[Both] Red. - Ahh! Yes! (both laughing) - What are we doing, man? - I tell you man. - Were you picturing
something? 'Cause I was not. - No, I'm trying not to think about it. - Yeah, I'm just smelling. - I'm not thinking about... - I'm smelling... - Things that are like it. - And then I'm like...
- I'm thinking about colors... (upbeat music) - Good Mythical Morning. - We're about to find out if human brains or at least these human brains have the ability to smell colors. - And today's episode
is sponsored by KiwiCo. KiwiCO is defining the future of play by making it engaging,
enriching, and seriously fun. They create really cool
hands-on projects and toys designed to expose kids
to concepts in STEAM, which is Science, Technology,
Engineering, Art, and Math. And every project is
delivered in one of these awesome monthly crates. - Yeah, here it is. Now, we're big fans of
KiwiCo in our house. Lando loves doing these projects. I want to show you one of them he made. This is the Hydraulic Claw Crate, which he completed all on his own and learned about
hydraulics in the process. Come here dad, let me grab you. - Look at that thing. - Let me grab you by
the finger. (chuckles) - We went to engineering school and I still don't quite
understand it. (laughs) - He's very meticulous and fastidious when he goes about these monthly projects, and I have no idea where he gets it from. - Well Shep tackled the
Glowing Pendulum Crate. Let's dim the lights to
demonstrate this thing. It's pretty cool.
- Do it. - Check this out. - Ooh, what, what, what?! - That's a cool one. - All of this stuff just
seems like magic to me. Now listen, Shep is not known- - Science. - for sitting down and
focusing on one thing for an extended period of time, but he did just that with this. And I ain't complaining about. - Each monthly crate
is designed by experts and teaches a new theme through
hands-on learning and fun. And the really cool thing is
there are crates for all ages, and every crate comes
with everything you need, inside for the project. No running around looking
for scissors or special nuts. Nobody wants to go around
looking for special nuts. - Yeah. - I ain't no squirrel. - Yeah. - Everything is in the crate. - And by the way, it is
officially holiday shopping time and KiwiCo crates make for
really fun and unique gifts for just about anybody. - Mm-hmm, and right now, mythical beast, you can try your first
month of KiwiCo for free by going to KiwiCo.com/GMM or clicking the link in the description. That's KiwiCo.com/GGM. - Yes. Now, for today,
we're asking one question. Can we smell colors? And allow me to phrase
that as a scientific query. Can we have fun with how
our olfactory receptors are affected by the
presence of specific colors in a series of
quasi-scientific experiments? Hypothesis? Yes? It's time for what does green smell like? We're about to find out! And would a red bass smell different than a dang rainbow trout? Boopity boop, boop, boop, boop, boop. That's right. It's research time. Now, while neither of us have synesthesia which is a condition in which
- No. two or more senses are
involuntarily connected, Link has proven on this show that he has the unique superhuman ability
to taste the colors of M&Ms. But only M&Ms. - Right. So today we're going to be replicating a series of actual scientific tests to examine the strength of
our color-odor connections, and maybe find out if
at least one of us can, in fact, smell colors. (upbeat music) - All right, Stevie, tell us
what our noses are in for. - [Stevie] A study out of
the University of Sao Paulo, examined the use of color
in perfume packaging and whether certain package
colors better reflect the message of a fragrance. - [Stevie] To do this,
they asked participants what colors they associated with the scent of a specific perfume and
then match the results to actual packaging. The goal was to see if
olfactory perception and color perception are at all linked. - Yes, yes. - [Stevie] In front of
you are three perfumes and three colored boxes. - I see that.
- Yes. - [Stevie] Can you work together to smell each perfume
- Feels like Sesame Street. and match them to their packaging based purely on scent? - Of course. - All right, so number one. We're gonna spray these on paper. - We're gonna spray these on cards just like they do at the department store when they get those little
pieces of paper you spray on. - Did that- - More. Yeah. - There we go, okay. It gets a little close. Oh, you're getting close. I can smell it from here. - That feels like it
could be a man's cologne. I know that- - It's not too heavy. - I know that it's... In fact, Mythical Number
Five was a unisex cologne. But this feels... Now first of all, this
one is wood colored. It's not just black. If you look closely, that's a wood grain. So if you smell like a...
you know, I'm a woodman. - Now, you put it on number
two, but this is number one. (laughs) So you're not really helping us here. So give me number one. - Sorry, - And I'll put it on number two. - Oh, gosh. (laughing) - Don't put it on number three. - I'm just trying to make
it even more confusing. - All right, and then... So here's number two, which
is on card number one. - Orange. That feels orange to me. Super orange. - Orange? Oh. - It almost smells like an orange. So is that number two or number one? - It does have a citrus hint. - That's number two and
you put it on number one. - This number two on card number one, which we're saying goes with orange. - [Rhett] And I feel like this one goes with this one.
- [Link] For now. We're thinking we're gonna smell something pink on this last one. - Should I shake this one up? - Always shake it. - Always shake up your perfume? Porfoom? - Perfoom. Always shake your perfoom. - Okay, let me sniff first this time 'cause you're spoiling it for me. - Okay. - Okay. That one is floral. - Oh, pink. That's so pink. - I would definitely think that's pink. - That smells like some
grandma stuff right there. - There we go. We've got one, two, three,
right in that order, Stevie. That's what we're thinking. Make quick work of that. Ha! - Ha ha! Our noses are so smart. - Take that Sao Paulo. - [Stevie] Okay, the study found that, according to its participants, certain smells are
represented by certain colors. - Yes. - [Stevie] So using package
colors that capitalize on this correspondence
between vision and olfaction may increase a company's
influence over the consumer. Bottle number one is Ballroom by Be Soliflore. It has notes of honeysuckle,
magnolia, and daffodil, and comes in... the pink box. - Okay, I'm leaving. I'm leaving. - You were so adamant.
You were so adamant. - But you agreed with me. - I mean, 'cause you were so adamant. - But hold on, but it
seemed so obvious to me. - [Link] So we're switching these. All right, so that has to be- - Hold on. Give me number... Give me the things again
so we can smell them. - No, no. It's over. (crew laughs) - No, no. - Let's find out if we're
right about the switch, 'cause I know that this orange is right. - [Stevie] Bottle number
two is Happy by Clinique, a fragrance that contains hints of melon, grapefruit, and mandarin. And it comes in the orange box. So you were correct.
- Yeah, right. I just, I have to do this
just for my own sanity. - We were good with that one. That one was pretty obvious. - [Stevie] And bottle number three is Black Walnut by Banana Republic. It has hints of cognac,
tobacco, and cedar, and comes in the brown box. - Yeah, I smell that. - [Stevie] That's where I'm
confused what you guys smelled. (crew laughs) - What I've just learned
is that if you see the box, then it helps you interpret the color. That's the way they
want it to work anyway. - Yeah, it kind of has
reconciled itself in my mind now. (laughing) - Is that as close as we're
gonna get to an apology? - Yeah, I don't have to apologize. - I'm so sorry, guys. (upbeat music) - All right, Stevie,
what's next for our noses? - [Stevie] A study in the
science journal PLOS One- - Oh yeah, PlOS One. - [Stevie] Asked a
group of about 20 people from different cultures to blindly smell a collection of different scents and say what colors were
most evoked by each one. They found consistent patterns
in color-odor connections within each culture, possibly due to shared
experiences, dietary habits, the role of fragrances in each society, and other social factors. - Just general culture. - [Stevie] If odor-color associations are consistent within cultures, two guys who grew up in the same place, with the same experiences,
and the same first girlfriend should smell similar colors, right? - We're gonna smell our first girlfriend? - [Stevie] Okay.
- Nope. - [Stevie] I want you both to smell these potent extracts and oils and say what color you think
of when you smell each scent. So you gonna smell a scent, and then I'm gonna give
you a three, two, one, and then you're gonna say a color. - Let's get in sync.
Let's get in sync, man. - We got to get in Harnett County sync. - All right, breathe. Breathe in. Mmmm. - [Both] Mmmm. (crew laughs) - I'm smelling the tobacco fields. - Yeah, we're there. - That's pretty much the
the predominant scent in Harnett County. - I feel like we're in sync. - All right, bring in the sticks. - [Stevie] Got a color? - Yeah. - [Stevie] Three, two, one. - [Both] Yellow. (both yelling) - Yes! Yes, right. Yeah, yeah, yeah. Because- - Yeah, 'cause it smelled like yellow. - Yeah, it was kinda... it had a sour- - Yeah. - Not a citrus. - Just yellow. - But it just had a yellow. I don't know what it was. - Yeah. - [Stevie] Okay, scent number two. You smell a color? - Ooh. - I can get really specific with this. - [Stevie] Okay. Three, two, one. - [Both] Red. (both yelling) - What are we doing, man? - I tell you, man. - Were you picturing
something? 'Cause I was not. - No, I'm trying not to think about it. - Yeah, I'm just smelling. - I'm not thinking about- - I'm smelling- - Things that are like it. - And then I'm like- - I'm thinking about colors
and the way they smell. - Yeah, I'm driving
down the country roads. - Harnett County. - [Stevie] Okay, let's go for another. Ready? - Yeah, yeah. [Stevie] Three, two, one. - Brown.
- Purple. - Okay, we were both dark. (Rhett grunting) If you add red to purple,
I think you get brown. - Right, that's true. Yeah, if you leave purple
outside too long, it turns brown. - That's what it is. - [Stevie] It's okay. You have one more- - Rotten purple. - [Stevie] One more
chance. (Link chuckles) Let's smell this last one. Ready? - No. Okay. Ooh, wow, I don't
know about this one. - [Stevie] Three, two, one. - [Both] White. - Yeah! (Rhett yelling) We're back on top, baby! - What! - You know, it's just,
it's totally science. - [Stevie] Yeah, it
matches the experiment. So, this experiment also found that certain color-odor
associations were universal. For example, the US, Germany,
China, and the Netherlands all paired fruity odors
with pink and red colors, and musty odors with orange and browns. Interestingly, most countries associated the smell of plastic with
black, gray, or white, but Germany associated with it pastels like blue, orange, and pink. - Oh, German pastels. (upbeat music) - Alright, we have wines. Hit us with the test. - [Stevie] We all know that aroma is an important factor when enjoying wine. But another defining
characteristic of wine is color. These glasses have all been
treated to look the same. Smell each one and tell me
which are truly red wines and which are white wines by pushing the red wine glasses forward. And please describe the nose
of the wine as you sniff, starting with number one. - So here we go. - Just the nose, huh? Oh my gosh, I keep thinking I'm gonna- - Smells like wine. - I think I'm gonna know and
then I second guess myself. - There's not a lot to
it. It's definitely not... There's not a thickness. (crew laughs) - In other words, if it's
a red, it's like a pinot. - [Link] I just smell a
light, a light floaty wine. - I don't know, man. - We gotta move on. - I'm gonna push it forward because it smells like a
very light-bodied red wine, which it probably means it's a white wine. - And then this one. Ooh, this one's stank. This one's got some... Does this one have some fish in it? Is this where the red
bass comes in? (laughing) - Yeah, this is red bass wine. Only the young virgin red
bass that we squeeze. (laughs) - This has a sour-ier. - I'm gonna definitely
leave this one right here and not push it forward. - [Link] Yeah, I'm gonna pull... I'm gonna even pull that
one back a little bit. - Pull it back then why don't you. - [Link] Now, we're off to number three. - Oh, that smells like
nothing I've ever smelled in the wine department. - I think I'm just smelling the glass. I think this may just be water. - What the heck is that? - There's no... I'm not smelling of that. - I'm gonna leave this one there. I'm not pushing that forward just because, just because it doesn't smell
like any wine I've ever had and I usually drink red. So I'm just gonna keep it there. - I mean, this one I didn't
think had strong nose, now has the strongest. - Hold on. So you're now
pushing this forward? - Well, I've pulled these two back. - Oh. (laughs) Okay, but you're saying
they're all white so far? - I have, but that's why I'm going back and saying that that one has to be. - Okay, and the fourth one. - There we go. Now we got some tannins kicking in. Boy, I'm smelling a saddle. That one's going forward. - That one definitely smells red to me. That's what I'm saying. I'm saying one and four, red, two and three white, and you're agreeing. - I am. I wasn't, but now I am. - [Stevie] Okay. The first glass is a red cab. - [Rhett] Oh, cab. - [Stevie] Good job. The second glass- - It's definitely stronger
than I thought it was. - [Stevie] Is a white sauvignon blanc. - Yeah.
- Yep. I've never said that out loud before. I don't order that wine. - Sauvignon blanc. - [Rhett] Sauvignon blanc. - [Stevie] Yeah, the fourth
glass is a red Chianti. - That is right. - Yeah. And now, the third. - [Stevie] And the third glass... was coconut water. (laughing) - Right! - Yeah, we were like, that ain't wine. - [Stevie] Okay, so this was inspired by a Stanford experiment
where the white wine, dyed with odorless red food coloring, was perceived as having
the odors of a red wine. The subjects also chose odors represented by red or dark objects to
describe the white wine, proving that color not only facilitates odor identifications, but
can also influence judgments of odor intensity and pleasantness. - Unless you're like, you
know, a sommelier. (chuckles) - Like us. You know, red bass and saddles,
that's the world we live in. - Red Bass and Saddles is
our new wine shop. (laughing) (upbeat music) - As you can see, we can't. So Stevie, you're gonna
have to tell us what do. - [Stevie] everything will be okay. - Okay, thank you.
- Thank you. - [Stevie] The previous
tests have shown us that olfactory responses are
highly influenced by color. Well, let's take away your sight and see how well you can
just straight up smell color. You will now be presented
with a series of foods, each of which comes in
a variety of colors. Let's bring in the first food. I mean, just for funsies though,
do you know what this is? - Well, an Apple. - [Link] Is it there? - [Stevie] No. (laughs) Yeah. - So it's cauliflower.
- I smell something cold. - [Stevie] It's cauliflower. - Yeah, the ol' cauliflower apple. Should be a little farty. - [Stevie] So you're guessing
if it's white or purple, and I'm gonna give you a three, two, one. - Purple? What? - [Stevie] Well, yeah. You've never seen a purple cauliflower? - Yeah, man. You never
seen a purple cauliflower? - [Stevie] This is going well. Three, two, one. - White.
- Purple. - [Stevie] It's white. - Yeah, right. - Oh, 'cause you never
heard of purple. (laughs) - Right, it doesn't exist.
That was a trick question. - [Stevie] Okay, the next food. It's rice. So you're trying to guess- - Oh, okay. I can smell it now. - [Stevie] Is the rice white or brown? - I've heard of this brown rice. - 50/50 chance, Rhett. - [Stevie] Three- - You could just smell and know. - [Stevie] Two, one. - Brown.
- White. - [Stevie] It's white. - Oh, okay.
- Yeah. - Yeah. - [Stevie] Okay, here's the next food. It's carrots. - Carrots. So these can... There's so many colors of carrots. There's orange and uh... - There's purple carrots too. - [Stevie] Yeah, purple. Three, two, one. - Purple.
- Purple. Yeah. - [Stevie] Yeah, they're purple. - Yeah.
- Yeah, yeah. - I can smell that. It
was something about- - There's like an acidity to it. - The scent. - [Stevie] Yeah, you guys
really owned that one. - [Stevie] Okay, next. Link, this is your favorite. - Oh, it is? - [Stevie] They're tomatoes. They're not even cut open
anything, so. (chuckles) - I thought you'd brought
my wife under here. - [Stevie] Oh, boy. Red or yellow tomatoes
is what you're guessing. - Okay. - [Stevie] Three, two, one. - Yellow.
- Red. - [Stevie] They're yellow. - Oh. I just... - Yep. - I keep my distance.
- Falling off, man. - Yeah, yeah, yeah.
- Falling off, falling off! - [Stevie] Okay, ready? You should be able to... I think you might be
able to smell this is. - Corn chips. - [Rhett] Corn? - [Stevie] Yeah. So are they yellow?
- [Rhett] Are they blue? - [Stevie] Yep, yellow or blue? - Okay. - [Stevie] Okay. Three, two, one. - [Both] Blue. - Yeah, definitely. - [Stevie] Yep.
- Oh, we're in sync now. - [Rhett] Yeah, that's blue corn. - We're back in Harnett County. - [Stevie] I think you guys tied. I think it's the Harnett County tie. - Are we done? - [Stevie] Yeah, you're done. You can take off your blindfolds. - All right, so... Can we see colors? Yes. (laughing) - Can we see colors? Yep. Can we smell them? - Sometimes.
- Kinda? - Science! Thanks for subscribing
and clicking that bell. - There is a strong association
and that's all that matters. - That's right. - You know what time it is. - Hi, I'm Brianne. - I'm Jacob. - We're sand sledding at Great
Sand Dunes National Park- - In Colorado and - [Both] It's time to spin
the Wheel of Mythicality! - I hope it's as fun as they make it seem like they're about to have. - The walking back up is not. - Ah, you got to get a lift. Click the top link to watch us take a wine essence smell test
in Good Mythical More. - Yeah, and to find out where
the Wheel of Mythicality is gonna land. - Curious about the mythical society? Well, in celebration of my birthday, new purchases of 2nd and 3rd Degree monthly and quarterly plans are available at a huge discount through October 21st. Join at mythicalsociety.com
These are such fascinating experiments; I think they're some of the best new episode concepts they've introduced this year. I love when they interpret scientific studies!
Not complaining, just found it interesting that the ad read seemed longer than usual (2 full minutes), which makes me think this is either one of the biggest paydays they received or it's a service they use and love (and still got a good payday out of it).
"come here dad, let me grab you by the..................finger...." that pause was pretty long, Link. 😂
Harnett county smell bois. They were so on sync!