NOW APPLE'S MOVE INTO ARTIFICIAL INTELLIGENCE. THE COMPANY WILL BRING THE
TECHNOLOGY TO MILLIONS OF DEVICES.
>> GOOD MORNING, GEORGE. SO MANY OF THESE UPDATES ARE
VERY COOL. THEY APPEAR TO BE MAKING USING
THESE DEVICES EASIER INCLUDING UP DATES TO SIRI.
IT ISN'T ASKING HEY, SIRI, WHAT'S THE WEATHER?
WE WILL SOON HAVE THE ABILITY FOR ARTIFICIAL INTELLIGENCE TO
EDIT THE TONE OF OUR E-MAILS, NOT THAT I EVER NEED THAT, TO
OUR LIKING, AND SO MUCH MORE. THE POWER OF ARTIFICIAL
INTELLIGENCE IN YOUR POCKET. >> INTRODUCING APPLE
INTELLIGENCE. THE NEW PERSONAL INTELLIGENCE
SYSTEM THAT MAKES YOUR MOST PERSONAL PRODUCTS EVEN MORE
USEFUL AND DELIGHTFUL. >> Reporter: APPLE, ANNOUNCING
WHAT IT SAYS WILL BE GAME-CHANGING UPDATES,
GENERATIVE AI. THE COMPANY CHANGING EVERYTHING,
FROM HOW YOU WRITE E-MAILS TO WHAT SIRI CAN DO FOR YOU.
>> AI REALLY UNDERSTANDS YOUR HABITS, WHERE YOU GO,
RESTAURANTS, WHICH FRIENDS ARE MAYBE PRIORITIZED OVER OTHERS,
OR FAMILY MEMBERS. IT'S AN AI BRAIN NOW COMING TO
SIRI THAT APPLE'S INTRODUCING. >> Reporter: TAKE PHOTOS, FOR EXAMPLE.
YOU CAN USE SIRI TO SEARCH YOUR CAMERA ROLL FOR CERTAIN IMAGES
OR FIND A SPECIFIC MOMENT IN A VIDEO.
>> YOU WILL BE ABLE TO SAY SHOW ME MY PHOTOS OF STACY IN NEW
YORK AND SIRI WILL BRING THOSE UP.
>> Reporter: YOU CAN BE ANIMATED BE DIFFERENT EMOGIS AND EMOGIS
YOU CAN CREATE IN APPLE'S NEW IMAGE PLAYGROUND.
THE AI OPERATING SYSTEM WILL ALSO INCLUDE SOFTWARE THAT WILL
WRITE AND PROOF READ E-MAILS AND NOTES, EVEN CHANGING THE TONE OF
SOMETHING YOU'VE WRITTEN. >> GREAT FOR MAKING SURE YOUR
COVER LETTER FOR THAT JOB YOU'RE EXCITED FOR LANDS PERFECTLY.
>> Reporter: APPS WILL ALSO SEE UPGRADES LIKE MATH NOTES ON
IPADS WHERE YOU'LL BE ABLE TO SOLVE A PROBLEM BY JUST WRITING
DOWN THE EQUATION WHICH MAY RAISE SOME EYEBROWS.
>> THE CONCERN ESPECIALLY WHEN IT COMES TO KIDS AROUND
ACADEMICS, GOING TO BE A HEADACHE FOR TEACHERS, FOR NEW
ADMINISTRATORS. >> Reporter: AND SIRI IS MORE IN
TUNE TO YOU THAN EVER. >> WHEN YOU TALK TO SIRI, IT IS
MORE DEEPLY INTEGRATED INTO THE SYSTEM EXPERIENCE WITH THIS
ELEGANT GLOWING LIGHT THAT WRAPS AROUND THE EDGE OF YOUR SCREEN.
>> Reporter: APPLE ANNOUNCING ITS PARTNERSHIP WITH OPEN AI
ALLOWING USERS TO DO SEARCHES ON APPLE, ACCESSING CHAT GPT.
THE CEO SAM ALTMAN SAYING THE PARTNERSHIP IS MAKING IT EASIER
FOR PEOPLE TO BENEFIT FROM WHAT AI CAN OFFER.
APPLE'S HEAD OF SOFTWARE ENGINEERING SAID APPLE
INTELLIGENCE WILL USE BUT NOT COLLECT YOUR DATA.
SO OKAY WHAT DOES THAT ALL MEAN? WHEN YOU ASK SIRI A QUESTION, IF
IT REQUIRES MORE PROCESSING POWER, SIRI WILL ASK, DO YOU
WANT ME TO USE CHAT GPT TO DO THAT?
WHETHER IT IS A PHOTO, A QUESTION OR DOCUMENT, SIRI THEN
GIVES YOU THE ANSWER ON YOUR PHONE.
IT DOESN'T SEND YOU TO AN EXTERNAL SITE OR ANYTHING.
APPLE SAYS THAT NONE OF WHAT YOU SHARED WILL BE SAVED.
>> Rebecca: THAT'S WHAT THEY ARE SAYING IS SO GAME CHANGING ABOUT THIS.
IT SOUNDS LIKE SCI-FI FOR A LOT OF PEOPLE.
IT WILL BE HARD TO UNDERSTAND THIS UNTIL IT ACTUALLY IS PART
OF PHONES WHICH IS STILL NOT GOING TO HAPPEN UNTIL LATER THIS YEAR.
IF SIRI CAN DELIVER ON ALL THESE THINGS YOU JUST LAID OUT, JANAI,
IT IS A GAME CHANGER. THEY SHOWED IN THE PRESENTATION,
TO BE ABLE TO SAY, HEY, I WANT TO SEND THIS PICTURE FROM THE
PICNIC YESTERDAY TO MY MOM. JUST SAY THAT TO SIRI INSTEAD OF
HAVING TO SEARCH FOR IT. OR FILL OUT A PDF.
THEY SHOWED FILLING OUT A PDF FROM INFORMATION FROM YOUR
PHONE. >> FROM YOUR LICENSE.
>> Rebecca: VERY BIG CHANGE. IT'S LIKE HAVING A PERSONAL
ASSISTANT IN YOUR POCKET, WHICH I GET NOT EVERYONE'S COMFORTABLE
WITH YET. >> IT CAN SOUND SCARY.
YOU TALKED TO SAM ALTMAN ABOUT THAT.
WE SAID ARE YOU PERSONALLY AFRAID OF THIS?
HE SAID IF I SAID NO, MAYBE YOU SHOULDN'T TRUST ME.
THERE ARE BENEFITS TO, HEY, WHAT WAS THAT THING MY HUSBAND SENT
ME THE OTHER DAY? HOPEFULLY, SIRI CAN HELP YOU
REMEMBER. >> Michael: ONE PERSON WHO IS
NOT HAPPY ABOUT IT ELON MUSK. ARE HIS CONCERNS VALID?
>> HE TWEETED. I WANT TO READ THE TWEET. NOW, WANT TO POINT OUT A FEW
THINGS. HE'S GOT HISTORY WITH OPEN AI.
HE CO-FOUNDED THE COMPANY IN 2015, LEFT THE BOARD IN 2018.
NOW STARTING HIS OWN COMPETITOR COMPANY WHICH JUST RAISED $6 BILLION.
THERE IS SOME CONTEXT. YES, EXACTLY.
THERE IS CONTEXT THERE. I JUST WANT TO POINT OUT WHAT
APPLE IS SAYING, PRIVACY PROTECTIONS ARE BUILT IN FOR
USERS WHO ACCESS CHAT GPT. OPEN AI WON'T STORE REQUESTS.
THEY SAY IN THE FUTURE, YOU WILL BE ABLE TO USE CHAT GPT OR OTHER
THING, TOO. >> IT IS GETTING THE BENEFIT OF ARTIFICAL INTELLGEINCE BUT THAT PRIVACY.
