Apple’s legendary crack product marketing team (2014 - present)

you know it was just a year ago here at WWDC when we narrowly averted a major os10 naming crisis you you may remember that we were able to deafly shift from names based on big cats to names based on beautiful places in California starting of course with os10 Mavericks well it's another year and time for another name and so we collected our craft product marketing team shoved them in their VW minibus and set them out on the road now they first ventured South discovering os1 Oxnard now this wasn't quite right but undeterred they headed east landing at OS 10 Reno camanga still we hadn't quite hit the mark so they boldly ventured North Landing at os10 weed now strangely this one had large pockets of support within the product marketing organization but seror heads did Prevail and they set off on what then was somewhat more circuitous path that took them ultimately to a place that embodies the beauty and power of OS 10 we discovered os10 [Applause] Yos so for our next big release of os10 we knew we wanted to build on those strengths of yosity with some really great refinements and advances the only really real question of course was what to call it so we had had to once again turn to our crack Apple marketing team now in typical California Fashion they started with a project kickoff meeting and then headed immediately into a team building offsite now of course they're in their traditional Apple marketing free bottom Fridays attire they they say it's all part of their process uh I'm not sure I Get It ultimately this didn't yield any any names so they called in a consultant he told them the answer was to be found within not within themselves but within yosee and so the new name for os10 is os10 L Capitan but of course the question is what do we call it so we enlisted once again our crack marketing team they were giddy to hop in their minibus and this time Venture East deep into the sieras but this time ascending its highest peaks and when they finally came back they had a name they said felt really really good and it's my privilege to announce for you today Mac OS hi Sierra now we talked to the guys and we said there might be this might be misconstrued but they assured us this name is fully baked so now hi Sierra our naming of Mac releases is handled by our crack marketing organization and as you probably noticed they went on a 4year Mountain Bound Bender in elcy tan we added metal our ground breaking Graphics technology in Sierra we brought Siri to the mac and extended our capabilities and continuity and last year with High Sierra we focused on deep technology preparing the Mac for future Innovation well this year we made some striking changes to Mac OS and we've left the High Country for a place entirely different but no less beautiful in here still in California and I'd like to take you there now our next release of ma OS is ma OS Mojave now Mojave is beautiful during the day but what should we call it well if you're a student of Mac OS you know this question can only be answered by Apple's Legend Legend AR crack marketing team their drug fueled minius driven Vision quests have yielded some great names and sadly spawned a host of imitators the truth is we can't responsibly continue to inadvertently lead our competition to copy these methods when they clearly can't handle the trip so this year we're leaving our process shrouded in mystery and taking you straight to the Glorious destination our next release of Mac OS is Mac OS Big Sir should we call it well that brings us to the latest exploits of our crack marketing team with their annual Vision Quest postponed our merry band of nomadic neighbors wandered aimlessly through the California Hills before Dawning their technicolored wet suits and immersing themselves in the inspiration of the beautiful Rich Waters of Monteray so what should we call it well that brings us to the latest exploits of Apple's crack product marketing team they've been absolutely Riding High since they're naming coup on M1 and M2 and needless to say they were exhausted but after their requisite 3-month Rejuvenation retreat in montere with their chakras now in complete alignment the team once again piled into their Mac OS naming micrus and wo their way down Highway 1 chasing the vibrant display of colorful California wild flowers they finally came to rest where stunning surf meets Lush aluvial Plains in beautiful Ventura now when it came to naming this release we turned once again to Apple's legendary crack product marketing team the instructions were simple and explicit travel far and wide leave no stone unturned well as far as we can reconstruct that search consisted of piling in their microbs punching in the words awesome Vineyard into maps and beining straight to one of the most famous wine regions in the world a place celebrated by the team perhaps a bit too much and beloved by millions introducing Mac OS Sonoma but what should we call it well that brings us once again to the annual escapades of our legendary crack marketing team distracted briefly from the marathon hacky sack session they stumbled into their minibus and wo a trail toward the sieras eventually rolling to a stop in a beautiful National Park staring Skyward up the Towering trunk surrounding them they felt a deep kinship with anything that could get that high they knew they'd found their spot welcome to maow seoa

Channel: Reed

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Id: hwchc3jiT1s

Length: 7min 40sec (460 seconds)

Published: Wed Jun 12 2024