5 ADVANCED YouTube Algorithm Secrets To Get More Views

so the First YouTube algorithm secret I call it the new channel boost essentially unofficially YouTube is trying to compete with Tik Tok now something Tik Tok do very well especially in the beginning in the beginning when a new account is created and posts a bunch of videos Tik Tok makes sure to give those videos an extra amount of Impressions and Views to inspire that new Creator to continue posting content and as of this year me and a lot of my YouTuber mates have been noticing YouTube doing a similar thing for example this channel Nate wealth if we come back and look at his first couple of uploads 200,000 views on his first video 89,000 views on his second video but then fourth video 150,000 views fifth video 360,000 views sixth video 140 then 130 then 150 that's pretty good pretty insane results especially considering a lot of the topics Nate was covering especially in these two videos were like how to record voiceovers for YouTube videos which typically in my experience aren't Super Hot Topics in the YouTube education in space now not to take anything away from Nate's success his videos were very good but this channel was started right at the peak of this YouTube new channel boost thing that's been happening cuz for example if we come up and look at some of the newer videos on the channel very few of them have got anywhere close to where his original videos are in fact he's only had two videos get over 100,000 views out of his last 14 videos and I don't think this is necessarily his fault his videos are just as good if not better quality than some of his earlier ones it's just that his channel boost is kind of worn off and I've seen this happen on so so many channels now so if you've been grinding away on your channel for a couple of years you've been struggling your older content isn't very good but the new content you're starting to put out is something you could try would be creating a new channel and just posting your new good content on that and see if you can trigger this new channel boost thing YouTube's doing but if you don't take advantage of this in the right way like most people you're not going to get many views so the next algorithm secret I want to share with you is going to help you do that so I've jumped over to my trusty digital whiteboard here this is where the fun begins that will sort of help to illustrate a thing called collaborative f in so let's say that you post a YouTube video and let's say this is your Minecraft YouTube video right now these circles around here these are different audiences so we have viewers of Apex videos viewers of Counter-Strike videos etc etc and what YouTube's going to do right off the bat when you post a video especially if your channel doesn't have very much data is going to try promoting it to a bunch of different audiences that it thinks might like your video so for example it might test promoting it out to a small segment of the Apex viewers Niche but because these people are Apex viewers not Minecraft viewers they're not going to be interested in this video and so they're not going to click on it or watch it the algorithm might do the same thing to csgo viewers promote to a small portion of them but again Counterstrike Global Offensive is very different to Minecraft and so dedicated viewers of csgo videos probably aren't going to watch your Minecraft video and it's going to do the same thing to all of these other niches and they're not going to work out because they're not Minecraft viewers until it promotes your Minecraft video to a small segment of the Minecraft viewers Niche now I do want to say that this is a very oversimplified metaphorical way of understanding how the algorithm works but if you act as if this is exactly how the algorithm works it's going to help you get a lot more views and I'll show you why in a second so anyway it's going to promote your Minecraft video test it with a small section of the Minecraft viewers audience now these Minecraft viewers remember want to watch Minecraft videos and so assuming your Minecraft video is good this little segment is going to resonate very positively with your Minecraft video they going a bunch of we're going to watch it YouTube's going to be like oh we're on to something here and it's going to promote that Minecraft video of yours to maybe a larger segment of this audience and a larger segment and a larger segment until it promotes this video to the entire segment of Minecraft viewers and if you're lucky well not lucky but if you've created a good tile thumbnail video Etc they're all going to click on and watch this Minecraft video of yours and it's going to get a bunch of views now let's say we take this Minecraft video and because it was so successful you create another Minecraft video now the algorithm is going to do maybe a similar thing to what it did before but it's going to promote and test with even smaller portions of these other audiences because it was unsuccessful with them in the beginning with this video here so it promotes to a small portion of this audience and a smaller portion of this audience and a smaller portion of this audience again they don't resonate because this is another Minecraft video that you've just posted here right but then when it comes back to the trusty Minecraft viewers audience and promotes to them they resonate very positively with this video YouTube continues to scale this video up within this niche until all of them have had this video promoted to them now again this isn't exactly how the algorithm works but this is a really good way to think about it so we come up here and guess what you post another Minecraft video and now at this point the algorithm is starting to learn it's figuring out hey this channel whenever it posts a video seems to resonate with Minecraft viewers and so what it's going to do is it's going to promote this video to the Minecraft viewers audience and because you've posted yet another Minecraft video again this audience reacts positively to this video click on it watch it everything is right with the world and with every video you post you start getting more and more views but this is where a lot of small creators stuff up they get bored and they post a different video for example instead of a Minecraft video they post a fortnite video now the algorithm remember thinks that this channel is actually a Minecraft Channel based on the profile the success and the data it's built up on this channel in the past so what it does is it promotes your fortnite video right off the bat to these Minecraft viewers but we have a problem these Minecraft viewers aren't interested in fortnite they want to watch Minecraft videos and so they don't react positively to this fortnite video YouTube never ends up finding the Right audience for this video and instead it just assumes oh this must be a bad video because this audience who normally click on all the videos from this Channel and not clicking on or watching this video and so that video must just not be very good now you and I with our evolved brains can look at this situation and tell hey maybe this fortnite video actually is a good video the problem is it's just being promoted to the wrong audience it doesn't matter how good of a fortnite video you make if that video gets promoted to people who just don't want to watch fortnite videos you're kind of screwed I don't care how much the algorithm plugs Peppa Pig videos to me I'm not going to click on them just because I'm not interested in those videos at least that's what I want you to think and so I know this is a bit complicated but this is the algorithm secret I want you to understand because what a lot of you guys are doing right now is you have videos on your channels that appeal to multiple different audiences meaning the algorithm is never able to build up a profile of who your viewers are and so you're stuck in this endless learning cycle where all of your videos just get a very small amount of views and the algorithm has absolutely no idea who to send them to So to avoid this mistake and this is something I constantly drum into my students create videos for a specific Niche and the way I Define that the question to ask yourself is would the type of audience who click on this video also want to click on all of the rest of the videos on my channel so this particular circumstance our fortnite video doesn't pass this litness test because fortnite viewers will be far less likely to watch all the other Minecraft videos on this channel vice versa Minecraft viewers who click on these videos probably aren't going to watch our fortnite video so this channel fails our Niche test which means it's probably going to grow way slower or just not grow at all so if you design your channel strategy in a way that it's going to be working with the algorithm and feeding the algorithm good data you're going to be way ahead of almost everyone else but just because you have a common through line AC across all of the content on your channel doesn't necessarily mean you're going to get views because if your videos themselves aren't very good then obviously no one is going to want to click on watch or send positive signals to the algorithm about any of them in the first place and that's why I want to share this next algorithm secret with you and it revolves around a principle called the peak end rule so when we look into what YouTube themselves actually say about how to get their algorithm to give me more views they say that YouTubers should focus on three main buckets first is appeal second is engagement third is satisfaction now this is actually very good advice from YouTube but as with most of YouTube's advice it's so vague and watered down that it's kind of not useful so let me explain to you what YouTube is saying here basically the first step is you need a video that is going to appeal to your Audience by appeal YouTube looks at whether or not viewers once served your video are going to find it appealing enough to actually want to click on it the second bucket is engagement it's all well and good if someone clicks on a video but if they click on it and leave it immediately not a very good sign the third category though is satisfaction this is something that doesn't get talked about very much because it's sort of hard to understand and little know so what YouTube wants is for people to keep coming back to the YouTube platform and even if someone creates engaging content so they get viewers to watch that video all the way to the end that doesn't necessarily mean that those viewers were satisfied with that piece of content I'm sure you've been in a situation where you've clicked on a video watched it all the way to the end and thought um it's the the biggest piece of dog or maybe you were just completely tricked you expecting a big payoff at the end of that video and that big payoff never came or maybe it was just super underwhelming and that's really bad in YouTube's eyes because it makes you less likely to click on another video to spend more time on YouTube and when you spend less time watching videos on YouTube YouTube makes less money so what the YouTube recommendation system does is analyze a bunch of signals to figure out whether or not people are actually satisfied with the video they just watched so one of the things YouTube does to learn how satisfied viewers are with particular videos is it periodically shows viewers surveys after watching a certain video that asks them how they feel about the video they just watched YouTube then uses the data from those surveys to train predictive models to identify which videos are the most satisfying now you might think well I hardly ever see these surveys markers so they must not have that big of an impact well the thing is because of collaborative filtering another concept we talked a bit about earlier YouTube might only show these seys to one out of every 100 or one out of every 10,000 or 100,000 I don't know what the number actually but then based on that one viewer's response it's going to find all the other people who've watched this video who have similar viewing habits and tastes to that one viewer who filled out the survey and that one survey response from that one viewer is basically going to be used to represent the sentiment for all of these other viewers almost as if they filled out the exact same survey so if you can get viewers to remember your content very favorably when those surveys pop up they're going to be more likely to give you a higher rating which means YouTube's going to view your content as more satisfying which means it's going want to promote it more bit complicated but I hope that makes sense so the big question is how can we get people to remember our content more favorably that's where the peak and Ru comes in the peak and R states that essentially how people feel about something like your video will be defined by the peak of the video so the single most engaging emotion inducing moment from that video and the end of that video I.E how that video ended and the part where a lot of YouTubers screw this up is the end bit so guys that's the end of my video thanks so much for watching if you enjoyed please leave a like down below and leave a comment letting me know what videos you want to see next basically you're killing your end which means people are going to remember your video less favorably giving you less positive survey ratings meaning the algorithm send you less views so what you want to do is have some sort of ramp of energy or emotion right at the end of your video now I can use the cliche example that Everyone likes to throw around including myself which is Mr Beast look at how abruptly he ends these videos after just casually giving away like a million dollars so when that audience satisfaction survey shows up or when they promoted another Mr Beast video those viewers are still sort of riding the high of the last few seconds of the video they just watched they're more likely to give it a favorable rating or click on another Mr Beast video and I know this is hard to do I fail at this in my own videos all the time but if you can engineer this into the end of your video based on what I've analyzed you're going to start seeing better results but in order for this to actually work obviously you need your viewers to actually get to the end of your video and for people to get to the end of your video you need a good average view duration hence the next algorithm secret the average view duration lie well it's not quite that your average view duration analytics lie to you but often we don't have the context that we need to when analyzing our average view duration which is how long our viewers watch our video for to draw good meaningful conclusions from it let me give you an example let's say you have a small Channel you're not big but you have a little bit of an audience growing and you post a video like my story how I started my YouTube channel now after you post that video you go into your analytics you scroll down to your audience retention graph and you see the retention is really good and you're like wow people really like this video I should create more story based content about my life now sometimes that might be the case what's more likely to be the case is that particular video is only going to be clicked on by people who are interested enough in you to care about your story and that type of viewer is going to be more likely to watch your video all the way to the end than say a more casual viewer who's not even going to click on your video in the first place because your story doesn't interest them so essentially you're getting a very small group of people who really care about you to click on your video they watch it all the way to the end they inflate your analytics to make it look like this is the best video you've ever created but the video doesn't get very many views because as soon as YouTube tests promoting it with a small section of other broader audiences they show absolutely no interest and so YouTube just like cuts off the promotion and so my overall advice to you here is not to completely ignore your analytics but it's to bear in mind the context of them so the ultimate metric you should keep coming back to is your views even if you got a bad click through right if that video is getting a lot of views it means you're doing something right so Analyze That video figure out what it is about that video that people are liking and apply it to all of your future videos but for some people this brings up the question what analytics in my YouTube dashboard can I trust well beyond things like views and Impressions a metric YouTube puts a lot of focus on is your watchtime hours watch hours are almost a combination of the three big elements we talked about earlier appeal engagement and satisfaction and here's why you can have a video that retains a lot of people but the video has only been watched by nine people because it's not very appealing to anyone on the other hand you could have a really appealing video great title great thumbnail great idea but when people click onto it they don't engage AKA watch it for very long and that's also a bad thing but in order to get watchtime hours people have to actually click on the video and they also need to watch it for a certain length of time to actually contribute seconds minutes maybe even hours towards that watchtime hour step and this is why YouTube are constantly talking about and showing you watch hours analytics when you click to your YouTube Analytics dashboard it's YouTube sort of hinting to you like hey we want you to focus on this it's even so important that the new YouTube ab thumbnail testing tool that's going to be released sometime next year decides the best thumbnail for a video not based on clickthrough rate not based on views but based on watch hours so if you can create longer videos without making them boring and adding more filler content sometimes this gives you the opportunity to get more watch hours per viewer which can sometimes lead to you getting more views and you can see a lot of popular creators Mr Beast Ryan Mayan arach etc etc compare their video lengths nowadays to what they were a couple of years ago or when they first started you'll see they're gradually making their videos longer and longer and longer and this is also true with YouTube shorts for example a study I covered in one of my previous videos analyzed 5,400 different YouTube shorts and something they found was that on average the shorts that got the most views tended to be the longest ones now sure there are a bunch of other important factors obviously but let's take two really good shorts the only difference between them is at 13 seconds and one's 1 minute and on average they both get viewers to watch the short all the way to the end according to this study the short that is 1 minute in length is probably going to get more watch hours and perform better now I've talked a bunch about retention and watch hours and so I think it's only fair that we talk a little bit about the appeal equation which is making clickable content and I think this is really critical because while obviously it's important that we engage and satisfy our viewers if people don't click in the first place you don't even have the opportunity to engage or satisfy your viewers there seems to be this click versus retention myth going around that says if you just create great videos viewers are going to come and I don't think this mentality is correct in fact based on what I'm seeing on my channels but also across my thousands of students channels it's that your packaging which is your tile and thumbnail so how you package your video actually plays a bigger role in your video getting views initially than the quality of your video so what I mean by that is if you have a great video highly engaging keeps people watching all the way to the end but you have a pretty average title and thumbnail that video is not going to perform as well as another video that has a great title and thumbnail but kind of more average video content and I know that's very controversial to say I'm open to other data but it's just what I'm seeing right now and so the actionable Insight you should take away here is if like most people you're spending 90% of your efforts on actually creating your video and then 10% of your efforts on the title and thumbnail you should probably be spending somewhere more like 30 or 40% of your efforts just on coming up with a really cracking idea and great packaging so super enticing title and thumbnail and then the remaining percentage of your efforts actually on your video and after trying that for a bit I would be very surprised if you're not getting more views than you currently are now now speaking of packaging a lot of people associate packaging with your click-through rate which is the percentage of people who click on your video after they see it listed on YouTube so for example if my video is pushed out to 10 viewers and out of those viewers one of them actually clicks on my video I will have a 10% clickthrough rate because the number one is 10% of 10 but as you're probably Gathering from this video clickthrough rate is also not a metric you can just take on face value sometimes you can actually get more views with a lower clickthrough rate than you would with a higher clickthrough rate and so before you go spending all this extra time on your titles and thumbnails you should probably learn how to gauge the performance of your titles and thumbnails and how to accurately understand what click through rate is and how it works so I'll link a video on screen where I go over that in a lot more detail because I've been recording for 1 hour and 3 minutes right now and and U I kind of want to go to bed right now so click on that video I'll explain it all there

Channel: Marcus Jones

Views: 61,105

Keywords: how to grow your gaming channel, grow your gaming channel, how to grow your new youtube channel, grow your youtube channel, grow your youtube channel tips, how to grow your youtube channel exposure, how to grow your youtube channel fast 2023, how to grow your lets play gaming channel, gaming channel tips, how to grow your dead youtube channel, how to get views on youtube channel, how to get more subscribers on youtube, gygc, youtube channel tips

Id: 0t2NeCzgb1Q

Length: 18min 3sec (1083 seconds)

Published: Mon Mar 25 2024