Bud Light heir: My 'patriotic' ancestors are 'rolling over in their graves'

well bud light's drama is continuing even months after controversy surrounding the company's decision to have trans activists still in malvaney as a paid sponsor that decision to have Dylan appear in the beer brands ad costs an uproar with conservative Americans and the beer's target market which is primarily men especially those who love sport in April this ad appeared which had a series of consequences for the brand this month I celebrated my day 365 a Womanhood and Bud Light Sent Me possibly the best gift ever a can with my face on it check out my Instagram story to see how you can enjoy March Madness with Bud Light and maybe win some money too love ya cheers now the backlash was extraordinary but it seems to not just be loyal consumers at the bear that aren't happy because the heir to the Anheuser Bush family being the parent company of Bud Light has given a pretty scathing same with TMZ Billy Bush joined TMZ live podcast with Harvey Levin and weighed in on all the scandals surrounding the failed marketing attempt he said I think my family my ancestors would ah rolling over in their graves they were very patriotic they loved this country and what it stood for they loved this country because it is a free country and people are allowed to do what they want but it was never meant to be on a beer can and never meant to be pushed in people's faces so they would have they would have never marketed their brands that way as you know a b was one of the greatest marketers ever in any business and they were incredible with what they came out with the Clydesdales the frogs the lizards all the different promotions they had all the different advertising they had and the last thing they would have done on let's get as controversial as inbev has with Dylan Mulvaney advertising now the backlash of the marketing decision to use Dylan malvaney caused a headache for sales and Houser Bush announced last week that they were laying off two percent of their United States staff with the company confirming Revenue in the U.S has dropped by 10.5 percent from April to June this was primarily due to the volume decline of Bud Light now in may but light lost its top spot as the number one selling beer in the U.S to Constellation Brand's Modelo brand as Bud Light sales fell at 25 now the company did say on the call that market share decline has stabilized and the CEO addressing the dip saying the company is listening and engaging with consumers advertising executive Tim Kramer weighed in on how Americans are sick of their politics and business intertwining it's amazing what's happened and how the American people have spoken they've spoken with their wallets the most important thing that they can speak with and they've told these companies in particular inbev Anheuser-Busch and Bud Light that this is the wrong path to me we've seen this coming for years we stopped working with liberal companies starting back in 2009 and by 2014 we had in fact on our website we started saying we only worked with conservative Brands because we saw where this is this was going and we saw it as a loser back in 2009 I don't see how they get out of this

Channel: Sky News Australia

Views: 18,415

Keywords: 6332540661112, fb, msn, usa, world, yt

Id: Tou3g8jwX-M

Length: 3min 9sec (189 seconds)

Published: Mon Aug 07 2023