Hey, I have been wanting to make this video slash some version of this for a long time and haven't had the time to. I'm now up against the wire as I'm about to go on tour with John and so have no time left to do it in another way. So this is gonna be an unedited rambley video that is gonna take a long time, and I apologize. I wish that I could be more efficient with this. It's just a big topic. So, about a year ago, I helped start an organization called the Internet Creators Guild with the goal in mind that like, "Hey there are a lot of people who are making their living doing this now" - My...my lamp is still heating up, so...uh, it's...the lighting is changing - There are a lot of people who are making a living making internet stuff and and there's also a lot of specific needs to that group of people, though they are a very diverse group of people who have a lot of different needs. So it's a hard thing and we're still in the very beginning of it and trying to figure out and I appreciate everybody who has helped us exist so far. While we do that, while the organization does that. So, um... But it's- it's a complicated nut to crack, and I think that this is a thing that YouTube itself has known for a long time. Now here's what we'll say about YouTube: there are a lot of places where you can put content on the internet and none of them pay you. Like, it just doesn't happen. YouTube is the only one that- that like its primary goal isn't monetization, but it does that very well and And I don't want to like take that away from them that they started to share money with creators back in 2008, where Facebook has just started to do that and has not done it effectively so far, has not been able to expand that platform out. Twitter did it for a little bit but immediately failed at it and stopped with the monetization. In fact Twitter monetized my videos for a while they told me how much money I made and they never- I have not figured out how to get them to send me a check. So, oh, I made money but it's still sitting there in Twitter's bank accounts, I guess. So that's yeah, um... YouTube is good at that, and I think that it's important to recognize that like we haven't - like creators - like the creative ecosystem of YouTube is in very much part based on the economic ecosystem that YouTube created and they did that and I don't know if they did that out of the kindness of their hearts or out of reaction that someone else was gonna do it and take the creators away or what, but they did it and it's great that we get 55% of the revenue that YouTube makes from our videos so... It's like... So we'll start there to say nice things about YouTube and, uh... Yeah, and so I'm gonna make money from this video, and it's great, but we're also gonna have to talk about advertising and the relationship that that creates between this platform YouTube as a bridge between creators who are making stuff and advertisers who want to make money and YouTube makes its money through these people but also through these people but has to keep both of these groups happy and maybe isn't so worried about creators because where are they gonna go? Like, are we gonna go to Facebook where we're not making any money at all, and also, like we have to compete with the Facebook feed which is a freaking nightmare place? Or are we gonna go to a new platform that there won't be an audience on because YouTube isn't just good at helping us make money, they're also pretty good at at having a place where an audience is, like these people, like I can't just say to my audience, "Hey, come join me another platform." Cuz one: I'm not gonna get all of them, and two: I'm not gonna get any of the people I don't have yet, which is what YouTube is great at providing because any YouTube creator who's been doing this for a few years knows that you don't keep the same audience all the time. There is always substantial churn, so whenever somebody sees me in the street and they're like, "Hank Green! I used to watch your videos!" That's because there's churn, like- like I'm not offended. I've been making videos for 10 years so the vast majority of people who know who I am don't watch my videos anymore, they got a new thing. Like, it's 10 years who watches a show for 10 years? Anyway, good people. Thank you. If you're one of those people Um... So it's- you can't just start a new thing, so we have to fix this current thing. But I haven't talked about what problems are yet. As we started the Internet Creators Guild it's been both like a good and bad time to do that because there have been lots of things for us to think about but in a lot of ways too many things. So let's give a first example of a smaller issue that was a big deal and- and YouTube is helping figure out. A while back YouTube was realizing that it wasn't being allowed in schools and libraries. So it like just no like schools and libraries were just saying, "Nope, the proxy will block it. Not even teachers, not even librarians can get on YouTube." And so YouTube, in- to work with those whiners, for lack of a better word, they created something called 'restricted mode'. And restricted mode didn't have any comments, and it was extremely restrictive in terms of what content showed up on it. So there was just a very super restrictive, like "here's the whitelist of stuff that's allowed and everything else is just sort of not." And then eventually started to shift to like "We're just gonna have a really restrictive algorithmic filter that's gonna be, like, anything that might be bad we're not going to include." And this resulted in a world in which schools had YouTube without any mention of the existence of homosexuals or homosexuality. So that's a weird- that's just a weird side effect of YouTube trying to do a thing. And it looked worse than it was it looked like, "Okay, YouTube hates gay people." That's sort of how it looked. In fact what it sort of more was was like YouTube tried to figure this thing out and they created a solution that was bad and it was a bad, like- that's not a- not a good situation like, it is a problem. It's just, it looks worse than it is. It is still bad though, so YouTube you know found out- so a bunch of creators found out that like restricted mode basically existed in a weird limbo space where homosexuality didn't exist and, uh... and- and they were like "Oh, that's a problem," and they- they said that. They said, "Oh, that's a problem." It was the sort of second thing they said. But the- but they did eventually say "Yes, we agree. This is a problem. It's something that we're gonna work on." And they have been working on it, and it's better, but not fixed at this point. So that like so that's an example of a thing that the internet creators guild was like sort of talking with Behind the scenes with YouTube and also in the front being like sort of some pressure to put on them And also other creators like that these problems get solved because creators YouTube doesn't care what creators think and what they say and I'd like guarantee you right now. He's was freaking out about D monetization and and and that I've uploaded this video and that you know Phillips Phil's tweet and In Casey's video getting D. Monetize, but Jimmy Kimmel's or Jimmy Fallon's. I don't know which Being being still monetized, and I don't feel bad about not knowing which Jimmy It is okay, because they don't know which brother I am And I don't interface with their world, and it's okay because I got mine So So the situation let's We got to go back a bit to talk about this to 1960. Let's talk about 1960 when advertisements for the most part on TV were one per show so if I had a shit like imagine like vlogbrothers has one advertiser instead of like the literally probably thousands tens of thousands of advertisers that show on vlogbrothers videos, maybe maybe hundreds of thousands Because it's all algorithmic and it's not no one but anyway, but one advertiser per show is the world that we're in now If you want to have a TV show you have to have fun a sponsor to sponsor that show that's how it used to work and then in the sixties they transitioned they they fed found that there were some shows that were too expensive or Couldn't detract one advertisers that would pay for the whole thing and so they created this thing called the 30 second advertisement Spot pre mid rolls. I don't know what they called it called. It ads and and in the end sub like That the show would play and then there would be an ad break And then the show would play and that would be tab break instead of being spotted by one One advertiser it would be sponsored by a bunch of different ones That would show in between when the show was and that was a super new idea and it took a long time This was like twenty years into the existence of television that it took for us to come up with like the modern Advertisement and even then it wasn't super modern, but since then updates have been made, but it hasn't changed Sorry, it hasn't changed substantially like this world that we're in now is so directly inspired by that innovation that we had in 1965 or whatever that That it's sort of astounding of course there have been advertising innovations, but for the most part it's the same deal like it's you know they're skipping Bulls, and there's 15 second and third set instead of the 30 second and sometimes there's five second bumpers and like these things Exist and of course like outside of the YouTube ecosystem you have brand deals Which are I'd say pretty innovative and exist in a lot of different ways so you have You have but but like through the last you know since the sixties of 50 some years you Have the same system pretty much And you have people expecting the same things which is in the television world That my ad is gonna show on a piece of content that I understand which was how it worked and and they've been sold on on this idea by research and by agencies and by just institutional knowledge and years and years and years of this that that it like it matters what like if my advertisement is showing it matters what it's showing next to the content matters and so in these last 50 years Advertisers have had control over what goes on TV and they have that control in multiple ways they have that control in terms of what audience they want to advertise to so if an advertiser wants to reach I don't know affluent people and not poor people they are more likely to spend money on a smaller audience of wealthier people So wealthy people get more content made for them this has always been the case This is still the case II but on YouTube well people Get more content made for them because they can pay for it through patreon or through subscription services or through higher quality advertising so So like this is the world we're in advertisers control, what content exists and We were much more in that world in 1980 than we are now, but there's also this weirder understanding instead of research I just ran out of battery so I have to go get another one so there's a cut in the video Wow that advertisers like care what state of mind you're in when you see their advertisement, and I like this is kind of a creepy thing and But like they like for they want you to be happy they want you to be sort of Docile, I don't know if that's the right word receptive calm let's want you to sort of like sit there and and This is a harder thing to achieve on the internet And it's actually been something that that platforms have gotten in trouble for like Facebook Have released gave a thing to advertisers saying like you can advertise to people's emotional states You can advertise to people when they're feeling vulnerable when they're feeling bad about themselves when they're feeling happy and that's like That's wrong, right like that's we can all sort of admit that that's not a good thing. That's a that's a creep. No But it's what people what advertisers have been doing you know forever They they choose to advertise on content Where people are feeling like sort of good about their lives about the world and maybe like maybe it's okay to be Encouraging the kind of content that makes people feel good Especially as opposed to trying to target people when they feel bad about themselves which a makeup company might want to do and So You've got this situation where advertisers had sort of a feel for how things worked that was based on decades of Experience and research and also just It was how it worked so when YouTube First kind of became mainstream ish and advertisers realized that in order to reach people between the ages of 8 34 they were which is a huge important demographic? They were gonna have to they're gonna have to interface with with YouTube's ecosystem They At first they were like okay like YouTube basically told them how it was gonna work And it works in a very weird way even watch a CTP great video about how the ad auctions work That's a very good video that explains it very well but basically every view Is auctioned off individually based on what the content is what the tags and all the metadata of the content It's also based on who the viewer is and YouTube and Google of course knows a huge amount of information about you probably unless you Are really good at hiding that stuff? and It's based on Mostly those things it's probably broad there's other stuff that is based on like it's Where you are of course is a big one what language you speak? What country you're in what city state you're in all that information goes into How much each view is auctioned off for and? and advertisers Basically like they pick what they want? And then they say how much they want to spend and they pay the smallest amount until somebody until they outbid someone else and that is the amount that gets paid for that view There's also really important to note some views that don't get monetized at all so If you are in a place where there aren't a lot of Advertisers so if you're in South America for example if you make content for a South American Audience you'll often find that those people might have okay like the CPM Zaid rates But they might be getting a lot fewer ads on their content and so that like That that distinction between how much you make per ad and how much you make Because you might be getting fewer ads is a really important distinction to make So the initially advertisers just sort of like played by YouTube's rules a little bit, though they were always tricking YouTube around and I've watched this over the years that you know YouTube jumping through the hoops of ad agencies and Advertisers, and and it should be said that Advertisers generally work through ad agencies and ad agencies despise YouTube because YouTube's goal is to ill Nathan like Google doesn't want ad agencies to exist because ad agencies take on the hard work of figuring out How ads are gonna get placed and they do all that sort of manual labor and? YouTube wants to cut out the middleman and say direct to brands like you decide where your things are gonna. Go it's not complicated just Use our systems, and you won't ever need an ad agency anymore an ad agency is want desperately to justify their existence So there's all this sort of weird background Anger and frustration and and infighting that That feeds into where we're headed in this conversation which probably are aware of at least peripherally of D monetization But that's where we're headed so about April of this year Somebody found out and It'd be interesting to know more about this. I don't I don't know if anybody does somebody was like hey There's a YouTube video I should also say okay before I get there YouTube has a number of different algorithms for deciding whether or not something gets monetized First they have an algorithm that decides whether or not something exists on the platform This basically is filtering for porn but also for baby gore also maybe for stuff That's really inflammatory like terrorist recruitment or something like that But it's pretty good at porn but not great It's still like there's still people who are manually catching porn who work for YouTube and Google and Which is remarkable. I don't see a lot of porn on YouTube, but apparently it happens and you've got So you've got that thing, that's like this is against the Terms of Service of the site, it's off the site and Like yeah, so there's that one and sometimes, it misses stuff and if it misses stuff It's probably also gonna get missed by it the second algorithm which is sort of the the originally it was the D monetization algorithm Which is existed forever? and it's deciding whether or not the content is suitable for advertising on YouTube and That is this is sort of the Harry place But it's existed for for years and years and years But YouTube recently allowed people to know that it existed This is where all the problems began they they they told people that had existed And they did it in that a great way. This wasn't really the problem, so is not that much worth mentioning, but basically One day everybody who had ever had a video getting demonetised over the last five years of this program Existing got an email That was like your videos been D monetized or like these eighteen videos on your channel have been D monetized And it felt and it sounded and it looked to everyone who was part of this who got an email that that happened that day When I guess YouTube assumed that we just knew that our videos and B that then be monetized, but we did not know that if you really Dedicated and look at your analytics really carefully, maybe you had known that you had a D monetized video But for the most part nobody knew that this existed So you got a an email that was like these eighteen videos have been D monetized, and you're like okay? Well, what's tomorrow look like if a teen got D monetized today? but in fact that was We're letting you know that over the last five years Eighteen of your videos have been D monetize would have been a better way for that sentence to go Which it did not go that way And also you get to if you don't think they should have been D monetized if you think that they are not that like not like they're falsely flagged you can appeal and a human being will look at that and This is true that they're like YouTube had to hire a bunch of people before they did this a human being will look at that And they will decide whether or not it is in fact worthy of D monetization now for the most part. It's not even worth Checking this because those are old videos that are getting twenty views a month and you're never gonna make any money off of them anyway but But I think that YouTube kind of wants to like this is kind of how machine learning works You have to have humans teaching the machines and the humans are going in and they're teaching the machines What is good to do monetize and not to monetize so this D monetization thing has been going on forever? But only recently do people find out about it And that they found out about it because YouTube was giving them an opportunity to appeal the process Which was a good move move for a thing that didn't so but it felt bad because people didn't know that it existed at all Now we're moving into the current future where April some reporters found out that There was like some videos that were having Advertisements that basically I think these videos didn't even meet the first criteria for needing to beat like that They should have been taken down off of YouTube But maybe not I'm not sure like I think that they were against the YouTube tos completely not that not not like Demonetized but removed from the platform kind of content, and they had advertisements from like major advertisers on them like terrorist recruitment videos gore videos like really gross stuff and So they wrote an article about this and every like a lot of you know advertised is probably responsible for 30% 50% of advertising on YouTube Said that like they were gonna boycott the platform Now you got to imagine that at that moment. That was the scariest sort of like existential crisis moment YouTube had ever experienced Over the last 10 years of me making content on YouTube of making money on YouTube ad rates have been pretty steady You would expect them to have gone up But there has been a huge increase in the amount of content on the platform, and so as they've had more protracted more advertisers Advertising rates have remarkably enough stayed steady like almost you know there's fluctuation month-to-month But over the over the overall like it's pretty similar to how it's been for the last ten years, and that is You know it's a pretty amazing Frankly that there hasn't been a big hit But April was a big hit and I think it was a big hit to Potentially to YouTube's bottom line to Google's bottom line to Google's stock price This was a huge deal, and I think it was a huge deal all the way from the top of the company And I don't think I think a lot of people lost a lot of sleep and I'm this is but guesses to be clear, but like I understand how this works and And this is terrifying for YouTube. It's - and it's bad for creators - everybody saw their ad rates go down in April drop substantially and that this wasn't because of demagnetization it was because advertisers were boycotting the platform and You know if you've seen a lot of brand deals on scishow lately it's because during that week when advertising rates dropped like a meteor We went and got a bunch of brand deals because we were freaking out so YouTube needs to fix this problem And they see it as a problem. That is a problem for advertisers, but because it's a problem for advertisers It's also a problem for creators. It's problem for YouTube. It's problem for everybody so that the solution is Let's make it harder let's make the D monetization algorithm more strict and let's create kind of a sort of a Thing that maybe I already existed it's a little fuzzy in the gray area. I'm not sure how this works or even if YouTube has talked about it, but Let's create this sort of pocket of not D monetized, but not really monetize that pushed So basically like if an advertiser comes onto the platform I think this is how it works you get all those things to choose from where people are who they are how old they are? That kind of stuff But you also get like do you want to advertise on everything that we allow for advertising on YouTube? Or do you want to advertise on sort of the select group and? The price isn't that different and so they choose the select group And the price is a little bit different like we make it seems like Like some of our content is actually making more money now and I think there are a lot of people would be kind of quiet because They do make content that advertisers aren't gonna. Have a problem with like educational YouTube videos for example and and so they'll pay more for that in order to sort of exclude anything that might just might be a little bit racy and this harkens back to sort of the Look and feel of the restricted mode problem where it's like well We're just gonna put things that might be a problem over here in this bucket and it's not d monetized It's just saying to advertisers if you want a super safe place to advertise Then choose this one if you want everything it'll be a little cheaper and they'll be over here and Of course advertisers are really skittish right now because the news was writing about how coca-cola with funding terrorists or whatever I don't know it was coca-cola. I don't know if it's terrorists whatever you get the point and do Like that's so I think for the moat like creators Were pretty receptive to this early on because we saw our ad rates drop And we knew it was a problem and advertisers are like you know important But now we have sort of we're getting to the point where creators are not we're getting a little bit sick of it Because it feels like YouTube is very Receptive to the needs of advertisers and not necessarily super considering Where creators are at and what what tools we need doesn't really feel like the innovation has been with creators in mind it feels like it's been with advertisers in mind, and I like I Understand that Google's got stockholders. I'm one of them. I own some Google stock, and I understand that advertisers are the reason that There exists a creative economy on YouTube But it feels Like this isn't the long-term solution it feels like You're letting advertisers reenact the control that they had for the last 50 years Reassert that dominance, and I don't think they should have it I think that a Democratized creative economy is a better creative economy, and I think that if you create a pool of content that is Less acceptable for advertising there's always gonna be stuff that ends up in there incorrectly and it's always going to be stuff that Is controversial that shouldn't be controversial? You know I have a lot of friends who make content and the who are sort of like LGBT focused creators who are talking about their lives as gay lesbian trans people and This Hits them first just like restricted mode because it's like well lesbian is the description of a person, but also a description of a Genre of pornography and so YouTube isn't sure which kind of lesbian you're talking about are you talking about like a lesbian family vlog where it's two women like discussing their lives and and Just being family vloggers, or is it something like I don't know. I don't know it's not porn come on It's YouTube like but these these words get lumped into a bucket, and then you don't get to make money, and you feel less valued just like boy are we good at making people feel less valued and Like This algorithm didn't have a long time to learn and to get good, but I don't think that it's gonna get good I don't think that this is a problem that can be solved by a computer program because you Know ultimately when you're talking about sort of what an advertiser wants the only like that's that's a a Problem that has traditionally been solved by Committees of people who are working together like Hundreds sometimes of people deciding what advertisement is gonna. Go where and And if you're gonna try to recreate that system you're gonna you're innovating in the wrong direction I don't know what the solution is but I do know that people Are gonna get more and more frustrated with YouTube and even if YouTube is the best place for their content this feeling of Disenfranchisement of not being cared about or cared for is gonna make people look for another place even if it's a worse place even if you're gonna make less money and Like I would not like at this moment I wouldn't encourage anybody I don't think that there should be some kind of mass exodus from YouTube But I do think that maybe it's time for some kind of statement And I think YouTube has Had some time to sort of see how this thing has gone for advertisers, and maybe they've made advertisers happy I think there's also should be a component of this isn't just about advertisers It's about creators standing up not just for their own revenue, but for the revenue of their fellow creators and And for the for the you know ability to make it work And I think that this problem is a problem that needs to be faced by YouTube But I think it also needs to be faced by advertisers. I think advertisers need to say to themselves How is this gonna work in the future? You know? This is both brands and agencies? How is this going to work in the future and how are we going to interface with that system and our weak just? clinging to the old way because that's comfortable and we're holding on to that for as long as we can and And fighting tooth and nail and doing whatever we can to hold on to it Or are we thinking about how this system how? it is going like how we're going to connect with people tell our story and And also support creative economies in the future And that's in a future with Amazon and Netflix not having advertisements on them at all and a future where Like what what really does advertising look like if it can't be on YouTube and can't be on Netflix and can't be on Amazon Is there video advertising at all are you reaching any of the people you want to reach and kind of no? So we're gonna have to figure this out. I think that YouTube is a really good place for it but In the meantime I will say that If you want to support your favorite creators through patreon please do that if you want to sign up to be a YouTube Red Person please do that because YouTube's Red whether or not your videos demonetised you still get paid through YouTube Red So that has become a substantial slice of income for a lot of people who have dealt with significant demonetization and paying $10 a month through YouTube Red is much better like you you will pay way more to Creators through doing that than you would by watching advertisements even if the UH advertisements existed So this is a complicated situation I understand that YouTube is trying to to appease two stakeholders that have very different sets of needs You know I hear a lot of people you know Saying like all I hear about YouTube is terrible stuff about YouTube and why do people put up with their crap anymore And it's important to note that like we complain when things go wrong We don't we don't shout about how wonderful YouTube is when we get our checks in the mail So like there are good things and bad things about the relationship. We have with YouTube You know we don't complain when a video goes viral. We don't complain when When we show up in the sidebar? Suddenly and YouTube's algorithm is favoring us we only complain when we stop showing up in the sidebar, so this is a You know it's a complicated thing. I think that YouTube Really does honestly care about creators sometimes. I think that they are too responsive to criticism and Whereas Facebook is sort of like whatever? You don't like us fine. Go somewhere else help See how you like it you give us a lot of power in the situation I think that they have power over both creators and advertisers, but they don't They don't really feel it in their bones the way that Facebook does Sort of how it appears to me Facebook, it's just sort of like move fast break things Even if we have a freebooting problem that lasts for a freaking year before we launch a Content ID tool whatever And and YouTube it's like ooh. Let's be very careful. We're Google. Let's have lots of meetings And and it's hard it's hard to solve these problems Especially if you're you know not sure what like how loud something is like. I just was saying somebody on Twitter Like YouTube knows these problems exists But they don't Know like what the volume is like like that like that like it is hard to hear how loud something Is in an ocean of noise and? There's always an ocean of noise at YouTube It's the they're always catching a lot of flak for stuff and so that it's hard for them to know When a problem was really significant, and it's also like you never can expect YouTube to like Make a move or change something fast. They just don't work that way So hopefully, this is an exception they will change something fast because we need some fast change we need You know frankly I think that there's like if it were up to me there wouldn't be that second group there would be demonetized videos Just no monetization and there would be Everything else and advertisers would have to deal with that and if advertisers Didn't want to deal with that and Google stock price goes down for a couple quarters Fine who cares like if they want to reach people between the ages of 18 and 34 they will have to figure out how to interface with this new system and YouTube should be figuring out ways to create good systems for advertisers and for creators And and I think about how creators might want advertising tools, built rather than just how advertisers might want advertising tools built but They gon have to figure it out and advertise like brands you know they'll innovate if We make them, and I think we're just gonna have to make them They're not gonna have the same control that they used to have and it's okay because they're CPMs are ten times lower anyway so who cares Like there are they're already getting a tremendous Discount like it's clear that people value their time more when they're on the Internet Which is why subscription services make a lot of sense which is bad bad news for advertisers, so they have to figure it out And this is really important for YouTube especially because that's where the vast majority of YouTube's revenue comes from but frankly it might not be as important to creators because I think we will figure out other ways to make money if advertisers don't find us Yeah, I think that there needs to be a lot of innovation at YouTube and For advertisers and that this old system that we're just trying to recreate over and over again Might not be the system that takes us into the future That's probably a pretty good spot to end sorry this was a freakin half an hour long video. Bye
Summary:
Youtube has always had 3 categories of videos:
'gone') Your video has been deleted (porn/gore/terrorism/etc)
'restricted') Your video is suitable for children at school
'the_rest') Your video is not suitable for children at school
They recently added a 4th category to break 'the_rest' into 'ad_friendly' vs 'not_ad_friendly'... advertisers get to chose which category to run their ad at, not_ad_friendly is cheaper, but ad_friendly is safer.
This upsets people who make not_ad_friendly content, who have seen their $ go way down.
From youtube's perspective: They have two groups of people to appease, creators, and advertisers... they have basically chosen to cater to advertisers at the expense of creators, and mr hank green thinks that makes sense and will probably work, but might not be better than the alternative... consider this:
1) If you cater mostly to advertisers, and upset creators, you will end up having to pay a bunch of $ to filter videos into these 2 categories, and you will have to deal with the negative press you inevitably get whenever you punish someone for bad behavior.
2) if you cater mostly to creators, the advertisers will boycot you for a while, but the 18-35 demographic is almost exclusively on youtube, and advertisers will come back, they have to, there's no other way to reach that demographic... Now you don't have to pay the $ to separate vids into ad friendly vs not categories, and you don't get the inevitable bad press and bad feelings associated with telling creators their content is 'not worthy'.
Personally I think both option #1 AND option #2 is a net win for google, and which one they go with doesn't matter to me at all... I can see how creators advocate #2, and how advertisers advocate #1, but i'm neither of those things.
This is why ad-based revenue is so dangerous. It gives advertisers too much power. And if you think this is bad, just wait until these places decide that YT ads aren't resulting in higher revenue for them. They'll pull their ads and not come back. The Youtube platform will die overnight.
[removed]
I’ve never watch one of these videos, but the comments were so confusing that I started it.
The description below the video says that advertisers lean heavily on YouTube for changes/options for them. Hank is arguing that video creators should also have options, in order to increase creator/content diversity on YouTube. Seems fine. Probably not gonna finish the video tho