Adding a New Website to Your Google Analytics Accounts List

welcome to this video we're going to cover how to add a new website to your google analytics account list so let's set this up first log into google and go to analytics.google.com or search for google analytics and it should appear as the first result if you don't have an account already this is the landing page that you'll see so click on start measuring and begin to create your account if you already have access to a ga account go to admin and click on create account we're brought to the same account creation screen so when you create your account keep in mind that your ga account could potentially encompass multiple web properties so for example your account name could be your organization and within your organization's account you could create ga properties for your website a sub domain a mobile app or so on and so forth so we'll give this a name and take a look at the settings to figure out which one you want to enable i'm going to check off the first one because i want the enhanced demographics and interest reporting we'll click next and set up our first ga4 property give the property a name and set the correct time zone and then you're going to click on show advanced options now this is where we'll enable the universal analytics property slide this taco over to the right so that it turns blue even now it's not a bad idea to install both ga4 and universal analytics and run them in parallel especially if you're used to universal analytics this will give you some time to get used to the new solution we don't have a timeline as to when google will sunset universal analytics but their resources for developing new analytics features are focused on ga4 select your http prefix and input your website url make sure that both of these options are selected because we want a ga4 property and a universal analytics property and then we want this enhanced measurement for j4 property enabled because that will automatically set up tracking such as link clicks and embedded videos as well as a few other events click on next and you can choose to input this business information but it's optional but we'll click on create and it'll bring us to the terms of service which we'll have to accept in order to proceed instead of creating a reporting view like you did with universal analytics we're brought to this screen with web stream details we have the url the name and measurement id at the top go ahead and copy the measurement id because we'll need it for later there's the stream id the status and then the section for enhanced measurement and this is the same enhanced measurement that we were talking about earlier when we were first creating our account and property so you can see exactly what will be automatically tracked when you turn on this enhanced measurement if you don't want any of these you can click on the gear settings here and toggle off the ones that you don't want go to the next section with tagging instructions to add the analytics tag directly to your site click on global site tag copy the code that appears and go to your html find the opening head tag and paste the code that you copied if you use a content management system or a cms such as wordpress drupal or something like shopify wix weebly squarespace you want to find a section in your settings where you can add code to the head tag and paste this code in that section so for example in wordpress with the divi theme in this in these settings here there's a section to specifically add code to the head tag of your blog and this is where i would paste my code for google analytics the second method is to add the analytics tag using a tag manager like google tag manager or gtm for short it's a great way to manage your tags especially if you're not a developer you can manage tags for advertising other marketing tools creating customized tracking and validating data you're tracking all without developer resources go to techmanager.google.com and once the page loads you'll see that you'll need to create a new account so the account structure for gtm is similar to what you'll have in ga so the account name can be your organization name and the container can be similar to what you named your properties so the target platform that you select is the type of web property that you're tracking so click on create accept the terms of service then you'll see the instructions to install gtm so copy this first snippet of code go to your html we'll remove the snippet from the previous example and we'll paste our code as high up in the head tag as possible go back to the instructions copy the second snippet of code go to the html find the opening body tag and paste that snippet of code right after the opening body tag there close this out and in this overview section click on add a new tag click in the tag configuration and choose google analytics j4 configuration go back to the tagging instructions in your ga tag now that you have the gtm code in your html click on use existing on-page tag and copy your measurement id go back to your gtm tab and paste your measurement id in that field next we'll set up the trigger that will fire this tag so click in the triggering section and choose this all pages trigger so this tag will fire whenever a page loads and we'll name this tag ga4 configuration and save it now we can see if our tag works click on preview and publish the empty container so once the container is published click on preview in the model or the preview button next to the submit button in the top right then what will happen is a new tab will load where you'll input your url for the website so once you do that click on start this will load the next page as well as a new tab with your website and you'll notice in the url that it has this gtm debug parameter so you can differentiate that page view in your ga and here on this page we'll see in the lower right corner that the preview mode debugger has been connected if you go back to the previous tab you'll also see the same success indicator click on continue and what you'll see here is that tag assistant shows you the tags that are fired and the tags that happen this shows us our ga configuration tag fired successfully we can go to ga4 to validate this as well in your j tab click out of this and click on the clock icon you'll see the real-time report load and look at that there's our page view event right there next go to your ua property go back to your tracking code section in the ga admin find the ua id at the top and copy it in gtm create a new tag selecting ga universal analytics as the tag type keep it as a pageview tag and configure the ga settings by creating a new variable paste your tracking id in the appropriate field and you can name it ga ui settings variable save it and now create the trigger similar to the ga4 configuration tag use an all pages trigger you can name this tag gaua pageview tag then run another test to validate that both properties receive the data so let's click on preview make sure the url is correct check that the debugger is connected and go back to the tag assistant debugger tab we see that both the ga4 configuration tag and the ga ua page view tag have both fired check the real-time reports for both properties there's a page view there so check that off and in the other property we have the page view there as well so check and check there it is we have the initial tracking working leave a comment if you're planning to install ga4 or if you've already installed ga4 what your experience has been with the setup and if you found this helpful please like subscribe and share the video this way together we can cover key aspects to help you build track and improve digital experiences thanks for watching see you in the next one

Channel: Growth Learner

Views: 1,077

Keywords: Google Analytics, Google Analytics 4, GA4, Google Tag Manager, GTM, digital analytics, web analytics, Measure, Web Analytics, Digital Analytics, web analyst, digital analyst, digital marketing, digital marketer, User behavior, user engagement, metrics reporting, reports, digital measurement

Id: lZ1DB6rh8bU

Length: 12min 17sec (737 seconds)

Published: Mon Sep 27 2021