15 Tricks Restaurants Use to Make You Spend More

[Music] now before your next dinner out on the town please consider these 15 tricks restaurant use to make you spend more remember that time you weighed out and went well beyond your planned budget does that happen way too often it's no surprise since restaurants use smart tricks to make you spend more money you can of course check your bills for dishes you didn't order but this trick isn't really used anymore before you learn about some new and pretty sly tricks restaurants are using these days click the subscribe button and give that notification bellow ring to always stay on the bright side of life number one saving money on fresh fruit bartenders often save on fruits not because they lack these products but from simple laziness for example to make a drink with freshly squeezed juice they need three oranges sometimes they lack the two fluid ounces necessary to make a full portion what should they do in that situation that's right squeeze another whole orange however instead of doing that they pour the missing amount from a carton of orange juice thus saving their time number 2 cozy tables in restaurants almost all restaurants are interested in having as many cozy and secluded spots for their patrons as possible you're likely to spend more time at a comfortable table which means you'll order more to make people who are dining alone feel comfortable in a restaurant and especially in coffee shops small round tables are placed throughout the space number 3 tricky dish arrangements a restaurant can significantly increase its monthly profit by using some marketing tricks for example there's a whole science behind menu psychology merchandising and marketing expert Alban Seberg described it in his book menu design clients choose dishes located in the middle of the menu page more often that's why owners of catering the businesses indicate expensive more profitable dishes in this space huh the least expensive items find themselves in the lower left area of the menu in small fonts to make it harder for you to notice and read them restaurants also try to prevent you from comparing prices by either putting similar items on different pages or using weird fonts finally they sell all types of desserts equally they set a similar price for desserts despite their ingredients or the products weight number for saving money on expensive products David Kinch LOH president of the Association of national restaurant consultants says that patrons most often get the minimum amount of expensive ingredients in their dishes but their presence is still indicated on the menu for example berries seeds nuts and truffles can be very appealing on the menu restaurants must create the notion that they are there on the plate even if there's just one single berry to leave the client feeling pleased number 5 unusual name for dishes playing with dish names also works well on diners marketers spend a good deal of time inventing names and descriptions for the dishes on a menu what sounds more exciting to you perch fillet or fillet of Chilean sea bass a cake with Belgian chocolate or a chocolate cake they also try to make the name sound more authentic it works especially well with Italian restaurants where they call the soup and salad section of the menu Zuppa ISA latte ciao baby inspiring nostalgia also helps you're more likely to order grandma's homemade scallops or Uncle Ben's pizza than an emotionless dinner number 6 reduced portions and small plates you may have noticed that restaurants have started to reduce the sizes of their portions but they haven't changed their prices those who work in the catering sphere say that the idea of reducing portions came from retail for example you often see packages of one point seven five pounds instead of two pounds moreover some restaurants decrease the size of their plates to create the illusion of sufficient portions number seven special buffet arrangements do you like buffet restaurants you probably think they can't fool you there because you pick your own foods oops they have their own tricks the foods that cost the least such as bread and salad are normally at the start of the buffet allowing you to stuff your plate with them and leave no room for the more expensive foods word to the wise grab the meat first number eight photos of dishes and the absence of currency symbols according to restaurant menu specialist Greg Raab using photos and illustrations of dishes increases sales by three times when it's the only image on a page some restaurant owners rarely indicate currency symbols on their menu research from Cornell University showed that visitors who were offered a choice of dishes without currency signs spent much more than those who got the same menu with currency signs number nine fish Monday most restaurants order fresh fish on Tuesdays and Thursdays that's why fish very often becomes the dish of the day on Mondays because they need to sell it before it expires the reason for arranging various deals and profitable offers are the same those dishes are often cooked ahead of the other products because their expiration date is approaching quickly number 10 free snacks it feels so good when a waiter brings you complimentary snacks before taking your order Olive crackers and chips are not a kind gesture of the owner as you might think the real reason for such complimentary snacks is to make you feel thirsty after eating several of those salty snacks you'll want to order more drinks bringing a bigger profit to the owner of the cafe number 11 the decoy effect when you look at the wine card you'll most likely skip the most expensive wine however you won't go for the cheapest either so as not to look cheap your choice will most likely be the second most expensive wine newsflash knowing about this trend restaurants don't only overpriced the first item on the list but also the second so when you think you're saving money you're actually still paying more than you should number 12 specially selected music Charles Spence an experimental psychologist at the University of Oxford is positive that music affects us both physically and emotionally especially when it's accompanied by food expensive restaurants choose classical music which encourages visitors to spend more because it makes them feel richer more than that restaurants specializing in certain cuisines can turn on certain classical music to create the best possible atmosphere who wouldn't enjoy a bottle of expensive French wine accompanied by expensive sounding French music gee I don't know number 13 - Portia incises sometimes you can see the same dish on the menu available in two options a large portion and a small one this strategy is called bracketing William Poundstone American author columnist and skeptic describes it in his book priceless the myth of fair value and how to take advantage of it a client initially has no idea what a mini portion is like and thinks that a smaller portion has a better price and that they'll spend less money by ordering it in truth a restaurant always sells a smaller portion for an increased price saving funds on the number of products used eventually in terms of weight a larger portion is a better value for you number 14 muffled light lighting can influence the speed at which people eat expensive restaurants usually prefer soft lighting in their halls so that their visitors can relax they are likely to spend more I'm in a restaurant with such a calm environment and will spend more money which is very important for the owners number 15 friendly waiters very often one may notice very cheerful and friendly waiters and restaurants any restaurant owner thinks that a good waiter should be a good seller too that's why they will make you laugh give you compliments and recommend the best dishes from the menu as clients start to trust them they agree to special offers without even asking the price and they even opt for dessert after a heavy dinner thanks to such friendly employees visitors spend more time in restaurants and leave good tips wow that's a whole new kind of trick-or-treat huh have you ever noticed any of these tricks or any other tricks in restaurants tell us in the comments below don't forget to give us a like and click subscribe to stay on the bright side of life [Music]

Channel: BRIGHT SIDE

Views: 783,386

Rating: 4.737071 out of 5

Keywords: eating out, food, restaurant tricks, waiter tricks, food advertising, price in restaurants, restaurant secrets, marketing tricks

Id: baCSwtriBxA

Length: 10min 8sec (608 seconds)

Published: Wed Nov 21 2018