This motion graphics video is the perfect 
example of how some simple effects can really   improve a “basic” animation and help to sell 
it as more interesting than what actually is.  In this video I want to recreate some 
oh these compositions and share with   you some simple effects combinations that we can   add to any animation to create that 
extra layer of care and attention.. this video in sponsored by celwizard 
frame by frame animation library,   but more about that after the tutorial the first effect is deform at impact. I have a normal bouncing ball, but it’s not 
really convincing. It's a little bit stiff,   I could improve it with some squash 
and stretch, but sometimes squash and   stretch can be a little too cartoony so 
here's an alternative that you can try… create an adjustment layer and 
position it above the element that   is going to be deformed by the impact.
apply the effect “liquify” and select   the brush tool, adjust the dimension 
and now you can distort your layer. Then add a keyframe to the distortion 
percentage and set it at 100 at the   moment of the impact, set it 
to zero at the frame before,   and zero again after more or 
less half second after the impact ok, now I want to smooth the curve 
a little bit and I'm copying these   keyframes for every bounce, where 
I've put the keyframe in red. Since the sphere loses kinetic energy 
at every bounce we have to lower the   percentage of the distortion. I'm setting 
the second bounce at 70 instead of 100,   and the third bounce only at 20. reactive light and shadows.. this is a very popular one, maybe because it’s 
really cool while also really easy to make..  I have this composition with my sphere 
that moves around this grid of panels.  the only animations at the moment 
are just a few position keyframes   on the sphere that move between the 
panels.. and i also animated the   position of the panels to make some 
room when the sphere passes through.  the first thing to do is to duplicate   the composition where you have all of your 
environment and apply the effect RADIAL FAST BLUR then you have to select the center of 
the effect and position it on the sphere,   then select the center property pickwhip 
and parent it to the position of the sphere.   now the center of the radial fast blur 
will follow the position of the sphere. I want to increase the amount of radial 
blur a little bit, let’say to 90.. and   I also want to have it in a uniform color so 
I'm applying a fill effect to make it blue.. we are done with the shadows, no 
we need some dynamic light so we   can duplicate our environment layer
apply a brightness effect on it.  then we create a new solid layer and 
use a mask to create a faded circle   and we’ll use this circle as a matte 
for the brighter environment comp.  Then if we parent our faded circle to your sphere,   the matte will follow the sphere position and 
that’s it. Now we have a light and shadow system   that follows your elements and create a really 
cool interaction with the graphics around it. last effect is revealing lenses I think it’s really cool 
to show something through a   sliding of something transparent, like a 
sort of lens that shows a hidden layer. First thing I recreated a similar comp to 
my video reference but you can obviously   it in any different type of context.. I have some 
concentric circles, one with a 4 gradient effect.  another circle, some graphics and an 
adjustment layer with a blur effect,   a brightness affect and some mask.
i have the usual blue sphere that   rotate inside the circle and scale to the center.
and lastly parented to the sphere i have a comp with an animation of floating object that will 
be the hidden layer that is inside of the sphere.  Now we have to set up our lenses 
to reveal the hidden layer… First of all we create a new adjustment layer, 
and we apply a gaussian blur effect on it,   we create a circular mask and increase 
the blur effect and we already can start  to see that this is the right direction.. In my case I want to create a round shape  layer because I want a stroke around my lens, 
so I'm parenting a round shape layer to my   adjustment layer, but you can skip this part, 
depending on the aesthetic of your project. then we need to create a second circle for the 
second lens and we need to have this new circle   cancel out the blur of the first one.
Like if by aligning the second lens it creates a focus and removes the blurriness of the first lens. so we select the first circle and set the new one as a matte. after that we click on this icon to invert tha matte so that the blurriness of the first lens is only outside the second one ok perfect now we have a second circle that work as revealer, and where it moves cancels  the blur effect Now it’s time to play a little bit with the 
position of our lenses, so in this case i’m  moving the lens position to the side I want to apply the same position 
animation also to the first lens,   add some ease to smooth the movement. along with the position i also 
want to animate the dimension of the lenses so that they scale up 
while moving toward the center I also need to animate the stroke thickness to 
keep it consistent during the scale but that's   only because I choose to add that stroke to 
frame my lens and you can totally avoid that.. ok we animated the position and scale of the 
lens going into the scene, now we can just   copy the keyframe to make them going out.
I also want to add some rotation around the   center so I'm going to add a Null object 
that will be the center of the rotation..  Then we can then parent our lenses 
to this new null object and if we   keyframe the null rotation giving him a 
couple of rounds the lenses will follow… to create a more dynamic scene we can also set   some offset between the scale 
and position of the two lenses.  we just need to select all the keyframes 
from the first layer and move them   slightly along the timeline.. I would say 
something around just 5 or 10 frames.. i want to separate a little bit 
the two layer so i’m adding a   drop shadow effect and setting it very light here you go three cool effect that you can try 
when a client ask you for some “wow effect” also this video was sponsored by Celwizard.com, 
that is actually a business of mine,   one of the biggest project of my career.. it's 
a library of editable elements for after effect,   but the really cool thing is that all 
these elements are not the usual flat   motion graphics icons but are animated frame 
by frame, so that they rotate on themself,   they morph and they are way more organic 
than other motion graphics preset…  They are modular so that they can be combined 
to create different animation sequences and are   also fully editable so that you can have them 
match your aesthetic and your visual style.  If you are curious check it out at 
celwizard.com, there’s a link in the description.  Subscribe for the next tutorial and if 
there is something about animation or   motion graphics you would like to see, please let me know in the comments… bye