Apple and the User Experience Explained

the user experience a term thrown around so often these days but what exactly is it experience when you first discover it when you see it in the store when you buy it when you can't fit it into the cars and it's great big box it doesn't fit me the car when you finally do get at home opening the box up and Oh scary I don't know if I dare put this computer together all that is using experience is everything that touches upon your experience with the product and you know you do need a product and maybe you're telling somebody else about it so the user experience is cumulative every moment related to the product directly or indirectly affects your overall perception and thereby your experience with the product here's my favorite formal definition the UX refers to the singular and accumulated experiences that occur for users as a consequence of them interacting with an object in a given context the user experience is therefore just a result a subjective one meaning usability does not necessarily imply a positive user experience the you ex can hypothetically be any type of experience you can better understand this concept by breaking out the contributing factors of UX and three distinct ways object user and context given the desired experience the weight of these factors will defer from product to product but the most important factor to recognize is that these factors are interrelated meaning the context affects the object the object affects the user and the user affects the context and all of these factors fuse with one another to shape an experience but we can't discuss the UX without bringing the company that popularized it technology alone is not enough that its technology married with liberal arts married with the humanities that yields us the result that makes our heart sing an intersection between technology and liberal arts essentially Apple has tried to answer this how can we improve our productivity with advanced technology that's seamless and provides a memorable experience their business model is therefore based upon the foundation of user centered design but as mentioned before the user experience can literally be anything so here's the most essential question how do you optimize for the desired experience here's Joe Joe VA shedding some light on this concept we looked at people's willingness to trust someone based on how similar they are in age location and geography the research showed not surprisingly we prefer people who are like this the more different somebody is the less we trust them now that's a natural social bias but what's interesting is what happens when you add reputation into the mix in this case with reviews now if you've got less than three reviews nothing changes but if you've got more than 10 everything changes high reputation beats high similarity the right design can actually help us overcome one of our most deeply rooted biases so our most deeply rooted biases can be altered via design that's actually a bit terrifying when you think about it the most powerful companies in the world today spend every day testing and designing for your validation and Trust Ben Thompson of structure II notes in consumer technology and increasingly enterprise the best user experience wins and it is the best hedge against disruption so our positive experiences with products are unsurprisingly strong indicators for the future think about a videogame with strong gameplay like Call of Duty which still sells well to this day or childhood Disney movie experience that you still can't get enough of or how about physical books still being more relevant than ebooks these things are driven primarily by the nostalgia and experience one has that stays with them much longer than we could have ever forecast at the time they were created so question companies should be asking is whether they can create the next trend-setting product while staying within the realm of what's natural to the average consumer here's Steve Jobs in 2007 explaining where innovation would come from in the future you know they don't want a car with six wheels they like a car with four wheels they don't want to drive with a with a with a with a joystick they like the steering wheel and so you know you have to as bill was saying in some cases you have to augment what exists there and in some cases you can replace things but I think the radical rethinking of things is going to happen in a lot of these post-pc devices jobs again points to post-pc devices being the hub for innovation primarily because it's a clean slate meaning consumers and businesses have zero expectations for what a new device should be this is important because as we reach smartphone saturation naturally the next question is where innovation will come from and similar to PCs consumers have grown accustomed to the way we use smartphones so once again we're in a position where the next user interface will likely begin to shift this doesn't mean previous instances of UI will go rather this just means there will be a realignment as each user interface only helps perform the tasks best suited to their capabilities if we think back to the last shift in the user interface with the iPhone it was led by a technological innovation known as multi-touch developed back in 1984 multi-touch technology has completely changed the way we interact with our devices Microsoft researcher Bill bucks in one said natural user interfaces exploit skills that we have acquired through a lifetime of living in the world a touchscreen lets us swipe in either direction as if we're sifting through a book hutch is just a natural ability we developed right out of the womb and bringing this powerful user interface along with an integrated ecosystem to the public markets has allowed Apple to dominate the smartphone era but as a smartphone market becomes saturated and these phones become feature ridden each incremental addition meant to improve the UX becomes that much more difficult and oftentimes counterproductive because ultimately it's about reducing complexity improving transitions and allowing flow every addition to the core user interface at this point makes our experience more complex and that may explain why Amazon has invested billions into the voice assistant market through Alexa and Apple has done something similar and the wireless headphone market through air Potts these seem to be plays on the next major user interface earlier I broke out the factors that result in UX into three distinct categories user object and context when addressing the next logical shift in the UI of these three categories context is the one we most want to pay attention to because it's the most difficult aspect to get right but with the advancements made in AI we've never been closer the question is how can we personalize the user experience this means our devices should be more like our personal assistants supercharging our productivity your understanding personal context Loui icon once said thoughts exchanged by one and another are not the same in one room as in another when circumstances change so do our needs our personal assistance should therefore learn from our previous conversations as if it were a child this requires more than just a current framework where there are a variety of limitations instead it may require an entirely new device and operating system but this is still what gives Apple unique positioning although Siri is said to be behind their integrated ecosystem and brand value gives them an advantage in connectivity which may be the most important factor heading into the next era of computing when I talked about transitions and reducing friction that's what air pods iMessage and the various other Apple products and features do it's all in an effort to enhance our interaction with the physical world intelligence by definition is an organism's ability to adapt to a changing environment when our devices can adapt as we adapt that's when we can say we've transitioned successfully into the next level of the context aspect of the UX and Apple is cognizant of their strategic advantages heading into the next generation of computing so next time you hear Tim Cook stressed the importance of privacy just know that it's probably in an effort to make sure that Apple's customers don't let even a tiny fraction of uncertainty creep into their conscience because if it did apples business model built on the foundation of user centered design would begin to show its cracks thank you for watching if you like this video you can help us reach more people by hitting that like button also hit the subscribe button for more content like this [Music]

Channel: Paradime Creations

Views: 1,310

Rating: 4.9365077 out of 5

Keywords: Apple, User Experience, UX, Technology, Design, UX Design

Id: LtdZ3Fd8_1s

Length: 9min 30sec (570 seconds)

Published: Fri May 10 2019

Reddit Comments

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Video data:

Field	Data
Title	Apple and the User Experience Explained
Thumbnail	Link
Views	23
Length	09:30
Likes/Dislikes	0/0
Comments	0
Description	In this video, we take a deeper look at what UX is, how it's important today, and why it sets Apple apart from the rest.⤶⤶In the Internet age, the user experience has never been so important. Apple's focus on driving a better customer experience has led to sustained success leading into today. A great UX reduces friction for the user. In this video, I talk about how the user experience is a complete experience with the product in its entirety and where Apple and other companies stand in 2019. ⤶⤶Check out the music used for this video here (lakeyinspired):⤶https://soundcloud.com/lakeyinspired/in-my-dreams⤶https://soundcloud.com/lakeyinspired/the-process⤶⤶All of the direct Apple clips are sourced from Apple's official YouTube Channel:⤶https://www.youtube.com/user/Apple⤶⤶Tons of effort went into this one and we feel like we're making good progress. If you liked it, please leave a like and subscribe, it can help us reach more people. If you want to learn more about this topic, I suggest starting here:⤶⤶https://uxdesign.cc/we-have-lost-track-of-what-ux-actually-means-8d55259dacb0⤶https://stratechery.com/2014/best/⤶https://stratechery.com/2014/chromebooks-cost-complexity/⤶⤶A full source list can be found here:⤶https://pastebin.com/88D5nm1M

Channel Data:

Field	Data
Name	Paradime Creations
Thumbnail	Link
Subscribers	25
Videos	4
Views	436

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[u/AnthonyKings_]

Amazing. I aspire to work in marketing/branding and this video was so well put together I couldn’t help but watch the whole thing.

In regards to the length, everyone will have their own opinions but look at your YouTube analytic metrics for viewer retention and use that to make your decisions.

Saw you uploaded another video so I’m going to go watch that now and sub. Good luck!

Edit: I was wrong, this one was you’re recent upload lol I’ll watch your previous videos instead!

[u/[deleted]]

This is ver professional! The audio and visuals are good, as well as the overall content. I honestly felt like I was watching someone with 1 million subs. Honestly I dont see anything wrong with this video, other than possibly shortening it a little. Good luck!

[u/GrandHistoryTV]

You've done a great job. The presentation is great, the editing is on point, and the voice over is perfect. You have everything you need to be successful, all you need to do now is be consistent and keep the content up, and I have complete faith that in a year or two, you could be at 50k, who knows, maybe even 100k. And from there, it's smooth sailing.

I read the comment below, and I get what he means, but I think it's important for you to make the content for yourself. Make it as long as it needs to be. People love to learn about stuff they're passionate about.

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How long did this take to make, by the way?

[u/Zanderyates]

I really think youve got a great thing going. You're going to go super far. There's a harsh high frequency overtone coming into play on your microphone though - what kind of microphone are you using?