SMASHED. >> SAN FRANCISCO POLICE ARE LOOKING INTO WHAT LED UP TO THE SHOOTING. THEY HAVE NOT MADE ANY ARRESTS. >>> PEOPLE ARE ENCOURAGED TO PURCHASE FROM LOCALS AS THEY CONTINUE CHRISTMAS SHOPPING, A FAMILY-RUN JEWELRY STORE IN BERKELEY SAYS LOCAL SUPPORT HELPS THEM TO STAY AFLOAT. >> EVERY PIECE OF JEWELRY IN THIS STORE IS DESIGNED AND HANDMADE BY THE FAMILY THAT RUNS IT. A LOT OF THE DESIGNS COME FROM THIS MAN. THE OWNER CREDITS LOYAL CUSTOMERS FOR HELPING 14 CARATS STAY IN BUSINESS FOR THE LAST 46 YEARS. >> WE HAVE MADE WEDDING RINGS FOR THREE GENERATIONS OF THE FAMILY. GRANDPARENTS, PARENTS AND THEIR KIDS. >> INCREASINGLY ONLINE RETAILERS AND BIG-BOX STORES ARE THREATENING HIS LIVELIHOOD. >> WE ARE TRYING HARD TO STAY ALIVE. >> ANOTHER BIG HIT IS CRIME, THE DAY BEFORE LASTING SKIPPING THREE MEN HELD UP THE STORE AND TOOK NEARLY $100,000 WORTH OF JEWELRY. >> I THOUGHT BACK. I TOLD THEM TO GO STUFF IT AND I WENT AFTER HIM. >> THE GUNMAN PISTOL WHIPPED HIM MULTIPLE TIMES AND SLAMMED HIM AGAINST THE WALL. POLICE LATER ARRESTED THREE MEN, BUT NEVER RECOVER THE JEWELRY. THAT'S WHY EVERY TRANSACTION HE MAKES HELPS WITH FINANCIAL RECOVERY. >> YOU CANNOT LET THAT BOTHER YOU. THEN THEY WON . YOU HAVE TO POP UP AND START OVER. >> MANY OF HIS NEIGHBORS IN THE ELMWOOD SHOPPING DISTRICT HAVE NOT GONE SOMETHING THIS TRANS -- TRAUMATIC, BUT THEY ARE ALL EMERGING FROM THE PANDEMIC. >> SHOP LOCAL AND SMALL ALL YEAR LONG. THAT IS REALLY CRITICAL. >> CLAUDIA OWNS YOUR BASIC BIRD, SELLING EVERYTHING BIRDS RELATED AND SHE EVEN DOES BIRD FOOD, TO ENTICE SHOPPERS SHE AND OTHERS ARE OFFERING DISCOUNTS OF UP TO 25% OFF. >> ANY MONEY SPENT AT A LOCAL BUSINESS GOES INTO THE COMMUNITY. BACK INTO THE CITY. >> JOHN SAYS ONE MORE BENEFIT. >> THEY CAN HELP TO DESIGN IT AND THEY CAN HAVE INPUT AS IT IS MADE. THAT'S IMPORTANT TO A LOT OF PEOPLE. >> FOR A LOT OF SMALL BUSINESSES, ON A
