7 WORST Logo Cliches To Avoid!! 😵

are you guilty of the seven worst logo design cliches logo designs should stand out for all the right reasons so that the brand can be remembered and interacted with in the future the use of logo cliches not only prevents this from happening but like in today's video a lot of them look just terrible and that starts with the tree people style logo like with a lot of terrible cliches the designs shown are obviously logo templates that anybody can buy for ten dollars a pop the human tree or tree people logo might have been novel and new at some point but today it's so overdone it's become an eyesore no brand that takes itself seriously will want to have a logo like this the tree people logo the next one is something i've noticed when looking over submissions to the recent logo design contest on my channel so a logo design should be simple iconic and memorable but for some reason people decide to throw in windows onto things like construction or real estate logos always remember to refine your designs down to a simple iconic solution take a look how this cluttered design with the windows compares to a more elegant and more simple design based around the same subject matter there is no real competition or comparison now i don't know how this one has become a cliche but it is really quite bad it's something that many beginner designers do and is to take two letters from the brand's name and to overlay them this concept has no bearings to the identity of the brand and it doesn't evoke a feeling or personality just nothing it's also not memorable so please do stay away from this logo always as a cliche or better yet stay away from all the cliches in today's video however the double letter logo can be done pretty well with some creative flair which will bring it out of that cliche you're probably noticing a trend in today's video and that is that a lot of these cliches are easily found as templates or worse yet ai created designs the light bulb concept is no exception now a light bulb is meant to represent a spark of inspiration or an idea but it has been so overdone that has a logo design it now just resembles more of a broken attempt at being creative i would find it almost impossible these days to have a situation where a light bulb would be used in a logo the fifth logo design cliche to avoid is maybe the most common on today's list you will notice it literally everywhere online it is the arc logo this is typically where a few letter forms have an arc that swooshes or swoops through the middle and divides the lettering this is so overdone it's become ridiculous if your client has a logo like this their business is likely gonna drown in a sea of arcs before very long the next cliche is often a lazy attempt to stand out by the designer but like with all cliches the designer probably doesn't even think much about the brand's identity or even the brief it's just a case of slapping a few coloured dots onto the logo and yeah everything should look fine this looks generic and well just a cliche it can be done effectively of course but why even bother when it's been so overdone countless times before also you need to consider that if the logo is scaled down to a very small size having a large number of small dots isn't going to translate too well the next cliche to avoid when designing a logo merges two of my pet peeves into one that being reflections and also gradients sure reflections were cool back in the 1980s when people were first discovering the internet but 40 years later it's a no-go for me having that reflection at the bottom of your logo does not look good it looks pretty dated so try to avoid this one all costs and i've been guilty of it myself as well in the past heck i've probably designed logos with most of these cliches in them at some point but that was a long time ago we do live and we do learn and we do move on [Music] if you want to learn more about logo design or graphic design in general do click the video on the screen and until next time design your future today peace [Music] you

Channel: Satori Graphics

Views: 304,733

Keywords: worst logo cliches, logo design cliches, logo design fails, logo design templates, 7 worst logos, 7 worst logos ever, 7 worst logo designs, how to make a logo, satori graphics, satori graphics logo

Id: t_cHR2tT_Fc

Length: 4min 21sec (261 seconds)

Published: Wed Jul 28 2021