Believe in Yourself With Randall Pich REPOST

either want to come out of a four-year education with $200,000 debt or do you want to take $200,000 and learn in the trenches [Music] hey friends bedros cool in here welcome to another episode of the Empire podcast and this is a special one because it's another inside look and today we have my dear friend and one of the coolest cats I know Randall pitch founder and CEO of Lafitte Randall what's up a sudden how are you buddy good good thanks for coming and joining us first and foremost so what we do with the inside look here at Empire is we take an entrepreneur like you and go how did he start what is he doing what was his secrets what failures can we avoid that he's had what successes so why don't you tell everybody exactly what LIF it is and how it came to be live fit it's a world worldwide suite where clothing brand with heavy influences of Fitness skateboarding and surfing and actually came about from my personal training business so it was never meant to be a clothing brand okay so that's where it stemmed off of so the whole idea if I remember you tell me correctly you had your personal training business and you were like oh I'm gonna make some shirts yeah so that the community can wear it and kind of get your brand and your fitness business out there right right how did you come up with the term or phrase lipid Lafitte I was actually the slogan for my personal training business okay and at that time when I was making merch or whatever producing the stuff for my clients I had already had all this knowledge from creating brands prior so I just maneuvered really really quick you know so gotcha so what year was that because we're gonna go through a timeline okay let me see what year was what when I when you were like you know what I think this lift fit brand has legs like it can take off I think it was 2012 at the end of 2012 yeah okay so at the end of 2012 and then this time you're a personal trainer now I'm guessing you're not making millions of dollars as a personal trainer so all of a sudden you have this idea to start this it's now a global brand what was the first step you did to get it out of your community inside and on more people well it started locally like I said it started with my clients yeah you know we started rocking it and stuff and we posted it on on social media and then that started gaining traction locally as well from my friends from family and stuff and then my clients that posted the videos too as well of them trading and rocking the shirts it started reaching the local level and then with social media it started attaching people that could you know get ahold of and that's where the whole alright let me let me actually start a brand and push it as a ecommerce brand you know and then yeah that's where I started really scaling so when you start thinking that all right I'm gonna put it on my clients and we're gonna start making videos were you making videos with the intention of getting more eyeballs to see it no I was literally just making a video because I thought it was cool that's it I just wanted to show off like is what I'm doing tell your friend he got on was it Facebook or Instagram at that time that you're not Facebook we didn't have any so grab that okay so you're putting it on Facebook and before I know what people who are following your friends or your clients they're like hey how do I get that yeah and this is when you go I think I have something here brilliant alright so this goes to show you that sometimes you're running a business but a better opportunity presents itself in fact one of my companies FitPro newsletter which has over 4,000 gym owners who are subscribed it's a seven-figure business I started by accident I send out emails to personal trainers every day five days a week and in 2006 personal trainers would respond back to my emails my marketing emails and they go man you're so consistent I wish I could be so consistent with my emails when you get enough emails like that I was like hey if I created a software that automatically sends out newsletters for you we write them it sends it out would you buy it oh yeah so then we got like thousands of trainers on board for 69 bucks a month right and they get the value and and we get the value so sometimes their best ideas come from the community saying I like that I want that how do I get more and you have to be listening and that's what Randall was doing there so all right so let's fast forward a few years you decide all right I'm gonna go all-in on lift it right did you take out a big loan did you bring on investors what did you do next no so check this so a lot of people don't believe me like these the people that don't know me you know like outsiders yeah social media people whatever so I started with 300 bucks holy 300 bucks that's it you know 300 bucks in like the the t-shirt industry or whatever and that the clothing you can get you a pretty fair amount shirts you know okay and at that time when I first invested into the merchandise you know I was making pretty good money personal training so I can live off of that money personal training so when I first invested at 300 bucks I think I got like about 70 something shirts you know and or yeah and then sold all that all that and the profit margins on shirts are pretty good you know sure even though I sold it for like 15 at the time for Mike why don't you sell it did you have a store did you create a website you just hold it straight up out of my trunk out of your trunk I don't might Ron so $300 get you seven t-shirts yeah 70 shirts that you then printed your logo and design on yeah you started peddling out of your car yeah the trunk of your car yeah and you made enough money back to then buy more shirts I'm good all the profits I made from that or all the money I made from that at revenue I just rolled it back over I didn't even touch it in a snowball - one SKU one t-shirt led to the the restock of that t-shirt to another one and literally scaled within years - like a multi-million dollar thing and I'd need to touch it now people are in disbelief I'm like dude how it's just simple math all right you know you put everything back in you don't use it it's gonna grow a multiplier you just got to make sure it keep selling you know that's it yeah that's it so a lesson for all of our people watching and listening to this real quick two lessons here one delayed gratification so you could have sold those 300 shirts or the $300 worth of shirts gotten the money and like I'm gonna go out and party and and write and write right but the reality is you delayed your gratification and you went all in and then all in again and all again it and also one delay your gratification - our friend Gary Gary Vaynerchuk says this all the time every single one of us started off with a job at first and he owned his own job he was a personal trainer you're living off your personal trainer income while going all-in on this side being so what does Gary say look you want to be an entrepreneur that's great don't quit your day job bust ass in your day job and then from 10:00 p.m. to 2:00 a.m. work on your passion project until that gets legs and then quit your day job so the two great lessons they're from from Randall all right so now you've got this you're so embedded in the fitness kind of skating lifestyle space how do you constantly stay so cutting-edge with the brand because like I'm actually this is weird we're not only friends I'm actually a customer I own the backpack I'm sure right so how do you constantly bring up new gear products designs to keep it interesting for us to buy mm-hmm so um I always stay true to like Who I am okay so in that come with like all my upbringings with the skate culture music culture all that that stuff you know and I carry that with me with with the brain you know so everything I put out it's all real and it's all like stuff I know and and you know I still keep up to date with like the the skate scene and stuff too you know I still skateboard today so like I'm just like bringing those influences to the table you know to this industry that isn't exposed to that sure and saying sure so I'm just combining all these things that I'm experiencing and whatnot and you know so really we're what I'm seeing and I don't want to put words in your mouth but I know this because I'm also friends with you is everything that you live you translate into your brand right because the reality is other people love what you love they love the tattoos they love dating they love surfing they love lifting they love that lifestyle they go you know what I jus with this new era of social media how important is it for you to be transparent and authentic and who you are is very important and I always tell people to like not everyone's gonna like your your your tastes or your your brand or whatever and that's okay but there's gonna be millions of other people that do so just focus on what you know so when you come across to the public it's it's more real yeah I'm saying sure so that's why I never got into like BMX for stuff that I don't know because I really don't know it I push skateboard because I know this stuff you're gonna talk to me about skateboard wheel for days you know right or fitness or embodiment like I didn't know that stuff right like if all of a sudden you your greed glands started to secrete and you're like oh you know what I'm gonna go into bmxing and Pilates and yoga whatever yeah if you're not authentically in that space right it's gonna show in the brand yeah exactly but you are authentically in the space here with like you said skating and living it okay I love that so let's say we've got some people watching here and they're like man all right I want to create my own brand it could be it could be a pair of line it could be watch line it could be a digital products or services but they want to use social media because the reality is you are the king of showcasing your life on social media in a way where the rest of us want to go I really like him I feel like I know him like him trust him and the more we know like and trust you the more we want to do business with you so how does a new young entrepreneur what's the formula for social media to build a know like and trust factor so that they can have the same level of business potential as you do how they should be all real and authentic and I mean sometimes the harsh me out reality is is sometimes people haven't lived enough yet to have the history that have the credibility to showcase what they want to or what brand they want to make yeah so for example I I've had tons of street wear brands before that didn't make it but no one knows about it because I didn't take off right right but now that I've lived through all this this life I mean I'm 30 but I felt like I lived through a ton of guy going through a hardcore show is going through you know skate parks experiencing a ton of different stuff now I can translate that to the brand and unfortunately people that are really young have not experienced a lot of life to give to the brand yeah so it's it's it's hard but the baton goes to show like with me it was trial and error all throughout you know with my other previous brands that was just teaching me you know it just led up to this so you know I always talk about entrepreneurial scars and what I mean by that is is one of the biggest scars that I see new entrepreneurs make is they want the Randall pitch outcome without the Randall pitch suffering over a decade and a half right and they want the franchise outcome that I have without the decade and a half of suffering and so one of the training scars or or entrepreneurial scars that you're gonna have is it as a new business owner is you've got to put the time it's time under tension right yeah and so with that you just kind of hint it - I had some businesses and things that didn't work out so yeah let's let's let's be really honest here what didn't work out and did you come from a rich family did you like have money or did you have to suffer through this how did it all start no I didn't have anything I grew up like in section 8 housing with government funding all that stuff with the we were really poor of me single mother and my older brother but that didn't stop me because everything I did I was just like I put a hundred ten percent and just use what I had yeah I mean yeah and I remember my first business was I didn't you can call it a business it wasn't like I was out to make millions of bucks I just wanted to rock clothes that I made designs that I made my friends that were skateboarders you know it was this brand called ruckus a long time ago and you know that taught me the process of making teachers and whatnot but it didn't take off and I was like 14 years old even though the brand failed you walked away with lessons to allow future business exactly and I was 14 years old to like exposed to all that you know how is it who became so on Tripura at such a young age I think it was just you know growing up on the streets too as well with like you know like I said previous interviews and stuff talk about like my upbringing and whatnot my hustler mentality for example like if I was out skating and and whatnot and I needed some money I was strapped for cash I would sell something I had extra you know to two friends and whoever that needed it like a pair of wheels or a new deck or my old shoes I would sell that stuff you know cuz make money and I it was just in my mind I was like I just needed more money to to do that I wanted to get this you know so I didn't think I oughta be this business dude you know that's just that's life for me right I I need 20 bucks all right I need to sell this so I mean you grew up in Long Beach and back then especially the area that you grew up in actually even now even though yes it is hot yeah it's it's not the nicest place to live in and so single mom taking care of two sons when you don't have the money you have to create the money so you started to get so one thing I always talk about to the people who follow me on social media and on my blog and Facebook etc is that when you don't have the resources you got to get resourceful right and that's what you did you're like hey I got an extra deck I've got her old pair of shoes someone's gonna want them and you found a way to sell it and little did you know at the time that's like the best entrepreneurial lessons you're getting yeah yeah and so today now let's talk about what are some of the if you could honor let's say there's a young man here that you're never gonna see again and you have to give him two to three big lessons about being an entrepreneur and this is like what he's gonna take away and apply the rest of his life what would that was those young lessons be know be social be likeable too you know always be aware of yourself and and yeah just be likeable I don't know how I mean that that goes far you know as a business person to like you want to be able to be that person where everybody wants to be business with you but obviously have cold core values you know I mean so is there and dude is there a secret to being likable you're a likable guy like have you done something to make yourself likable I don't think so but what what I've learned to do as well as through my you know years of growing is learning how to read people as well you know and I think that's what personal training taught me is learning how do they communicate with different people with different backgrounds different cultures different upbringings you know I think that was like my key because uh you know we had to sell personal training at corporate valleys right you know no matter who this this person was and I was already covered in tattoos like no one wanted to talk to me at that time you guys not approachable but you had to learn how to just break that red wall down and just be likable get down with with what the person who's like you know brilliant yeah I mean brilliant social communication I always tell people that if you're starting out and you want to be an entrepreneur and get a job in sales or service and as personal trainers we were we were in service and sales right because when you have to sell to someone and they come up with objections like I can't afford it I got to talk to my spouse it cost too much I don't have the time you have to learn to overcome these objections and when you approach them like me I was at the time I was bald-headed when I was a personal trainer bald-headed used a lot of steroids 242 pounds and I was a competing power lift there and I would approach mrs. Jones in the gym and I could see her backing off probably no different than when you approached them with your tattoos first impressions they're gonna hose my ears to remember those do you still wear those no I haven't taken mine a while yeah but they were big that my nephew was rocking those too so so being able to be liked and understand and read people is the best thing you can do and one of the best ways to do that is through a sales or service position right all right what are the lessons would you give to someone so you said be social be likeable if they want to be an entrepreneur is there some other lesson that we can teach them not other lessons I mean if I were to say again don't listen to what the general public has to say to you I never took in like like I mean yes school is good but like the college stuff yet you have to be aware that those are businesses as well right they got a fun they got to do you know so yeah the world lives off of business I don't even know how I realize that or what age I did but I realized it and I was like alright you know so you got to keep everything everything you do you got to be optimistic about it you know you have to keep an open mind and sure and just realize like this world runs off of business you know and that's true there's so many colleges universities now online universities offer hey get a degree in business and I see so many people are reaching out to me on DM you've got a massive following I'm sure they reach out to hey I'm going to college to get my bachelor's in business or MBA right I don't have any kind of degree or bachelor's or MBA I've barely made it out of high school I know similar for you right the best lessons you can get as an entrepreneur do you either want to come out of a four-year education with $200,000 debt or do you want to take $200,000 and learn in the trenches exactly and entrepreneurship is is about doing no one's done before that's it and how the how the are you gonna learn that from people that had done it for 10 years prior like I don't want to learn from your ass I want to learn I want to do this and create something new yes cuz we're paving the path for the future you know I mean right like like Elon Musk you know like just doing that no one ever thought about and that's how you move the world that's how you yeah make the world go around you know and that leads us to the last last thing here that I want to share which is to really think big like if I could summarize like I'm pretty decent at reading people if I could summarize you I would say someone who is authentic and is not afraid to think big exactly Elon Musk like everybody there every other country is like we're gonna go to the moon and he says you I'm going to Mars in fact I'm gonna send a Tesla tomorrow it's like like that's how big we need to think yeah he decides he doesn't like the fact that there's traffic between here in San Francisco so he goes I'm gonna make a tunnel underneath right yeah think bigger link bigger one of the ways that Fit Body Boot Camp grew for me was I saw the outdoor boot camp model I was running the outdoor boot camp models and I knew that it rains it snows it gets dark it we have so many things that work against us in the outdoor boot camp model I said what if I brought that indoors and try and every the entire industry idea Ursa Ace was telling me that's never gonna work it's a stupid idea now Ron I think 5,000 write an entrepreneur list so think big be authentic is there any last parting words you want to leave with our audience here as far as being like entrepreneur or whatever or just or just achieving their dreams yeah just like what you said people are gonna think your idea is stupid or whatever I mean you're the only one that's going to know that that truly that this gonna make it you know I'm saying cuz when I thought Lafitte was gonna blow up like this is next thing this next I would tell people and to a point where I just started shutting up because people are like yeah okay okay right now so many times are like uh-uh okay this is another clothing line okay then I got to a point where I like you know what I'm just gonna shut up and just work on this by myself and do it and show them through through my progress you know such a great so working silence work inside that's it work in silence because who you share your dreams with determines whether those dreams get legs and fly or if they die man I'm convinced that like I just want to share my dreams with entrepreneurs other entrepreneurs the reality is I don't even share a lot of my big aspirations with my close family no because we come from a foreign country they're closed-minded that's a risk what if you lose three million dollars in that process what if I make thirty million in the process exactly that's why I look at it what if I make thirty seven right cool so Randall dude this has been one an absolute pleasure thank you for joining us on the Empire podcast and number two how can people find you if they want to connect with you or learn from you on on social media or websites what do you got my personal website has all my info on there it's Randall - pitch calm I don't know who to help to grant open someone did thinking it's probably I sell it to me watch okay but yeah you can find all the info there my all my brands there and all my social media links that YouTube Instagram its it's all on there so Randall - pitch calm there you go folks and of course we'll put this in the show notes for you and again if you enjoyed this show please make sure to LIKE subscribe and share vampire podcast let's build a lot more entrepreneurs so they don't go to college and come out with tremendous debt dropout no seriously know I've had eight people I've helped eight people drop out of college when they're halfway there almost halfway through one guy who works for me upstairs right now he's got six months to go and I just just drop out you don't need more debt just work for me I'm gonna give you a five year education and while I pay you right right what's the best thing he can do so again share this like this subscribe to us comment obviously give us five stars and nothing less because that's what we deserve and thank you so much for watching we love you peace out

Channel: Bedros Keuilian

Views: 9,295

Rating: 4.9542856 out of 5

Keywords: entrepreneur, business, ceo, success, manup, decide, leadership, mindset, entrepreneurship, smallbusiness, savvybusinessowner, motivation, businessstips, personaldevelopment, productivity, onlinemarketing, hustle, creativeentrepreneur, randall pich, randall pich lvft, randall pich interview, fashion (industry), live fit

Id: rXaJF72jSIg

Length: 20min 11sec (1211 seconds)

Published: Mon Oct 14 2019