A new trend is brewing: Nonalcoholic beers & mocktails

time for a little summer refreshment  served up by Kelefa Sanneh I'm sitting here in one of the  biggest breweries on the East Coast   right yep we're top 20 craft Brewer  by size in the country out of over 9   000 crop breweries but there's one thing you  won't find in all these cases of craft beer   alcohol it's one of the biggest oxymorons  out there great tasting non-alcoholic beer   Bill shufelt and John Walker founded athletic  brewing in Connecticut in 2017. sales hit 37   million dollars in 2021 and topped 60 million last  year John said we're not launching commercially if   this isn't indistinguishable award-winning craft  beer since 2016 non-alcoholic beer sales have   increased more than 70 percent 80 of our customers  drink alcohol at other times during the week   is this pretty similar to what a full alcohol  Brewery would be doing a hundred percent all   the same what we do is traditional Brewing through  and through we tweak a degree here a degree there   but we wind up at a fully fermented product that  is under 0.5 this is not bad Eric Asimov is the   chief wine critic at the New York Times we asked  him to taste some of the latest non-alcoholic   beverages including an athletic beer it's super  hoppy there's a lot of flavor in there I thought   you might hate this no I quite like it have you  noticed in the last five or ten years that there   are more and better non-alcoholic drinks on the  menu oh absolutely no good cocktail lists nowadays   is complete without at least a few selections do  you think there's more room to grow it's going   to increase dry januaries are a big thing that's  been extended to October I'm worried it's going to   take over the whole calendar with some people it  is you have people thinking intently about their   health and deciding maybe that alcohol  consumption is not a great thing we're   going to do some day drinking without the  booze Cameron winkelman is head bartender   at manhatta in New York City one of the country's  foremost wine experts are you feeling skeptical a   little bit yes this is Pinot Noir that's been  de-alcoholized and carbonated if you were to   drink a good sparkling wine that's made naturally  the bubbles would be cascading all over the mouth   and this feels more like a soft drink that's if  you compare it to wine if we're comparing it to   other non-alcoholic wines I think this is a  really good effort it's not overwhelmingly   sweet alcohol is part of the natural process of  making wine yeast transforms the sugar in the   grape juice into alcohol and carbon dioxide if  you don't have alcohol you're putting together   parts that don't really have a unifying element  as of mom says some of his favorite non-alcoholic   drinks are the ones that don't try to imitate  wine this is actually a gooseberry ferment wow   it's almost very floral I really like that he also  liked some of the alcohol-free cocktails AMASS   Riverine seedlet that's been infused with mango  grapefruit Yuzu and coconut water and topped with   the mango matcha meringue oh my that is delicious  so concentrated and yet light and refreshing the   growth in this market seems to be as an add-on  right not I'm going to give up cocktails and   only drink mocktails it's like I don't want to  have four cocktails but maybe I could do two   and two that's as I understand it I it's not  my personal experience I confess what's your   personal experience I just drink less but that's  not really the American way the American way is   let me figure out a way to consume even more if  I don't want an alcoholic beverage my tendency   except for for a cocktail is to drink water  water yeah now I've heard everything I love water

Channel: CBS Sunday Morning

Views: 35,849

Keywords: CBS Sunday Morning, CBS News, news, nonalcoholic beer, mocktail, Eric Asimov

Id: XkIILh1sorc

Length: 4min 2sec (242 seconds)

Published: Sun Aug 13 2023