniques i like to do the deal flow technique or i like to do the mentor mentee or the podcast technique one of those three offers are usually my offer and to get them on my show to get me them sends me sending them deals or to have a mentor mentee relationship as what i found is the three most i've used a ton other ones but those are the three most productive for me okay now again back to the beginning if you are not the money raising type that's okay okay find someone who is find someone who likes to do a show likes to interview people likes to go to networking events and meet people all that kind of stuff okay be that person now um a few questions on here between the channels that we're on um welcoming you guys fun to see everybody um so i questions on i mentioned black card group a couple times all that kind of stuff if you want to learn more um about our programs on youtube we have links below as well um i'm not gonna go along on this but we we if you wanna work directly with me if you wanna work with our we have coaches and teams of people and as well and and we try to help people launch scale funds we've got a number of funds that have raised over 10 million dollars two funds over 50 million dollars it's been pretty successful what we've done so far so if you want to learn more in the chat right now type i'm in okay i'm in in the chat and what we'll do is all we're gonna do is come through and i'll send you a direct message myself or my one of my team members will send you a direct message saying hey what's going on are you starting a fun you're doing a syndication what do you need help raising money what's going on and what they're going to do is open up the conversation and they're going to make a couple um you know messages back and forth and if and if they want they can hop on a 15-minute game plan call with you okay that's all it is we and i don't wanna actually on that call literally we do not wanna sell you it's not it's not a sales call it's literally a game plan call we're gonna sit down and game plan with you what tweaks you can make to your strategy what you do in your fun we want to give you some quick wins and our ultimate goal guys i make i make great money running my funds okay i do this for fun i have a lot of fun and i i i have a lot of fun running investment fund years i think it's a great thing and number two i learn a lot i learn by teaching and so that's why i do this yes we make some money we have you know and our programs are not cheap we do that to help people pay people who pay pay attention that come in that pay a certain price pay attention and they execute and they get results and so that's the purpose for it so um again if you want to open up the dialogue open up the conversation and and hop on a 15 minute game plan call with one of our guys i've trained them directly in the chat right now type i'm in okay i'm in type that in the chat right now and what we'll do is we're gonna scrub through and find everybody on there we'll send you a direct message if you don't get a direct message from us or myself or one of my team members in the next i don't know 24 hours send me a message messaging me on instagram or facebook whatever say hey i was on the call no one reached out to me i want to talk more about funds or setting up a syndicate we'll open up the dialogue and whether you know we can talk about we yes we have coaching programs that are expensive we also put out a lot of free content we put a lot of stuff on our youtube channel we have a one-hour free training we have a free pdf guide all sorts of free stuff that you can have as well so we can direct you to those things as well to help you launch scale of fun does that sound fair enough so the key word in the chat is i'm in okay i'm in if you want to learn more see what we do all that kind of stuff i'm in in the chat is what it is if you're on youtube um at the bottom of the description there's a little because we can't dm you on on youtube so on the bottom of youtube at the bottom there's a little link that says book a one out one on one game plan call click on that link and you can book a call right there if you're on youtube sound good all right with that being said i just wanted to that's a little plug i guess for us i want to answer some questions here for a second um and i have got a hop i actually have an interview in four minutes so shoot i've gotta hop off in just a second i forgot about the interview i just pulled it up at the top of the hour okay let me answer a few questions here um bridger i'm 20 years old i want to open up fun one day awesome ben keep us posted i would i would book a call and see how we see where you're at see what we can help you with um okay let me let me scroll up a little bit here from the facebook group caliche i sent you a message okay paul i'm trying to look for questions here on capitol raising i want to make sure i covered everything just finished the book a few weeks ago awesome that book is amazing i i am a big if anybody knows oren claff please i would love to get him on my show i've tried to i've tried to reach out to him a couple times he's pretty hard to reach out to so we'll get him one day we're gonna get him here pretty soon um okay all right okay i'm looking through i don't see a lot of questions actually let me scroll the bottom again if you have questions on what we've done um let's see i'm in yeah i'm in is the key word yo what's up uh have you heard of the new unicorn setup grow uh no i haven't heard of grow i don't know what they do what are some other strategies you've used some of uh that one could use without the time investment of building a deal pipeline or a show um so manuel i would tell you uh you know what are some other techniques besides building a show or that pipeline i mean um there's a again there's a lot of ways to go about it those are yes they take work okay they take work to build up a pipeline or to build up a show but it's totally worth it okay so i'm gonna give you a challenge to go start starting a show you have no excuse to start a show no excuse not to start a show go start a show now as far as a pipeline that takes a little time you know finding types of deals that are coming across your desk the show will help that as well um the last thing i'll say is be an event thrower if you it's a whole different strategy take some work again man this is everything takes work i'm sorry i'm not going to give you a magic pill this is not oh sign up for this thing it's blah blah it takes work okay uh throwing it throwing up being an event thrower is another great thing throw an investor uh real estate investor group of st louis or go join real estate uh investor group of st louis there's there's groups all around the country every city that you're in has a real estate investing group go find them on facebook on youtube literally type in your city real estate investing group go find them number two though throwing events if you guys saw on our instagram we threw an event called cars and coin about three weeks ago and what we did is we invited a bunch of people with supercars to come all their cars came out we had a bunch of car people come everyone that has a car loves to show them off and then we brought two on two really great speakers that um guess what people love to speak in front of crowds so we brought on people with a lot of fancy cars and a people with uh that are really great you know good speakers talking about cryptocurrency and real estate funds we brought them and we said hey we're gonna get smart people in a room and these smart people in a room and put them together and bam we had a fantastic event fantastic event you guys can go see our video that we we put out is seriously an incredible event we'll roll those into more events just and these are local for just me this is not investment funding this is local stuff i do in salt lake city throw events to get investors pull together smart people entrepreneurs all that kind of stuff i don't and i tried to by the way one note for throwing events the equality of the event is by the quality of people that show up so if you just invite everybody everybody come to this event blah blah blah the quality of people that show up are going to be all over the place and what happens if you get you know a billionaire to show up and then also just someone that's you know never started a business doesn't you know w-2 employee those two people get in the same room and they meet and there's this way off status alignment and guess what happens the person that's on the you know that's just starting out they're kind of like oh that's kind of cool but the billionaire they'll never come back your high net worth people will never come back they'll give you one chance to come to an event and they're going to test out the people in the room and decide if they're going to come back again and so if you can curate a room of people that have they're all have pretty similar status alignment what happens is people go to an event and they meet two or three or four really great contacts and they're like shoot this event was amazing because i didn't i didn't spend you know the every everyone at an event will talk to three four or five people and they talk to these people and they uh they will decide if the event was worth it or not if they if you can make sure that those four or five people they talk to are really high quality they'll come back to the next event and we feel like we we achieved that at our cars and coin event all right i got an interview i gotta hop on love you guys again i'm in in the chat on youtube you can click on the bottom link book a call whatever on there hope today was valuable i just i believe in giving value up front and hopefully i got some stuff message me if you have any more questions i'd love to chat you guys are awesome and i'll see you on

Channel: Bridger Pennington

Views: 28,142

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Id: Bcrg63lfl38

Length: 58min 33sec (3513 seconds)

Published: Thu Jun 10 2021